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Jurnal Entrepreneur dan Manajemen Sains
Published by Universitas Muhammadiyah Bengkulu
ISSN : -     EISSN : 27215415     DOI : https://doi.org/10.36085/jems.v3i2
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
The scopes of the journal include, but not limited to, the following areas: corporate governance, human resource management, strategic management, entrepreneurship, marketing, e-business, services, information technology management, production & operations management, financial management, decision analysis, management research methods and managerial economics
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 257 Documents
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PENGARUH BRAND PERSONALITY DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE DI QUEEN IPHONE KOTA BENGKULU Wati, Zelin Widia; Herfianti, Meiffa
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 6 No. 2 (2025): Juli
Publisher : UM. Bengkulu

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Abstract

The purpose of this study is to determine the influence of Brand Personality on product purchasing decisions at the Queen iPhone Store in Bengkulu City. To determine the influence of lifestyle on product purchasing decisions at the Queen iPhone Store in Bengkulu City To determine the influence of Brand Personality and lifestyle on product purchasing decisions at the Queen iPhone Store in Bengkulu City. This type of research is a quantitative approach. The method used in this study is a descriptive method. The population in this study were all consumers of the Queen iPhone Store in Bengkulu City, Bengkulu, whose number is unknown. the sample in the study was 140 people. Based on the results of the study and discussion on the Influence of Brand personality and Lifestyle on purchasing decisions for Queen Iphone in Bengkulu City, it has been described previously, it can be concluded that the tSig value for the Brand personality variable (X1) is 0.000. So it can be concluded that tSig <Sig (0.000 <0.050) means that Ha is accepted and H0 is rejected, that the Brand personality variable influences the purchasing decision for Queen Iphone in Bengkulu City. The tSig value for the Lifestyle variable (X2) is 0.000. So it can be concluded that tSig <Sig (0.000 <0.050) means that Ha is accepted and H0 is rejected, that the Lifestyle variable influences the purchasing decision for Queen Iphone in Bengkulu City. The hypothesis test above can be seen for the Brand personality variable (X1), and Lifestyle (X2) the Fsig value = 0.000. So it can be concluded that FSig<Sig (0.000<0.050) means Ha is accepted and H0 is rejected, that each variable has a significant influence on purchasing decisions (Y) at Queen Iphone, Bengkulu City. Keywords: Influence of Brand Personality, Lifestyle, Purchasing Decisions
ANALISIS WORK LIFE BALANCE DAN GAYA KEPEMIMPINAN DEMOKRATIS TERHADAP KINERJA PEGAWAI ASN DI LINGKUNGAN SATPOL PP BENGKULU SELATAN Martizon, Ade; Nengsih, Mimi Kurnia
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 6 No. 2 (2025): Juli
Publisher : UM. Bengkulu

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Abstract

  Performance is a very important part in achieving company goals. Employee performance is influenced by many factors, including work life balance and democratic leadership style. The aim of this research is to determine work life balance and democratic leadership style on the performance of ASN employees in the South Bengkulu Satpol PP environment. This research was carried out at the South Bengkulu Satpol PP office. The type of research used in this research is quantitative descriptive. The sample in this study was 73 people with the sampling technique in this study being total sampling. Data collection techniques are observation, questionnaires and documentation. The data analysis technique used in this research is quantitative descriptive.The results show that work life balance has a significant effect on the performance of ASN employees at the South Bengkulu Satpol PP with tcount > ttable (3,769 > 1,9944) and (sig a = 0.000 < 0.050). The democratic leadership style has a significant effect on the performance of ASN employees at the South Bengkulu Satpol PP with tcount > ttable (3,616 > 1,9944) and (sig a = 0.001 < 0.050). The results of the F test show that the calculated F value is 34,770 > 3,13 with a significance value of 0.000 < 0.005, which means that there is a simultaneous significant influence of the work life balance variable and democratic leadership style on the performance of ASN employees at the South Bengkulu Civil Service Police Unit. The R Square value is 0.106, this means that the rise and fall of the dependent variable, namely employee performance, is influenced by the independent variables, namely work life balance and democratic leadership style, by 49,8%. Meanwhile, the remaining 50,2% is influenced by other variables. Keywords: Work Life Balance, Democratic Leadership Style, Performance
PENGARUH BEBAN KERJA DAN LINGKUNGAN TERHADAP PRILAKU CYBERLOAFING KARYAWAN (Studi Kasus pada PT. Telkom Indonesia Witel Bengkulu) Malindra, Afif Dwi Cahya; Yulinda, Ade Tiara
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 6 No. 2 (2025): Juli
Publisher : UM. Bengkulu

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Abstract

This study aims to determine the effect of workload and work environment on cyberloafing behavior of employees at PT Telkom Indonesia Witel Bengkulu. The independent variables in this study are workload (X1) and work environment (X2), while the dependent variable is cyberloafing (Y). This study uses a quantitative method with a multiple linear regression approach. Data were collected through questionnaires distributed to 50 respondents, and data analysis was carried out using SPSS. There are several data analysis techniques used in this study, including using multiple linear regression analysis, determinant coefficients, and also hypothesis testing. Based on the results of the study, it can be concluded that workload (X1) and work environment (X2) have a positive effect on cyberloafing behavior (Y). with the results of multiple linear regression analysis obtained the equation Y = 8.894 + 0.580 (X1) + 0.587 (X2) and the determination coefficient (R²) of 0.356 or 35.6%. Based on the hypothesis test, namely the t test (partial) and the f test (simultaneous) with the F-count value (12.983)> F-table (3.18) and the significance value (0.003) <0.05, then together these variables have a positive and significant effect on cyberloafing. Keywords: workload, work environment and employee cyberloafing
PENGARUH WORK LIFE BALANCE DAN LOCUS OF CONTROL TERHADAP KINERJA KARYAWAN PADA PT. BENGKULU SAMUDERA TEHNIK Mujiyati, Mujiyati; Kusuma, Merta
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 6 No. 2 (2025): Juli
Publisher : UM. Bengkulu

