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Pringgitan
Published by Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta
ISSN : 27216187     EISSN : 27222381     DOI : http://dx.doi.org/10.47256/prg
Core Subject : Economy, Education, Art, Social,
Arts Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences
Pringgitan sebagai jurnal ilmu pariwisata diharapkan menjadi public sphere dalam mendesiminasikan karya ilmiah berbagai kajian aspek kepariwisataan terutama pada bidang: Tourism; Hospitality; MICE (Meeting, Incentive, Convention, Exhibition); Tourism Destination; Communication Tourism; Management Tourism; Digital Tourism.
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 6 Documents
 1 
Search results for , issue "Vol 4, No 1 (2023): Pringgitan" : 6 Documents clear
EVALUASI RIPPARDA DESTINASI SUPER PRIORITAS: PERSPEKTIF KEBERLANJUTAN DAN DAYA SAING Rahafuna, Muhammad Zumar
Pringgitan Vol 4, No 1 (2023): Pringgitan
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/prg.v4i2.255

Abstract

Certainty and legal products are important things in the process of developing a country and all elements in it, including tourism through the Tourism Law and its derivative tourism policies. The President of the Republic of Indonesia in a cabinet meeting on July 15 2019 established five super priority destinations (DSP), namely Lake Toba, Borobudur, Mandalika, Likupang and Labuan Bajo with a focus on developing destination quality which is expected to increase tourists' length of stay. Tourism Law No. 10 of 2009 mandates sustainability and competitiveness to be one of the aspects that need to be considered in Indonesia's tourism development. Based on RIPPARDA Super Priority Destination policy and comparative studies, no specific emphasis was found on aspects of sustainability and competitiveness to support the government's plans for the development of five super priority destinations, so that in the planning and making of RIPPARDA for the next period, sustainability and competitiveness aspects must be written specifically to support development aspects.Keywords: Evaluation, Tourism Policy, RIPPARDA, Sustainability, Competitiveness
STRATEGI PEMASARAN DIGITAL AYAM BAKAR PAPIN SEBAGAI KULINER KHAS YOGYAKARTA Insanaputra, Yanuar Sathrio
Pringgitan Vol 4, No 1 (2023): Pringgitan
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/prg.v4i2.250

Abstract

Yogyakarta, selain memiliki potensi wisata yang sangat banyak, juga memiliki kuliner yang sengat beragam, sehingga membuat wisatawan dapat menikmati semuanya yang ada. Terlihat dari banyaknya kuliner baru yang telah menjadi sebuah ikon kuliner Khas Di kota Jogja. Perkembangan tersebut membuat peneliti melihat beberapa Kuliner Khas Jogja, diantaranya Ayam Bakar Papin yang baru berdiri 6 tahun dan masih bertahan dengan konsep Ayam Bakar Pedas Jogjanya. Padahal banyak Kuliner Khas lainnya yang lebih lama namun namanya tidak begitu dikenal Wisatawan. Oleh karena itu peneliti ingin mengetahui bagaimana strategi komunikasi dan pemasaran digitalnya sehingga dapat mempertahankan customer yang berasal dari wisatawan. Akan dilakukan analisa kualitatif terhadap hal tersebut.
PENERJEMAHAN BROSUR WISATA MONUMEN SIMPANG LIMA GUMUL DALAM BAHASA JEPANG SEBAGAI MEDIA PROMOSI DI WORKSHOP TRAINING CENTER Aziz, Moh. Faizal Fuad; Chomsiyah, Irawati
Pringgitan Vol 4, No 1 (2023): Pringgitan
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/prg.v4i2.228

Abstract

Tourism potential in Kediri is a monument of Simpang Lima Gumul (SLG), which is famous for its shape that resembles the Arc de Triomphe in Paris. This monument is an icon from Kediri city that needs to be developed with promotional efforts for Japanese tourists. Moreover, there are quite frequent visits by native Japanese to the institution of the Japanese Language Course (WTC) in Kediri's Kampung Inggris. This study aimed to describe the creation of SLG monument brochures in Japanese. The methods of the study used included problem analysis, data collection, and media design. The result of this study was a tourist brochure of the SLG monument in Japanese as a promotional medium for WTC. Through this promotion, it is hoped that Japanese tourists' visits to SLG will increase. This brochure can be given to native Japanese speakers who visit the English Village Course Institute, namely the Workshop Training Center. Practically this brochure will be useful as a guide sheet that will make it easier for Japanese tourists travelling to Simpang Lima Gumul.Keywords: Brochure; Simpang Lima Gumul; Japanese.
KAJIAN INFOGRAFIS KEBUDAYAAN PROVINSI DAERAH ISTIMEWA YOGYAKARTA Wahyuni, Sri; Susilo, Susilo
Pringgitan Vol 4, No 1 (2023): Pringgitan
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/prg.v4i2.252

