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Gedung Departemen Manajemen Jl. Prof. Dr. Sumitro Djojohadikusumo Kukusan, Kecamatan Beji, Kota Depok Jawa Barat, 16424 Indonesia
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The South East Asian Journal of Management
Published by Universitas Indonesia
ISSN : 19781989     EISSN : 23556641     DOI : 10.7454/seam
Core Subject :
The South East Asian Journal of Management (The SEAM) seeks to publish high quality, scholarly empirical research articles in management, strategic management, organization, entrepreneurship, operations management, human resource management, business and organization topics that test, extend, or build theory and contribute to management and organization practices in the South East Asia region. The SEAM strives to serve as a major vehicle for the exchange of ideas and research among management scholars within or interested in the South East Asia region. The SEAM is an open access journal that is published by Management Research Center, Department of Management, Faculty of Economics and Business, Universitas Indonesia.
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Articles 209 Documents
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Balancing the Scales: The Role of Work-Life Balance and Technological Support in Enhancing Gig Worker Productivity in Indonesia Parman, Parman; Shafar, Muhammad Uliah; Putri, Deasy Soraya A. Aminartha
The South East Asian Journal of Management Vol. 19, No. 1
Publisher : UI Scholars Hub

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Abstract

Research Aims: This study examined the impact of work-life balance (WLB) initiatives on gig worker productivity, focusing on the mediating role of job satisfaction and the moderating effects of gig work characteristics and technological support. Design/Methodology/Approach: PLS-SEM was used in this study to analyse survey data collected from a sample of 400 gig workers engaged in various platforms, including Gojek, Grab, Shopee, and Freelancer.com. The survey instrument comprised structured questions designed to measure key constructs, namely WLB initiatives, technological support, job satisfaction, and employee productivity. Research Findings: WLB initiatives significantly positively impacted employee productivity, with job satisfaction functioning as a key mediating factor in this relationship. Moreover, the effectiveness of WLB initiatives was further amplified under conditions of low work intensity, stable gig roles, and robust technological support. Theoretical Contribution/Originality: By applying the Job Demands-Resources (JD-R) model to the gig economy, this study highlighted the critical role of tailored interventions, specifically the integration of technological tools and effective workload management, in enhancing both productivity and job satisfaction among gig workers. Managerial Implication in the South East Asian Context: The findings underscored the necessity for culturally responsive WLB initiatives and enhanced technological support to address persistent challenges, including job insecurity and inconsistent workloads, within Southeast Asia’s evolving labour market. Research Limitation & Implications: The cross-sectional design of this study limited the ability to draw causal inferences, and the findings may not be fully generalisable beyond the Indonesian context. Future research should employ longitudinal designs and examine diverse cultural settings to refine and validate strategies aimed at promoting sustainable productivity and well-being among gig workers.
Optimizing Operation Processes and Supply Chain Management for Enhanced Service and Product Quality in Quick Service Restaurants Rodriguez, Joel Mark; Reambonanza, Hanna V.; Palallos, Lourdes
The South East Asian Journal of Management Vol. 19, No. 1
Publisher : UI Scholars Hub

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Abstract

Research Aims: The research aimed to identify the relationship between operational processes, supply chain management, and their impact on the quality of service and products in Quick Service Restaurants in the Philippines. It addresses a very critical research gap by providing empirical evidence on how these factors collectively influence business performance. Design/Methodology/Approach: A quantitative research design was used – structured questionnaires were administered to 392 QSR employees and managers working in different locations of the Philippines. Data analysis used correlation, regression, and SEM for robustness. Research Findings: The research proved that sound operational management and supply chain practices improved the quality of services and products. Results were drawn and showed integrated strategies and process optimization in the supply chain drive customer satisfaction and business sustainability. Theoretical Contribution/Originality: The research extended earlier literature demonstrating empirical relationships of operational processes and supply chain management with quality outputs in QSRs, addressing a gap in the Southeast Asian business context. Managerial Implication in the South East Asian Context: The results provided strategic direction for QSR managers to undertake technological adoption, supply chain integration, and process improvements to keep up with competition in the hyper-dynamic market of Southeast Asia. Research Limitation & Implications: Future studies may consider longitudinal research designs to analyse long-term effects, mediating roles of technological innovation, and customer feedback mechanisms.
Do Loyalty Programs Actually Build Customer Loyalty? A Service Quality Perspective from Indonesian e-Commerce Kosimwidjaja, Jonathan Farrel; Hadiprawoto, Triana
The South East Asian Journal of Management Vol. 19, No. 1
Publisher : UI Scholars Hub