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Abstract

This study aims to analyze the influence of work life balance and locus of control on employee performance at PT. Bengkulu Samudera Tehnik, both individually ( partial) and simultaneously. Several key factors examined in reserch include work life balance and locus of control. The research subjects consist 70 employees from Bengkulu Samudera Tehnik. In data collection, this study employs observation, questionnarire distribution, and interviews. There are several data analysis techniques used in this study, including using instrument tests, classical assumption tests, respondent response analysis, multiple linear regression analysis, coefficient of determination, and hypothesis testing. From the results of multiple linear regression tests, the regression equation is obtained as follows: Y = 0.552 X1 +0.100 X2. The results of the t hypothesis test on the work life balance variable show t count > t table (40.62> 1.667) and sig (0.00 < 0.05), the locus of control variable shows t count < t table (0.759 < 1.667). The f test results show the value of f count 11.790> f table 3.13 and sig 0.00 < 0.05. So it can be concluded that work life balance and locus of control have a simultaneous and significant effect on employee performance at PT Bengkulu Samudera Tehnik. Keywords: work life balance, locus of control and employee performance
PENGARUH SERVICE RECOVERY TERHADAP KEPUASAN NASABAH PT. BSI CABANG BENGKULU Yami, Fadhil M.; Bustami, Taufik
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 6 No. 2 (2025): Juli
Publisher : UM. Bengkulu

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Abstract

The development of the business world today is accelerating rapidly, intense competition is a challenge and threat for business actors to be able to win the competition, maintain their market and seize existing markets. The aim of the research is to determine the effect of service recovery on customer satisfaction at PT. BSI Bengkulu Branch. This research is a type of quantitative research according to Sugiyono, namely systematic scientific research on parts and phenomena and the causality of their relationships. The conclusions from this research are as follows: There is a positive influence of service recovery (X) on customer satisfaction (Y) of PT products. BSI Bengkulu Branch, meaning that the higher the service recovery, the greater the customer satisfaction of PT products. BSI Bengkulu Branch. Keywords: Influence, Customer Satisfaction
IMPLEMENTASI KEBIJAKAN PROGRAM ALAT MESIN PERTANIAN (ALSINTAN) DI DINAS TANAMAN PANGAN HORTIKULTURA DAN PERKEBUNAN PROVINSI BENGKULU BAGI KELOMPOK TANI DI PROVINSI BENGKULU Iansyah, Habibie Asfa; Sakti, Budiman; Aprianty, Henny
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 6 No. 2 (2025): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v6i2.8695

Abstract

This study aims to analyze the implementation of the Alsintan program policy that has been implemented at the Bengkulu Provincial Horticultural and Plantation Food Crops Office and analyze the impact on farmer groups in the implementation of the Alsintan program policy, including human resource and technical factors in the field that affect the policy of the Alsintan program. The research uses a descriptive qualitative approach with data collection techniques through in-depth interviews, field observations, and documentation. The results of the study showed that the alsintan program in the horticultural and plantation food crops service was running well, both in terms of communication, resources, disposition and bureaucratic structure. However, the alsintan program still has a negative impact such as not being on target for the assistance provided and there are still many farmer groups that do not have technical capabilities in the operation of alsintan. Therefore, it is necessary to improve both in terms of communication, resources, disposition and bureaucratic structure, so that the alsintan program can continue to improve the quality of farmers in Indonesia. Keywords: program implementation, alsintan, farmer groups
EVALUASI KEBIJAKAN EMISI GAS BUANG DAN ALTERNATIF RAMAH LINGKUNGAN DARI PERSPEKTIF PENGGUNAAN KENDARAAN BERMOTOR DI DINAS LINGKUNGAN HIDUP KOTA BENGKULU Dekki, Dekki; Dani, Rahiman; Aprianty, Henny
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 6 No. 2 (2025): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v6i2.8712

Abstract

The increase in the number of motor vehicles in Bengkulu City has a significant impact on air pollution due to exhaust gas emissions. This study aims to evaluate exhaust emission control policies and identify potential environmentally friendly vehicle alternatives. The research uses a qualitative descriptive approach with data collection techniques through interviews, observations, and documentation. The results show that even though the emission policy has been implemented, its implementation is still not optimal due to the lack of socialization, supervision, and supporting facilities. Motor vehicle emissions, especially from older vehicles, produce pollutants such as CO, NOx, and HC that exceed safe thresholds. Alternatives to green vehicles such as electric vehicles and biofuels have been introduced, but they face obstacles such as high prices and lack of infrastructure. This study recommends increasing regulatory enforcement, public education, and green infrastructure development to support emission reduction programs in Bengkulu City. Keywords: Exhaust emissions, environmental policy, environmentally friendly vehicles

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