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Jurnal Entrepreneur dan Manajemen Sains
Published by Universitas Muhammadiyah Bengkulu
ISSN : -     EISSN : 27215415     DOI : https://doi.org/10.36085/jems.v3i2
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
The scopes of the journal include, but not limited to, the following areas: corporate governance, human resource management, strategic management, entrepreneurship, marketing, e-business, services, information technology management, production & operations management, financial management, decision analysis, management research methods and managerial economics
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 257 Documents
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PENGARUH WORD OF MOUTH DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN DI CAFÉ DAN RESTO SELEBAR JAYA Suganda, Aru; Bahrun, Khairul
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 6 No. 2 (2025): Juli
Publisher : UM. Bengkulu

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Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh (Word of Mouth) dan Kuliatas Pelayanan Terhadap Keputusan Pembelian di Cafe and Resto Selebar Jaya. Penelitian ini menggunakan metode penelitian kuantitatif. Populasi dalam penelitian ini adalah jumlah 110 orang. Dalam penelitian ini menggunakan metode pengumpulan data dengan cara observasi, wawancara, dan penyebaran kuesioner (angket). Analisis menggunakan regresi linier berganda, koefisien determinasi (R2). Hasil pengujian telah dilakukan sehingga dapat diketahui bahwa variabel Word of Mouth (X1) memperoleh nilai thitung sebesar 3.764 > ttabel 1.982 dengan signifikansi 0.002 < 0,05. Kualitas Pelayanan (X2) memperoleh nilai thitung sebesar 4.240 > ttabel 1.982 dengan signifikansi 0.001 < 0,05. Hasil uji F menunjukan fhitung 72.876 > ftabel 3.211 dan nilai signifikansi 0.003 < 0,05. Dari hasil olah data, maka dapat disimpulkan bahwa Word of Mouth dan Kualitas Pelayanan kerja secara parsial maupun simultan berpengaruh positif dan signifikan terhadap keputusan pembelian. Kata Kunci : Word of Mouth, Kualitas Pelayanan, Keputusan Pembelian
PENGARUH CUSTOMER EXPERIENCE DAN CUSTOMER SATISFACTION TERHADAP MINAT MENGGUNAKAN JASA SALON CLEOPATRA KOTA BENGKULU Mutiara, Dwi Rahma; Arini, Eti
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 6 No. 2 (2025): Juli
Publisher : UM. Bengkulu

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Abstract

Marketers must create an effective marketing strategy, that is, they need to first understand what business they are running because service or goods businesses are different businesses. The aim of the research is to determine the influence of customer experience on interest in using Cleopatra salon services in Bengkulu City. To determine the influence of customer satisfaction on interest in using Cleopatra salon services in Bengkulu City. To determine the influence of customer experience and customer satisfaction on interest in using Cleopatra salon services in Bengkulu City. This type of research is correlational, namely research to determine the influence and level of influence between two or more variables without any attempt to influence these variables. Customer experience (X1) has a positive and significant effect on interest in using services (Y) at Salon Cleopatra Bengkulu. Customer satisfaction (X2) influences interest in using services (Y) at Salon Cleopatra Bengkulu. Customer experience (X1) and customer satisfaction (X2) influence interest in using services (Y) at Salon Cleopatra Bengkulu. Keywords: Influence of customer experience, customer satisfaction
PENGARUH DESKRIPSI PEKERJAAN DAN PENEMPATAN KERJA TERHADAP KEPUASAN KERJA KARYAWAN KONTRAK DI PERUMDA TIRTA HIDAYAH KOTA BENGKULU Rorinsandika, Rorinsandika; Islamuddin, Islamuddin
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 6 No. 2 (2025): Juli
Publisher : UM. Bengkulu

