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Jurnal Ekonomi dan Bisnis (JEB)
Published by Universitas Nias Raya
ISSN : 25807994     EISSN : 27463745     DOI : 10.57094
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ekonomi dan Bisnis (JEB) Nias Selatan is a peer-reviewed journal. JEB Nias Selatan invites academics and researchers involved in original research in the fields of economics, management, entrepreneurship, finance and accounting to publish their scientific work at JEB Nias Selatan.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 101 Documents
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PENERAPAN GAYA KEPEMIMPINAN TRANSAKSIONAL PADA KOPERASI SIMPAN PINJAM PENGEMBANGAN PEDESAAN (KSP3) NIAS Yurmanius Waruwu; Juang Solala Laiya
Jurnal Ekonomi dan Bisnis Nias Selatan Vol 9 No 1 (2026): Jurnal Ekonomi dan Bisnis Nias Selatan
Publisher : LPPM Universitas Nias Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57094/jeb.v9i1.4576

Abstract

This study aims to identify and describe the implementation of transactional leadership style at the Rural Development Savings and Loan Cooperative (KSP3) Nias. Transactional leadership is an approach that emphasizes exchanges between leaders and subordinates through a system of rewards and supervision to achieve organizational targets. This research employs a descriptive quantitative method with a single variable. The population consists of all leaders at KSP3 Nias, totaling 36 individuals. The sampling technique used is saturated sampling (census), in which the entire population serves as respondents. Data were collected through questionnaires that had been tested for validity and reliability, supported by observation and documentation. The data analysis technique used is descriptive statistical analysis by calculating the mean score and frequency distribution. The results show that the implementation of transactional leadership at KSP3 Nias falls into the High category, with an average score of 3.55. Specifically, the Contingent Reward indicator is the most dominant dimension, with a score of 4.25 (Very High), followed by Active Management by Exception with a score of 4.10 (High). Meanwhile, the Passive Management by Exception indicator falls into the Low category (2.30), indicating that leaders are responsive and not passive in addressing operational challenges. The conclusion of this study is that the leaders of KSP3 Nias have implemented firm and measurable leadership principles in maintaining cooperative stability. However, it is recommended that they begin integrating a transformational leadership approach to enhance employees’ long-term loyalty beyond material aspects.
PENGARUH KEMUDAHAN PEMBELIAN ONLINE, KUALITAS INFORMASI, DAN LABEL HALAL TERHADAP MINAT PEMBELIAN PRODUK KECANTIKAN OH MY GLAM (OMG) BEAUTY DI E-COMMERCE SHOPEE Aliyah Wulan Maharani; Bunga Mar’atush Shalihah; Safitri Asrol
Jurnal Ekonomi dan Bisnis Nias Selatan Vol 9 No 1 (2026): Jurnal Ekonomi dan Bisnis Nias Selatan
Publisher : LPPM Universitas Nias Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57094/jeb.v9i1.4589

Abstract

Perkembangan belanja online yang semakin luas membuat konsumen dapat dengan mudah membeli produk kecantikan melalui platform e-commerce seperti Shopee, termasuk produk OMG Beauty yang banyak dipasarkan secara digital. Namun, kemudahan akses tersebut tidak selalu menjamin tingginya minat pembelian, karena konsumen tetap mempertimbangkan beberapa aspek penting sebelum memutuskan membeli suatu produk. Dalam praktiknya, konsumen sering menemui kendala seperti proses pembelian yang kurang praktis, informasi produk yang tidak lengkap atau tidak jelas, serta kebutuhan akan kepastian mengenai kehalalan produk yang digunakan. Terlebih bagi konsumen muslim, label halal menjadi salah satu bentuk jaminan yang memberikan rasa aman dalam menggunakan produk kosmetik. Penelitian ini bertujuan untuk mengetahui pengaruh kemudahan pembelian online, kualitas informasi, dan label halal terhadap minat pembelian produk OMG Beauty di e-commerce Shopee. Penelitian ini menggunakan metode kuantitatif dengan analisis regresi linear berganda melalui SPSS 25. Hasil penelitian menunjukkan bahwa kemudahan pembelian online, kualitas informasi, dan label halal secara parsial berpengaruh positif dan signifikan terhadap minat pembelian. Secara simultan, ketiga variabel ini berpengaruh positif dan signifikan
PENGARUH KEPERCAYAAN KONSUMEN, KUALITAS INFORMASI PRODUK, DAN KEMUDAHAN PENGGUNAAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK BUSANA MUSLIM MELALUI LINK SHOPEE AFFILIATE DI MEDIA SOSIAL PADA MAHASISWA UIN RADEN FATAH PALEMBANG Saffanah Dwie Ramadhani; Rachmania; Safitri Asrol
Jurnal Ekonomi dan Bisnis Nias Selatan Vol 9 No 1 (2026): Jurnal Ekonomi dan Bisnis Nias Selatan
Publisher : LPPM Universitas Nias Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57094/jeb.v9i1.4778

