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INDONESIA
Jurnal Atma Inovasia
Published by Universitas Atma Jaya Yogyakarta
ISSN : 27759385     EISSN : 27759113     DOI : https://doi.org/10.24002/jai
Core Subject : Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Environmental Science Social Sciences Other
Jurnal Atma Inovasia (JAI) diharapakan dapat menjadi sarana desiminasi pengabdian dari seluruh civitasakademika berbagai disiplin ilmu tentang berbagai macam inovasi dan solusi-solusi dalam berbagai persoalan dalam masyarakat. JAI diharapkan dapat mengispirasi dan bermanfaat bagi masyarakat secara luas. JAI fokus pada beberapa topik sebagai berikut: Pembelajaran layanan, masyarakat Pengembangan dan pemberdayaan masyarakat Pelatihan, Pemasaran, Teknologi Tepat Guna, Desain Wilayah perbatasan, wilayah kurang maju Layanan pendidikan untuk pembangunan berkelanjutan Pemberdayaan masyarakat, akses sosial Topik lain terkait pengabdian pada masyarakat
Arjuna Subject : Umum - Umum
Articles 828 Documents
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Pembuatan Website Sebagai Channel Penjualan dan Branding pada E-Commerce Puspitasari, Fransiska; Timothy Rey, Laheba
Jurnal Atma Inovasia Vol. 2 No. 3 (2022)
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jai.v2i3.5795

Abstract

Abstract — Technology is an inseparable part of the world nowadays. The presence of E-Commerce has a significant impact on the micro, small, and medium enterprise industries in Indonesia. This concept provides many benefits for industry players. E-Commerce offers opportunities for industry players to run a business. Warbie Baby Shop is one of the e-commerce using technology for its business. This online store sells its product through Instagram, Shopee, and Tokopedia. The main problem experienced by these industry players is utilizing technology that has not been maximized. For two years, the shop only used technology in its sales. One of the problems that can be solved with technology is stock recording. Stock recording done manually leads to a problem in this business. Errors in recording and information to consumers will be a potential lost sales that must be borne. Moreover, marketplace services make it difficult for this store to stand out compared to other stores due to the display uniformity. This community service is going to help the store by creating a website to improve its business processes. This website provides features to display its products, monitor stocks, and check its sales report. Keywords — E-Commerce, Website, Branding Strategy, Sales. Abstrak — Teknologi adalah bagian yang tidak terpisahkan dari dunia saat ini. Kehadiran E-Commerce memberikan dampak yang signifikan terhadap industri mikro, kecil, dan menengah di Indonesia. Konsep ini memberikan banyak manfaat bagi pelaku industri. E-Commerce memberikan kesempatan bagi para pelaku industri untuk menjalankan bisnis. Warbie Baby Shop adalah salah satu e-commerce yang menggunakan teknologi dalam bisnisnya. Toko online ini menjual produknya melalui Instagram, Shopee, dan Tokopedia. Masalah utama yang dialami adalah pemanfaatan teknologi yang belum maksimal. Selama dua tahun, toko hanya memanfaatkan teknologi dalam penjualannya. Salah satu masalah yang dapat diselesaikan dengan teknologi adalah pencatatan stok. Pencatatan stok yang dilakukan secara manual menyebabkan masalah pada bisnis ini. Kesalahan dalam pencatatn dan informasi kepada konsumen akan menjadi potensi kehilangan penjualan yang harus ditanggung. Selain itu, penggunaan layanan pasar membuat sulit bagi toko ini untuk menonjol dibandingkan dengan toko lain karena keseragaman tampilan. Layanan komunitas ini akan membantu toko dengan membuat situs web untuk meningkatkan proses bisnisnya. Situs web ini menyediakan fitur untuk menampilkan produknya, cek stok, dan memeriksa laporan penjualan. Kata Kunci — E-Commerce, Website, Strategi Branding, Penjualan
Pembentukan Posyandu Remaja Sebagai Upaya Peningkatan Pengetahuan dan Kualitas Kesehatan Remaja di Dusun Dingkikan, Sedayu, Bantul Suwarjono, Mulyanti
Jurnal Atma Inovasia Vol. 2 No. 4 (2022)
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jai.v2i4.5836

Abstract

Adolescence is a period of transition from childhood to adulthood; this triggers the emergence of complex problems due to the risky behavior they do. Dingkikan is one of the hamlets in the working area of PUSKESMAS Sedayu 2, with a total of 177 adolescents. The results found that 28.6% of adolescents in Dusun Dingkikan had a smoking habit, 66.7% did not routinely do health checks, 28.57% did not understand the dangers of smoking, 41.3% did not know about reproductive health, 84.1% thought discussing reproductive health was inappropriate, 49.2% did not know about free sex behavior, 57.1% did not know about sexually transmitted diseases, and 17.5% experienced chronic malnutrition. Youth POSYANDU is one solution to overcome the problems in adolescents and an effort to prepare them as a generation of creative planning and have good health insight. The series of activities carried out in the context of establishing the Youth POSYANDU of Dingkikan is to socialize it, hold youth POSYANDU training, form youth health cadres, first aid training, counseling on clean and healthy living behavior, counseling on mosquito larvae monitoring, anemia, family medicinal plants, reproductive health, nutrition, drugs, and non-communicable diseases. The Head of Argodadi Village officially appoints youth health cadres who have received briefing and further training. The Dingkikan Youth POSYANDU is held every month accompanied by community leaders, health cadres, the village government, and the PUSKESMAS Sedayu 2
PENINGKATAN KESADARAN MASYARAKAT TERHADAP PROGRAM CORPORATE SOCIAL RESPONSIBILITY (CSR) UNTUK MENINGKATKAN KESEJAHTERAAN MASYARAKAT DI DESA LUBUK BATANG LAMA KABUPATEN OGAN KOMERING ULU SUMATERA SELATAN Irsan, Irsan; utama, meria; laili, yunial
Jurnal Atma Inovasia Vol. 2 No. 4 (2022)
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jai.v2i4.5858

