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Sigit Hardiyanto
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Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik
Published by Universitas Muhammadiyah Sumatera Utara
ISSN : -     EISSN : 29619998     DOI : http://dx.doi.org/10.30596%2Fkeskap.v1i1
Core Subject : Social,
Social Sciences
Jurnal Keskap merupakan jurnal yang menggunakan model peer review yang dapat diakses secara online. Tujuan Keskap adalah menerbitkan jurnal yang memuat artikel-artikel berkualitas yang mampu menyumbangkan pemikiran secara teoritis dan empiris untuk kemajuan teknologi dan pendidikan. Tulisan-tulisan di KESKAP akan memberikan kontribusi signifikan bagi pemikiran kritis di bidang ilmiah, khususnya di bidang Ilmu Sosial dan Humaniora. Ruang lingkup bidang yang terdapat dalam KESKAP meliputi bidang-bidang sebagai berikut: Ilmu komunikasi; Humas; sosiologi; kewarganegaraan; politik; sosioekonomi; budaya dan masyarakat; budaya dan bahasa; multikulturalisme; kebijakan publik; pendidikan; kemiskinan dan pertumbuhan; dan administrasi publik.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 164 Documents
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Komunikasi Represif pada Spanduk Larangan Pencemaran Lingkungan Pohan, Syafruddin
KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik Vol 2, No 3 (2023): KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik
Publisher : Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/keskap.v2i3.17509

Abstract

The City Government (Pemko) of Medan prohibits every person or entity from littering as stated in the Mayor’s Regulation (Perwal) Number 6 of 2015 with sanctions of imprisonment and/or fines. Even so, it can be seen around Street Letda Sujono, Medan Tembung, Medan City, several waste dumping points as proof of the society ignocancy. One of the outreach efforts that can be carried out by local officials or participants is to put up warning banners contains rules and criminal sanctions message for violators. This research is based on Max Weber's Bureaucratic Theory, Lasswell's communication formulation, and Ruben and Steward's public communication perspective. Using Observation and interviews in collecting data then the data is tested for validity using Conscientization which will produce historical situation (ideography) and untiy theory and Praxis. The results of the research show that (1) There are 12 trash dumps in one part of the Bandar Selamat sub-district, the largest of which is located in Sector VII, (2) There is an unwritten schedule of the violator who tend to leave trash bags during the cleaning staff's operating hours, (3) The Village Head and Sector VII Head (Kepling VII) have carried out a series of prevention and maintenance efforts as instructed by the Medan Tembung Subdistrict Head, but no significant changes have been found. (4) The feedback of the residents of Sector VII regarding the banner with the message "3 Month of Imprisonment, 10 Million IDR Fine" is negative, this is influenced by the difference of education level among the society, experience, occupation, economic strata and socio-demography, (5) Kepling VII gives advice to the Head of Medan Tembung District to appoint one cleaning officer for all twelve sectors. Finally, as a suggestion, the ineffectivity of communicative counseling can be carried through law enforcement channels that aim for violators.
Status Sosial Aspek Strata Pendidikan Dalam Pemilihan Umum Presiden 2024 di Kabupaten Deli Serdang Syafrizal, Syafrizal
KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik Vol 3, No 2 (2024): KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik
Publisher : Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/keskap.v3i2.20755

Abstract

This article is the result of in-depth research and observation of the last general election process, especially of voter behavior in the presidential election. The excitement that occurs with the presidential debate is a political education that must be appreciated and placed at the level of high-value political education in society. It is realized that many factors influence a person's political choices, perhaps due to close tribal history, religion, hierarchical friendships, and sometimes even gender bias. However, of the many factors that can be considered as factors that influence a person's choice, the researcher chose one aspect, namely the social status aspect, the educational strata aspect of the voter. The various data required were obtained through interviews with several selected informants using qualitative analysis. In general, it turns out that the social status aspect of educational strata is considered to contribute quite a lot in determining voters in the 2024 presidential election in the Deli Serdang Regency area.
Peran Dinas Sosial Dalam Menangani Kemiskinan di Kecamatan Medan Helvetia Daulay, Siti Khairunnisa
KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik Vol 3, No 1 (2024): KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik
Publisher : Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/keskap.v3i1.19141

