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Dhanan Abimanto
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ebismen@unimar-amni.ac.id
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Jurnal Ekonomi, Bisnis dan Manajemen
Published by Universitas Maritim AMNI Semarang
ISSN : 2962763X     EISSN : 29627621     DOI : htpps://doi.org/10.58192/ebismen
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal yang ditujukan untuk publikasi artikel ilmiah yang diterbitkan oleh Universitas Maritim AMNI Semarang. Jurnal ini adalah Jurnal Ekonomi Bisnis Dan Manajemen yang bersifat peer-review dan terbuka. Bidang kajian dalam jurnal ini termasuk sub rumpun Ekonomi Bisnis Dan Manajemen.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 358 Documents
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Pengaruh Peran Budaya Masyarakat Lokal Terhadap Pemasaran Global Nisifa Prila Anisa; Nona Ratu Syifa Putri; Mohamad Zein Saleh
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 2 No. 4 (2023): Desember : Jurnal Ekonomi, Bisnis dan Manajemen
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v2i4.1419

Abstract

Companies must recognise the culture of the country where the business is targeted. This is because culture is the main element that is very important and has been attached to the community as the intended consumer, so that it can influence his decision to buy a product or use a service that is not in accordance with his culture. This study aims to find out how the role of local community culture in global marketing. The research method used in this study is literature-based research, which is conducting a literature study by collecting data and previous research from various scientific journals, books and current news issues. This research shows that the culture of local people influences purchasing decisions and consumer behavior in the global market, so marketers need to set global marketing strategies.
Pengaruh Potongan Harga Dan Komunikasi Bisnis Terhadap Loyalitas Pelanggan Pembelian Stick Tahu Toko Aqia Kediri Nada Liyana Putri; Bambang Suwarsono; Brahma Wahyu Kurniawan
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 2 No. 4 (2023): Desember : Jurnal Ekonomi, Bisnis dan Manajemen
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v2i4.1423

Abstract

This research aims to partially and simultaneously explain the influence of price discounts and business communication on customer loyalty in purchasing Tofu Sticks at the Aqia Kediri Store. This type of research uses quantitative research. Data sources use primary data and secondary data. The sample in the research was 87 customers who purchased Toko Aqia Kediri's Tofu Stick using purposive sampling technique. The analysis techniques used are validity test, reliability test, normality test, linearity test, multicollinearity test, heteroscedasticity test, t test, F test, multiple linear regression analysis, t test, F test and coefficient of determination (R2) test using the SPSS program version 25. The results of this research are that partially the price discount variables and business communication have a positive and significant effect on customer loyalty in buying tofu sticks at the Aqia Kediri Store. Simultaneously, the variables of price discounts and business communication have a significant effect on customer loyalty in purchasing tofu sticks at the Aqia Kediri Store.
Pengaruh Word Of Mouth, Harga, dan Kualitas Produk Terhadap Keputusan Pembelian Produk di Abadi Digital Printing Kota Kediri Vrisca Falelia M; Baju Pramuntoko; Agung Pambudi Mahaputra
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 2 No. 4 (2023): Desember : Jurnal Ekonomi, Bisnis dan Manajemen
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v2i4.1424

Abstract

This research aims to analyze the influence of word of mouth, price and product quality on product purchasing decisions at Abadi Digital Printing, Kediri City. This type of research is quantitative research. The sampling technique in this research was using the Accidental Sampling method. This research uses analytical techniques of validity test, reliability test, correlation coefficient test (R), multiple linear regression test, T test, and F test. The results of the research show that there is an influence of word of mouth, price, and product quality on product purchasing decisions in eternal digital printing in the city of Kediri.
Pengaruh Promosi Serta Pelayanan Secara Online Melalui Whatsapp Terhadap Penjualan Pada “Izhani Olshop” Rico Septia B.; Nurhasan Nurhasan
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 2 No. 4 (2023): Desember : Jurnal Ekonomi, Bisnis dan Manajemen
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v2i4.1425

