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Jurnal Entrepreneur dan Manajemen Sains
Published by Universitas Muhammadiyah Bengkulu
ISSN : -     EISSN : 27215415     DOI : https://doi.org/10.36085/jems.v3i2
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
The scopes of the journal include, but not limited to, the following areas: corporate governance, human resource management, strategic management, entrepreneurship, marketing, e-business, services, information technology management, production & operations management, financial management, decision analysis, management research methods and managerial economics
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 355 Documents
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TANTANGAN EKSISTENSI PEMIMPIN DALAM MENGELOLA SDM DI ERA DIGITAL Novia Purnamasari; Martin Agusta; Isniar Budiarti; Dedi Sulistiyo; Siti Kurnia Rahayu
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 2 (2026): Juli
Publisher : UM. Bengkulu

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Abstract

Digital transformation in healthcare services demands leadership that is not only adaptive to technological change but also capable of integrating knowledge, ethical values, and humanistic dimensions in human resource management. This study aims to analyze the existence of digital leadership at MAS Clinic from the perspective of the philosophy of science, particularly through the ontological, epistemological, and axiological dimensions. The research employs a qualitative approach with a reflective case study design within an interpretive paradigm that views social reality as a construction of meaning shaped through interpersonal interactions. Data were collected through in-depth interviews with leaders and staff, participatory observation of work processes, and digital documentation capturing managerial dynamics and clinical service practices. The findings reveal that leadership at MAS Clinic, ontologically, perceives staff as meaningful subjects embedded within a collectivist socio-cultural context, thereby manifesting leadership presence in an authentic and participatory manner. Epistemologically, leaders facilitate the creation of collective knowledge through digital-based mentoring and the SECI process by integrating tacit knowledge, explicit knowledge, and real-time digital data. Axiologically, digital leadership is oriented toward strengthening ethical values, humanism, and patient safety as primary priorities, while fostering an innovation culture grounded in moral values. These findings affirm that effective digital leadership in local healthcare service contexts is inherently humanistic and contextual rather than purely technocratic. Theoretically, this study contributes to the discourse on digital leadership grounded in the philosophy of science, while practically offering strategic references for clinic managers in implementing ethical and human-centered digital transformation.  Keywords: Digital Era, Leadership Existence, Healthcare Clinic, Human Resource Management, Leadership Challenges.
ANALISIS STRATEGI PEMASARAN TOMORO COFFEE DALAM MENINGKATKAN LOYALITAS PELANGGAN Mutia Nurul Apriza; Mimi Kurnia Nengsih
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 2 (2026): Juli
Publisher : UM. Bengkulu

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Abstract

This study aims to determine the marketing strategy implemented by Tomoro Coffee in increasing customer loyalty at Tomoro Coffee Ruko Mahakam, Bengkulu City using the 7P marketing mix approach (product, price, place, promotion, people, process, and physical evidence). This research is a qualitative study with a descriptive approach. The informants were determined using purposive sampling technique. Data collection methods were conducted through in-depth interviews, observation, and documentation. Meanwhile, the data analysis technique used an interactive analysis model which includes data reduction, data presentation, and drawing conclusions.The results of this study indicate Tomoro Coffee has implemented an integrated marketing strategy based on the 7P marketing mix to build customer loyalty. The product strategy is implemented through consistent coffee taste quality and innovative menu variations. The price strategy is implemented by setting competitive prices and in accordance with customer value perceptions. The place strategy is supported by a strategic and easily accessible location. The promotion strategy is carried out through digital media, especially social media and online ordering applications. In addition, the elements of people, process, and physical evidence also play an important role in creating a positive experience for customers. The implementation of this marketing strategy contributes to building customer satisfaction, trust, and experience which ultimately encourages customer loyalty at Tomoro Coffee Ruko Mahakam, Bengkulu City. Keywords: marketing strategy, 7P marketing mix, customer loyalty, coffee shop, Tomoro Coffee.
PENGARUH BRAND IMAGE DAN FASHION LIFESTYLE THRIFT SHOP TERHADAP KEPUASAN KONSUMEN Faldi Cesarian Putra; Islamuddin Islamuddin
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 2 (2026): Juli
Publisher : UM. Bengkulu