Abstract

This research is motivated by the important role of social services in dealing with poverty in Medan Helvetia District. Currently, poverty is a major problem in Medan City, especially in Medan Helvetia District, where overcoming it needs to be done seriously, creatively and continuously. If it is not paid attention to, the social problems in Medan Helvetia District will never be resolved in the communities affected. This research aims to find out the role of the Social Service in dealing with poverty in Medan Helvetia District. The research method used is a qualitative descriptive research method. The data collection techniques used in this research are observation, interviews and documentation. In this research, the data analysis technique used by researchers is qualitative analysis techniques. From the research that has been carried out, the result of this research is the importance of the role of the Social Service in Handling Poverty in Medan Helvetia District. Handling poverty is an important thing that must be done immediately by the government. This is because poverty will give rise to other problems such as crime and disease
Analisis Desain Visual Branding Kafe “Literacy Coffee” Fauzie, Muhammad Indra
KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik Vol 2, No 3 (2023): KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik
Publisher : Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/keskap.v2i3.17514

Abstract

In this era of modernization, many business people have set up business premises such as cafes with designs that uphold high aesthetic values and also have a luxurious impression to attract the interest of consumers who see them. This is different from "literacy coffee", where this cafe is very different from other cafes because it carries the theme of literacy as the main concept in this cafe. Visual communication design is basically a term for describing a media processing process in communicating regarding the expression of ideas or conveying information that can be read or seen. Branding is a variety of activities aimed at building and enlarging the identity of a brand with a very broad scope, including trade names, logos, characters and consumer perceptions of the brand. The research method used in this research is qualitative with a narrative approach. The conclusion of this research is that the visual design contained in this literacy coffee cafe attracts people who see it because in the current era of modernization there is a business place that still carries a classic concept and is a place that is useful for the visiting generation.
Strategi Komunikasi Humas PT. Hatonduhan Dearma Sawita Dalam Melaksanakan Program Corporate Social Responsibility Subroto, Subroto
KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik Vol 3, No 2 (2024): KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik
Publisher : Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/keskap.v3i2.20751

Abstract

This research is motivated by the public relations communication strategy of PT. Hatonduhan Dearma Sawita in implementing the Corporate Social Responsibility program, the aim of this research is to determine the public relations communication strategy of PT. Hatonduhan Derma Sawita in implementing the Corporate Social Responsibility program. The theories used in this research are communication strategy theory, public relations, corporate social responsibility, and public relations communication strategy. This type of research is descriptive qualitative, namely describing data obtained through research instruments with 3 sources including 1 PT Manager. Hatonduhan Derma Sawita, 1 Public Relations person PT. Hatonduhan Derma Sawita, and 1 PT staff. Hatonduhan Dearma Sawita. The results of this research show that PT. Hatonduhan Derma Sawita has succeeded in making good use of digital media, especially in terms of publishing CSR activities through media such as cyber jet and police news. However, the company has not maximized the potential of social media, because the main focus is still on revenue and profit, as well as strengthening business relationships. Even though they have used outdoor media, there are obstacles related to costs and the difficulty of measuring the effectiveness of CSR campaigns. Therefore, companies need to evaluate their publication strategies and consider making greater use of social media as a tool to achieve broader business and CSR goals.
Peran Humas Polsek Dalam Edukasi Keamanan dan Ketertiban Masyarakat di Simpang Kanan, Rokan Hilir Riau Tiara, Dewi
KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik Vol 3, No 1 (2024): KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik
Publisher : Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/keskap.v3i1.19137

Abstract

The role of Public Relations is an activity carried out with the aim of maintaining management policies related to developing public opinion or content as well as carrying out its role to shape communication, influence and change knowledge. The purpose of this research is to determine the role of Simpang Kanan Police public relations in educating public security and order. The theory used in this research is the theory of the role of public relations and education. The research methods used are descriptive and observational. This research was conducted on police officers who work at the Simpang Kanan Sector Police (POLSEK) as resource persons. The research results obtained are that there are four roles of public relations used by the Simpang Kanan sector police, namely; Public relations as a communicator uses two methods, namely direct outreach, namely communicating directly with the public and indirect outreach using the mass media. Public relations is a communication technique that is tailored to the target population such as individuals, groups and the masses. Public relations as a facilitator, namely the police, provides more security facilities, such as facilitating security for Christian religious minority residents when worshiping on Sundays. Public relations as an expert advisor, namely the police, has a Friday confide program for the public to freely convey criticism and suggestions so as to create a safe and orderly society.
Fungsi Organizing Kepala Desa Dalam Pengelolaan Badan Usaha Milik Desa (Bumdes) di Desa Aliantan Kabupaten Rokan Hulu Marhamah, Siti; Syafrizal, Syafrizal
KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik Vol 2, No 3 (2023): KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik
Publisher : Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/keskap.v2i3.17510

