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normalisa
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normalisa@iuli.ac.id
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+6281295674945
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INDONESIA
Liaison Journal of BEST
ISSN : 28096819     EISSN : 28096819     DOI : -
a scientific journal of international management, international business administration, international relations, and hotel & tourism management that contains the results of research or the latest research surveys that will publish regularly
Articles 11 Documents
Search results for , issue "Vol. 2 No. 1 (2023): II" : 11 Documents clear
Exploring Customer Loyalty through User Experience and Customer Satisfaction on Kopi Kenangan Mobile App adawiyah; aditya putra; siti nurfitriana
LIAISON JOURNAL OF BEST Vol. 2 No. 1 (2023): II
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The development of the mobile application has reached the food and beverages sector.The presence of a food and beverage mobile application can ease our lives to order our food and drinks from anywhere. By that, user experience has become one of the factors of customer satisfaction and led to customer loyalty. This research focuses on exploring customer loyalty through user experience and customer satisfaction on Kopi Kenangan mobile app. Kopi Kenangan is one of the fastest-growing new retail food and beverage business that use mobile application for convenience of their users to buy their products. This research usesa descriptive and quantitative approach with conducts to find the relationship between three variables, namely user experience, customer satisfaction, and customer loyalty with their respective variables. This research uses quantitative data as data collection methods in the form of questionnaires with the population whocame from Kopi Kenangan mobile application user who has been using Kopi Kenangan mobile application to buy Kopi Kenangan products. The purpose of this research is to analyze the positivesignificance of user experience and customer satisfaction to customer loyalty. This research shows both user experience and customer satisfaction shows positive significance to customer loyalty.Keywords: Kopi Kenangan mobile app, User Experience, Customer Satisfaction, Customer loyalty
MORAL VALUES ANALYSIS “Fight Club” shofiyyah edwan mursalaat; tri budiarta
LIAISON JOURNAL OF BEST Vol. 2 No. 1 (2023): II
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This study examines the moral principles present in David Fincher's movie Fight Club. The goals of this study are to categorize different moral principles and to outline the positive effects of those principles as they appear in the movie Fight Club. In this study, the author employs Creswell's (1994) descriptive qualitative methods, which make use of descriptive methodology to describe and analyze the data. The data is evaluated in a variety of methods, including identification, categorization, analysis, and conclusion-making. The author of this study utilized Linda and Eyre's (1997). The findings of this study include various types of moral values, including truthfulness, bravery, the capacity for peace, self-control, respect, kindness and friendliness, assurance, love and affection, fairness, and loyalty. The author also discusses the positive effects of moral principles on the main characters, as demonstrated in the movie Fight Club, where Jack and Tyler Durden have opposing moral principles. Bravery is the type of moral value that dominates the movie Fight Club. Keywords: Moral Value, Good impact, Fight Club
India Government Policies in Handling Gender-Based Violence against Women during the COVID-19 Pandemic: A Feminist Perspective yoana septiani setiya ferisca; ningsih susilawati; ida bagus putu aditya; indra krishnamurti
LIAISON JOURNAL OF BEST Vol. 2 No. 1 (2023): II
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Abstract. India's entrenched patriarchal culture and practices result in gender inequalities that aredetrimental to women. The view that women are inferior to men results in women not having thesame opportunities as men, and the normalization of violence against women in the Indian society.The Covid-19 pandemic at the beginning of 2020 required India to implement quarantine and lockdown to prevent the spread of the Coronavirus. These quarantines and lockdowns lock women in thehome with perpetrators of violence and make it difficult to access assistance, leading to an increasein the number of domestic violence in India. The government's role is vital, especially at critical timeslike this, to overcome gender-based violence, especially domestic violence against women. This studyaims to analyze, through the lens of feminism theory in international relations, how the Indiangovernment deals with gender-based violence against women during the Covid-19 pandemic. Toanswer this question, the author will use a qualitative method by analyzing data and informationobtained from the mass media, journal articles, and various official documents. The findings of thisstudy are, the Indian government did not consider the issue of gender-based violence as essential atthat time. Even though the Indian government continues to run and open women-specific schemesduring the pandemic, but there are no new initiatives on a national scale; initiatives are only carriedout by a few states, which of course, only have an impact in specific areas. Funding for women'ssupport schemes is also reduced so that the amount of assistance and the quality that can be providedis limited and not maximized. This is due to the lack of participation of women in governance andpolicy making, so that the resulting policies do not target the needs of women. Keywords: India, Women, Gender-based Violence, Domestic Violence, Government Policies