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Abstract

This study aims to determine “The Influence of Brand Image and Fashion Lifestyle in Thrift Shops on Consumer Satisfaction (A Case Study of Students at Dehasen University Bengkulu)”. This research is a quantitative study, which focuses on the measurement of data and statistical analysis. The population in this study consisted of students of Dehasen University Bengkulu. The sampling technique used was purposive sampling, resulting in a total of 78 respondents. Data were collected through questionnaires and analyzed using SPSS version 25.  The results of the study show that: (1) there is a positive influence of the Brand Image variable on Consumer Satisfaction. Based on the partial test, the t-value was 2.998 with a significance of 0.003 < 0.05; (2) there is a positive influence of the Fashion Lifestyle variable on Consumer Satisfaction. Based on the partial test, the t-value was 7.328 with a significance of 0.000 < 0.05; (3) the variables Brand Image and Fashion Lifestyle simultaneously have a positive influence on Consumer Satisfaction. This is evidenced by the F-test results, where the F-value was 57.196, greater than the F-table value of 3.09, with a significance of 0.000 < 0.05. Keywords: Brand Image, Fashion Lifestyle, Consumer Satisfaction
PENGEMBANGAN SUMBER DAYA MANUSIA DAN EFIKASI DIRI PENGARUHNYA TERHADAP KINERJA PEGAWAI DENGAN KEPUASAAN KERJA SEBAGAI VARIABLE INTERVENING Aza Kamella Gusmenta; Eti Arini
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 2 (2026): Juli
Publisher : UM. Bengkulu

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Abstract

This study aims to determine the Effect of Human Resource Development and Self-Efficacy on Employee Performance with Job Satisfaction as an Intervening Variable (Case Study of the Public Works and Spatial Planning Agency of Mukomuko Regency). This study uses a quantitative approach. The total number of employees of the Public Works and Spatial Planning Agency of Mukomuko Regency is 91 people and all of them are used as samples in this study. There are several tests used in this study, namely Instrument Test (Validity Test and Reliability Test), Classical Assumption Test (Normality, Multicollinearity Test and Heteroscedasticity Test) and using Multiple Regression Analysis, Regression Equation Analysis and Determination Coefficient Analysis (R2) as well as using Hypothesis Test (Perial t-Test and Simultaneous F-Test). The results of this study indicate that Human Resource Development and Self-Efficacy have a significant effect on the Performance of Employees at the Mukomuko Regency Public Works Department, both directly and through Job Satisfaction as an intervening variable. Appropriate HR development improves competence and job satisfaction, while high self-efficacy strengthens employee confidence and work motivation. Job satisfaction has been shown to be an important link that strengthens the influence of both variables on performance, so that the overall findings emphasize the importance of increasing employee capacity, self-confidence, and work well-being to achieve optimal performance. Keywords: Self-Efficacy, Employee, Performance and Job Satisfaction
PENGARUH KONTEN MARKETING DAN INFLUENCER MARKETING TERHADAP MINAT BELI Erika Oktavia; Onsardi Onsardi
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 2 (2026): Juli
Publisher : UM. Bengkulu

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Abstract

This study aims to analyze the influence of content marketing and influencer marketing on consumers’ purchase intention at Flo Distro Bengkulu. This research employs a quantitative approach using a survey method, in which data were collected through the distribution of questionnaires to consumers of Flo Distro Bengkulu. The data analysis techniques used include validity testing, reliability testing, multiple linear regression analysis, t-test, and F-test with the assistance of statistical software. The results show that, partially, content marketing has a positive and significant effect on consumers’ purchase intention, as indicated by a significance value of 0.001 < 0.05 and a t-value greater than the t-table value. Influencer marketing also has a positive and significant effect on purchase intention, with a significance value of 0.004 < 0.05 and a t-value greater than the t-table value. Furthermore, simultaneously, content marketing and influencer marketing have a significant effect on consumers’ purchase intention, as indicated by the F-value being greater than the F-table value and a significance value of 0.000 < 0.05. These findings indicate that attractive, informative, and consistent marketing content, as well as the use of influencers with high credibility and congruence with the brand image, can increase consumers’ purchase intention. Therefore, based on the research results, it can be concluded that the implementation of content marketing and influencer marketing contributes to increasing consumers’ purchase intention at Flo Distro Bengkulu. Keywords: Content Marketing, Influencer Marketing, Purchase Intention, Social Media, Flo Distro Bengkulu.
PENGARUH BRAND IMAGE DAN ENDORSEMENT SELEBRITAS TIKTOK TERHADAP MINAT BELI Fadhilah Shabirah; Taufik Bustami; Dedy Wahyudi
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 2 (2026): Juli
Publisher : UM. Bengkulu

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Abstract

This study aims to determine the influence of brand image and TikTok celebrity endorsements on purchase intention for Scarlett skincare products among Generation Z in Bengkulu City. This research is a quantitative descriptive study. The population of this study was Generation Z in Bengkulu City. Data collection techniques used were observation and questionnaires. The data analysis technique used was multiple linear regression. The results of this study indicate that brand image and TikTok celebrity endorsements have a positive and significant influence on purchase intention. This finding suggests that the higher the positive consumer perception of the brand image, and the more effective and credible the endorsement by TikTok celebrities, the higher the consumer's purchase intention for Scarlett skincare products. This research provides important implications for companies in designing more targeted and effective marketing strategies, particularly in utilizing social media as a primary promotional tool. Keywords: Brand Image, TikTok Celebrity Endorsement, Purchase Intention
PENGARUH JOB SATISFACTION DAN WORK LIFE BALANCE TERHADAP TURNOVER INTENTION Anisa Fajriah; Sri Ekowati; Dedy Wahyudi
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 2 (2026): Juli
Publisher : UM. Bengkulu

