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Gedung Departemen Manajemen Jl. Prof. Dr. Sumitro Djojohadikusumo Kukusan, Kecamatan Beji, Kota Depok Jawa Barat, 16424 Indonesia
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The South East Asian Journal of Management
Published by Universitas Indonesia
ISSN : 19781989     EISSN : 23556641     DOI : 10.7454/seam
Core Subject :
The South East Asian Journal of Management (The SEAM) seeks to publish high quality, scholarly empirical research articles in management, strategic management, organization, entrepreneurship, operations management, human resource management, business and organization topics that test, extend, or build theory and contribute to management and organization practices in the South East Asia region. The SEAM strives to serve as a major vehicle for the exchange of ideas and research among management scholars within or interested in the South East Asia region. The SEAM is an open access journal that is published by Management Research Center, Department of Management, Faculty of Economics and Business, Universitas Indonesia.
Arjuna Subject : -
Articles 209 Documents
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Service Recovery Paradox In Indian Banking Industry: An Empirical Investigation Garg, Arunesh
The South East Asian Journal of Management Vol. 7, No. 2
Publisher : UI Scholars Hub

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Abstract

The present study examines existence of service recovery paradox in Indian banking industry. The study is taken up in the tri-city of Chandigarh, Panchkula and Mohali. The respondents are categorized into failure and no-failure groups on the basis of their service experience. Failure group constitutes those respondents who have experienced service recovery, and has been further divided into five sub-groups ranging from service recovery++ (service recovery better than expected) to service recovery- - (service recovery worse than expected). Service recovery paradox is examined by comparing service recovery++ group with no-failure group. The study shows evidence for existence of service recovery paradox in relation to satisfaction. It has been concluded that for service recovery paradox to exist, recovery effort has to be exceptionally good and much better than expectation level of the customer. The study suggests that service managers should take service failure as an opportunity to appease customers by providing a much better than expected recovery experience. However, organizations should not plan to create service failure situations because if they falter on imparting the recovery, customer satisfaction may be influenced negatively.
What Factors Drive Job Seekers Attitude in Using E-Recruitment? Brahmana, Ritzky Karina; Brahmana, Rayenda
The South East Asian Journal of Management Vol. 7, No. 2
Publisher : UI Scholars Hub

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Abstract

In a digital world, job seekers prefer to use e-recruitment for a vacancy searching. Thus, the explanation of the determinants of their attitude in using this technology is left unobserved. This article reports the result of a survey study on how users utilize e-recruitment to search for works. Three hundred eighty-five just-graduated undergraduate students answered questions regarding their intention of using the e-recruitment under Theory of Acceptance Model. We propose Perceived Usefulness, Perceived Ease of Use, and Perceived of Enjoyment as the determinants of the job seekers intention. Results showed that those three variables influence the decision making of job seekers. We found also Perceived Usefulness is the mediating effect for jobs seekers in easy-to-use and enjoy feeling. This article provides evidence that e-recruitment has to be friendly user and fun to use to attract job seekers intention.
Including capabilities of local actors in regional economic development: Empirical results of local seaweed industries in Sulawesi Vredegoor, Mark T. J.; Pennink, Bartjan W
The South East Asian Journal of Management Vol. 7, No. 2
Publisher : UI Scholars Hub

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Abstract

Stimson, et al. (2009) developed one of the most relevant and well known model for Regional Economic Development. This model covers the most important factors related to economic development question. However, this model excludes the social components of development. Local community should be included in terms of the development of a region. This paper introduced to the Stimson model “Skills” and “Knowledge” at the individual level for local actors indicating the capabilities at the individual level and introduced “Human Coordination” for the capabilities at the collective level. In our empirical research we looked at the Indonesian seaweed market with a specific focus on the region of Baubau. This region was chosen because there are hardly any economic developments. Furthermore this study focuses on the poorer community who are trying to improve their situation by the cultivation of Seaweed. Eighteen local informants was interviewed besides additional interviews of informants from educational and governmental institutions in the cities of Jakarta, Bandung and Yogyakarta. The informants selected had a direct or indirect relationship with the region of Baubau. With the support of the empirical data from this region we can confirm that it is worthwhile to include the local community in the model for regional economic development. The newly added variables: at the individual level; Skills and Knowledge and at the level of the collective: Human Coordination was supported by the empirical material. It is an indication that including the new variables can give regional economic an extra dimension. In this way we think that it becomes more explicit that “endogenous” means that the people, or variables closely related to them, should be more explicitly included in models trying to capture Regional Economic Development or rephrased as Local Economic Development.
Factors Influencing Individual Performance In An Indonesian Government Office Munawaroh, Azizatul; Riantoputra, Corina D. S.; Marpaung, Sally Bethesda
The South East Asian Journal of Management Vol. 7, No. 2
Publisher : UI Scholars Hub