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Abstract

Research Aims: This study investigates the relationship between electronic service quality (e-SERVQUAL), satisfaction and trust, and three indicators of customer loyalty within the context of loyalty programs organised by e-commerce platforms. Design/Methodology/Approach: An empirical approach using purposive sampling was used to generate a population of 326 Indonesian respondents over 18 years old who have used e-commerce loyalty program features such as store credit, points, discount vouchers, cashback vouchers, and free shipping vouchers. Research Findings: Bootstrapped structural equation modelling (SEM) analysis proved that one out of four factors of e-SERVQUAL that apply to e-commerce platforms as a whole do not apply to e-commerce loyalty programs, but the relationships between e-SERVQUAL, satisfaction, trust, and loyalty still stand. Theoretical Contribution/Originality: Measuring e-commerce platform service quality via a specific feature of the platform instead of the platform as a whole shows that perceived quality for e-commerce platform features does not necessarily have the same antecedents as perceived quality for the whole platform. Managerial Implication in the South East Asian Context: When designing loyalty programs for the Indonesian market, Southeast Asian e-commerce platforms should be aware that security, safety and delivering what is promised are more important than the design of the programs (e.g., the visual layout, ease of use, and convenience). Research Limitation & Implications: Customer behavioural data tended to be homogenous for indicators like age and spending amount, not representative of the entire e-commerce landscape in Indonesia; researchers might try quota sampling to alleviate the bias. Alternatively, a longitudinal study can be done to see how different promotions and shopping seasons affect perceived quality.
Analysis of the Influence of Green Altruism and Green Perceived Value on Purchase Intention for a Green Beauty Brand in Jabodetabek Munandar, Jono Mintarto; Azzahra, Kamilla; Maulida, Annisaturrahmah
The South East Asian Journal of Management Vol. 19, No. 2
Publisher : UI Scholars Hub

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Abstract

Research Aims: To analyse the effect of green altruism and green perceived value on the purchase intention of AVOSKIN skincare products in Jabodetabek. Design/Methodology/Approach: The data used consisted of primary data in the form of questionnaires and secondary data in the form of literature reviews. The number of respondents in this study was 228, using non-probability sampling techniques and purposive sampling methods. The data analysis method used in this study included descriptive analysis to identify consumer characteristics and SEM-PLS analysis through a second-order construct with the embedded two-stage approach. Research Findings: Green perceived value has a significant and positive effect on purchase intention, while green altruism does not have a significant effect. Green attitude can mediate the effect of green altruism and green perceived value on purchase intention. Theoretical Contribution/Originality: This study examines green altruism and green perceived value in driving purchase intention, with AVOSKIN as a case study. The findings provide insights applicable to green beauty brands in Southeast Asia. Managerial Implication in the Southeast Asian Context: Green beauty brands can enhance purchase intention through UGC, IMC, and sustainability programs such as recycling and eco-tourism, fostering loyalty and sustainable behaviour. Research Limitation & Implications: This study is limited to AVOSKIN and Jabodetabek consumers. Future research should cover more brands and regions in Southeast Asia.
The Influence of Live Shopping on Consumer Purchase Decisions: Analysing the Role of Social Commerce in Indonesia’s Retail Sector Irfan, Andi; Yadin S, Andi Nur; Hafipah, Hafipah; Adi, Yusram
The South East Asian Journal of Management Vol. 19, No. 2
Publisher : UI Scholars Hub

