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Epicheirisi : Jurnal Manajemen, Administrasi, Pemasaran dan Kesekretariatan
Published by Politeknik Negeri Madiun
ISSN : -     EISSN : 25487817     DOI : https://doi.org/10.32486/epicheirisi.v6i2
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Social Sciences Other
Epicheirisi: Jurnal Manajemen, Administrasi, Pemasaran dan Kesekretariatan with registered number ISSN: 2548-7817 (online) is scientific journals which publish articles from the fields management, administration, marketing and secretariat. Epicheirisi : jurnal manajemen, administrasi, pemasaran dan kesekretariatan,published three times a year (In January, May and September).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 9 Documents
 1 
Search results for , issue "Vol. 8 No. 1 (2024)" : 9 Documents clear
Analisis Analisis Strategi Marketing Syariah Dalam Produk Pembiayaan Konsumtif Pada BPRS BMI Sepanjang: Analysis of Sharia Marketing Strategy in Consumer Financing Products at BPRS BMI Sepanjang Rahmawati, Aisha; Saqofa Nabilah Aini; Alannawa, Sonia Rosta; Afifah, Istiqomatul
Epicheirisi: Jurnal Manajemen, Administrasi, Pemasaran dan Kesekretariatan Vol. 8 No. 1 (2024)
Publisher : Politeknik Negeri Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32486/epicheirisi.v8i1.700

Abstract

This research aims to analyze the sharia marketing strategy of segmentation, targeting and positioning in consumer financing products at BPRS BMI Panjang Branch. This type of research is descriptive qualitative. The data collection methods used were observation, interviews and documentation. The results of this research indicate that the segmentation strategy used in consumer financing products by BPRS BMI Panjang Branch is demographic and geographic segmentation. The targeting strategy used in consumer financing products is using a concentrated market. And also the positioning strategy applied in financing products, namely product positioning based on: (1) attributes, namely being known for its fast process and easy installments; (2) prices, price provisions or installments that are low; and (3) the use of slogans is an effort to position financing products.
PENERAPAN METODE FIFO DAN FEFO DALAM PENGELOLAAN GUDANG FARMASI PT RAJAWALI NUSINDO CABANG MADIUN Sari, Alena Puja; Priyanto, Priyanto
Epicheirisi: Jurnal Manajemen, Administrasi, Pemasaran dan Kesekretariatan Vol. 8 No. 1 (2024)
Publisher : Politeknik Negeri Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32486/epicheirisi.v8i1.794

Abstract

Warehouses are crucial in the business of trading goods. Warehouse management is very important for business sustainability, because the warehouse is directly related to sales activities. The pharmaceutical warehouse of PT Rajawali Nusindo Madiun requires proper, effective and efficient as well as sustainable management in order to keep goods safe and of good quality. This study aims to describe warehouse management using the FIFO FEFO method at PT Rajawali Nusindo Madiun branch. The indicators used include receipt of goods, storage of goods, maintenance of goods, distribution of goods, and administration. The results of this study show that warehouse management has implemented the FIFO FEFO method in the aspects of receipt, storage, maintenance, distribution of goods, and administration.
PENYUSUTAN ARSIP DI DINAS PERPUSTAKAAN DAN KEARSIPAN KOTA MADIUN Faizah, Fidrotul Aulia; Lisdiantini, Netty; Syarifah, Ina
Epicheirisi: Jurnal Manajemen, Administrasi, Pemasaran dan Kesekretariatan Vol. 8 No. 1 (2024)
Publisher : Politeknik Negeri Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32486/epicheirisi.v8i1.795