The Influence of Brand Image and Customer Satisfaction Towards Customer Loyalty in Fore Coffee Summarecon Mall Serpong yehezkiel triputra; ida bagus putu aditya; siti nurfitrana; indra krishnamurti
LIAISON JOURNAL OF BEST Vol. 2 No. 1 (2023): II
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Companies must be able to retain customers in a variety of ways, including by emphasizing brand image, which can attract new customers, and customer happiness, which can lead to customer loyalty. Customer loyalty is one of the most significant variables in sustaining a company's growthand expanding its sales. A large number of public figures have opened companies, including restaurants, cafes, and snacks. Numerous entrepreneurs that enter the business field have prominent names to establish a positive brand image with consumers. Vico Lomar, who started a fore coffee business, is one of the businesspeople participating in this industry. This study combines descriptive and quantitative methods. This study was undertaken to determine the association between threevariables: Brand Image, Customer Satisfaction, and Customer Loyalty. This study uses both primary and secondary sources to acquire its data. Survey methods will be used to collect primary data, while secondary data sources, such as books, journals, and articles from prior studies, will be used to obtain secondary data. Customers who bought Fore Coffee via an online application and dined at Fore Coffee in Summarecon Mall Serpong comprised the study population (Gofood, Grabfood and application). If the consumer is pleased with the product, he or she will purchase it again (Repurchase Behavior). This study aims to examine the relationship between Brand Image and Customer Satisfaction and customer loyalty. This study demonstrates that Customer Satisfaction has a greaterimpact on customer loyalty than Brand Image.Keywords: Fore Coffee, Brand Image, Customer Satisfaction, Customer Loyalty
The Partnership between Indonesia and United Kingdom to Achieve the NetZero Emission Goal on Behalf of Sustainable Development Action muhammad dipta arkantyo; ningsih susilawati; ida bagus putu aditya; indra krishnamurti
LIAISON JOURNAL OF BEST Vol. 2 No. 1 (2023): II
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This study has investigated Indonesia and UK bilateral cooperation, particularly in the sustainable development sector initiated by domestic agenda and international pressure through the United Nations, which created a sub-organization, United Nations Framework Convention Climate Change (UNFCCC) which focuses on climate change and sustainable development. With that, UNFCCC set a standard for countries by creating a Paris Agreement and set long-term goals for countries to achieve Net-Zero Emission Goal as a commitment to sustainable development. Therefore, it opened the first collaboration of Indonesia-UK, namely the United Kingdom Climate Change Unit Indonesia (UKCCU Indonesia) and continuing with the United Kingdom Partneringfor Accelerated Climate Transitions (UK-PACT) as well as the MENTARI program (Towards Indonesia’s Low Carbon Energy Transition which this program progressively helps two countries in achieving Net-Zero Emission Goal by implementing low carbon development, green economy, green growth, and green jobs, as well as this research, identify opportunities and challenges of thiscollaboration such as green investment, high reciprocity, COVID-19 pandemic situation, lack of funding, competing for interest, and greenwash issue that analyze by using theories such as international cooperation theory and green economy theory as well as qualitative method through public references and interview data collection which can enrich the research discussion. Keywords: Indonesia; United Kingdom; Climate change; International cooperation; Green economy
The Implications of Indonesia’s Shift in Palm Oil Exports from the European Union to China: a World-Systems Theory Analysis alif dani herlambang; tubagus ari wibawa mukti; ida bagus putu aditya; indra krishnamurti
LIAISON JOURNAL OF BEST Vol. 2 No. 1 (2023): II
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Abstract. For years Indonesia’s domestic economy has been relying on a strongly performing palm oil industry. Indonesia’s booming palm oil exports have, however, has been hampered by recent developments in the European Union, where policy-making, consumer preferences and other factors have led to the risk of a ban of Indonesian palm oil. Indonesia is projected to shift its exports to a new market – China. In this research, an analysis placed in the critical environment of the British School of International Political Economy (IPE) and the World-Systems Theory (WST), wishes to untangle politico-economic implications concerned with such shift. The research concludes that a critical analysis of an Indonesian shift of palm oil exports from the EU to China, will lead to the shifted Indonesian exposure to dependency, now, however, with potentially more threatening effects. Furthermore, the trade war between the United States and China acts as a catalyst to previously stated threatening effects – trapping Indonesia. The research recommends Indonesia to safeguard its own rights to avoid falling into a trap of devastating dependency Keywords: World System Theory, IPE, Trade War, Palm Oil