Abstract

The implementation of Corporate Social Responsibility (CSR) in the field of natural resources varies in each region. Especially in the Lubuk Batang Lama Village area, the CSR activities carried out are still relatively small. For this reason, it is necessary for the community to be given an understanding of good communication mechanisms in carrying out CSR activities between the three partners (Mining Companies, Community and Local Governments). As well as the active efforts of the community to be involved together in CSR programs in the Lubuk Batang Lama Village area. With this counseling, it is hoped that the community can plan their regional development by designing CSR programs that are directly related to the interests of the community.
Pendampingan Pengembangan Sumber Daya Manusia dan Model Bisnis Social Enterprise Lingkar Organik Tegar Satya Putra; Agnes Gracia Quita; Mayasari, Agatha
Jurnal Atma Inovasia Vol. 2 No. 5 (2022)
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jai.v2i5.5873

Abstract

Social enterprise is a typical organization in the social economy. Social enterprise has two purposes: meeting the principle of profit maximization and addressing social and environmental purposes, which includes reinvesting in the community. These two purposes are aimed to be fulfilled simultaneously, as social enterprises seek to balance activities that provide economic benefits with social goals. Lingkar Organik is a social company located in Yogyakarta that continues to grow and develop. To develop a business entity, growth in organizational performance is needed, both in terms of financial performance and service quality. Employees in social companies come from various cultural backgrounds, education, social conditions, and generational gaps become a significant challenge in managing human resources to explore their talents. Another challenge is the lack of understanding of the social vision and objectives that are the main foundation. Therefore, it is important to have employee development and internal branding for Lingkar Organik.
Pelatihan Literasi Hukum dan Komunikasi Digital dalam Pengelolaan Embung Sendangtirto Astuti, R.A. Vita; Pawana, Sekhar Chandra
Jurnal Atma Inovasia Vol. 2 No. 4 (2022)
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jai.v2i4.5914

Abstract

Embung Sendangtirto selesai dibangun di akhir tahun 2021 oleh Balai Besar Wilayah Sungai (BBWS) Serayu Opak dan akan diserahkan pengelolaannya secara resmi kepada Kalurahan Sendangtirto di pertengahan tahun 2022. Tujuan dari pembangunan embung ini adalah untuk konservasi air, pengairan dan area publik serta wisata. Sebelum dikelola secara resmi oleh Kalurahan Sendangtirto, masyarakat sudah memanfaatkan embung sebagai area publik dan tempat mencari nafkah dengan pendirian warung-warung makan yang tidak terorganisir. Kegiatan Sebar Benih Ikan dan Reresik Embung dilaksanakan untuk mendekatkan warga Sendangtirto dengan mahasiswa sebagai peluang pemasaran dan pengenalan keberadaan Embung Sendangtirto. Pelatihan Srawung Literasi untuk optimalisasi edukasi publik dalam program pengabdian masyarakat ini diberikan dalam bentuk pengenalan dan pemasaran embung kepada warga karang taruna Sendangtirto melalui pelatihan literasi hukum dan komunikasi digital. Dalam pelatihan, masyarakat menemukan jenis pelanggaran yang berpotensi bisa terjadi di lokasi embung, yaitu memancing, vandalisme dan menyalahgunakan area sepi untuk tindakan pelanggaran hukum. Pemanfaatan media sosial dilakukan untuk meningkatkan kesadaran hukum dan potensi embung dalam bentuk kampanye persuasi memakai Instagram. Warga karang taruna belajar mencermati konten hukum dan cara-cara efektif untuk memanfaatkan media komunikasi digital.
Strategi Pemberdayaan Ternak Sapi di Desa Salam Kecamatan Patuk Kabupaten Gunungkidul Yogyakarta Binarti, Floriberta
Jurnal Atma Inovasia Vol. 3 No. 2 (2023)
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jai.v3i2.5926