Abstract

This research aims to find out about the presentation of cultural infographic data in the Special Region of Yogyakarta. The discussion in this research will focus on cultural infographic data in the Special Region of Yogyakarta. The method used in this research is a qualitative approach with descriptive method. Data collection was done by interview, observation and documentation. The results show that the presentation using infographics will be very easy to understand in reading secondary data. The results of this study indicate that infographics as promotional media play a role in knowledge utilization. With research indicators, namely attractiveness, clarity of infographics, ease of understanding. So from the results of the study it can be concluded that infographics as a promotional media has a role in the utilization of data presentation: seen in the aspect of attractiveness, it can be concluded that the presentation of the content in infographics attracts the attention of infographic readers through the display of colors and images so as to attract readers' interest; seen from the aspect of clarity, the information presented in infographic content provides clarity to readers through the display of letters and the suitability of the images used; from the aspect of ease, infographic readers can understand the information in infographics easily so that readers can understand the meaning of the message and can interpret it.Keywords:  Infographic, Culture, Tourism
STRATEGI PENGEMBANGAN KAWASAN WISATA DIENG BERBASIS LOCAL WISDOM (Studi Event Dieng Culture Festival) Nugroho, Dwi Yoso; Subeni, Fajar; Suswanto, Suswanto
Pringgitan Vol 4, No 1 (2023): Pringgitan
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/prg.v4i2.253

Abstract

This research aims to explore the development strategy of the Dieng tourism area based on local wisdom, with a specific focus on the Dieng Culture Festival. The study employs a qualitative approach to delve into the perspectives of the local community and to gain an in-depth understanding of the underlying local wisdom. Through a combination of observation, in-depth interviews, and document analysis, data were collected from various stakeholders including local residents, tourism practitioners, governmental authorities, academics, and participants of the Dieng Culture Festival. The research begins with a comprehensive literature review on local wisdom, sustainable tourism development, cultural event tourism, community participation, and socio-cultural-economic impacts. Findings reveal intricate connections between local wisdom, the Dieng Culture Festival, and the overall development of the tourism area. Furthermore, the study evaluates the economic, social, and cultural impacts of the festival on the local community and the region. Based on the analysis, a set of development strategies is formulated, integrating the research outcomes with theoretical frameworks. The strategies emphasize collaboration among local communities, governmental bodies, and tourism stakeholders. Validation of the strategies is conducted through focused group discussions involving relevant parties. The research concludes with recommendations for implementing the proposed strategies and underlines the importance of continuous evaluation and refinement based on evolving circumstances.Keywords: Development Strategy; Tourism; Culture; Local Wisdom
ANALISIS POTENSI PARIWISATA INDONESIA DALAM MENINGKATKAN PERTUMBUHAN EKONOMI: PERSEPSI PEDAGANG LOKAL TERHADAP DAMPAK WISATAWAN DALAM PENINGKATAN PENDAPATAN DI DANAU TOBA Al-Bakry, M. Hafidh Nashiruddin
Pringgitan Vol 4, No 1 (2023): Pringgitan
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/prg.v4i2.254

Abstract

This study aims to analyze the potential of Indonesian tourism in increasing economic growth, with a focus on the perceptions of local traders on the impact of tourists in increasing income on Lake Toba. The research method used is structured interviews with local traders operating around Lake Toba. The results of the analysis show that local traders have different perceptions of the impact of tourists on their income. Most local traders see the arrival of tourists as an opportunity to increase their sales and income. The presence of tourists also triggers the development of the local economy as a whole, with a multiplier effect that benefits not only local traders, but also the communities and areas around Lake Toba. However, there are also some local traders who have a negative perception of the impact of tourists. They expressed fears of intensifying competition and concerns that local cultural authenticity might be eroded by the influence of mass tourism. It can be concluded that local traders around Lake Toba have various perceptions of the impact of tourists in increasing their income. Although there are some negative perceptions, such as increasingly fierce competition and concerns over the authenticity of local culture, positive perceptions are still more dominant. Local traders realize the importance of maintaining a balance between tourism growth and preserving the uniqueness and authenticity of local culture.Keywords:  Tourism Potential, Economic Development, Perceptions of Local Traders, Lake Toba

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