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Abstract

The problem of research is that Perumda Tirta Hidayah often faces various challenges in managing human resources, especially in terms of managing contract employees. Contract employees at Perumda Tirta Hidayah are often faced with different work situations than permanent employees, both in terms of job stability and opportunities for development. The purpose of the study was to determine the effect of job description and job placement on the job satisfaction of contract employees in the Tirta Hidayah Regional Public Company, Bengkulu City. This research can be classified as causal associative quantitative research, the respondents are all contract employees of Perumda Tirta Hidayah Bengkulu City totaling 75 people. Data collection was done using questionnaires, data analysis was carried out statistically descriptive and multiple linear regression models. The results of the study show that job descriptions have an effect on the job satisfaction of contract employees, where a good job description will increase the job satisfaction of contract employees. Then job placement affects the job satisfaction of contract employees, where appropriate placement will increase employee job satisfaction. Furthermore, job descriptions and job placement affect the job satisfaction of contract employees. This explains that when job descriptions and job placements are well designed and implemented, they both have a positive impact on employee satisfaction levels. Keywords: Job Description, Job Placement, Job Satisfaction
PENGARUH PERILAKU PEMIMPIN DAN KOMITMEN KARYAWAN TERHADAP PRESTASI KERJA KARYAWAN PADA PT. META TANI PALMA ABADI Sulitra, Beni Okta; Arini, Eti
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 6 No. 2 (2025): Juli
Publisher : UM. Bengkulu

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Abstract

Considering the importance of employee work performance, employee commitment is one of the factors that needs to be paid attention to by company leaders. Problem formulation 1) Does leader behavior influence employee work performance at PT. Meta Tani Palma Abadi? 2) Does employee commitment influence employee work performance at PT. Meta Tani Palma Abadi? 3) Does leader behavior and employee commitment simultaneously influence employee work performance at PT. Meta Tani Palma Abadi? This research aims 1) To find out how leader behavior influences employee work performance at PT. Meta Tani Palma Abadi. 2) To find out how employee commitment influences employee work performance at PT. Meta Tani Palma Abadi. 3) To find out how leader behavior and employee commitment simultaneously influence employee work performance at PT. Meta Tani Palma Abadi. This type of research is a quantitative approach. The method used in this research is a descriptive method. The population of this research is the entire number of employees of PT. Meta Tani Palma Abadi, totaling 134 people. The sample consisted of 134 employees of PT. Meta Tani Palma Abadi. Based on the results of research regarding leader behavior (X1) which influences employee performance (Y) at PT Meta Tani Palma Abadi, this means that if work commitment increases, employee performance will also increase. Commitment (X2) influences employee performance (Y) PT Meta Tani Palma Abadi meaning that if the personality is good then employee performance is also good Employee performance (Y) on employee performance PT Meta Tani Palma Abadi means that if employee commitment increases then employee performance also increases . Keywords: Leader behavior, employee commitment, work performance,
PENGARUH BURNOUT, WORK FAMILY CONFLICT DAN LINGKUNGAN KERJA TERHADAP TURNOVER INTENTION PT. BANK SYARIAH INDONESIA Mardiansyah, Adi; Arianto, Tezar
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 6 No. 2 (2025): Juli
Publisher : UM. Bengkulu

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Abstract

A phenomenon that often occurs is that organizations have such good performance that they can be damaged, either directly or indirectly by various employee behaviors that are difficult to prevent. One form of this behavior is the desire to move (turnover intention) which leads to the employee's decision to leave his or her job. The purpose of this study is to find out burnout, work family conflict and work environment towards turnover intentionPT. Bank Syariah Indonesia Bengkulu (BSI).This type of research is a descriptive quantitative approach. The population in this study is 42 employees. The data collection techniques in this study are observation and questionnaires. The data analysis techniques used were multiple linear regression, determination coefficient, and hypothesis test. It was found that bornout (X1) had a positive effect on  the Turnover Intention (Y) of PT. Bank Syariah Indonesia Bengkulu. This is proven from the hypothesis test with the t-test obtained t-> ttable (3,058,>1,977). Work Family Conflict (X2) has a positive effect on  the Turnover Intention (Y) of PT. Bank Syariah Indonesia Bengkulu. This is proven from the hypothesis test with the t-test obtained t-> ttable (-.060>1.977). The Work Environment (X2) has a positive effect on  the Turnover Intention (Y) of PT. Bank Syariah Indonesia Bengkulu. This is proven from the hypothesis test with the t-test obtained tcal> ttable (2,908>1,977).Bornout (X1), Work Family Conflict (X2), and Work Environment (X3) have an effect on  consumer Turnover Intention (Y). This can be seen from the hypothesis test jointly (Simultaneous) Ftable> Fcal (175,214 > 3,940). This is evidenced by the correlation analysis R = 0.949 (94.9%) and is almost close to 1. As well as the determination coefficient of R2 = 0.949 or around 94.9% while 5.1% Keywords :Burnout, work family conflict, work environment, turnover
PENGARUH SELF EFFICACY DAN LOCUS OF CONTROL TERHADAP KINERJA KARYAWAN PT. SINAR NIAGA SEJAHTERA Alparindi, Amanda; Arianto, Tezar
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 6 No. 2 (2025): Juli
Publisher : UM. Bengkulu