Abstract

Salam Village, Patuk District, Gunungkidul Regency, the Special Region of Yogyakarta Province, as the location of Kuliah Kerja Nyata Universitas Atma Jaya Yogyakarta period 81 Group 2 Unit A, has natural, agricultural and livestock potential. Livestock is the main goal of Salam Village, but its processing and marketing is still very conventional, which makes Salam Village less developed. This paper aims to present strategies of cattle empowerment from the waste processing into organic fertilizer and biogas to marketing techniques via online.
Pengolahan Abon Ikan dan Rumah Produksi sebagai Potensi Desa Sidoharjo, Tepus, Gunungkidul: Fish Shredded Processing and Production Houses as Potential Villages in Sidoharjo, Tepus, Gunungkidul Pratama, Yohanes Mario
Jurnal Atma Inovasia Vol. 3 No. 2 (2023)
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jai.v3i2.5927

Abstract

Desa Sidoharjo merupakan salah satu desa yang terletak di Kecamatan Tepus, Kabupaten Gunungkidul dengan jumlah penduduk sebanyak 6.850 jiwa dan memiliki banyak potensi desa yang dapat dikembangkan, khususnya potensi laut dan kuliner. Melalui program Kuliah Kerja Nyata (KKN) Society 5.0 periode 81 Universitas Atma Jaya Yogyakarta ini, kegiatan berfokus pada pengembangan salah satu potensi desa yang bersumber dari laut, yaitu ikan. Ikan dapat diolah menjadi abon ikan yang dapat dijual kepada para wisatawan. Untuk mewadahi proses produksi, dibuat desain rumah produksi abon ikan dan pengemasannya menggunakan kemasan ramah lingkungan (eco-friendly). Melalui program ini, harapannya warga Desa Sidoharjo dapat mengembangkan potensi desa, memiliki peluang kerja untuk meningkatkan perekonomian dan kesejahteraan warga desa serta menjaga lingkungan dengan mengurangi penggunaan plastik.
Pembentukan POKDARWIS untuk Pengembangan Potensi Agrowisata di Desa Beji, Kapanewon Ngawen, Kabupaten Gunung Kidul Dharomesz, Vonezyo Yupanzara
Jurnal Atma Inovasia Vol. 3 No. 5 (2023)
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jai.v3i5.5929

Abstract

Kuliah Kerja Nyata (KKN) is one of the mandatory courses that must be fulfilled by Universitas Atma Jaya Yogyakarta students in order to obtain a bachelor's degree. The implementation of the Community Service Program for the 2021/2022 academic year is carried out online considering the spread of the COVID-19 called KKN Society 5.0. Group 26 as part of the UAJY KKN consisted of 10 students from various study programs at UAJY accompanied by one lecturer who got placement in Beji Village. Beji Village is located in Ngawen District, Gunungkidul Regency, Special Region of Yogyakarta. Beji village has a lot of potential in terms of culinary, culture, and nature tourism. Beji Village relies on the agricultural sector as a driving force for the village economy. Group 26 has 2 work programs to support Beji Village so that it can become an agro-tourism village so that other potentials from Beji Village can also be further developed. The program consists of the establishment of a Beji Tourism Awareness Community and the Formulation of an Agro-tourism Village Promotion Strategy. The work program is outlined in the form of group reports, pocketbook e-books, village potential e-books, and explanatory videos. It is hoped that the 2 programs that have been planned can become a source of reference for the village government in formulating village policies and become a guide for villagers in developing the potential of Beji Village.
Potensi Branding Keripik Pisang di Desa Sambirejo Kapanewon Ngawen Kabupaten Gunung Kidul Dharomesz, Vonezyo Yupanzara
Jurnal Atma Inovasia Vol. 3 No. 6 (2023)
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jai.v3i6.5933

Abstract

Student Community Service is an activity in the form of community service that must be followed by every student at Atma Jaya University Yogyakarta. Student Community Service for the 2022 school year is conducted online with the theme Society 5.0. The group of 30 unit F Student Community Service Period 81 is located in Sambirejo Village, Ngawen District, Gunung Kidul Regency, Special Region of Yogyakarta. There is a lot of potential in Sambirejo village, one of which is the many banana tree plantations in Sambirejo village, and the bananas are used as processed foods in the form of banana chips. However, in marketing these products are less well known by the general public, therefore a work program is created which is implemented by making a branding on these processed foods and also conducting broader marketing using available electronic media so that these products can reach a wider range of consumers.
Pendampingan Pembentukan Kelembagaan dan Komunikasi Waria Crisis Center (WCC) Putra, Tegar Satya; Listiorini, Dina
Jurnal Atma Inovasia Vol. 2 No. 4 (2022)
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jai.v2i4.5939

Abstract

The Transgender women community in Indonesia is considered an underprivileged community due to the social and systemic exclusion they experience daily. This condition is worsened due to COVID-19. Due to the pandemic, many transgender women cannot do their job to finance their daily needs to Mass Mobility Restrictions. They also do not have access to vaccines and clinical treatment because most do not have an ID card or social security numbers. To tackle the escalated problem, the transgender women community in Jogjakarta, Indonesia, through Waria Crisis Center (WCC) initiates philanthropic activity to help transmen who suffer health or financial crises. UAJY community service team tries to support WCC in two areas. First, we help WCC to develop its social media presence by helping them setting WCC Instagram dan Facebook official accounts. Second, we help WCC to establish good organizational practice by helping WCC to establish formal job descriptions and report flow.

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