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Sigit Hardiyanto
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INDONESIA
Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik
Published by Universitas Muhammadiyah Sumatera Utara
ISSN : -     EISSN : 29619998     DOI : http://dx.doi.org/10.30596%2Fkeskap.v1i1
Core Subject : Social,
Social Sciences
Jurnal Keskap merupakan jurnal yang menggunakan model peer review yang dapat diakses secara online. Tujuan Keskap adalah menerbitkan jurnal yang memuat artikel-artikel berkualitas yang mampu menyumbangkan pemikiran secara teoritis dan empiris untuk kemajuan teknologi dan pendidikan. Tulisan-tulisan di KESKAP akan memberikan kontribusi signifikan bagi pemikiran kritis di bidang ilmiah, khususnya di bidang Ilmu Sosial dan Humaniora. Ruang lingkup bidang yang terdapat dalam KESKAP meliputi bidang-bidang sebagai berikut: Ilmu komunikasi; Humas; sosiologi; kewarganegaraan; politik; sosioekonomi; budaya dan masyarakat; budaya dan bahasa; multikulturalisme; kebijakan publik; pendidikan; kemiskinan dan pertumbuhan; dan administrasi publik.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 164 Documents
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Pengaruh Model Komunikasi Guru Berbasis Realistic Approach Terhadap Peningkatkan Kreativitas Siswa SMA Negeri 6 Binjai Putra, Rian Rama
KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik Vol 5, No 1 (2026): KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik
Publisher : Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/keskap.v5i1.29686

Abstract

This study aims to determine the influence of teacher communication models based on realistic approaches on increasing student creativity at SMA Negeri 6 Binjai. The method used is a quantitative approach with a descriptive type of research. The research population consisted of students in class X (classes 105 and 107) with a sample of 64 respondents determined using the total sampling technique. The data collection technique was carried out through a questionnaire with a Likert scale. Data were analyzed using Pearson's Product Moment correlation test, significant test, simple linear regression, and determination test. The results of the study show that the teacher communication model based on a realistic approach has a positive and significant influence on increasing student creativity. This approach is able to encourage students to be more active, think critically, and produce diverse ideas and solutions in the learning process. Thus, the application of a realistic approach-based communication model is effective in increasing student creativity in the school environment.
Representasi Human Interest Pada Foto Pemulung Anak-Anak Dalam Majalah Seratamata Edisi 1 Maurifa, Alfreza
KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik Vol 5, No 1 (2026): KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik
Publisher : Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/keskap.v5i1.29691

Abstract

This study aims to analyze the representation of human interest in photographs of child scavengers published in Seratamata Magazine Issue 1. The phenomenon of children working as scavengers is a social reality often found in urban areas and reflects social inequality and structural poverty. In visual media, photojournalism not only functions as documentation but also shapes public perceptions of social realities. This research uses a descriptive qualitative approach with Roland Barthes’ semiotic analysis. The primary data consist of photographs of child scavengers published in Seratamata Magazine Issue 1, which are analyzed as visual texts. Data were collected through documentation and literature study. The analysis was conducted through three levels of meaning: denotation, connotation, and myth. The results show that the photographs strongly represent human interest values through facial expressions, body language, and the landfill environment where the children carry out their activities. At the denotative level, the photos depict children collecting recyclable waste. At the connotative level, the images convey meanings related to life struggles, economic burdens, and social conditions that force children to work at an early age. At the myth level, the photographs represent structural poverty in urban society where childhood is not always associated with play and education. Thus, the photographs function not only as visual documentation but also as media that build empathy and social awareness toward the lives of child scavengers.This study aims to analyze the representation of human interest in photographs of child scavengers published in Seratamata Magazine Issue 1. The phenomenon of children working as scavengers is a social reality often found in urban areas and reflects social inequality and structural poverty. In visual media, photojournalism not only functions as documentation but also shapes public perceptions of social realities. This research uses a descriptive qualitative approach with Roland Barthes’ semiotic analysis. The primary data consist of photographs of child scavengers published in Seratamata Magazine Issue 1, which are analyzed as visual texts. Data were collected through documentation and literature study. The analysis was conducted through three levels of meaning: denotation, connotation, and myth. The results show that the photographs strongly represent human interest values through facial expressions, body language, and the landfill environment where the children carry out their activities. At the denotative level, the photos depict children collecting recyclable waste. At the connotative level, the images convey meanings related to life struggles, economic burdens, and social conditions that force children to work at an early age. At the myth level, the photographs represent structural poverty in urban society where childhood is not always associated with play and education. Thus, the photographs function not only as visual documentation but also as media that build empathy and social awareness toward the lives of child scavengers
Komunikasi Persuasif Orang Tua dalam Mencegah Pernikahan Dini pada Remaja di Desa Bandar Klippa Auliya, Nadia
KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik Vol 5, No 1 (2026): KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik
Publisher : Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/keskap.v5i1.29687