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Abstract

This study aims to determine the effect of job satisfaction and work-life balance on turnover intention among employees of PT Wahana Semesta Bengkulu Television. This study used a quantitative method with a sample of 55 respondents using a total sampling technique. Data collection techniques used a questionnaire. Data analysis techniques used multiple linear regression analysis, coefficient of determination (R2) analysis, and hypothesis testing. The results showed that job satisfaction did not have a positive and significant effect on turnover intention (Y) among employees of PT Wahana Semesta Bengkulu Television. The lower the level of employee satisfaction with their work, the more likely they were to leave the company. Work-life balance did not have a positive and significant effect on turnover intention (Y) among employees of PT Wahana Semesta Bengkulu Television. This means that when employees perceive a greater balance between their work and life, they are more likely to consider leaving the company. Job satisfaction (X1) and work-life balance (X2) had a positive and significant effect on turnover intention (Y) among employees of PT Wahana Semesta Bengkulu Television. This means that the more satisfied employees are with their jobs and have a better work-life balance, the more likely they are to leave the company. This is a step towards a good relationship. Keywords: Job Satisfaction, Work Life Balance, Turnover Intention
STRATEGI PENGMBANGAN OBJEK WISATA DI PANTAI PANJANG KOTA BENGKULU Alga Miyanda
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 2 (2026): Juli
Publisher : UM. Bengkulu

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Abstract

Pantai Panjang has the main strength in the form of a vast and natural landscape, a strategic location in the center of Bengkulu City, easy accessibility, and its status as a regional tourism icon. In addition, the function of the area as an open public space and a center of community economic activity (local traders) is a significant social capital in the development of destinations. However, there are still several weaknesses, especially in terms of hygiene management, limited public facilities, non-optimal arrangement of traders, and cross-sector coordination that has not been fully integrated. These weaknesses have an impact on the quality of service and the comfort of visitors. Keyword: Attractions pantai panjang
STRATEGI COPING PROBLEM-FOCUSED DALAM MENGATASI TINGKAT STRES PEGAWAI Deli Arrahma; Ade Tiara Yulinda
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 2 (2026): Juli
Publisher : UM. Bengkulu

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Abstract

The Problem-Focused Coping Strategy in Overcoming Employee Stress Levels in the Midst of Job Demands at the Seluma District Attorney's Office. This type of research uses qualitative descriptive with data collection techniques through observation, documentation, and interviews. Meanwhile, data analysis uses data reduction, data presentation, and conclusion drawn. The main findings of the study show that employees of the Seluma District Attorney's Office are indeed affected by work stress caused by various job demands ranging from high workloads, strict deadlines, lack of rest time, and large responsibilities that cause physical fatigue, emotional stress, and headaches. The problem-focused coping strategy that is often carried out by district attorney's employees usually starts from making work plans, grouping tasks according to priorities, arranging rest times, and seeking instrumental support from superiors or fellow colleagues who are more expert. Thus, overall, the results of the study show that  the problem-focused coping strategy  has been running effectively among employees of the Seluma District Attorney's Office in overcoming work stress stemming from job demands, and has been proven to help employees in controlling pressure, maintaining emotional balance, as well as maintaining the quality of performance at work. Keywords: Work Stress, Coping Problem-Focused
PENGARUH CUSTOMER REVIEW DAN CUSTOMER RATING TERHADAP KEPUTUSAN PEMBELIAN Elnia Mei Wira; Mimi Kurnia Nengsih
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 2 (2026): Juli
Publisher : UM. Bengkulu

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Abstract

This study aims to analyze the influence of Customer Reviews and Customer Ratings on the purchase decisions of women’s clothing at Juragan Mode Bengkulu. The research method used is quantitative, employing data collection through questionnaires distributed to 90 respondents who are consumers of Juragan Mode Bengkulu. Data analysis was conducted using multiple linear regression to test the impact of the two independent variables on the dependent variable. The results show that both customer reviews and customer ratings have a significant effect on purchase decisions. The coefficient of determination (R²) of 98.5% indicates that the variables Customer Review and Customer Rating can explain the majority of the variation in consumer purchase decisions. These findings provide important implications for Juragan Mode management to optimize digital marketing strategies through improvements in the quality of customer reviews and ratings to increase sales. Keywords: Customer Review, Customer Rating, Purchase Decision, Women’s Clothing, Juragan Mode Bengkulu.

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