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Abstract

Research Aims: This study examines the influence of live shopping on consumer purchase decisions in Indonesia, focusing on key features such as interactivity, promotional urgency, and influencer marketing. It also investigates the mediating effect of consumer trust and the moderating role of social commerce experience. Design/Methodology/Approach: A quantitative approach was employed, using survey data from 265 Indonesian consumers who engage in live shopping. The analysis was conducted using Partial Least Squares Structural Equation Modelling (PLS-SEM) in SmartPLS. Research Findings: Interactivity, promotional urgency, and influencer marketing significantly impact consumer purchase decisions, both directly and indirectly through consumer trust. Promotional urgency exerts the strongest effect, emphasising the power of time-sensitive sales tactics. Social commerce experience moderates these relationships, with experienced consumers responding more strongly to live shopping strategies. Theoretical Contribution/Originality: This study expands the literature on social commerce by integrating live shopping elements into the S-O-R model and Trust Theory. It provides empirical evidence of how interactivity, urgency-driven promotions, and influencer credibility shape real-time purchase decisions. Managerial Implication in the South East Asian Context: Businesses in Southeast Asia should enhance live shopping by improving interactivity, leveraging urgency-based promotions, and strengthening influencer collaborations. Research Limitation & Implications: The study is limited to Indonesia, affecting its broader applicability. Its cross-sectional nature and self-reported data may introduce bias. Future research should explore regional differences, behavioural analytics, and longitudinal studies on evolving consumer behaviours in live shopping.
Relationship Between Knowledge Sharing and Innovative Work Behaviour: The Role of Flexible Work Arrangement Nguyen, Thuy Phuong; Pham, Quoc Trung
The South East Asian Journal of Management Vol. 19, No. 2
Publisher : UI Scholars Hub

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Abstract

Research Aims: To examine the influence of Knowledge Sharing (KS) on Innovative Work Behaviour (IWB) of employees in the IT industry, as well as the role of Flexible Work Arrangement (FWA) in this relationship. Design/Methodology/Approach: A survey was conducted gathering responses of employees of IT companies in Ho Chi Minh City. PLS-SEM approach was employed by using the SmartPLS application to analyse the model. Research Findings: A significant impact of Theory of Planned Behaviour factors, which are Attitudes toward a behaviour, Subjective Norms, and Perceived Behaviour Control on KS Intention was found, leading to a significant relationship with KS Behaviour. The finding confirmed that IWB is significantly impacted by KSB and FWA, while there is no significant relationship between FWA and KSB. Theoretical Contribution/Originality: Applicability of the TPB model in KSB prediction in the IT work environment was confirmed. Also, FWA directly positively impacts IWB asserts that apart from the collaborative knowledge behaviour path, an individual-driven innovation path should be considered as a path to innovation in organisations. Managerial Implication in the South East Asian Context: To bridge the gap between intention and actual KS, managers should cultivate a knowledge-sharing culture, implement mentorship programmes, and integrate KS into performance evaluations. Additionally, while FWA directly supports innovation, organisations should optimise digital communication tools and work models to maintain effective knowledge exchange and collaboration. Research Limitation & Implications: The data were collected using the convenience sampling method, limiting the generalisability of the findings. Moreover, FWA can be considered as a control variable or mediator to test its impact on the relationships among constructs in future research.
Trusting AI in Finance: The Role of Psychological Traits and AI Literacy in Shaping User Behaviour Toward Robo-Advisors Aini, Sukma
The South East Asian Journal of Management Vol. 19, No. 2
Publisher : UI Scholars Hub

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Abstract

Research Aims: This study investigates the influence of psychological traits, risk tolerance, trust propensity, and AI literacy on trust in robo-advisors and subsequent financial behaviour within Indonesia’s expanding fintech landscape. Design/Methodology/Approach: Data were collected through a survey of 235 Indonesian users with prior robo-advisor experience, and the hypotheses were tested using Partial Least Squares Structural Equation Modelling (PLS-SEM). Research Findings: The results revealed that risk tolerance, trust propensity, and AI literacy significantly predicted financial behaviour, both directly and indirectly, through their positive effects on trust in AI. Trust emerged as a central mediating mechanism, particularly for trust propensity and AI literacy, highlighting its role as a psychological gateway linking user dispositions to behavioural outcomes. Theoretical Contribution/Originality: By extending the Technology Acceptance Model (TAM) and Unified Theory of Acceptance and Use of Technology (UTAUT) with behavioural finance and cognitive trust theory, this study provided a more comprehensive explanation of AI adoption in financial services. Managerial Implication in the South East Asian Context: The results offer practical implications for fintech providers in Indonesia and Southeast Asia, underscoring the importance of explainable AI, transparent data-use disclosures, and culturally attuned system design that accommodates diverse risk profiles and digital literacy levels. Research Limitation & Implications: Limitations include the cross-sectional design, reliance on self-reported data, and an urban-centric sample. Future research should incorporate rural populations, adopt longitudinal approaches, and explore cultural dimensions of trust.
Hotel Supervisor Incivility and Its Effects on Employee Productivity and Turnover Intention: The Mediating Role of Ego Depletion Lacap, Jean Paolo; Fadrigalan, Joe Mari; Eser, Edgie; Maigue, Mach Ronald; Mabulay, Princess Airene
The South East Asian Journal of Management Vol. 19, No. 2
Publisher : UI Scholars Hub

