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Jurnal Entrepreneur dan Manajemen Sains
Published by Universitas Muhammadiyah Bengkulu
ISSN : -     EISSN : 27215415     DOI : https://doi.org/10.36085/jems.v3i2
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
The scopes of the journal include, but not limited to, the following areas: corporate governance, human resource management, strategic management, entrepreneurship, marketing, e-business, services, information technology management, production & operations management, financial management, decision analysis, management research methods and managerial economics
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 355 Documents
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PENGARUH MOTIVASI KERJA DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN Jesicca Ayu Rahmawati; Islamuddin Islamuddin
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 2 (2026): Juli
Publisher : UM. Bengkulu

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Abstract

This study aims to analyze the effect of work motivation and work discipline on employee performance at coffee shops in Bengkulu City. The research employed a quantitative method with a causal associative approach. The study population comprised operational employees at seven coffee shops in Bengkulu City, with a sample of 83 employees selected through purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed using multiple linear regression, t-test, F-test, and coefficient of determination (R²) with IBM SPSS Statistics version 26. The results indicate that work motivation has a positive and significant effect on employee performance (t = 6.892; sig. = 0.000). Work discipline also exerts a positive and significant effect on employee performance (t = 6.466; sig. = 0.000). Simultaneously, both variables significantly affect employee performance (F = 42.157; sig. = 0.000). The coefficient of determination (R²) of 0.513 indicates that both variables explain 51.3% of the variation in employee performance, while the remaining 48.7% is attributed to other variables outside the scope of this study. These findings imply that coffee shop management should concurrently strengthen work motivation and enforce work discipline to sustain optimal employee performance. Keywords: Work Motivation, Work Discipline, Employee Performance, Coffee Shop
PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP MINAT BELI Alvindo Oktovian; Meiffa Herfianti
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 2 (2026): Juli
Publisher : UM. Bengkulu

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Abstract

This study aims to examine the influence of brand image and product quality on consumers’ purchase intention of iPhone at Pstore Bengkulu City. This research employed a quantitative survey method involving 150 respondents who directly visited the store. Data were analyzed using multiple linear regression with SPSS version 25. The instrument testing results indicated that all questionnaire items were valid (r-count > 0.381) and reliable, with Cronbach’s Alpha values of 0.852 for brand image, 0.739 for product quality, and 0.915 for purchase intention (α > 0.60). Hypothesis testing results revealed that brand image has a positive and significant effect on purchase intention, product quality also has a positive and significant effect on purchase intention, and simultaneously both variables significantly influence consumers’ purchase intention at a 0.05 significance level. Keywords: Brand Image, Product Quality, Purchase Intention
KINERJA DINAS PERTANIAN DALAM MENINGKATKAN BERAS LOKAL DI KABUPATEN BENGKULU SELATAN Moh Ferro Zazili; Rekho Adriadi
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 2 (2026): Juli
Publisher : UM. Bengkulu

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Abstract

The performance of an organization is the result of a combination of capabilities, efforts, and opportunities that can be evaluated through its work results. Optimal performance is achieved through a combination of various factors that support the achievement of goals, such as human resource management (HR). These factors include adequate capabilities, high work enthusiasm to achieve organizational targets, and the ability to utilize existing opportunities to increase the value of the work done. Rice as a source of rice is the staple food for the majority of Indonesian people. Although it can be replaced by other foodstuffs, rice has a special value for those who are accustomed to eating rice, making it difficult to replace. However, the availability of food every year shows an increasing gap between the growth of rice production and the increase in population, which is often not in line. The purpose of this study based on the formulation of the problem is to Analyze the Performance of the Agriculture Service in Increasing Local Rice in South Bengkulu Regency. The performance of the Agriculture Service refers to the success of the government agency in achieving the goals and objectives that have been set, especially in increasing agricultural production, farmer welfare and food security. This refers to various aspects, ranging from planning, implementation, to evaluation of programs and activities in the agricultural sector. In the context of the performance of the South Bengkulu Regency Agriculture Service, it cannot be said to be able to meet the existing indicators, this is because the performance of the South Bengkulu Agriculture Service has not been achieved perfectly, because there is still a decline in agricultural output due to the narrowing of agricultural land because it is used as a residential area, but when viewed from the area of ​​agricultural land and the results obtained, it can still be said to be good, but when compared to the results each year there is a decline, but apart from that the performance of the Agriculture Service can be said to be good. Keywords: Performance, Department of Agriculture, Local Rice
PENGARUH BEBAN KERJA DAN BURNOUT TERHADAP TURNOVER INTENTION Anggi Saputra; Meiffa Herfianti; Merta Kusuma
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 2 (2026): Juli
Publisher : UM. Bengkulu

