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Journal of Social Science
Published by Al-Makki Publisher
ISSN : 29631866     EISSN : 29638909     DOI : -
Core Subject : Social,
Social Sciences
The Journal of Social Science (JoSS) is a double blind peer-reviewed academic journal and open access to social and scientific fields. The journal is published monthly once by Al-Makki Publisher. The Journal of Social Science (JoSS) provides a means for sustained discussion of relevant issues that fall within the focus and scopes of the journal which can be examined empirically. The journal publishes research articles covering all aspects of social sciences, ranging from Management, Economics, Culture, Law, Geography, and Education that belong to the social context.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 258 Documents
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Review Of Intellectual Property Law On Micro, Small, And Medium Enterprise Products Of Selar Fish Crackers In Warnasari Village, Cilegon City Sulasno, Sulasno; Lestari, Deviana; Abdillah, Farid
Journal Of Social Science (JoSS) Vol 3 No 8 (2024): JOSS: Journal of Social Science
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/joss.v3i8.356

Abstract

Micro, Small, and Medium Enterprises (MSMEs) activities in Cilegon City are one of the growing business sectors to support the national economy.. For business actors starting a business, they need to think about the concept of business and intellectual property protection. In the business world, Intellectual Property can be one of the important elements because it can give the owner an advantage over the results of his invention. This study aims to determine the concept and product innovation of Micro, Small, and Medium Enterprises (MSMEs), Selar Fish Crackers in Warnasari Village, Citangkil District, Cilegon City, and to determine the legal protection of intellectual property for Micro, Small, and Medium Enterprises (MSME products), Selar Fish Crackers in Warnasari Village, Citangkil District, Cilegon City. This research uses qualitative methods and empirical juridical approaches. Where the research is conducted by looking at the law as a norm or das sollen and as a socio-cultural reality or das sein obtained directly from the research location. The data analysis technique uses descriptive analytical techniques. The results showed that the concept and innovation of MSMEs is the first step taken to develop the Akbar Jaya Fish Crackers business and protect intellectual property in its products, one of which is by registering the brand to the Directorate General of Intellectual Property to obtain legal certainty.
A Study Of Kurnia Ngayuga Wibowo's Experimental Photography “Memory Lane‘’ Abdul Aziz Al Hakim; Raden Bima Sakti Arnanda A; Khaerudin Imawan; Rizky Dwi Andini; Dedet Erawati
Journal Of Social Science (JoSS) Vol 3 No 9 (2024): JOSS: Jurnal Of Social Science
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/joss.v3i9.357

Abstract

This study focuses on Kurnia Ngayuga Wibowo's experimental photography work Memory Lane, featured in several exhibitions, including the Permata Youth Photostory and the Bandung Photography Triennale. The artwork depicts the artist's imagination of Admiral Cheng Ho's arrival in Cirebon, using photography techniques and mixed media elements such as red thread and gold markers. This research aims to understand the artwork through art criticism using Edmund Burke Feldman's theory, which includes description, formal analysis, interpretation, and evaluation. This research employs a qualitative method with an in-depth analysis of the visual elements in the photographic work. The results indicate that Memory Lane is an example of experimental photography that combines various artistic elements to convey a historical narrative creatively. In conclusion, the work successfully provides a new perspective on experimental photography and highlights the importance of historical archiving through visual media.
The Effect Of Product Development, Price, And After-Sales Service On Purchase Intention Mediated By Electronic Word Of Mouth On Ryu Brand Power Tool Products In Jakarta, Indonesia Djadja Nurdjaman; Ratlan Pardede
Journal Of Social Science (JoSS) Vol 3 No 9 (2024): JOSS: Jurnal Of Social Science
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/joss.v3i9.360

Abstract

This study explores the impact of product development, pricing strategies, and after-sales service on purchase intention, with a specific focus on the mediating role of electronic word of mouth (eWOM) in the context of RYU brand power tool products in Jakarta, Indonesia. The research aims to identify how these key factors influence consumer behavior and decision-making processes in a competitive market environment. Data were collected through surveys from a sample of consumers in Jakarta, and the relationships between variables were analyzed using structural equation modeling (SEM). The findings reveal that product development and price significantly affect purchase intention, while after-sales service exerts a moderate influence. Moreover, eWOM is found to be a critical mediator that amplifies the impact of these factors on purchase intention. This study provides valuable insights for marketers and business practitioners in enhancing consumer engagement and driving sales through strategic focus on product innovation, competitive pricing, and effective after-sales services, while leveraging the power of eWOM.
Application Of Percentage Method And Group Discussion To Improve The Ability To Present Student Opinion In Learning Pancasila Wawan Hariyadi
Journal Of Social Science (JoSS) Vol 3 No 9 (2024): JOSS: Jurnal Of Social Science
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/joss.v3i9.361

