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Yen Efawati
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Komplek Puri Cipageran Indah 2, Blok E1 No. 5, Kecamatan Ngamprah, Kabupaten Bandung Barat-40552
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INDONESIA
International Journal Administration, Business & Organization
Published by Asosiasi Ahli Administrasi Indonesia
ISSN : 27215652     EISSN : 27215652     DOI : https://doi.org/10.61242/ijabo.xx.xxx
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences
International Journal Administration Business and Organization (IJABO) is an international peer-reviewed scientific journal with open access, publishing high quality conceptual and measure development articles in the areas of management, business administration, and related disciplines. IJABO publishing interesting articles in a highly readable format in English or Indonesian (bilingual). First published in 2020 for an online version and receive original research articles and any review papers. The aims of IJABO are disseminate research results and to improve the productivity of scientific publications for worldwide audience . IJABO is published four monthly (3 issues per year) with the scope and focus of the research areas that covers a wide variety of topics in management (but not limited to): Business Administration, Organization and Behavior, Marketing, Retail, Small Business, Entrepreneurship, Human Resources, Management Finance, Public Administration, Education Administration, Public Policy, and Organization.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 10 Documents
 1 
Search results for , issue "Vol 5 No 2 (2024): IJABO" : 10 Documents clear
Pengaruh Kualitas Website terhadap Minat Beli Konsumen Fadhlan Thariq; Yen Efawati
International Journal Administration, Business & Organization Vol 5 No 2 (2024): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.24.285

Abstract

This study examines the impact of website quality on consumer purchase interest, focusing on ease of use, interaction, and information quality as key assessment components. A quantitative research approach was employed, utilizing data from 107 respondents residing in Greater Bandung who had interacted with the Rumahweb website. Data was collected via questionnaires distributed through Google Forms to obtain primary data. The analysis revealed that website quality positively influences consumer purchase interest, accounting for 64.4% of the variance in purchase intent. Simple regression analysis was conducted to test the hypothesis, confirming the significance of website quality in driving consumer engagement and purchase decisions. This research underscores the importance of maintaining high-quality websites to enhance consumer interest in products and services.
The Effect of Digital Payment on Generation Z's Consumptive Behaviour Athalia Asta Dewi
International Journal Administration, Business & Organization Vol 5 No 2 (2024): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.24.321

Abstract

This study aims to determine the effect of the QRIS digital payment tool on the consumer behaviour of Generation Z. The research involved 120 respondents who are students of the Bandung State Polytechnic, Indonesia. The research method used is quantitative descriptive, with data analysis techniques including descriptive and regression tests. Data were collected through questionnaires distributed via social media platforms and face-to-face interactions with the respondents. The study results indicate that QRIS has a 25.4% influence on the consumption behaviour of students at the Bandung State Polytechnic, who are part of Generation Z. In contrast, 74.6% of the influence on their consumption behaviour is attributed to other variables not examined in this research. These findings suggest that although QRIS influences the consumption behaviour of students, this influence is classified as low. Thus, this study provides insights into the role of QRIS in shaping the shopping habits of students in the current digital era. The results of this research can be a reference for marketers and digital product developers in designing more effective marketing strategies for Generation Z and understanding how they interact with digital payment technology.
The Influence of Mcdonald's Application on Consumer Satisfaction and Purchasing Decisions among Students in Bandung City Zaydan, Fathi
International Journal Administration, Business & Organization Vol 5 No 2 (2024): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.24.339

Abstract

This research aims to explore the impact of the McDonald's application on satisfaction and purchasing decisions among Bandung City students. The application is considered a symbol of the company's adaptation to technological advances and digitalization in the modern era. The research method applied was descriptive-quantitative, with data collection using questionnaires, involving 109 Bandung City students as respondents. The research results concluded that the McDonald's application had a significant role in influencing student satisfaction and purchasing decisions. The application of technology through applications creates a satisfying experience for consumers, having a positive impact on purchasing decisions. These findings highlight the need for companies to adapt to technological developments to meet consumer expectations, especially among digitally active students. In conclusion, the McDonald's application plays a positive role in creating satisfaction and influencing student purchasing decisions in Bandung City.
The Influence of Key Opinion Leaders (KOLs) on Consumer Purchase Interest of Student in Bandung, Indonesia Saputra, Ramadhan; Chaniago, Harmon
International Journal Administration, Business & Organization Vol 5 No 2 (2024): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.24.345