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Abstract

This study aims to analyze the influence of workload and burnout on employee turnover intention at PT. Sinar Niaga Sejahtera Bengkulu. This research uses a quantitative approach with a survey method, where data is obtained through distributing questionnaires to employees of PT. Sinar Niaga Sejahtera Bengkulu. Data analysis techniques used include validity test, reliability test, multiple linear regression test, t-test, and F-test with the help of statistical software. The results showed that partially workload has a positive and significant effect on employee turnover intention, as evidenced by a significance value of 0.000 < 0.05 and t-value greater than t-table. Burnout also has a positive and significant effect on employee turnover intention with a significance value of 0.002 < 0.05 and t-value > t-table. Furthermore, simultaneously workload and burnout have a significant effect on employee turnover intention, as indicated by F-value > F-table and a significance value of 0.000 < 0.05. The findings of this study indicate that an unbalanced workload and high burnout can increase employee intention to leave the organization. Therefore, based on the results of the study, it can be concluded that workload management and burnout prevention contribute to reducing employee turnover intention at PT. Sinar Niaga Sejahtera Bengkulu. Keywords: Workload, Burnout, Turnover Intention
RELIGIUSITAS, KESADARAN HALAL, DAN KEPERCAYAAN PRODUK DALAM MEMBENTUK KEPUTUSAN PEMBELIAN Anggun Oktaviani; Andi Azhar
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 2 (2026): Juli
Publisher : UM. Bengkulu

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Abstract

This study aims to analyze the influence of religiosity and halal awareness on halal cosmetic purchase decisions through the mediation of product trust in 385 Muslim consumers in Bengkulu. The type of quantitative research with the Partial Least Square Structural Equation Modeling (PLS-SEM) approach using SmartPLS 4.0, primary data was obtained through online and face-to-face questionnaires with purposive sampling, bootstrapping analysis of 5000 subsamples for hypothesis test at a significance level of α=0.05. The results showed that all hypotheses were significantly accepted (p<0.001, T-statistic>3.80) with religiosity having a significant positive effect directly on purchase decisions with a value of β=0.253 T=3.80, halal awareness of purchase decisions with a value of β=0.288 T=4.10, strong lines of product trust in purchase decisions with a value of β=0.484 T=7.20, the dominant effect of indirect religiosity through product trust with a value of β=0.17 T=3.50 and halal awareness indirectly through product trust with a value of β=0.20 T=4.02. Robust structural model with R² purchase decision 56% (substantial), AVE>0.70, composite reliability >0.90, meets convergent/discriminant validity and reliability. Keywords: religiosity, halal awareness, product trust, purchase decision.
PENGARUH SOSIAL PROOF DAN PUBLIC RELATION TERHADAP CUSTOMER RETENTION Anisa Aliya
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 2 (2026): Juli
Publisher : UM. Bengkulu

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Abstract

This study analyzes the influence of social proof and public relations on customer retention in Mobile Heloo Coffee MSMEs in Bengkulu City. This study uses a quantitative approach and the research population is all active customers of Mobile Heloo Coffee MSMEs in Bengkulu City, with a sample of 110 respondents who were selected purposively. Primary data was collected through a Likert scale-based questionnaire instrument which was distributed directly to respondents. Data analysis was carried out using the SPSS version 26 device with multiple linear regression method. The results showed that social proof and public relations had a positive and significant effect on customer retention, explaining 76,0% of the variation (the remaining 24,0% by other factors). The implications of the study show that Kopi Heloo Keliling MSMEs need to optimize social proof strategies through attractive social media content and strengthen public relations with excellent service through mobile cart mobility to increase customer loyalty in a sustainable manner. Keywords: Social proof, Public relations, Customer Retentio
KOMODIFIKASI FOMO DALAM STRATEGI PEMASARAN DIGITAL Gita Pebiola; Andi Azhar
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 2 (2026): Juli
Publisher : UM. Bengkulu

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Abstract

This study aims to analyze the practice of commodifying Fear of Missing Out (FOMO) in the digital marketing strategies of Somtam Bengkulu MSMEs. The phenomenon of FOMO, defined as consumers' anxiety about missing out on experiences or benefits, has been utilized as an economic tool through tactics of scarcity, urgency, exclusivity, and social proof. This research employs a qualitative approach using the netnography method developed by Kozinets, which allows researchers to naturally observe interactions and culture in digital spaces. Data collection was conducted through online participatory observation, digital content analysis, and documentation on three social media platforms (Instagram, Facebook, and TikTok) over a two-month period, with data analysis using the interactive model of Miles, Huberman, and Saldaña, assisted by NVivo 12 Plus software. The findings reveal that Somtam Bengkulu implements all four dimensions of FOMO commodification in an integrated manner, with manifestations contextually adapted across platforms: TikTok effectively generates purchase intention based on scarcity, Instagram excels in building recommendations based on social proof, and Facebook functions as a transactional space. The psychological mechanism of FOMO operates through three continuous stages: generating curiosity, reinforcement through social proof, and conversion into purchase intention. Another significant finding is the seamless and internalized integration of FOMO strategies with local cultural values, reflected in collective- oriented FOMO, trust-based pre-order systems, and the use of Bengkulu's distinctive dialect in digital interactions. This study offers a Contextual FOMO Commodification Model that integrates strategic, psychological, and cultural dimensions, and introduces the concepts of Cross-Platform FOMO Spiral, Participatory FOMO Commodification, and Hybrid FOMO. Practically, MSMEs can optimize FOMO strategies by considering the unique characteristics of each platform and local values as sources of ethical and sustainable competitive advantage. Keywords: FOMO Commodification, Digital Marketing, Netnography, MSMEs, Local Branding, Somtam Bengkulu  
PENGARUH SERVANT LEADERSHIP DAN TEAMWORK TERHADAP KEPUASAN KERJA Istiqomah Dhiyaa Syam's Asfirman; Onsardi Onsardi
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 2 (2026): Juli
Publisher : UM. Bengkulu

