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International Journal Management and Economic (IJME)
Published by Asosiasi Dosen Muda Indonesia
ISSN : 28290399     EISSN : 28290526     DOI : https://doi.org/10.56127/jaemb.v1i2
Core Subject : Economy,
Economics, Econometrics & Finance
International Journal Management and Economic (IJME) is published three times a year, in January, Mey and September by Asosiasi Dosen Muda Indonesia. IJME aims to: Promote the latest research results on Management and/or Entrepreneurship and also Economic. Only publish the results of Subjects suitable for publication include but are not limited to the fields of Marketing Management, Finance Management, Strategic Management, Operation Management, Human Resource Management, E-business, Knowledge Management, Management Accounting, Management Control System, Management Information System, International Business, Economics, Business Economics, Business Ethics and Sustainable, and Entrepreneurship, etc. IJME welcomes papers with the above objectives and scope. The editor decides the paper to be published in IJME after being reviewed by an appointed reviewer (double blind review)
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 161 Documents
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THE EFFECT OF BRAND AWARENESS, BRAND IMAGE, AND PRODUCT QUALITY ON PURCHASE DECISIONS FOR FRESTEA PRODUCTS IN BATAM CITY Fery Afrizal; Nora Pitri Nainggolan
International Journal Management and Economic Vol. 5 No. 2 (2026): May: International Journal Management and Economic
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/ijme.v5i2.2723

Abstract

This study aims to analyze the effect of brand awareness, brand image, and product quality on purchasing decisions of Frestea products in Batam City. This research uses a quantitative approach with a survey method. The data were collected by distributing questionnaires to 119 respondents who are consumers of Frestea in Batam City. The data analysis techniques used in this study include descriptive statistical analysis and multiple linear regression analysis using SPSS software. The results of the study show that brand awareness, brand image, and product quality have a positive and significant effect on purchasing decisions, both partially and simultaneously. These findings indicate that strengthening brand strategies and improving product quality are important factors in increasing consumer purchasing decisions.
THE INFLUENCE OF RETURN ON EQUITY (ROE), DEBT TO EQUITY RATIO (DER), CORPORATE SOCIAL RESPONSIBILITY (CSR), AND GOOD CORPORATE GOVERNANCE (GCG) ON STOCK PRICES IN COSMETIC AND HOUSEHOLD PRODUCTS COMPANIES Dadi Kuswandi; Radi Sahara; Wiarsih Febriani; Devi Indira Handayani
International Journal Management and Economic Vol. 5 No. 2 (2026): May: International Journal Management and Economic
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/ijme.v5i2.2720

Abstract

Stock prices are an important indicator influencing investment decision-making. High stock prices reflect positive market perceptions of company performance and increase investor interest in investing. This study aims to analyze the influence of Return on Equity (ROE), Debt to Equity Ratio (DER), Corporate Social Responsibility (CSR), and Good Corporate Governance (GCG) on stock prices of cosmetic and household goods companies listed on the Indonesia Stock Exchange for the period 2019–2023. The sampling method used purposive sampling with a total of 6 companies or n = 36. The data used are secondary data in the form of annual financial statements and stock prices. The analytical method applied is multiple linear regression using IBM SPSS version 29. The results show that partially ROE and GCG have no significant effect on stock prices, DER has a significant negative effect, while CSR has a significant positive effect on stock prices. Simultaneously, ROE, DER, CSR, and GCG significantly affect stock prices. These findings highlight that leverage and corporate social responsibility play an important role in determining the market value of companies in the cosmetics and household goods industry.
LOGISTICS BUSINESS LAW IN INDONESIA: A SYSTEMATIC LITERATURE REVIEW ON REGULATORY COMPLIANCE AND CONSUMER PROTECTION Tribowo Rachmat Fauzan; Ajeung Syilva Syara Noor Silmi Sudrajat
International Journal Management and Economic Vol. 5 No. 2 (2026): May: International Journal Management and Economic
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/ijme.v5i2.2745

Abstract

The logistics industry in Indonesia has experienced rapid growth, primarily driven by the expansion of e-commerce and the digital economy. However, this development presents significant challenges regarding regulatory compliance and consumer protection. This systematic literature review examines the legal framework governing Indonesian logistics, including Law No. 8 of 1999 on Consumer Protection and Law No. 38 of 2009 on Posts. Findings indicate that while legal standards for liability and safety exist, operational inconsistencies such as delivery delays, damage to goods, and administrative gaps persist. The review highlights the importance of strict liability principles, the integration of tracking technology, and the need for harmonized regulations to enhance service quality and legal certainty in the sector.
THE INFLUENCE OF THE BI RATE, ECONOMIC GROWTH, THIRD PARTY FUNDS (DPK), CAPITAL ADEQUACY RATIO (CAR), AND NON-PERFORMING LOANS (NPL) ON INDONESIAN BANK CREDIT DISTRIBUTION POST-COVID-19 PANDEMIC Sabaruddin Siagian
International Journal Management and Economic Vol. 5 No. 2 (2026): May: International Journal Management and Economic
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/ijme.v5i2.2776