Abstract

Archives are records of activities presented in various forms of media and used as information materials that have utility value for an organization or agency and are stored in such a way that if needed at any time they can be easily and quickly found again. Given the importance of records, every organization or agency needs to have a Records Division to manage them. One of the activities carried out in records management is disposition. Records disposition is the activity of separating active records from inactive records and removing useless records based on the records retention schedule. This study was conducted to find out the stages of implementing records disposition in Dinas Perpustakaan dan Kearsipan Kota Madiun. The method used is descriptive qualitative. Based on the study results, it was concluded that records disposition has included three stages, namely transfer, destruction, and submission.
Consumer Perspectives on Digital Banking Solutions: Analyzing the Implementation of Digital Savings at PT Bank Rakyat Indonesia (Persero) Syafitri, Eva Mirza; Subiyantoro, Subiyantoro; Azis, Aminudin; Syarifah, Ina
Epicheirisi: Jurnal Manajemen, Administrasi, Pemasaran dan Kesekretariatan Vol. 8 No. 1 (2024)
Publisher : Politeknik Negeri Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32486/epicheirisi.v8i1.801

Abstract

PT Bank Rakyat Indonesia (Persero) Tbk. has introduced an innovative service, enabling customers to open savings accounts digitally, accessible anytime and anywhere without the need to visit the bank. The advent of this digital account opening system aims to enhance customer convenience through digital savings services. This study aims to assess customer perceptions regarding the quality of the product, service quality, emotional satisfaction, pricing, and costs associated with the digital savings account opening system at PT Bank Rakyat Indonesia (Persero) Tbk. KC Madun Unit Nglames. The research employs a descriptive quantitative methodology. Data sources include primary data from questionnaires completed by 35 respondents and secondary data from documentation on digital savings usage. The data are analyzed and discussed in relation to the theoretical framework, leading to a conclusion. The findings indicate that the digital savings account system is reasonably effective for account opening at PT Bank Rakyat Indonesia (Persero) Tbk. Madiun Branch Unit Nglames.
Analisis Analisis Strategi Marketing Syariah Dalam Produk Pembiayaan Konsumtif Pada BPRS BMI Sepanjang: Analysis of Sharia Marketing Strategy in Consumer Financing Products at BPRS BMI Sepanjang Rahmawati, Aisha; Saqofa Nabilah Aini; Alannawa, Sonia Rosta; Afifah, Istiqomatul
Epicheirisi: Jurnal Manajemen, Administrasi, Pemasaran dan Kesekretariatan Vol. 8 No. 1 (2024)
Publisher : Politeknik Negeri Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32486/epicheirisi.v8i1.700

Abstract

This research aims to analyze the sharia marketing strategy of segmentation, targeting and positioning in consumer financing products at BPRS BMI Panjang Branch. This type of research is descriptive qualitative. The data collection methods used were observation, interviews and documentation. The results of this research indicate that the segmentation strategy used in consumer financing products by BPRS BMI Panjang Branch is demographic and geographic segmentation. The targeting strategy used in consumer financing products is using a concentrated market. And also the positioning strategy applied in financing products, namely product positioning based on: (1) attributes, namely being known for its fast process and easy installments; (2) prices, price provisions or installments that are low; and (3) the use of slogans is an effort to position financing products.
PENERAPAN METODE FIFO DAN FEFO DALAM PENGELOLAAN GUDANG FARMASI PT RAJAWALI NUSINDO CABANG MADIUN Sari, Alena Puja; Priyanto, Priyanto
Epicheirisi: Jurnal Manajemen, Administrasi, Pemasaran dan Kesekretariatan Vol. 8 No. 1 (2024)
Publisher : Politeknik Negeri Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32486/epicheirisi.v8i1.794

Abstract

Warehouses are crucial in the business of trading goods. Warehouse management is very important for business sustainability, because the warehouse is directly related to sales activities. The pharmaceutical warehouse of PT Rajawali Nusindo Madiun requires proper, effective and efficient as well as sustainable management in order to keep goods safe and of good quality. This study aims to describe warehouse management using the FIFO FEFO method at PT Rajawali Nusindo Madiun branch. The indicators used include receipt of goods, storage of goods, maintenance of goods, distribution of goods, and administration. The results of this study show that warehouse management has implemented the FIFO FEFO method in the aspects of receipt, storage, maintenance, distribution of goods, and administration.
PENYUSUTAN ARSIP DI DINAS PERPUSTAKAAN DAN KEARSIPAN KOTA MADIUN Faizah, Fidrotul Aulia; Lisdiantini, Netty; Syarifah, Ina
Epicheirisi: Jurnal Manajemen, Administrasi, Pemasaran dan Kesekretariatan Vol. 8 No. 1 (2024)
Publisher : Politeknik Negeri Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32486/epicheirisi.v8i1.795

