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Sigit Hardiyanto
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Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik
Published by Universitas Muhammadiyah Sumatera Utara
ISSN : -     EISSN : 29619998     DOI : http://dx.doi.org/10.30596%2Fkeskap.v1i1
Core Subject : Social,
Social Sciences
Jurnal Keskap merupakan jurnal yang menggunakan model peer review yang dapat diakses secara online. Tujuan Keskap adalah menerbitkan jurnal yang memuat artikel-artikel berkualitas yang mampu menyumbangkan pemikiran secara teoritis dan empiris untuk kemajuan teknologi dan pendidikan. Tulisan-tulisan di KESKAP akan memberikan kontribusi signifikan bagi pemikiran kritis di bidang ilmiah, khususnya di bidang Ilmu Sosial dan Humaniora. Ruang lingkup bidang yang terdapat dalam KESKAP meliputi bidang-bidang sebagai berikut: Ilmu komunikasi; Humas; sosiologi; kewarganegaraan; politik; sosioekonomi; budaya dan masyarakat; budaya dan bahasa; multikulturalisme; kebijakan publik; pendidikan; kemiskinan dan pertumbuhan; dan administrasi publik.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 175 Documents
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Pengaruh Model Komunikasi Guru Berbasis Realistic Approach Terhadap Peningkatkan Kreativitas Siswa SMA Negeri 6 Binjai Rian Rama Putra
KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik Vol 5, No 1 (2026): KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik
Publisher : Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/keskap.v5i1.29686

Abstract

This study aims to determine the influence of teacher communication models based on realistic approaches on increasing student creativity at SMA Negeri 6 Binjai. The method used is a quantitative approach with a descriptive type of research. The research population consisted of students in class X (classes 105 and 107) with a sample of 64 respondents determined using the total sampling technique. The data collection technique was carried out through a questionnaire with a Likert scale. Data were analyzed using Pearson's Product Moment correlation test, significant test, simple linear regression, and determination test. The results of the study show that the teacher communication model based on a realistic approach has a positive and significant influence on increasing student creativity. This approach is able to encourage students to be more active, think critically, and produce diverse ideas and solutions in the learning process. Thus, the application of a realistic approach-based communication model is effective in increasing student creativity in the school environment.
Representasi Human Interest Pada Foto Pemulung Anak-Anak Dalam Majalah Seratamata Edisi 1 Alfreza Maurifa
KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik Vol 5, No 1 (2026): KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik
Publisher : Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/keskap.v5i1.29691

Abstract

This study aims to analyze the representation of human interest in photographs of child scavengers published in Seratamata Magazine Issue 1. The phenomenon of children working as scavengers is a social reality often found in urban areas and reflects social inequality and structural poverty. In visual media, photojournalism not only functions as documentation but also shapes public perceptions of social realities. This research uses a descriptive qualitative approach with Roland Barthes’ semiotic analysis. The primary data consist of photographs of child scavengers published in Seratamata Magazine Issue 1, which are analyzed as visual texts. Data were collected through documentation and literature study. The analysis was conducted through three levels of meaning: denotation, connotation, and myth. The results show that the photographs strongly represent human interest values through facial expressions, body language, and the landfill environment where the children carry out their activities. At the denotative level, the photos depict children collecting recyclable waste. At the connotative level, the images convey meanings related to life struggles, economic burdens, and social conditions that force children to work at an early age. At the myth level, the photographs represent structural poverty in urban society where childhood is not always associated with play and education. Thus, the photographs function not only as visual documentation but also as media that build empathy and social awareness toward the lives of child scavengers.This study aims to analyze the representation of human interest in photographs of child scavengers published in Seratamata Magazine Issue 1. The phenomenon of children working as scavengers is a social reality often found in urban areas and reflects social inequality and structural poverty. In visual media, photojournalism not only functions as documentation but also shapes public perceptions of social realities. This research uses a descriptive qualitative approach with Roland Barthes’ semiotic analysis. The primary data consist of photographs of child scavengers published in Seratamata Magazine Issue 1, which are analyzed as visual texts. Data were collected through documentation and literature study. The analysis was conducted through three levels of meaning: denotation, connotation, and myth. The results show that the photographs strongly represent human interest values through facial expressions, body language, and the landfill environment where the children carry out their activities. At the denotative level, the photos depict children collecting recyclable waste. At the connotative level, the images convey meanings related to life struggles, economic burdens, and social conditions that force children to work at an early age. At the myth level, the photographs represent structural poverty in urban society where childhood is not always associated with play and education. Thus, the photographs function not only as visual documentation but also as media that build empathy and social awareness toward the lives of child scavengers
Komunikasi Persuasif Orang Tua dalam Mencegah Pernikahan Dini pada Remaja di Desa Bandar Klippa Nadia Auliya
KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik Vol 5, No 1 (2026): KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik
Publisher : Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/keskap.v5i1.29687