Abstract

In an era full of technological developments, various daily activities are connected with the help of the internet, making operations easier and faster. One use of this technology, for example, is massive marketing activities carried out via social media, one of which is WhatsApp. This application introduces WhatsApp Business features specifically designed to facilitate the marketing of their products to consumers. This increase in the number of WhatsApp users opens up more opportunities for businesses to maximize the application's potential as a digital marketing tool. The aim of this research is to determine the effect of promotions and services via WhatsApp on sales. This type of research is quantitative research. The sample used in this research was 37 people using the questionnaire distribution method as a data collection tool. The analysis technique used in this research is multiple linear regression analysis using the SPSS software application. The research results show that variable X1 (promotion) and variable X2 (service) each influence variable Y (sales) in a positive direction. Besides that, variables X1 (Promotion) and X2 (Service) in the model together are able to explain 40.3% of the influence on variable Y (Sales).
Determinan Minat Berwirausaha Mahasiswa Fakultas Ekonomi dan Bisnis Islam UIN Syahada Padangsidimpuan Ya’ti Ikhwani Nasution; Haidir Harianja
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 2 No. 4 (2023): Desember : Jurnal Ekonomi, Bisnis dan Manajemen
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v2i4.1431

Abstract

Students from the Islamic economics and business faculty at UIN Syahada Padangsisimpuan have a high interest in entrepreneurship. So there are many students who have their own businesses, and some students who do not have an interest in entrepreneurship. The aim of this research is to determine and analyze the influence of the environment, education and income on the entrepreneurial interest of students at the Islamic Economics and Business Faculty of UIN Syahada Padangsisimpuan. This research is quantitative research. The data collection technique used was a questionnaire method which was obtained directly from respondents, namely students at the Islamic Economics and Business Faculty of UIN Syahada Padangsidimpuan. Analyzed using statistical tools, namely SPSS Version 22. Based on the results of multiple regression measurements, it shows that there is a simultaneous influence between the variables of education, environment and income on the interest in entrepreneurship of students at the Islamic Economics and Business Faculty of UIN Syahada Padangsisimpuan
Analisis Minat Nasabah Untuk Melakukan Pembiayaan Pada Bank BSI KC Kualasimpang : (Studi Kasus Pada Bank Syariah Indonesia KC Kualasimpang) Dwi Restu Tanjung; Ahmad Perdana Indra
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 2 No. 4 (2023): Desember : Jurnal Ekonomi, Bisnis dan Manajemen
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v2i4.1441

Abstract

Banks that carry out their business activities based on sharia principles, or principles of Islamic law, are called sharia banks. As time goes by, Islamic banks are starting to have more Muslim customers. Bank BSI Kc Kualasimpang, for example, has active Muslim customers. Muslims are known to have great interest in Islamic sharia banking. BSI Bank Kc. Kualasimpang operates based on sharia principles and does not provide payment services. Because the data was obtained from direct observations at BSI Kc Kualasimpang, this is a type of field research. This study uses a qualitative methodology. Primary and secondary data were used in this research. Primary data consists of a description of the factors that influence non-Muslim customers. Secondary data consists of books related to the research topic. The author found two components: internal and external factors. The research results show that of the internal and external factors studied, the dominant external factors influencing non-Muslim customers' interest in BSI Kc Kualasimpang are promotion, service, location and social level. Work and motivation are internal factors. The more promotions and services offered by banks to non-Muslim customers, the more likely they will join an Islamic bank.
Pengaruh Cyberloafing dan Leader Member Exchange terhadap Innovative Work Behavior Pada Karyawan Perum Jasa Tirta II Dedeng Abdul Gani Amruloh; Wahyu Yulianto Wahyu; Annisa Resyanti Wulandari
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 2 No. 4 (2023): Desember : Jurnal Ekonomi, Bisnis dan Manajemen
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v2i4.1444

Abstract

The background of this research is that there are still many employees of Perum Jasa Tirta II who have not been able to provide brilliant ideas into the operational performance of the company. This can be seen because there are several work processes that are less effective and efficient, therefore it is very important for Perum Jasa Tirta II to further improve Innovative Work Behavior. From a total of 947 employees, it is estimated that only some employees have developed their innovations, then the results of the innovation development of some of these employees resulted in 14 applications and service websites that have been implemented at Perum Jasa Tirta II from the standard number of applications and which should be 26. This research using a quantitative research model, data were collected using a questionnaire technique with 90 respondents, the test method used IBM SPSS 26. The results showed that Cyberloafing had a significant negative effect on Innovation Work Behavior in Perum Jasa Tirta II employees and Leader Member Exchange had a significant positive influence significant effect on Innovation Work Behavior among employees of Perum Jasa Tirta II.
Pengaruh usia harapan hidup, rata-rata lama sekolah, dan pengeluaran per kapita terhadap IPM: Latar belakang,kajian teoritis,metode penelitian, Tisa Zindy Meilinna; Vina Sholiha Alfunnuria; Yosi Emilia Safira; Moh. Khasbil Aziz Kholid
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 3 No. 1 (2024): Maret : Jurnal Ekonomi, Bisnis dan Manajemen
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v3i1.1613