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Human resources must be managed properly to increase effectiveness and efficiency in the organization, for this reason it is necessary to have good human resource management to support the achievement of organizational goals. The purpose of this study is to analyze whether self-efficacy and locus of control simultaneously have a significant effect on employee performance at PT Sinar Niaga Sejahtera. This type of research is a descriptive quantitative approach. The population in this study were 55 employees. The data collection techniques in this study were observation and questionnaires. The data analysis techniques used are multiple linear regression, the coefficient of determination, and hypothesis testing. It was found that Self Efficacy has a significant effect on employee performance at PT. Sinar Niaga Sejahtera Locus Of Control has a significant effect on employee performance at PT Sinar Niaga Sejahtera, Self Efficacy (X1) and Locus Of Control (X2) together have a significant effect on employee performance (Y) at PT. Sinar Niaga Sejahtera. Based on the correlation coefficient test, the value of R = 0.952 and the coefficient of determination = 0.906 means that Self Efficacy (X1) and Locus Of Control (X2) contribute an influence of 0.906 or 58.1% to Employee Performance (Y) at PT. Sinar Niaga Sejahtera while the remaining 0.419 or 41.9% is influenced by other variables that are not included in this research. Keywords: Self efficacy, Locus of control, Employee Performance
PENGARUH BUDAYA KERJA, KEPUASAN KERJA DAN FASILITAS KERJA TERHADAP KUALITAS PELAYANAN PT. BORNEO AUTO CEMERLANG CABANG BENGKULU (ISUZU) Onsardi, Onsardi; Cahyadi, Tirta; Wahyudi, Dedy
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 6 No. 2 (2025): Juli
Publisher : UM. Bengkulu

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Abstract

This research aims to find out which factors most dominantly influence service quality. The sample for this research is employees of PT. Borneo Auto Cemerlang Bengkulu Branch (ISUZU). This research used quantitative methods on 35 respondents. The method used in this research is a quantitative method with Multiple Linear Regression analysis using SPSS 24 for Windows. The research results and hypotheses in this study show that the variables of work culture, job satisfaction and work facilities have a partial or simultaneous positive effect on the quality of  service at PT. Borneo Auto Cemerlang Bengkulu Branch (ISUZU). Keywords: Work Culture, Job Satisfaction, Work Facilities and Service Quality.
PENGARUH SHOPEE PAYLATER DAN FLASH SALE TERHADAP IMPLUSE BUYING MAHASISWA DI MARKETPLACE SHOPEE Onsardi, Onsardi; Rosalina, Viona
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 6 No. 2 (2025): Juli
Publisher : UM. Bengkulu