Abstract

This study aims to improve students' ability to express opinions in Pancasila learning by applying the percentage method and group discussion. The research uses a descriptive qualitative approach with 49 students from the Guidance and Counseling Study Program as subjects. Data were collected through observation and documentation during the learning process. The results show that the percentage method and group discussion effectively enhance students' fluency, courage, and appropriateness in presenting opinions according to the discussed context. Other indicators, such as clarity and the sequence of ideas, also showed improvement. Supporting factors in implementing these methods include the role of lecturers, student motivation, and adequate facilities and infrastructure. In conclusion, the percentage and group discussion methods have improved students' ability to express opinions in Pancasila learning.
The Influence Of User Experience, E-Service Quality, And E-Trust Mediated By E-Satisfaction On E-Loyalty: Customers Subscription Video On Demand (Svod) Helen Karmelia; Kandi Sofia Senastri Dahlan
Journal Of Social Science (JoSS) Vol 3 No 9 (2024): JOSS: Jurnal Of Social Science
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/joss.v3i9.362

Abstract

Currently in the digital era, the internet plays a very important role in supporting and making it easier for people to carry out their daily activities through various technologies. One of the benefits of the internet in the entertainment sector is being able to watch movies or online shows and streaming subscription videos, besides that this activity is one of the most popular activities in the community that is carried out during and after the pandemic. This study aims to analyze the influence of User Experience, (E-Service Quality), E-Trust, mediated by E-Satisfaction, on E-Loyalty on Subscription Video on Demand (SVOD) customers during the Covid-19 pandemic to after the Covid-19 pandemic in the Greater Jakarta area. This study is a quantitative study by collecting 278 samples. Data collection was carried out by distributing questionnaires online and the scale used was the Likert scale. The data analysis technique used is Structural Equation Modelling (SEM) with Smartpls 3.0 software. The results of this study show that User Experience has a significant influence on E-Satisfaction and E-Loyalty, E-Service Quality has a significant influence on E-Satisfaction directly but does not have a significant influence on E-Loyalty directly, E-Trust has a significant influence on E-Satisfaction directly but does not have a significant influence on E-Loyalty directly, and E-Satisfaction has a significant influence on E-Satisfaction directly, and E-Satisfaction has a significant influence on E-Satisfaction and E-Loyalty. significant influence on E-Loyalty. E-Satisfaction has succeeded in mediating between User Experience, E-Service Quality, and E-Trust with E-Loyalty.
Quran's Insight On Human Rights Salehuddin Matawang
Journal Of Social Science (JoSS) Vol 3 No 9 (2024): JOSS: Jurnal Of Social Science
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/joss.v3i9.363

Abstract

This study focuses on the growing global debate about human rights and the role of religion, particularly Islam, in shaping these concepts. The research aims to analyze the Quran's perspective on human rights, identifying fundamental principles that affirm universal values such as justice, Freedom, and equality. This study employs a qualitative method with a textual analysis approach to relevant Quranic verses. The findings reveal that the Quran explicitly recognizes fundamental human rights, including the right to life, Freedom of religion, and protection from oppression. The discussion also highlights that a comprehensive and contextual interpretation of the Quranic verses is necessary to understand the Islamic perspective on human rights in the modern context. The study concludes that the Quran provides a solid ethical and moral foundation for human rights, but its application depends on proper interpretation by Muslim communities worldwide. The research suggests the need for further dialogue between religious traditions and international law to support the global protection of human rights.
Analysis Of The Profitability Of The Beef Cattle Business In Lolong Guba District, Buru Regency Michel Johan Matatula; Arnold Ismael Kewilaa; Riri Sarfan
Journal Of Social Science (JoSS) Vol 3 No 9 (2024): JOSS: Jurnal Of Social Science
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/joss.v3i9.365