Abstract

This study aims to describe the persuasive communication carried out by parents in preventing early marriage among adolescents in Bandar Klippa Village, Percut Sei Tuan District, Deli Serdang Regency. This research employs a qualitative descriptive method with data collection techniques through interviews, observation, and documentation. The research subjects consisted of two parents as primary informants and two adolescents as supporting informants. The results show that parents consistently apply persuasive communication through repeated advice, enforcement of rules and restrictions in social interactions, and emphasis on the importance of education and readiness before marriage. Parents also use the association technique by presenting real examples from the surrounding environment, the arrangement technique through emotional approaches, and the reward technique by describing the benefits of delaying marriage. The continuous persuasive communication has proven to influence adolescents' perspectives, leading them to prioritize education and the future over early marriage.
Strategi Komunikasi Pemasaran Dalam Menarik Minat Calon Jemaah Pada Program Tabungan Umroh PT. Safarindo Albarokah Halimah Tussadiyah
KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik Vol 5, No 1 (2026): KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik
Publisher : Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/keskap.v5i1.29692

Abstract

This study examines the marketing communication strategy implemented by PT Safarindo Albarokah in attracting prospective pilgrims to participate in the umrah savings program. The increasing public interest in performing umrah, coupled with financial limitations, has encouraged the emergence of savings-based programs as an alternative solution. This research uses a qualitative descriptive approach with an interpretive paradigm. Data were collected through in-depth interviews, observation, and documentation involving internal company informants and prospective pilgrims. Data analysis employed the interactive model of Miles and Huberman, including data collection, reduction, display, and conclusion drawing. The findings indicate that PT Safarindo Albarokah applies marketing communication strategies through the marketing mix (4P), namely product, price, place, and promotion. The company emphasizes transparent information delivery, flexible savings schemes, strategic service accessibility, and the use of both direct communication and digital media. These strategies contribute to building trust, increasing understanding, and encouraging interest among prospective pilgrims. The study concludes that effective communication strategies play a significant role in influencing public interest and decision-making toward umrah savings programs.This study examines the marketing communication strategy implemented by PT Safarindo Albarokah in attracting prospective pilgrims to participate in the umrah savings program. The increasing public interest in performing umrah, coupled with financial limitations, has encouraged the emergence of savings-based programs as an alternative solution. This research uses a qualitative descriptive approach with an interpretive paradigm. Data were collected through in-depth interviews, observation, and documentation involving internal company informants and prospective pilgrims. Data analysis employed the interactive model of Miles and Huberman, including data collection, reduction, display, and conclusion drawing. The findings indicate that PT Safarindo Albarokah applies marketing communication strategies through the marketing mix (4P), namely product, price, place, and promotion. The company emphasizes transparent information delivery, flexible savings schemes, strategic service accessibility, and the use of both direct communication and digital media. These strategies contribute to building trust, increasing understanding, and encouraging interest among prospective pilgrims. The study concludes that effective communication strategies play a significant role in influencing public interest and decision-making toward umrah savings programs
Melampaui Dilema Keamanan: Penjelasan Multitingkat mengenai Perang Rusia melawan Ukraina dan Penataan Ulang Keamanan Eropa, 2014–2026 Riswanda Imawan
KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik Vol 5, No 1 (2026): KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik
Publisher : Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/keskap.v5i1.31705