Abstract

This study aimed to determine how Key Opinion Leaders (KOLs) influence student buying interest in Greater Bandung, Indonesia. Respondents in this study came from vocational students and university students in Greater Bandung who have used social media. This study uses a quantitative descriptive method using statistical analysis in the form of validity and reliability tests, simple linear regression tests, correlation tests, and normality tests. The sample in this study amounted to 115 respondents. The data collection technique used was distributing questionnaires to respondents via Google Forms. The results showed that key opinion leaders have a significant effect on buying interest, which means that key opinion leaders can influence the buying interest of students in Greater Bandung, Indonesia.
Pengaruh Penerapan E-Commerce terhadap Keputusan Pembelian pada skala UMKM Ayu Falufi, Delfi; Chaniago, Harmon
International Journal Administration, Business & Organization Vol 5 No 2 (2024): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.24.356

Abstract

This research aims to analyze the influence of implementing e-commerce on purchasing decisons on the MSME in Bandung, Indonesia. The research methodology used was descrptive quantitative, with primary data collected through distributing questionnaires to 108 respondents who implemented e-commerce. Data analysis involved descriptive, correlation and simple regression approaches. The findings of this research show that the application of e-commerce has a positive and significant effect on purchasing decisions on the SMEs scale.
Pengaruh Media Sosial Terhadap Produktivitas di Fasilitas Ruang Kerja : Studi Pada Kedai Kopi di Kota Cimahi, Indonesia Azhar, Muhamad Faisal
International Journal Administration, Business & Organization Vol 5 No 2 (2024): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.24.361

Abstract

This study aims to determine and analyze the influence of social media on productivity in workspace facilities located in coffee shops. Employing a quantitative descriptive research method, primary data were collected through questionnaires distributed to 106 respondents who use these workspaces in Cimahi City. Data analysis was conducted using simple regression to measure the relationship between social media usage and productivity levels. The results indicate that social media has a significant positive impact on productivity within coffee shop workspaces, demonstrating a strong correlation between the two variables. These findings have important implications for both the development of knowledge in productivity management and for coffee entrepreneurs. Coffee shop owners are encouraged to leverage social media as a tool to attract customers, build community engagement, and enhance interaction, all of which can contribute to increased visitor productivity. This research also opens avenues for further studies on additional factors influencing productivity in collaborative workspaces in public venues.
Emotional Artificial Intelligence and Brand Association: A Neuro-Bibliometric Study Rachman, Adryan; Karina Diandra, Prita; Simon, Febryanti
International Journal Administration, Business & Organization Vol 5 No 2 (2024): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.24.393

Abstract

This study conducts a comprehensive bibliometric analysis to explore the research landscape in neuromarketing and brand association. With a growing interest in the neural mechanisms influencing consumer behavior, neuromarketing leverages neuroscientific techniques like fMRI, EEG, and eye tracking to uncover subconscious decision-making processes. The study aims to map research trends, identify key themes, and highlight influential works within this field. Using data from Scopus and Web of Science, the methodology includes examining publication growth, geographic distribution, co-authorship networks, and keyword co-occurrence over the past two decades. The data collection process employed effective keywords such as "neuromarketing," "brand association," "EEG," "fMRI," and "consumer behavior," ensuring a comprehensive dataset of peer-reviewed articles. The findings reveal significant growth in publications, with notable contributions from North America and Europe, and increasing input from Asia. Key insights highlight the central role of emotional engagement, sensory marketing, and the integration of advanced technologies like AI and deep learning in neuromarketing research. The study emphasizes the need for more longitudinal studies to understand the long-term impacts of neuromarketing strategies and calls for cross-cultural comparisons to enhance the global applicability of the findings. Concluding, the research identifies literature gaps and offers practical recommendations for marketers to leverage neuromarketing techniques to boost consumer engagement.
Implementasi Program Kalimasada Pada Pembaruan Status Perkawinan Tidak Dicatat Di Kecamatan Siwalankerto Jannah, Roudhotul; Supriyono, Supriyono
International Journal Administration, Business & Organization Vol 5 No 2 (2024): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.24.395