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Abstract

Research Aims: This study examines the influence of supervisor incivility on hotel employees’ productivity and turnover intention, and further investigates the mediating role of ego depletion in these relationships. Design/Methodology/Approach: Participants were hotel employees (N = 300) who were selected using snowball sampling. A predictive research design and partial least-squares path modelling were used to gauge the propositions of the study. Research Findings: The results indicate that supervisor incivility has a significant impact on ego depletion, employee productivity, and turnover intention. Ego depletion was found to have a substantial effect on both employee productivity and turnover intention, and served as a mediating factor between supervisor incivility and turnover intention, but not in the relationship between supervisor incivility and employee productivity. Theoretical Contribution/Originality: This study utilized the SOR model to show how rude behaviour from a boss can impact how employees work and their desire to leave the job. This occurs through a process known as ego depletion. The model helps to explain how a boss's rudeness influences employees’ decisions and actions. Managerial Implication in the South East Asian Context: The findings of this study indicate that when supervisors exhibit incivility, hotel employees may experience rising ego depletion, thus affecting productivity and leading to increased turnover intentions. Such incivility in the hotel environment can ultimately diminish the service quality and heighten guest dissatisfaction. Research Limitation & Implications: This study highlights the need for organizations to foster respectful and supportive supervisor–employee relationships and to promote a positive work environment that safeguards employee well-being and enhances performance. However, the respondents were drawn exclusively from the National Capital Region of the Philippines.
The Mediation of Job Satisfaction and Organizational Commitment on Transformational Leadership and Employee Retention in Business Process Outsourcing Companies in Metro Manila: A Serial Mediation Analysis Rodriguez, Joel Mark Pirote; Sergote, Jessie F.; Palallos, Lourdes; Garcia, Nelson R.
The South East Asian Journal of Management Vol. 19, No. 2
Publisher : UI Scholars Hub

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Abstract

Research Aims: Few studies have taken into consideration transformational leadership's influence on employee retention via work satisfaction and organisational commitment, despite the fact that it has been demonstrated to positively affect organisationally relevant employee attitudes and performance. This paper fills this gap and looks into the serial mediation of these two variables in the relationship between transformational leadership and retention of employees in BPOs in Metro Manila. Design/Methodology/Approach: A quantitative serial-mediation design was used, with a sample of 400 purposively selected respondents having at least 6 months of tenure. The PLS-SEM method was used to estimate direct and indirect relationships. Research Findings: The results showed that transformational leadership enhances job satisfaction and organizational commitment, both of which contribute to employee retention. However, the full serial mediation pathway was not statistically supported, indicating very limited effects in series. Theoretical Contribution/Originality: The findings accentuate further how transformational leadership impacts employee attitudes, while also suggesting the necessity to look beyond for organizational-wide intervention for retention. Managerial Implication in the South East Asian Context: This study provided substantial data about transformational leadership. The study specifically pointed out that job satisfaction and organizational commitment are significant factors in retaining employees. The results give credence to the idea that organizations can reduce attrition and stabilize their workforce over a longer term if they nurture leadership styles that embrace empathy, communication, and empowerment. Research Limitation & Implications: Implications point to leadership training and improved working conditions as important strategies for ensuring that BPOs can sustain their workforce over the long term.

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