Abstract

Penelitian ini menganalisis pengaruh Usia Harapan Hidup (UHH), Rata-rata Lama Sekolah (RLS), dan Pengeluaran per Kapita (PPK) terhadap Indeks Pembangunan Manusia (IPM) di beberapa kota Jawa Tengah (Magelang, Surakarta, Salatiga, Pekalongan, Jepara, Kudus, dan Tegal) dari 2017 hingga 2022. Metode penelitian melibatkan uji normalitas, uji asumsi klasik, dan analisis regresi berganda. Data berasal dari sumber statistik demografi, pendidikan, kesehatan, dan ekonomi. Hasil penelitian ini diharapkan memberikan pemahaman mendalam tentang faktor-faktor yang mempengaruhi pembangunan manusia, serta mendukung kebijakan yang lebih tepat untuk meningkatkan kesejahteraan masyarakat. Analisis regresi diharapkan mengidentifikasi kontribusi UHH, RLS, dan PPK terhadap IPM, memberikan gambaran peran kesehatan, pendidikan, dan ekonomi dalam pembangunan manusia. Implikasi kebijakan dari penelitian ini dapat mendukung upaya pemerintah meningkatkan kualitas hidup dan kesejahteraan masyarakat di kota yang menjadi ojek penelitian. Penelitian ini memberikan kontribusi pada literatur pengembangan manusia dan kebijakan daerah dengan menggabungkan variabel-variabel penting dan menganalisis dampaknya secara terpadu. Kesimpulan ini menjadi panduan bagi pengambil keputusan dalam merancang kebijakan untuk meningkatkan IPM di kota-kota Jawa Tengah.
Pengaruh Manajemen Sumber Daya Manusia Terhadap Keberlanjutan Bisnis Dalam Novel Sepatu Terakhir Karya Toni Tegar Sahidi Diyah Ayu Febri Winarni; Lailatul Muniroh; Eva Dwi Kurniawan
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 3 No. 1 (2024): Maret : Jurnal Ekonomi, Bisnis dan Manajemen
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v3i1.1643

Abstract

The novel The Last Shoe tells the story of the life of a father named Pak Marwan. The character Pak Marwan in the novel The Last Shoe is the main character of the story. Mr, Marwan is a shoe craftsman whose name is known as the “father of shoes”. Pak Marwan opened a shoe business and made the name of his village known to many people. This type of research is qualitative research which aims to understand social phenomena, including the phenomenon being studied. The descriptive method of analysis is to describe the facts followed by content analysis. The data in this research is in the form of discourse related to the object of research is the novel The Last Shoe by Toni Tegar Sahidi. The primary data source in this research is the next of the novel The Last Shoe. Data collection techniques use heuristic and hermeneutic reading methods. The results of this research are to find out the characterizations contained in the novel The Last Shoes by Toni Tegar Sahidi, namely responsible, hardworking, business style, and teaching employees to be independent.
Pengaruh Tax Avoidance Terhadap Nilai Perusahaan Dengan Kepemilikan Institusional Sebagai Variabel Moderasi Novantia Pancarani; Agus Athori; Miladiah Kusumaningarti
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 3 No. 1 (2024): Maret : Jurnal Ekonomi, Bisnis dan Manajemen
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v3i1.1714

Abstract

The purpose of this study is to determine the effect of tax avoidance on firm value with institutional ownership as a moderating variable in Conventional Banking for 2021-2022. This type of research uses quantitative research because it leads to measurement methods and samples to test variables and hypotheses. Source of data in this study using secondary data. The sample in this research is 38 Conventional Banking observations in the 2021-2022 period using a purposive sampling technique. The analysis technique used is the normality test, heteroscedasticity test, autocorrelation test, t test, simple and multiple linear regression analysis, and test the coefficient of determination (R2) using the SPSS version 25 program. The results of this study state that the tax avoidance variable has a positive and significant effect on company value in the banking sector for the 2021-2022 period and company value can be explained by the Tax Avoidance variable through a regression model of 44.2%. The institutional ownership variable is able to moderate and strengthen the relationship between tax avoidance on firm value in the banking sector for the 2021-2022 period and corporate value can be explained by the Tax Avoidance variable which is moderated by the Institutional Ownership variable, namely 76.4%.

Page 18 of 36 | Total Record : 358

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