Abstract

The development of Shopee Affiliate on social media influences purchasing decisions, but there are still obstacles in consumer trust, product information quality, and ease of use. This study aims to analyze the influence of these three factors on purchasing decisions for Muslim fashion products among students of UIN Raden Fatah Palembang. This study uses a quantitative method with multiple linear regression analysis through SPSS 25. This study uses a quantitative method, with data processing carried out using the IBM SPSS Statistics version 25 program. Data were obtained by distributing questionnaires to 100 respondents selected using a purposive sampling technique. The research instrument has been tested for validity and reliability, as well as through the classical assumption test before conducting the t-test, F-test, and calculation of the coefficient of determination (R²). The results of the study indicate that consumer trust does not show any influence on purchasing decisions for Muslim fashion products, while the quality of product information and ease of use have a positive and significant effect on purchasing decisions for Muslim fashion products. Simultaneously, these three variables have a positive and significant effect, evidenced by the calculated F value of 32.737 > 2.699 and a significance of 0.000. The R² value of 0.490 indicates that 49% of the variation in purchasing decisions is explained by these three variables.
IMPLEMENTASI ETIKA BISNIS ISLAM PADA PELAKU USAHA MIKRO, KECIL, DAN MENENGAH (UMKM) SEKTOR KULINER DI KAWASAN WISATA TANJUNG ENIM Tiara Nabila Aulia; Said Abdullah Syahab; Safitri Asrol
Jurnal Ekonomi dan Bisnis Nias Selatan Vol 9 No 1 (2026): Jurnal Ekonomi dan Bisnis Nias Selatan
Publisher : LPPM Universitas Nias Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57094/jeb.v9i1.5219

Abstract

Islamic business ethics served as a moral guideline that directed business actors to conduct economic activities honestly, fairly, and responsibly in accordance with Islamic principles. The implementation of Islamic business ethics was particularly important in the culinary Micro, Small, and Medium Enterprises (MSMEs) sector, especially in tourism destinations where interactions between business owners and consumers were highly intensive. This study aimed to examine the implementation of Islamic business ethics among culinary MSMEs operating in the Tanjung Enim tourism area, Muara Enim Regency. A qualitative approach with a field research design was employed. The study involved 12 culinary MSME owners selected through purposive sampling. Data were collected through interviews, observations, and documentation and were analyzed using the interactive model of Miles, Huberman, and Saldaña. The findings indicated that the MSME owners had implemented the principle of tawhid through religious observance and the use of halal ingredients, the principle of equilibrium through honesty in pricing and service delivery, the principle of free will through business innovation that remained consistent with Islamic values, and the principle of responsibility through their willingness to accept customer feedback and address complaints. Nevertheless, the implementation had not yet been fully optimized due to several challenges, including the absence of halal certification, inadequate hygiene standardization, inconsistent measurement practices, and limited business record-keeping. The study underscored the need for strengthened guidance and assistance programs based on Islamic business ethics to enhance the competitiveness and sustainability of culinary MSMEs in tourism destinations.
PENGARUH CITRA MEREK, PERSEPSI HARGA DAN PROMOSI MELALUI MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK HIJAB UMAMA GALLERY PALEMBANG Melsa Laracia; Titin Hartini; Safitri Asrol
Jurnal Ekonomi dan Bisnis Nias Selatan Vol 9 No 1 (2026): Jurnal Ekonomi dan Bisnis Nias Selatan
Publisher : LPPM Universitas Nias Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57094/jeb.v9i1.5352