Abstract

The purpose of this study is to partially examine the influence of the BI Rate, economic growth, third-party funds (TPF), capital adequacy ratio (CAR), and non-performing loans (NPL) on Indonesian banking credit distribution after the Covid-19 pandemic. This research method uses a quantitative-statistical approach. The research data is sourced from commercial banks registered with the Financial Services Authority (OJK). The research data period is from the first quarter of 2022 to the first quarter of 2026. SPSS software is used to manage the research data. The results show that, post-Covid-19, the BI Rate, economic growth, CAR, and NPL have no significant effect on Indonesian banking credit distribution. Meanwhile, TPF has a positive and significant effect on Indonesian banking credit distribution.
CSR EXPENDITURE AND FINANCIAL PERFORMANCE: A SYSTEMATIC REVIEW OF SLACK RESOURCES AS A MODERATING VARIABLE THROUGH THE LENS OF AGENCY THEORY AND SLACK RESOURCE THEORY Ika Prayanthi; Danny Rantung; Nouke Rantung
International Journal Management and Economic Vol. 5 No. 2 (2026): May: International Journal Management and Economic
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/ijme.v5i2.2796

Abstract

The question of whether corporate social responsibility (CSR) expenditure helps or hurts firm financial performance has generated decades of research without producing a settled answer. This systematic narrative review examines 50 peer-reviewed studies published between 1963 and 2026, with an emphasis on Scopus-indexed empirical work from 2020 onward, to map what the literature shows about this relationship and why the evidence points in so many directions. Two theoretical frameworks organise the analysis: agency theory (Jensen & Meckling, 1976) and slack resource theory (Bourgeois, 1981). The review finds that the CSR-financial performance relationship is positive on average but conditional in important ways. Unabsorbed slack, meaning liquid discretionary resources, consistently strengthens the positive relationship because it allows firms to fund CSR without reducing operational efficiency and because markets read such investment as a credible signal of financial health. Absorbed slack, by contrast, shows a non-linear pattern: modest levels appear to support CSR-linked performance gains, while high levels tend to invite the managerial opportunism that agency theory predicts. Governance quality emerges as the factor that determines which of these two forces wins out. Five research gaps are identified, covering measurement standardisation, the distinction between mandatory and voluntary CSR, causal identification, optimal slack thresholds, and the shortage of evidence from developing economies outside China.
ANALYSIS OF PREFERENCES ON PURCHASE INTENTION OF THE COMMUNITY IN THE TIKTOK SHOP APPLICATION BASED ON E-WOM, ADVERTISING, AND LIVE ONLINE IN GENERATION Y Ratri Purwaningtyas; Ismayanti Rahmi; Rahmayanti
International Journal Management and Economic Vol. 5 No. 2 (2026): May: International Journal Management and Economic
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/ijme.v5i2.2818

Abstract

Generation Y is a demographic group born between 1981 and 1996. This generation grew up during the digital era and rapid technological development, making them proficient in using the internet, social media, and digital devices. Generation Y is also known for their tendency to care about social and environmental issues as well as seeking a balance between work and personal life. This study will analyze the influence of three variables, namely e-WOM, advertising, and live online, on the purchase intention of Generation Y consumers in the TikTok Shop application. A quantitative method was employed by distributing samples to 97 TikTok Shop users born between 1981 and 1996, determined using the Lemeshow formula. The data analysis process began with validity testing to determine data validity, followed by reliability testing, normality testing, heteroscedasticity testing, multicollinearity testing, partial hypothesis testing (t-test), and simultaneous hypothesis testing (F-test). Subsequently, the partial and simultaneous effects on the independent and dependent variables were measured. The results showed that e-WOM, advertising, and live online partially and simultaneously have a significant and positive effect on the purchase intention of Generation Y consumers on TikTok.
THE INFLUENCE OF EVENTS, ADVERTISING, AND SALES PROMOTIONS ON PURCHASE DECISIONS FOR SHOPEE PRODUCTS Ardiprawiro
International Journal Management and Economic Vol. 5 No. 2 (2026): May: International Journal Management and Economic
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/ijme.v5i2.2821