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Abstract

The study aims to examine the effect of shopee PayLater on students’ impluse buying among Management students at Universitas Muhammadiyah Bengkulu in the Shopee marketplace. It also seeks to determine the effect of flash sale on students’impluse buying and to analyze the combined influence of Shopee PayLater and flash sale on students’ impluse buying behavior. This reserch employed a quantitative approach, which was used to study a specific population and sample. Based on the findings, the simultaneous effect of Shopee PayLater and flash sale on the students’ impluse buying in the Shopee marketplace among Management students at Universitas Muhammadiyah Bengkulu can be concluded as follows:1. Shopee PayLater (X1) has a positive and significant effect on impluse buying (Y) in the Shopee marketplace among Management students at Universitas Muhammadiyah Bengkulu. This means that the higher the use of Shopee PayLater, the greater the tendency for impluse buying. 2. Flash sale (X2) have an effect on impluse buying (Y) in the Shopee marketplace among Management students at Universitas Muhammadiyah Bengkulu. This indicates that the higher the frequency of flash sale, the more it increases impluse buying behavior. 3. Shopee PayLater and flash sale jointly influence impluse buying in the Shopee marketplace among Management students at Universitas Muhammadiyah Bengkulu, With an F significance value of 0.000<0.05, confirming a significant combined effect. Keywords: Shopee Paylater, Flash Sale, Impluse Buying
PENGARUH CUSTOMER EXPERIENCE DAN HEDONIC SHOPPING VALUE TERHADAP IMPULSE BUYING PADA APLIKASI SHOPEE Refiyahya, Afifah Huda; Yulinda, Ade Tiara
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 6 No. 2 (2025): Juli
Publisher : UM. Bengkulu

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This study aims to determine the effect of Customer Experience and Hedonic Shopping Value on Impulse Buying on the Shopee Application (Case Study of FEB Students Class of 2021, University of Muhammadiyah Bengkulu). This type of research is a type of quantitative descriptive research, the object of this research is FEB Students Class of 2021, Universitas Muhammadiyah Bengkulu. The population in the study were Shopee Application Consumers in the Muhammadiyah Bengkulu University environment with a research focus on 2021 Faculty of Economics and Business Students as the object of research. In determining the number of samples used in this study using the formula n x 10 observed variables (indicators) with 150 respondents. The data collection method uses a questionnaire that uses a Likert scale measuring instrument. Data analysis techniques using Multiple Linear Regression Analysis Tests and Hypothesis Tests. Research results in the t test (partial) that the Customer Experience and Hedonic Shopping Value variables have a positive and significant effect on Impulse Buying. In the f test (Simultaneously) the variables Customer Experience and Hedonic Shopping Value together have a significant influence on Impulse Buying in the Shopee application on FEB Students, Class of 2021, Universitas Muhammadiyah Bengkulu. Keywords: Customer Experience. Hedonic Shopping Value, Impulse Buying
PENGARUH DESAIN PRODUK DAN ONLINE CUSTOMER RATING TERHADAP KEPUTUSAN PEMBELIAN PADA MARKET PLACE SHOPEE Febrianti, Nur Lia; Islamuddin, Islamuddin
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 6 No. 2 (2025): Juli
Publisher : UM. Bengkulu

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Abstract

This study aims to determine the effect of product design on purchasing decisions for Ventela brand shoe customers in Bengkulu City. To determine the effect of Online Customer Rating on Purchasing Decisions for Ventela brand shoe customers in Bengkulu City. To find out the influence between Product Design and Online Customer Rating on Purchasing Decisions for Ventela brand shoe customers in Bengkulu City. This type of research is research using a quantitative approach. "Quantitative methods are used to examine specific populations and samples. Based on the results of research on the effect of Product Design and Online Customer Rating simultaneously on Purchasing Decisions for Ventela Brand shoe customers in Bengkulu City, the following conclusions can be made:  There is a positive and significant effect of Product Design (X1) on Purchasing Decisions (Y) at Market Place Shopee on Ventela brand shoe customers in Bengkulu City, which means that the higher the Product Design, the more the Purchasing Decision increases. There is an influence of Customer Online Rating (X2) on Purchasing Decisions (Y) in the Shopee market place for Ventela brand shoe customers in Bengkulu City. This means that the higher the Online Customer Rating, the more the Purchasing Decision increases. There is an effect of Product Design and Online Customer Rating together on Purchasing Decisions at the Shopee market place for Ventela brand shoe customers in Bengkulu City with an Fsiq value of 0.000 <0.05. Keywords: Product Design, Online Customer Rating, Purchase Decision

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