Abstract

This study aims to analyze the effects of brand image, price perception, and social media promotion on purchasing decisions for Umama Gallery hijab products in Palembang. The study employed a quantitative survey approach. The research population consisted of 31,273 consumers, while the sample was determined using incidental sampling based on the Taro Yamane formula with a 5% margin of error, resulting in 395 respondents. Primary data were collected through a five-point Likert-scale questionnaire and were analyzed using IBM SPSS Statistics 29. Prior to hypothesis testing, the data met the validity, reliability, and classical assumption requirements. The results show that brand image, price perception, and social media promotion each have a positive and significant effect on purchasing decisions. Among these variables, price perception has the strongest influence, followed by brand image and social media promotion. Furthermore, all three variables simultaneously have a significant effect on purchasing decisions. The coefficient of determination (R² = 0.438) indicates that brand image, price perception, and social media promotion explain 43.8% of the variance in purchasing decisions, while the remaining 56.2% is explained by other factors beyond the scope of this study.
STRATEGI PEMASARAN DIGITAL UMKM BERBASIS MEDIA SOSIAL STUDI KASUS PADA USAHA MIKRO, KECIL, DAN MENENGAH DI KABUPATEN NIAS SELATAN Aluiwaauri Tafonao; Noventinus Zagoto; Karunia Gea; Setia Murni Telaumbanua; Anita Zagoto; Leonardus Historis Manao; Juang Solala Laiya
Jurnal Ekonomi dan Bisnis Nias Selatan Vol 9 No 1 (2026): Jurnal Ekonomi dan Bisnis Nias Selatan
Publisher : LPPM Universitas Nias Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57094/jeb.v9i1.1982

Abstract

Transformasi digital telah mengubah paradigma pemasaran usaha mikro, kecil, dan menengah (UMKM) dari pendekatan konvensional menuju pemasaran berbasis teknologi digital. Perkembangan media sosial seperti Instagram, Facebook, TikTok, dan WhatsApp Business memberikan peluang bagi UMKM untuk memperluas jangkauan pasar, meningkatkan hubungan dengan pelanggan, serta memperkuat daya saing usaha. Namun demikian, sebagian besar UMKM masih menghadapi berbagai kendala dalam mengimplementasikan strategi pemasaran digital secara optimal, seperti rendahnya literasi digital, keterbatasan sumber daya manusia, kurangnya kemampuan menciptakan konten yang menarik, serta minimnya pemanfaatan analitik media sosial sebagai dasar pengambilan keputusan. Penelitian ini bertujuan mengeksplorasi strategi pemasaran digital berbasis media sosial yang diterapkan oleh UMKM di Kabupaten Nias Selatan serta mengidentifikasi faktor pendukung dan penghambat implementasinya. Penelitian menggunakan pendekatan kualitatif dengan metode studi kasus. Informan penelitian terdiri atas sepuluh pemilik UMKM, lima konsumen, dua pendamping UMKM, dan satu praktisi pemasaran digital yang dipilih menggunakan teknik purposive sampling. Pengumpulan data dilakukan melalui wawancara mendalam, observasi, dan dokumentasi, sedangkan analisis data menggunakan model interaktif Miles, Huberman, dan Saldaña yang meliputi kondensasi data, penyajian data, serta penarikan kesimpulan. Hasil penelitian menunjukkan bahwa keberhasilan strategi pemasaran digital UMKM dipengaruhi oleh kemampuan memilih platform media sosial sesuai karakteristik pasar sasaran, menghasilkan konten kreatif dan konsisten, membangun customer engagement, memanfaatkan kolaborasi dengan micro-influencer, serta melakukan evaluasi melalui analitik media sosial. Kendala utama yang dihadapi meliputi rendahnya literasi digital, keterbatasan sumber daya manusia, perubahan algoritma media sosial, dan keterbatasan anggaran promosi. Penelitian ini menghasilkan model konseptual strategi pemasaran digital berbasis media sosial yang dapat dijadikan acuan dalam meningkatkan daya saing UMKM.
ANALISIS PEMAHAMAN DAN KESADARAN DALAM MEMBAYAR ZAKAT PERKEBUNAN (STUDI KASUS PETANI KEBUN SAWIT) DI KECAMATAN BATURAJA BARAT KABUPATEN OGAN KOMERING ULU Imelia Amanda; Rudi Aryanto; Safitri Asrol
Jurnal Ekonomi dan Bisnis Nias Selatan Vol 9 No 1 (2026): Jurnal Ekonomi dan Bisnis Nias Selatan
Publisher : LPPM Universitas Nias Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57094/jeb.v9i1.5394