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This study aims to determine the influence of servant leadership and teamwork on employee job satisfaction at coffee shops in Bengkulu City. The research was conducted from December 2025 until completion. This type of research is quantitative research with a causal associative approach. The population of this study consists of operational employees at coffee shops in Bengkulu City. Data collection techniques used were observation, interviews, and questionnaires. While data analysis techniques used descriptive analysis, multiple linear regression analysis using SPSS, and coefficient of determination analysis. The results of this study indicate that servant leadership has a positive and significant effect on employee job satisfaction at coffee shops in Bengkulu City. This means that the higher the level of servant leadership applied by managers, the higher the employee job satisfaction will be. In addition, teamwork also has a positive and significant effect on employee job satisfaction at coffee shops in Bengkulu City. This shows that good teamwork will create a harmonious work environment that has a positive impact on employee job satisfaction. Servant leadership and teamwork simultaneously have a positive and significant effect on employee job satisfaction at coffee shops in Bengkulu City. This means that both factors play an important role in creating employee job satisfaction within the scope of the coffee shop industry. Keywords: Servant leadership, Teamwork, Job Satisfaction
PENGARUH KOMPENSASI, DISIPLIN KERJA DAN PENGEMBANGAN KARIER TERHADAP KINERJA KARYAWAN Kiffatul Anhar; Taufik Bustami
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 2 (2026): Juli
Publisher : UM. Bengkulu

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Abstract

The research is based on the persistence of differences in employee perceptions of compensation, the suboptimal implementation of work discipline, and the unequal distribution of career development opportunities that impact employee performance. This study aims to analyze the influence of compensation, work discipline, and career development on employee performance at PT. Daria Dharma Pratama Mukomuko, both partially and simultaneously. The research method used is a quantitative method with a survey approach. Data were collected through questionnaires and analyzed using multiple linear regression analysis, validity tests, reliability tests, classical assumption tests, t-tests, F-tests, and coefficients of determination (R²). The results of the study indicate that partially compensation, work discipline, and career development have a positive and significant effect on employee performance. Simultaneously, the three independent variables also have a significant effect on employee performance at PT. Daria Dharma Pratama Mukomuko. This indicates that increasing fair compensation, implementing consistent work discipline, and planned career development can improve employee performance optimally. The conclusion of this study is that compensation, work discipline, and career development are important factors that must be considered by companies in an effort to improve employee performance. Therefore, companies are advised to continue to improve the compensation system, improve work discipline, and provide equal career development opportunities to support the achievement of company goals.  Keywords: Compensation, Work Discipline, Career Development and Employee Performance
REBRANDING SEBAGAI PROSES PERUBAHAN ORGANISASI Nadila Aprilyani; Andi Azhar
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 2 (2026): Juli
Publisher : UM. Bengkulu

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This study aims to analyze rebranding as a process of organizational change using a narrative inquiry approach in the food and beverage industry, specifically at Trilogi Coffee and Eatery in Bengkulu City, which experienced a brand identity crisis. This study employed a qualitative approach with a narrative inquiry strategy. The research subjects consisted of 6–8 internal organizational actors, including owners and frontline employees, and approximately 20 consumers as supporting informants for data triangulation. Data collection techniques included in-depth interviews, participant observation, and organizational document analysis. Data analysis used thematic narrative analysis through transcription, narrative coding, plot construction, theme identification, and interpretation of organizational change meanings. The results indicate that rebranding is not merely a change in visual identity but a holistic organizational change process. The rebranding process began with the unfreezing stage marked by awareness of brand identity crisis, followed by the changing stage involving implementation of a new identity, operational restructuring, and organizational culture transformation, and the refreezing stage through internalization of new values and identity by internal actors. Rebranding was interpreted as a strategic effort to rebuild organizational legitimacy, strengthen brand identity, and ensure business sustainability. Internal actors’ narratives revealed that rebranding success was strongly influenced by internal communication, employee involvement, and alignment between organizational identity and the new brand identity. Keywords: Rebranding, organizational change, brand identity, narrative inquiry, food and beverage industry.

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