Abstract

The purpose of the study was to determine the extent of the effects of the implementation of the KALIMASADA program in updating the unregistered marital status conducted by the author on residents contained in the KALIMASADA target data in Siwalankerto Village. The method used in this research is a qualitative approach with a descriptive type of research based on measuring the criteria for successful implementation according, to George C Edward III, based on the variables of communication, resources, disposition, and bureaucratic structure. Data collection through observation, interviews, and literature studies of previous research. Here, the author carries out activities in the MSIB (Certified Independent Study Internship) program in collaboration with the Surabaya City Dispendukcapil. The author is the implementer of activities in the MSIB program in partnership with the Surabaya City Dispendukcapil as Population Administration Service Facilitator in Siwalankerto Village, Woncolo District, Surabaya City. The results showed that the implementation of the program has been running quite well. Communication between implementers creates thoughts that are in line with the achievement of program goals, related resources are qualified in terms of the use of technology for socialization purposes, implementers understand the roles and responsibilities given, and the maintenance of continuous monitoring, which makes progress in updating target data increase to 73%.
The Impact of Intelligence Gathering, Risk Analysis, and Scenario Planning on Defense Policy Formulation Sarjito, Aris
International Journal Administration, Business & Organization Vol 5 No 2 (2024): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.24.396

Abstract

In the evolving landscape of global security, the integration of intelligence gathering, risk analysis, and scenario planning is paramount for effective defense policy formulation. This study aims to underscore the critical role of these elements in contemporary defense strategies. Employing qualitative research methods, particularly secondary data analysis, this research investigates the transformative impact of artificial intelligence (AI) and machine learning (ML) on threat assessments, the benefits and challenges of big data analytics in risk analysis, and the value of interdisciplinary perspectives in scenario planning. The findings reveal that AI and ML significantly enhance the accuracy and reliability of threat assessments by enabling real-time data processing and predictive analytics. However, challenges such as data privacy and algorithmic biases persist. Big data analytics offers substantial benefits in identifying and mitigating emerging threats but requires robust data management frameworks to address issues of data quality and integration. Additionally, scenario planning is highlighted as a strategic tool that enhances defense strategies by anticipating various future scenarios and enabling proactive measures. Furthermore, the integration of interdisciplinary perspectives in scenario planning fosters more robust and adaptable defense policies, ensuring a comprehensive approach to security challenges. In conclusion, the integration of advanced technologies and interdisciplinary methods in intelligence gathering, risk analysis, and scenario planning is crucial for developing resilient and adaptive defense policies.
Investigating Consumers’ Willingness to Pay for Eco-Friendly Products in Nigeria Philip, Lydia Nkechi
International Journal Administration, Business & Organization Vol 5 No 2 (2024): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.24.398

Abstract

The increasing concern for environmental conservation has enhanced the need for more environmentally friendly products throughout the globe thus affecting even the developing nations like Nigeria. The present research focuses on the examination of the extent of the premium that Nigerian consumers are willing to pay for green products, an area that lacks sufficient empirical evidence. Thus, the research aims of the study are to establish the level of this willingness, examine the factors influencing this willingness, and evaluate the consequences for business and sustainability. A combination of questionnaires and interviews as research tools for data collection was adopted. The study shows that most of the Nigerian consumers are willing to make premium prices to purchase environmentally friendly products, the main reason is quality and health. The findings agree with the literature that there is a need for better availability and information about green products to build consumer confidence and improve utilization, which could be helpful for organizations and government officials who seek to drive sustainable consumption in Nigeria.

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