Abstract

This study examines the influence of e-marketing strategies, specifically events, advertising, and sales promotion, on consumer purchase decisions for Shopee products. A quantitative approach was employed using primary data collected from 105 respondents through a structured questionnaire, with sampling conducted via probability sampling. Data analysis included validity, reliability, normality, multicollinearity, heteroscedasticity tests, multiple linear regression, coefficient of determination, F-test, and t-test using SPSS version 29. The results reveal that the event variable does not have a direct significant effect on purchase decisions, whereas both advertising and sales promotion exhibit a direct and positive influence. Among the three, sales promotion is the most dominant factor affecting purchase decisions. These findings underscore the importance of prioritizing advertising and promotional strategies in e-commerce marketing to enhance consumer purchasing behavior.
DETERMINANTS OF CORPORATE SOCIAL RESPONSIBILITY DISCLOSURE IN THE MINING COMPANIES Ari Kharisma
International Journal Management and Economic Vol. 5 No. 2 (2026): May: International Journal Management and Economic
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/ijme.v5i2.2826

Abstract

This study examines the influence of firm size, profitability, and leverage on Corporate Social Responsibility (CSR) disclosure among mining companies listed on the Indonesia Stock Exchange (IDX) during the 2020–2024 period. Employing a quantitative research design with a descriptive approach, the study utilizes secondary data obtained from annual reports and sustainability reports. The sample consists of 13 mining companies selected from a population of 59 companies through purposive sampling. Data were analyzed using multiple linear regression to assess both partial and simultaneous effects of the independent variables on CSR disclosure. The findings reveal that firm size has a significant positive effect on CSR disclosure, indicating that larger companies tend to disclose more comprehensive CSR information. In contrast, profitability and leverage do not exhibit a significant influence on CSR disclosure when assessed individually. Nevertheless, the simultaneous test demonstrates that firm size, profitability, and leverage collectively have a significant effect on CSR disclosure. These results suggest that while firm size serves as a key determinant of CSR disclosure practices in the mining sector, the combined interaction of financial and organizational characteristics also contributes to variations in CSR reporting.
THE EFFECT OF PERSONALIZED RECOMMENDATIONS AND ONLINE CUSTOMER REVIEWS ON PURCHASE DECISIONS OF AEROSTREET FOOTWEAR ON THE SHOPEE MARKETPLACE Syalsa Shabilla; Adi Utama; Muhamad Hidayat
International Journal Management and Economic Vol. 5 No. 2 (2026): May: International Journal Management and Economic
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/ijme.v5i2.2842

Abstract

The rise of e-commerce in Indonesia has changed how consumers make decisions about what to buy online. Aerostreet footwear purchases are influenced by Shopee's use of online user evaluations and tailored recommendations. The purpose of this study is to partially and concurrently examine the circumstances and impacts of both factors on purchasing decisions. Purposive sampling was used to pick 100 respondents for the quantitative, descriptive, and verificative procedures. Path analysis and MSI were used to analyze the data. Purchase decisions fall into the fairly excellent group, whereas personalized recommendations and online customer reviews fall into the good category, according to descriptive data. Personalized recommendations (path coefficient = 0.298; t = 3.273; contribution = 11.1%) and online customer reviews (path coefficient = 0.327; t = 3.594; contribution = 13%) have a beneficial impact on purchasing decisions, according to verifiable results. Purchase decisions are strongly influenced by both variables at the same time (F = 15.390; total contribution = 24.1%), with other factors accounting for the remaining 75.9%.
THE EFFECT OF LIQUIDITY (LOAN TO DEPOSIT RATIO) AND PROFITABILITY (RETURN ON ASSETS) ON COMPANY VALUE (PRICE TO BOOK VALUE): A STUDY OF BANK KBMI IV, LISTED ON THE INDONESIA STOCK EXCHANGE (IDX), 2020–2025 Dhita Febriyanti; Ari Bramasto; Taufik Sadikin
International Journal Management and Economic Vol. 5 No. 2 (2026): May: International Journal Management and Economic
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/ijme.v5i2.2850

Abstract

This study aims to determine the effect of Liquidity (Loan to Deposit Ratio) and Profitability (Return on Assets) on Company Value (Price to Book Value) at Bank KBMI IV listed on the Indonesia Stock Exchange for the period 2020-2025. This study uses secondary data in the form of quarterly financial reports. The method used is the Quantitative method with census techniques. The data analysis techniques used are Descriptive and Verification analysis using Panel Data Regression, Classical Assumption Test, Determination Coefficient Analysis, and Hypothesis Testing. In analyzing the data, this study used Eviews 14 software. The results of this study indicate that the Loan to Deposit Ratio has a negative and significant effect on Price to Book Value. Meanwhile, Return on Assets has a positive and significant effect on Price to Book Value. Simultaneously, the Loan to Deposit Ratio and Return on Assets have a significant effect on Price to Book Value. This finding implies that a company's ability to manage liquidity and generate profits is an important factor that influences company value in the eyes of investors.

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