Abstract

Why did Russia escalate a conflict that began in 2014 into a full-scale invasion of Ukraine in February 2022, and how do the war's consequences through 2026 alter the evaluation of its underlying motives? This article develops a multi-level explanation that combines structural security competition, domestic regime security, imperial identity narratives, geostrategic interests in Crimea and the Black Sea, and geoeconomic leverage. Using a qualitative explanatory case study and process tracing of critical developments from 1991 to 2026, the analysis draws on official documents, public speeches, international-organization reports, and peer-reviewed scholarship. The article argues that NATO enlargement and the contested post-Cold War security order created a permissive security dilemma but did not mechanically cause the invasion. Escalation required the interaction of structural rivalry with an increasingly personalized authoritarian decision process, narratives that denied Ukraine's autonomous nationhood, and expectations that coercive force could reverse Ukraine's Western orientation at acceptable cost. Energy interdependence strengthened Moscow's leverage and fiscal capacity, functioned primarily as an instrument rather than an independent root cause. The timing of the 2022 invasion reflected a severe misreading of Ukrainian resilience, Western cohesion, and the feasibility of a rapid political settlement imposed by force. By 2026, the war had generated substantial strategic blowback: NATO expanded to Finland and Sweden, Ukraine's European integration advanced, and the European Union institutionalized a deeper reduction of Russian energy dependence. The article contributes by distinguishing enabling conditions, decision mechanisms, and post-invasion consequences, thereby moving beyond single-cause explanations and retrospective justifications.Why did Russia escalate a conflict that began in 2014 into a full-scale invasion of Ukraine in February 2022, and how do the war's consequences through 2026 alter the evaluation of its underlying motives? This article develops a multi-level explanation that combines structural security competition, domestic regime security, imperial identity narratives, geostrategic interests in Crimea and the Black Sea, and geoeconomic leverage. Using a qualitative explanatory case study and process tracing of critical developments from 1991 to 2026, the analysis draws on official documents, public speeches, international-organization reports, and peer-reviewed scholarship. The article argues that NATO enlargement and the contested post-Cold War security order created a permissive security dilemma but did not mechanically cause the invasion. Escalation required the interaction of structural rivalry with an increasingly personalized authoritarian decision process, narratives that denied Ukraine's autonomous nationhood, and expectations that coercive force could reverse Ukraine's Western orientation at acceptable cost. Energy interdependence strengthened Moscow's leverage and fiscal capacity, functioned primarily as an instrument rather than an independent root cause. The timing of the 2022 invasion reflected a severe misreading of Ukrainian resilience, Western cohesion, and the feasibility of a rapid political settlement imposed by force. By 2026, the war had generated substantial strategic blowback: NATO expanded to Finland and Sweden, Ukraine's European integration advanced, and the European Union institutionalized a deeper reduction of Russian energy dependence. The article contributes by distinguishing enabling conditions, decision mechanisms, and post-invasion consequences, thereby moving beyond single-cause explanations and retrospective justifications.
Strategi Komunikasi Humas Dalam Membangun Citra Perusahaan Melalui Edukasi Digital Skul.id Pada Telkomsel Branch Medan Muhammad Rifai Saragih; Faustyna Faustyna
KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik Vol 5, No 2 (2026): KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik
Publisher : Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/keskap.v5i2.31882

Abstract

This study aims to determine the public relations communication strategy in building a corporate image through the Skul.id digital education program at Telkomsel Branch Medan. This research is motivated by the importance of the role of public relations in building a corporate image through the use of digital media, especially in the context of digital transformation in the field of education. The research method used is a qualitative approach with a descriptive research type. Data collection techniques were carried out through interviews, observations, and documentation. Informants in this study were internal parties at Telkomsel Branch Medan who were directly involved in the implementation of the Skul.id program. Data analysis used the Miles and Huberman model which includes data reduction, data presentation, and drawing conclusions. The results showed that the public relations communication strategy of Telkomsel Branch Medan in the Skul.id program applies the Grunig and Hunt communication model, namely publicity, public information, two-way asymmetrical, and two-way symmetrical. This strategy was carried out through the use of digital media such as social media and websites, as well as direct approaches through socialization, workshops, and school visits. In addition, Telkomsel also conducts two-way communication by collecting feedback from users as material for program evaluation. The Skul.id program has proven to have a positive impact on the company's image, where Telkomsel is perceived not only as a telecommunications service provider but also as a company supporting the digitalization of education. In this study, the company's image was formed through the direct experiences of program users. Therefore, an integrated PR communication strategy oriented toward user experience plays a crucial role in building a company's image in the digital era.
Peran Komunikasi Orang Tua Dalam Keluarga Sebagai Upaya Pencegahan Perilaku Vaping Remaja Denny Hasbiyantoro; Sabrina Harum Kesuma; Siti Najiyah Sya’rani
KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik Vol 5, No 2 (2026): KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik
Publisher : Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/keskap.v5i2.31887