Abstract

Archives are records of activities presented in various forms of media and used as information materials that have utility value for an organization or agency and are stored in such a way that if needed at any time they can be easily and quickly found again. Given the importance of records, every organization or agency needs to have a Records Division to manage them. One of the activities carried out in records management is disposition. Records disposition is the activity of separating active records from inactive records and removing useless records based on the records retention schedule. This study was conducted to find out the stages of implementing records disposition in Dinas Perpustakaan dan Kearsipan Kota Madiun. The method used is descriptive qualitative. Based on the study results, it was concluded that records disposition has included three stages, namely transfer, destruction, and submission.
Consumer Perspectives on Digital Banking Solutions: Analyzing the Implementation of Digital Savings at PT Bank Rakyat Indonesia (Persero) Syafitri, Eva Mirza; Subiyantoro, Subiyantoro; Azis, Aminudin; Syarifah, Ina
Epicheirisi: Jurnal Manajemen, Administrasi, Pemasaran dan Kesekretariatan Vol. 8 No. 1 (2024)
Publisher : Politeknik Negeri Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32486/epicheirisi.v8i1.801

Abstract

PT Bank Rakyat Indonesia (Persero) Tbk. has introduced an innovative service, enabling customers to open savings accounts digitally, accessible anytime and anywhere without the need to visit the bank. The advent of this digital account opening system aims to enhance customer convenience through digital savings services. This study aims to assess customer perceptions regarding the quality of the product, service quality, emotional satisfaction, pricing, and costs associated with the digital savings account opening system at PT Bank Rakyat Indonesia (Persero) Tbk. KC Madun Unit Nglames. The research employs a descriptive quantitative methodology. Data sources include primary data from questionnaires completed by 35 respondents and secondary data from documentation on digital savings usage. The data are analyzed and discussed in relation to the theoretical framework, leading to a conclusion. The findings indicate that the digital savings account system is reasonably effective for account opening at PT Bank Rakyat Indonesia (Persero) Tbk. Madiun Branch Unit Nglames.
A REVIEW STUDY: THE DEVELOPMENT AND FUTURE DIRECTIONS OF MARKETING IN THE DIGITAL ERA Alfian Fahrudika, Luthfi; Akbar Gustiaf, Chikal
Epicheirisi: Jurnal Manajemen, Administrasi, Pemasaran dan Kesekretariatan Vol. 8 No. 1 (2024)
Publisher : Politeknik Negeri Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32486/epicheirisi.v8i1.1025

Abstract

Pemasaran telah mengalami evolusi signifikan dari pendekatan tradisional menuju digital yang lebih berorientasi pada konsumen, nilai, dan hubungan. Artikel studi review ini bertujuan untuk meninjau perkembangan konsep dan praktik pemasaran modern melalui analisis literatur ilmiah yang relevan. Kajian ini mencakup teori dasar pemasaran, digital marketing, perilaku konsumen, brand engagement, serta pemasaran berkelanjutan. Penelitian ini menggunakan pendekatan systematic literature review dengan sumber pustaka dari jurnal-jurnal bereputasi internasional. Hasil review menunjukkan bahwa pemasaran masa depan akan didominasi oleh integrasi teknologi digital, analisis data, dan pendekatan nilai yang berorientasi pada keberlanjutan. Studi ini diharapkan memberikan kontribusi teoritis dan praktis dalam memahami dinamika perubahan paradigma pemasaran di era transformasi digital.

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