Abstract

Baturaja barat district, ogan komering ulu regency, is an area where the majority of the population works as oil palm farmers. however, farmers' understanding and awareness regarding the obligation of zakat (obligatory almsgiving) on ​​plantations remain relatively low. this study aims to analyze the level of farmers' understanding and awareness regarding the fulfillment of plantation zakat in baturaja barat district. the study employs a qualitative method with data collection techniques involving interviews, observation, and documentation, analyzed through the stages of data reduction, data presentation, and conclusion drawing. the results indicate that most farmers are familiar only with zakat fitrah and are unaware that oil palm plantation yields are subject to zakat once they reach the nisab (minimum threshold). the low level of awareness regarding zakat fulfillment is attributed to a lack of outreach and education, limited religious knowledge, and a preference for giving infaq and sadaqah (voluntary charity) directly rather than fulfilling zakat in accordance with sharia regulations. the study highlights the need for increased education and outreach regarding plantation zakat to improve farmers' understanding and awareness of fulfilling this obligation in accordance with islamic sharia.
POTENSI ZAKAT PERTANIAN PADI TERHADAP KESEJAHTERAAN MASYARAKAT DI DESA TERUSAN DALAM KECAMATAN SUMBER MARGA TELANG KABUPATEN BANYUASIN Yunica Adelia; Rudi Aryanto; Safitri Asrol
Jurnal Ekonomi dan Bisnis Nias Selatan Vol 9 No 1 (2026): Jurnal Ekonomi dan Bisnis Nias Selatan
Publisher : LPPM Universitas Nias Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57094/jeb.v9i1.5399

Abstract

This study aims to analyzed the potential of rice agricultural zakat in improving community welfare and to examine the distribution mechanism of agricultural zakat in Terusan Dalam Village, Sumber Marga Telang District, Banyuasin Regency. The study employed a qualitative approach using field research. Data were collected through observations, in-depth interviews, and documentation involving rice farmers, mosque administrators, farmer group leaders, and community leaders. Data analysis was conducted through data reduction, data display, and conclusion drawing. The findings indicate that the potential value of rice agricultural zakat in Terusan Dalam Village is estimated at approximately IDR 330,700,000 per harvest season, provided that all farmers whose harvests have reached the nisab fulfill their zakat obligations in accordance with Islamic law. However, the management of agricultural zakat has not yet been optimized, as its distribution is predominantly carried out directly to the poor, needy, relatives, neighbors, and other local community members without the involvement of an official zakat management institution. Consequently, the considerable potential of agricultural zakat has not been fully utilized as an instrument for community economic empowerment. Therefore, improving public literacy on agricultural zakat and strengthening the role of the National Board of Zakat (BAZNAS) are essential to ensure that zakat management becomes more effective, targeted, transparent, and sustainable in supporting community welfare.
PENGARUH BRAND IMAGE, HARGA , DAN VIRAL MARKETING TERHADAP MINAT BELI HIJAB DI VARISHA OFFICIAL SHOP: STUDI KASUS GEN Z KOTA PALEMBANG Brenda Aurora; Bunga Mar’atush Shalihah; Safitri Asrol
Jurnal Ekonomi dan Bisnis Nias Selatan Vol 9 No 1 (2026): Jurnal Ekonomi dan Bisnis Nias Selatan
Publisher : LPPM Universitas Nias Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57094/jeb.v9i1.5417