Abstract

This study highlights the crucial role of parental communication within the family in preventing vaping behavior among adolescents. In an era of rapid technological advancement, adolescents as digital natives have extensive access to information via social media, the internet, and other digital devices, all of which influence their behavioral patterns, including vaping. This phenomenon presents both health and social issues; many adolescents perceive vaping as a safer, modern alternative to conventional cigarettes, whereas, in reality, vaping carries serious health risks such as heart attacks and tissue damage that are further exacerbated by a lack of effective, open communication between parents and adolescents. This study employs a qualitative approach, utilizing literature reviews and content analysis to understand the dynamics of family communication regarding vaping prevention. The findings confirm that democratic, open, and supportive family communication patterns can foster a protective environment, strengthen adolescents' ability to resist peer pressure, and reduce the risk of engaging in vaping. Establishing effective communication to prevent vaping requires parents to employ strategies involving appropriate message formulation, consistent implementation, and ongoing evaluation.
Analisis Semiotika Representasi Toleransi Beragama Dalam Film Pendek ”Berdoa, Mulai” Di Channel Youtube Degradians Studio Anisa Santiawan
KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik Vol 5, No 2 (2026): KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik
Publisher : Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/keskap.v5i2.31883

Abstract

This study aims to analyze the representation of religious tolerance in the short film "Berdoa, Mulai" Religious differences in Indonesian society demand mutual respect to create a harmonious life. However, in practice, tolerance is not always optimal, especially in social settings such as schools. This study used a qualitative method with Roland Barthes's semiotic approach, analyzing denotative and connotative meanings. Data were obtained through observation and documentation of scenes, dialogue, and symbols in the film. The results show that religious tolerance is represented through social interactions such as mutual respect, a sense of belonging, and the individual's ability to adapt to diverse environments. The main character, as a minority group, is able to interact with the majority without losing their identity. However, the film also shows that tolerance is not yet fully ideal, as majority dominance and differing views persist in everyday life.
Strategi Komunikasi Interpersonal Guru Dalam Penguatan Pendidikan Karakter Siswa di SMA Swasta Kartika I-1 Medan Muhammad Fadli Ashari
KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik Vol 5, No 2 (2026): KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik
Publisher : Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/keskap.v5i2.31888

Abstract

The success of character development is closely related to teachers' interpersonal communication strategies in establishing effective relationships with students. This study aims to analyze teachers' interpersonal communication strategies in strengthening students' character education at SMA Swasta Kartika I-1 Medan. This research employed a descriptive qualitative approach. Data were collected through in-depth interviews, observations, and documentation involving three informants, namely the vice principal for curriculum affairs, the vice principal, and the guidance and counseling teacher. Data were analyzed using the Miles and Huberman interactive model, which includes data reduction, data display, and conclusion drawing. The findings revealed that teachers implemented interpersonal communication strategies through five dimensions: openness, empathy, supportiveness, positiveness, and equality. These dimensions fostered harmonious relationships, enhanced students' trust in teachers, and created effective communication in the character-building process. Furthermore, the implementation of these interpersonal communication strategies contributed to strengthening students' discipline, responsibility, and mutual respect. Therefore, teachers' interpersonal communication plays a significant role in supporting the successful implementation of character education at SMA Swasta Kartika I-1 Medan.
Komunikasi Organisasi Kesatuan TNI Korem 023/ Kawal Samudera Dalam Penanganan Bencana Banjir Longsor 2025 di Kota Sibolga Anggi Nihma Aulia; Sigit Hardiyanto
KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik Vol 5, No 2 (2026): KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik
Publisher : Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/keskap.v5i2.31884

Abstract

This study aims to analyze organizational communication in flood and landslide disaster management in Sibolga City in 2025. The study used a qualitative descriptive method with data collection techniques through interviews, observation, and documentation. The results show that organizational communication is structured, hierarchical, and two-way through a command system. Communication patterns include vertical and horizontal communication, both formal and informal, between agencies. The communication strategy focuses on the speed and integration of information through the main command post and the use of communication technology. The communication channels used are diverse, thus supporting smooth coordination in emergency situations. Communication also plays a crucial role in increasing the effectiveness of disaster management by accelerating decision-making and cooperation between agencies.

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