Abstract

The beef cattle business will have a higher use value if the production factors can be used effectively and efficiently to obtain decent profits, thus ensuring the sustainability of the business for the welfare of farmers. This study was conducted with the aim of finding out the income, profitability, and factors that affect the income of the beef cattle business. The survey was carried out in Lolong Guna District, Buru Regency, which took place in August 2023. A total of 3 villages, namely Wanakarta, Waegeren, and Grandeng villages, were designated as sample villages, and 60 respondents were determined by purposive sampling with the criteria of having raised beef cattle for more than three years and selling livestock in the last year. Revenue and profitability analysis was carried out to determine the feasibility of the business, and multiple linear regression analysis was performed to determine the factors that affect revenue. The average revenue of the beef cattle business is Rp. 4,492,900 per year with a profitability value of 47.37%. Factors that affect the income of the beef cattle business are production costs, the number of livestock marketed, and the selling price of livestock. Meanwhile, livestock ownership does not affect income.
Agricultural Marketing Strategies In The Digital Era: Improving The Competitiveness Of Local Products Gumoyo Mumpuni Ningsih; Harun Rasyid; Natali Ningsih; Darminto Pujotomo; Gijanto Purbo Suseno
Journal Of Social Science (JoSS) Vol 3 No 9 (2024): JOSS: Jurnal Of Social Science
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/joss.v3i9.366

Abstract

In the digital era, the marketing of local agricultural products faces new challenges and opportunities, necessitating innovative strategies to enhance competitiveness. This study aims to identify effective agricultural marketing strategies to improve the competitiveness of local products in the digital market. A qualitative research method with a case study approach was employed, involving in-depth interviews with agricultural entrepreneurs and secondary data analysis from various digital platforms. The findings reveal that the use of digital technology, such as social media and e-commerce, and the adoption of data-driven marketing practices play a significant role in expanding market reach and boosting sales. The most effective strategies involve a combination of product storytelling, content personalization, and direct consumer engagement. The study concludes by highlighting the importance of integrating digital technology into marketing strategies to strengthen the position of local agricultural products in the global market and the need to enhance the capacity of entrepreneurs to utilize this technology optimally.
Glocalization Of Tourism Attractions In The Kuta Area Of Bali I Ketut Surata
Journal Of Social Science (JoSS) Vol 3 No 9 (2024): JOSS: Jurnal Of Social Science
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/joss.v3i9.369

Abstract

This study examines the process of glocalization in the tourism industry in Kuta, Bali, with a particular focus on tourist attractions. This research explores how local culture has been transformed into a marketable commodity to meet the demand of global tourists. Through the lens of Commodification, the study analyzes how traditional Balinese elements, such as rituals and architecture, have been integrated into the tourism landscape. This research is a qualitative research method that uses observation, document analysis, and interviews as data collection techniques. The study shows how Kuta has achieved a delicate balance between global appeal and local authenticity through a detailed analysis of various case studies, including Waterboom Park and the integration of traditional Balinese rituals into tourism activities. By examining the interaction between global market forces and local cultural practices, the study offers insights into the complexity of cultural tourism and its impact on host communities. These findings highlight the importance of glocalization in the tourism industry and provide valuable insights for destination management and development.
Analysis Of Room Promotion Activities At Kambaniru Beach Hotel & Resort, East Sumba Rulli Saragi; Boiris Milyardo; Desandi Sharhaldi Takanjanji
Journal Of Social Science (JoSS) Vol 3 No 10 (2024): JOSS: Jurnal Of Social Science
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/joss.v3i10.370

Abstract

This research evaluates the impact of room promotions at Kambaniru Beach Hotel & Resort, East Sumba, on increasing competitiveness and occupancy rates. Using a qualitative approach and case study method, the research focuses on five promotion elements: advertising, sales promotion, public relations, direct marketing, and digital marketing. Data was collected through observation, in-depth interviews, literature reviews, and documentation analysis, then analyzed using data reduction, presentation, and conclusion drawing methods, with validation through triangulation. The research results show that using social media and digital platforms for promotions successfully attracts millennial customers, while sales promotions and public relations have a minor impact. The main findings reveal that bundled package offers and seasonal discounts are the most effective promotion strategies, significantly increasing occupancy rates. However, the main challenges are seasonal fluctuations, budget limitations, and a need for more staff training in digital tools. Based on these findings, practical implications include enhancing digital promotions, refining advertising messages, and regularly assessing service quality. This research concludes that integrated and diverse promotion strategies are crucial for consistently increasing hotel occupancy and revenue and strengthening marketing strategies in the competitive hospitality industry.

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