Abstract

This study aims to determine the organizing function of village heads in the management of village-owned enterprises (BUMDes) in Aliantan Village, Kab. Upstream. The research method used in this study is a descriptive method with qualitative data analysis, the data obtained through data collection is then interpreted according to the research objectives that have been formulated and obtained through interviews. Based on the results of the research that the authors have done, it shows that the Village Head's Organizing Function in the Management of Village-Owned Enterprises (BUMDes) in Aliantan Village, Kab. Rokan Hulu has been running according to its functions but the management implementation is still not optimal, this is due to a lack of adequate human resources.
Analisa Tingkat Kepuasan Masyarakat Terhadap Kualitas Siaran TV Digital Adela, Adra; Santoso, Puji
KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik Vol 3, No 2 (2024): KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik
Publisher : Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/keskap.v3i2.20756

Abstract

Television production is a broadcasting process that produces audiovisual material containing program content, produced in the production department and broadcast by a group of professionals in their respective fields, working professionally based on television criteria to be aired through television media targeted at the general public. This study aims to analyze the level of public satisfaction with the quality of digital TV broadcasts. The time the author used for this research was carried out in February 2024 in the Karang Berombak Village, Environment X, Alley XVIII, Medan. The data collection techniques used by the author in this study were interviews and observations. The data analysis carried out in this study used the Uses and Gratifications Theory. The result of this research is that digital TV broadcast users provide a personal integrative effect. Digital TV content can influence how individuals interact with others and understand societal perspectives.
Persepsi Mahasiswa FISIP USU Terhadap Gaya Kampanye Politik Prabowo–Gibran 2024 Azzahra, Rahel Farhanah; Anshori, Akhyar
KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik Vol 3, No 1 (2024): KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik
Publisher : Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/keskap.v3i1.19142

Abstract

Political campaign style is one of the strategies and plans in building the image and branding of candidate pairs. Prabowo-Gibran's campaign style has received quite a bit of attention from students. Where, students are one group of people who have the potential to become voters and are quite active in following political developments. The aim of this research is to find out and explain USU Political and Social Sciences students' perceptions of the 2024 Prabowo-Gibran campaign style. This research uses quantitative research methods with descriptive analysis using validity, reliability, simple regression tests and hypothesis testing techniques. The results of the research show that there is no influence on students' perceptions of the Prabowo - Gibran 2024 political campaign style. Significance value from the tablecoefficients obtained a significance value of 0.504 0.05 andtcount 0,672 ttable1,98932, so it can be concluded that variable X has no effect on variable Y, thus H0 accepted and H1 rejected. So student perceptions have no influence on the Prabowo – Gibran 2024 campaign style
Manajemen Komunikasi CSR Dalam Membentuk Brand Image Perusahaan PT. Cahaya Gaharu Kabupaten Langkat Fahada, Adjie Imam; Hardiyanto, Sigit
KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik Vol 2, No 3 (2023): KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik
Publisher : Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/keskap.v2i3.17515

Abstract

A company that sells a product will fail without a strategy to create a positive image in society. This research aims to provide an overview of CSR (Corporate Social Responsibility) communication management carried out by PT. Cahaya Gaharu Langkat in forming a brand image. This research aims to provide an overview of CSR Communication Management in Forming the Brand Image of the PT Company. Cahaya Gaharu Langkat Regency, the theories that are considered relevant are regarding Communication Management, CSR Communication and Brand Image. The research method used is descriptive qualitative. The data collection technique used is observation, interviews and documentation. The analysis techniques used include data reduction/data sorting, data presentation, drawing conclusions and verification. The informants for this research consisted of company leaders, company public relations and an employee. The research results show that PT. Cahaya Gaharu Langkat carries out community empowerment through CSR programs, such as opening employment opportunities and involving local communities in gaharu cultivation, the company creates prosperity for local communities. Apart from that, it also creates enthusiasm to preserve gaharu and sustainable natural resources so that we can experience the benefits together

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