Abstract

The growth of hijab sales through online media has made consumers, especially Generation Z, increasingly selective in choosing products. Varisha Official Shop is a well-known hijab brand in Palembang. This study aims to determine the influence of brand image, price, and viral marketing on hijab purchase intention at Varisha Official Shop among Generation Z in Palembang. This study uses a quantitative method with multiple linear regression analysis processed with SPSS version 26. Data were obtained from 96 respondents through purposive sampling techniques. Before the analysis was carried out, the data had been tested through validity, reliability, and classical assumption tests (normality, linearity, multicollinearity, heteroscedasticity), as well as multiple linear analysis to test the hypothesis partially, simultaneously, and the coefficient of determination (R2) test. The regression model obtained was Y = 6.100 + 0.243 – 0.040 + 0.884. The results of the study indicate that partially, brand image and viral marketing have a positive and significant effect on purchase intention, while price has no significant effect. However, simultaneously, all three variables significantly influence purchase intention, as evidenced by the calculated F value > F table (45.730 > 2.70) with a significance level of 0.000. The R2 value of 0.585 indicates that 58% of the variation in purchase intention can be explained by these three variables, while the remainder is influenced by other factors outside this study.
PERAN UMKM DALAM PEMBANGUNAN EKONOMI MELALUI KEWIRAUSAHAAN: STUDI KASUS DI KABUPATEN NIAS SELATAN Sri Heryanti Maduwu; Samanoi Halawo Fau; Anskaria S. Gogae; Paskalis Dakhi
Jurnal Ekonomi dan Bisnis Nias Selatan Vol 9 No 1 (2026): Jurnal Ekonomi dan Bisnis Nias Selatan
Publisher : LPPM Universitas Nias Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57094/jeb.v9i1.5456

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) merupakan tulang punggung perekonomian Indonesia yang berkontribusi sebesar 61,97% terhadap Produk Domestik Bruto (PDB) nasional dan menyerap 97% tenaga kerja. Di wilayah kepulauan seperti Kabupaten Nias Selatan, UMKM memiliki peran yang lebih strategis mengingat keterbatasan lapangan kerja formal dan karakteristik geografis yang unik. Penelitian ini bertujuan menganalisis peran UMKM dalam pembangunan ekonomi daerah melalui kewirausahaan di Kabupaten Nias Selatan. Metode penelitian menggunakan pendekatan kualitatif dengan desain studi kasus, melalui wawancara mendalam, observasi partisipatif, studi dokumentasi, dan Diskusi Kelompok Terpumpun (FGD) terhadap 25 informan yang terdiri dari pelaku UMKM, pejabat pemerintah, akademisi, dan tokoh masyarakat. Analisis data menggunakan model interaktif Miles, Huberman, dan Saldana. Hasil penelitian menunjukkan bahwa 2.847 unit UMKM di Nias Selatan berperan signifikan dengan menyerap 73% tenaga kerja sektor non-pertanian, meningkatkan pendapatan masyarakat, serta memanfaatkan 85% bahan baku lokal. Semangat kewirausahaan telah mendorong inovasi produk dan adopsi digital, meskipun masih dihadapkan kendala akses modal, keterampilan teknologi, dan jangkauan pasar. Rekomendasi mencakup penguatan skema pembiayaan inklusif, pembangunan infrastruktur digital, dan peningkatan pelatihan kewirausahaan untuk mengoptimalkan potensi pertumbuhan UMKM.

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