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Jurnal Entrepreneur dan Manajemen Sains
Published by Universitas Muhammadiyah Bengkulu
ISSN : -     EISSN : 27215415     DOI : https://doi.org/10.36085/jems.v3i2
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
The scopes of the journal include, but not limited to, the following areas: corporate governance, human resource management, strategic management, entrepreneurship, marketing, e-business, services, information technology management, production & operations management, financial management, decision analysis, management research methods and managerial economics
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 305 Documents
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PENGARUH WORK LIFE BALANCE DAN BURNOUT TERHADAP KEPUASAN KERJA PERAWAT RSUD M. YUNUS KOTA BENGKULU Sartika, Liza; Onsardi, Onsardi
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

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Abstract

The purpose of this study was to determine the effect of work-life balance and burnout on job satisfaction among nurses at M. Yunus Regional General Hospital, Bengkulu. This study was a quantitative descriptive study, with all nurses at M. Yunus Regional General Hospital as the research subjects. Data collection techniques used were observation, interviews, and questionnaires. Data analysis techniques used descriptive analysis, inferential analysis using SPSS, and coefficient of determination (R2) analysis. The results showed that work-life balance significantly influenced job satisfaction among nurses at M. Yunus Regional General Hospital, Bengkulu. The better the work-life balance, the higher the nurses' job satisfaction. Burnout had a positive and significant effect on job satisfaction among nurses at M. Yunus Regional General Hospital, Bengkulu. Emotional, mental, and physical fatigue conditions that can be managed well will have an impact on increasing job satisfaction. Work life balance and burnout simultaneously or together have a positive and significant effect on job satisfaction of nurses at M.YUNUS Bengkulu Regional Hospital. This shows that the balance between nurses' personal life and work not only affects job satisfaction, but also the nurses' ability to manage physical, emotional, and mental fatigue.. Kelywords: Work Lifel Balancel, Burnout, Job satisfacation
KEPEMIMPINAN TRANSFORMASIONAL DAN EMPLOYEE WELL-BEING: PERAN MEDIASI KEMAMPUAN BERADAPTASI DAN MENCIPTAKAN LINGKUNGAN KERJA POSITIF Indriyani, Lusiana Dwi; Azhar, Andi
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

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Abstract

Employee performance is a crucial factor in determining the success of a banking organization, especially in the midst of increasingly fierce industry competition and rapid digital transformation. Transformational leadership is considered very important to encourage innovation and improve employee well-being. Previous research focused on mediation only on organizational fairness and job satisfaction, without examining the role of adaptability and positive work environment as mediators, especially in the banking industry facing multigenerational challenges and complex change. This study aims to fill this gap by analyzing the influence of occupational health and safety insurance and transformational leadership on employee performance, with employee well-being as the main variable and examining the mediating role of adaptability and a positive work environment. This study used a quantitative method with a sample population of 76 people. The data was analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) with SmartPLS 4.0 software. The results of the structural model test showed that employee well-being had a positive and significant effect on adaptability (path coefficient = 0.394; p = 0.001; t = 3.327) and positive work environment (path coefficient = 0.230; p = 0.047; t = 1.985). Adaptability also had a significant effect on a positive work environment (pathway coefficient = 0.444; p = 0.000; t = 3.501) and acted as a significant partial mediator in the relationship between employee well-being and positive work environment (p = 0.034). However, transformational leadership did not have a significant effect on adaptability (p = 0.349) or a positive work environment (p = 0.218). These findings underscore the importance of improving employee well-being and developing adaptability to create a positive work environment and improve employee performance, especially amid the ever-changing dynamics of the banking industry. The management of Bank BTN KC Bengkulu is advised to focus on employee welfare programs and adaptability development as the main strategy, as well as re-evaluate the transformational leadership approach to be more effective in facing local challenges and digital transformation. Keywords: Transformational Leadership, Employye Well Being, Adaptability, Positive Work Environment  
PENGARUH SHOPPING LIFESTYLE DAN FASHION INVOLVEMENT TERHADAP IMPULSE BUYING PADA KONSUMEN GALERY RJ BENGKULU Yeliza, Siska; Yulinda, Ade Tiara
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

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Abstract

This study aims to analyze the influence of shopping lifestyle and fashion involvement on impulse buying among consumers at Galery RJ Store in Bengkulu. The research method used is quantitative with a survey approach. Data were collected through questionnaires distributed to 100 respondents who are active customers of the store. The data were analyzed using multiple linear regression. The results show that both shopping lifestyle and fashion involvement have a positive and significant effect on impulse buying. These findings indicate that the higher the shopping lifestyle and fashion involvement, the more likely consumers are to engage in impulse buying. This study provides important implications for fashion business actors in designing more effective marketing strategies. Keywords: Shopping Lifestyle, Fashion Involvement, Impulse Buying
INTERACTIVE CONTENT DI INSTAGRAM STORIES DAN BRAND RECALL: PERAN MEDIASI CUSTOMER ENGAGEMENT PADA BRAND KULINER LOKAL SYARAH BAKERY DI KOTA BENGKULU Shaputra, Yayan; Azhar, Andi
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

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Abstract

This study aims to analyze the influence of interactive content in Instagram Stories on brand recall with the role of customer engagement mediation in local culinary brand Syarah Bakery in Bengkulu City. The type of research used is quantitative research with accidental sampling techniques. The research sample consisted of 100 Syarah Bakery consumers in Bengkulu City. Data was collected through questionnaires using the Likert scale and analyzed using the Partial Least Square (PLS) method. The results showed that interactive content in Instagram Stories had a significant positive effect on brand recall (path coefficient = 5.389; p-value = 0.0000,). Interactive content on customer engagement was not significant (path coefficient = 269; t-statistic = 2.169; p-value = 0.030). The mediation of customer engagement between interactive content and brand recall was not shown to be significant (t-statistic = 3.483 and p-value 0.000. This research suggests that Syarah Bakery continues to develop engaging interactive content and build communication strategies that can increase customer engagement to strengthen brand recall and grow customer buying interest. Kata Kunci: Interactive Content, Brand Recall, Customer Engagement
PENGARUH KEPUASAN PRODUK, KEPUASAN LAYANAN, DAN PENGALAMAN BERBELANJA TERHADAP LOYALITAS PELANGGAN MIE GACOAN KOTA SUNGAILIAT, KABUPATEN BANGKA At-Taqiy, Abdillah Zahid; Mauliana, Reski; Eva Rini, Lamia; Vera, Lusi Olis; Rumalessin, Ummu Artha Tsary
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

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Abstract

This study analyzes the effect of product satisfaction, service satisfaction, and shopping experience on customer loyalty at Mie Gacoan Sungailiat. Using a quantitative approach, 50 respondents were surveyed and analyzed via multiple linear regression in SPSS. The results show that while simultaneously significant, partially only product satisfaction and shopping experience significantly affect loyalty, whereas service satisfaction does not. These variables explain 63.1% of loyalty variance. Despite sample limitations, this study contributes by suggesting management prioritize product quality and store atmosphere over service interactions to maintain loyalty. Kata Kunci: product satisfaction, service satisfaction, shopping experience, customer loyalty.

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