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Abstract

Reformation in Indonesian government offices leads to many substantial changes, and demands improved job performances while arguably loading employees with more work. This research aims to understand factors that potentially influence job performance in Indonesian government offices that carries on such reformation. Using adapted scales from previous studies, this research investigates the role of workload, responsibility for others (level of responsibility to care for other people) and need for achievement on employee’s performance. A survey to all full-time workers in an Indonesian government office is conducted. Contrary to expectation, workload does not influence employee’s performance. Instead, regression analysis demonstrates that, employee’s need for achievement and responsibility for others are significant factors affecting individual performance. These results are important because they highlight the significance of need for achievement for the success of reformation in this office, and by extension for reformation in Indonesia. The results are also interesting because this is the first study that points out to the role of responsibility for others in influencing individual performance in Indonesia which is characterized by collectivistic culture. This paper discusses the contributions of these results for theory and practice.
Factors that Influence the Dissemination of Knowledge in Technology Transfer among Malaysian Manufacturing Employees Sahadevan, Mughaneswari ap; Jedin, Mohd Haniff
The South East Asian Journal of Management Vol. 8, No. 1
Publisher : UI Scholars Hub

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Abstract

The meaning of technology transfer is so wide but mostly involving some form of technology-related exchange. However, in this particular paper, technology transfer is consider as a concept to examine the process of disseminating knowledge and skills that a person owned to another person in order to generate higher productivity with new approach of producing a particular product or service. Although, many researchers have explored the evolution of technology transfer, nonetheless some drivers are yet to be explored in a Malaysian manufacturing industry. This study, therefore attempts to determine the relationship between absorptive capacity, transfer capacity, communication motivation and learning intent and technology transfer performance. A survey methodology was used in a Japanese multinational company based in Klang Valley, Malaysia. A total of 117 questionnaires were received. Results show that absorptive capacity is the most significant to influence technology transfer performance.
The Effect of Post-Purchase Perceived-Value towards the Relationship Quality of Hajj and Umrah Travel Agencies in Indonesia Oktora, Kiki; Achyar, Adrian
The South East Asian Journal of Management Vol. 8, No. 1
Publisher : UI Scholars Hub

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Abstract

One out of four people in the world is a Moslem, and Indonesia ranks first on the biggest Moslem population in the world. Hundreds of thousands of people go to Makkah each year to make Hajj (pilgrimage). Hajj and Umrah travel agencies as providers of Hajj and Umrah packages are becoming important in Indonesia, as their number is about two hundred agencies. However, there has been little discussion about Hajj and Umrah, especially on Hajj and Umrah travel agencies. The purpose of this paper is to identify the relationships of post-purchase perceived-value to relationship quality, which consists of satisfaction, commitment, and trust, on Hajj and Umrah travel agencies. This study finds that the post-purchase perceived-value significantly affects satisfaction and trust but does not affect commitment. Moreover, satisfaction significantly affects trust and commitment, while trust does not affect commitment.
The Influence of Sponsor-Event Congruence in Sponsorship of Music Festivals Hutabarat, Penny; Gayatri, Gita
The South East Asian Journal of Management Vol. 8, No. 1
Publisher : UI Scholars Hub