Abstract

This study aims to describe the persuasive communication carried out by parents in preventing early marriage among adolescents in Bandar Klippa Village, Percut Sei Tuan District, Deli Serdang Regency. This research employs a qualitative descriptive method with data collection techniques through interviews, observation, and documentation. The research subjects consisted of two parents as primary informants and two adolescents as supporting informants. The results show that parents consistently apply persuasive communication through repeated advice, enforcement of rules and restrictions in social interactions, and emphasis on the importance of education and readiness before marriage. Parents also use the association technique by presenting real examples from the surrounding environment, the arrangement technique through emotional approaches, and the reward technique by describing the benefits of delaying marriage. The continuous persuasive communication has proven to influence adolescents' perspectives, leading them to prioritize education and the future over early marriage.
Strategi Komunikasi Pemasaran Dalam Menarik Minat Calon Jemaah Pada Program Tabungan Umroh PT. Safarindo Albarokah Tussadiyah, Halimah
KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik Vol 5, No 1 (2026): KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik
Publisher : Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/keskap.v5i1.29692

Abstract

This study examines the marketing communication strategy implemented by PT Safarindo Albarokah in attracting prospective pilgrims to participate in the umrah savings program. The increasing public interest in performing umrah, coupled with financial limitations, has encouraged the emergence of savings-based programs as an alternative solution. This research uses a qualitative descriptive approach with an interpretive paradigm. Data were collected through in-depth interviews, observation, and documentation involving internal company informants and prospective pilgrims. Data analysis employed the interactive model of Miles and Huberman, including data collection, reduction, display, and conclusion drawing. The findings indicate that PT Safarindo Albarokah applies marketing communication strategies through the marketing mix (4P), namely product, price, place, and promotion. The company emphasizes transparent information delivery, flexible savings schemes, strategic service accessibility, and the use of both direct communication and digital media. These strategies contribute to building trust, increasing understanding, and encouraging interest among prospective pilgrims. The study concludes that effective communication strategies play a significant role in influencing public interest and decision-making toward umrah savings programs.This study examines the marketing communication strategy implemented by PT Safarindo Albarokah in attracting prospective pilgrims to participate in the umrah savings program. The increasing public interest in performing umrah, coupled with financial limitations, has encouraged the emergence of savings-based programs as an alternative solution. This research uses a qualitative descriptive approach with an interpretive paradigm. Data were collected through in-depth interviews, observation, and documentation involving internal company informants and prospective pilgrims. Data analysis employed the interactive model of Miles and Huberman, including data collection, reduction, display, and conclusion drawing. The findings indicate that PT Safarindo Albarokah applies marketing communication strategies through the marketing mix (4P), namely product, price, place, and promotion. The company emphasizes transparent information delivery, flexible savings schemes, strategic service accessibility, and the use of both direct communication and digital media. These strategies contribute to building trust, increasing understanding, and encouraging interest among prospective pilgrims. The study concludes that effective communication strategies play a significant role in influencing public interest and decision-making toward umrah savings programs

Page 17 of 17 | Total Record : 164

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