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Abstract

This paper focuses the research on the Influence of Sponsor-Event Congruence toward Brand Image, Attitudes toward the Brand and Purchase Intention. Having reviewed the literatures and arranged the hypotheses, the data has been gathered by distributing the questionnaire to 155 audiences at the Java Jazz Music Festival, firstly with convenience sampling and then snowballing sampling approach. The analysis of data was executed with Structural Equation Modeling (SEM). The result shows the sponsor-event congruence variable has a positive impact toward brand image and attitudes toward the brand sponsor. Brand Image also has a positive impact toward purchase intention; in contrary attitudes toward the brand do not have a positive purchase intention. With those results, to increase the sponsorship effectiveness, the role of congruency is very significant in the sponsorship event. Congruency is a key influencer to trigger the sponsorship effectiveness. Congruency between the event and the sponsor is able to boost up the brand image and bring out favorable attitudes towards the brand for the successful of marketing communication program, particularly sponsorship. In addition to it, image transfer gets higher due to the congruency existence (fit) between sponsor and event and directs the intention creation to buy sponsor brand product/service (purchase intention). In conclusion, sponsor-event congruence has effect on consumer responds toward sponsorship, either on the cognitive level, affective and also behavior.
Influence of Brand Equity and Movieliking can Override Impact of Misleading Brand Placement toward Brand Attitudes Afiff, Adi Zakaria; Furi, Westi Noria; Metroprawiro, Denyza Wahyuadi
The South East Asian Journal of Management Vol. 8, No. 1
Publisher : UI Scholars Hub

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Abstract

The starting point of this study is the phenomenon termed misleading brand placement, a condition found where the brand placement in a movie depict the brand in a time where the brand has not yet exist, providing the brand an older age. As the brand used in the brand placement is a brand with high brand equity, the combination of older age and high brand equity is suspected to give a higher evaluation of the brand. To test these suspicions, 3 experiments were conducted to see the influence of consumer knowledge of the misleading brand placement, brand equity and movie liking toward the brand attitude. The results show that when consumers do not have knowledge of the misleading brand placement they are not affected by misleading brand placement; but when they know of the misleading brand placement, brand attitude tend to be still be high when brand equity is high; and finally, when brand equity is high, a positive movie liking can further strengthen brand equity in reducing the negative effect of the misleading brand placement.
Households Perceptions on Factors Affecting Resilience towards Natural Disasters in Indonesia Viverita, Viverita; Kusumastuti, Ratih Dyah; Husodo, Zaäfri Ananto; Suardi, Lenny; Danarsari, Dwi Nastiti
The South East Asian Journal of Management Vol. 8, No. 1
Publisher : UI Scholars Hub

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Abstract

Most areas in Indonesia are prone to natural disasters. Learning the lessons from the Aceh Tsunami in 2004, areas with high risks of natural disasters are in the process of preparing themselves for such an unexpected event, by increasing their resilience. The objective of this study is to shed more lights on factors affecting the resilience from two sources namely, existing literatures and the application of disaster management in four disaster-prone areas in Indonesia -Padang, Sleman, Cilacap, and Palu. To enrich our analysis, we collect data from the field to compare the preparedness and to get insights on people’s perceptions towards the factors of resilience in those areas.We employ IDI and FGD to identify the factors of resilience and the preparedness in the areas investigated. Thereafter, a preliminary survey is conducted to identify people’s perceptions towards the aspects of resilience in the areas. Results from the survey conducted to 800 households in Padang and Cilacap indicates that from the social aspect, community’s value cohesiveness is one of important factor affecting their resilience towards natural disaster. In addition, since almost 85 percent of their income was spending to fulfill their daily basic needs such as foods, clothing, and housing. Therefore, when disaster occurred, they heavily relied on the help of debt or selling some of their assets, as well as used cash in hand as emergency funds. In general, respondents in all sample cities are able to re-start their economic activities as soon as two weeks after the event of disaster. In addition, the survey found that most of respondents were aware that the government has programs to educate people on the disaster mitigation.
The Relative Effects of Logistics, Coordination and Human Resource on Humanitarian Aid and Disaster Relief Mission Performance Idris, Aida; Soh, Saiful Nizam Che
The South East Asian Journal of Management Vol. 8, No. 2
Publisher : UI Scholars Hub

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Abstract

Most studies on humanitarian aid and disaster relief (HADR) missions suggest that the quality of logistics, coordination and human resource management will affect their performance. However, studies in developing countries are mainly conceptual and lack the necessary empirical evidence to support these contentions. The current paper thereby aimed to fill this knowledge gap by statistically examining the effects of the abovementioned factors on such missions. Focusing on the Malaysian army due to its extensive experience in HADR operations, the paper opted for a quantitative approach to allow for a more objective analysis of the issues. The results show that there are other potential determinants of mission success which deserve due attention in future studies. They also suggest that human resource is not easily measured as a construct, and that this limitation in methodology must be overcome to derive more accurate conclusions regarding its effect on HADR mission performance.

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