Performance Assessment of Public Service Agency in Implementing the Public Housing for Low Income Society Program in Indonesia’s Provinces ra afera ratna wijayanti
LIAISON JOURNAL OF BEST Vol. 2 No. 1 (2023): II
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Abstract. Indonesia's population continues to grow and spread throughout the islands in Indonesia. Along with the increase in population, what is important is the availability of decent housing for residents who have low incomes. This prompted the government to create a special housing availability program for productive people with low incomes per month. In order to achieve the success of implementing this program, it is necessary to carry out research as well as surveys on the construction sites of housing units spread across all provinces in Indonesia, where this research was taken from 11 provinces, involving housing development companies, banks and the community itself. The study used the index number measurement method for compliance assessment, using primary data taken directly and conducting direct interviews with people who already own these houses in 11 provinces in Indonesia. The elements or variables under review include three elements, namely the assessment of the compliance of housing developers as companies that carry out housing construction, the compliance of banking institutions as distributors of funds to the public to be able to take homeownership loans, and compliance with the community as the party that will own the house. The point of this research focuses on the performance of Public Service Agency in terms of the Bank's compliance variable with LIC (Low Income Community) and vice versa, the LIC (Low Income Community) variable with respect to the Developer and vice versa and the Developer variable with the Bank and vice versa.The compliance assessment will provide information about how successfully this program has been implemented and also how the Public Service Agency (PSA) is performing in implementing it. Keywords: Developer Complience, Bank Complience, Low Income Community Compliance, Performance
Understanding and Managing Conflicts didi kurniadinata; joni ga selayan; Muhammad Affandi
LIAISON JOURNAL OF BEST Vol. 2 No. 1 (2023): II
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Among interpersonal communication skills, managing a conflict is one of the most challenging skillsbecause the conflict often involves emotional elements in the application. Conflicts are everywherethat drain thoughts, emotions and energy. If a conflict is not handled properly, new problems willusually arise and the effects could be worse than expected. If one is a leader, the ability to manageconflict is very important. According to a research conducted by The American ManagementAssociation, 20 percent of a leader's time is used to manage conflict. Meanwhile, research resultsfrom the Queensland Government show that more time, namely 30% of manager's time, is used toresolve conflicts in the office. A conflict is due to the differences that arise both in the views andinterests of people in formal or social interactions. The differences which have become conflicts resultin incompatibility and disagreement. Since the incompatibility and disagreement use up abundantenergy, traditional views mention that (1) conflict should be avoided because it will use not onlyenergy but create cost as well. However, the people with the human relations view consider that (2)conflict is something natural and it normally occurs in any organisation. Moreover, the interactionistgroup views that (3) conflict is a necessary and positive force that is imminent for an organisation toperform more effectively. Keywords: Conflict; Interpersonal Communication; Human Relations; Values; Leadership
The Relationship between E-Commerce Consumer Privacy and Trust on Online Transactions achmad zulfiqo irwan; ra afera ratna wijayanti
LIAISON JOURNAL OF BEST Vol. 2 No. 1 (2023): II
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ABSTRACT. The background of this research was that privacy and trust in online transactions are essential for the success of transactions. Recent studies suggest that many people either decline to provide their personal information over the internet or simply provide false information because most of them do not trust the protection of privacy. Privacy and Trust in the online transaction have to be fulfilled by the E-commerce website and relate to the consumer’s behavioral intention to the E-commerce website. The objective(s) of this research was to understand the relationship between privacy with trust and trust with behavioral intention and also to see the differences in Ecommerce consumer trust through sex, age, and website experience level. The hypothesis test uses correlation analysis on the relationship between privacy with trust and trust with behavioral intention. ANOVA test was also used in this thesis to find out trust differences through sex, age, and website experience level. The result of this research concludes that there is a positive relationship between privacy with trust and trust with the behavioral intention of E-commerce consumers. Also that there is a trust difference through sex but there are no trust differences between age andwebsite experience level.Keywords : Privacy, Trust, E-Commerce, Website
Bisnis Maskapai Niaga Era Sebelum UU Penerbangan Nmr 1 Th 2009 arista atmadjati; normalisa
LIAISON JOURNAL OF BEST Vol. 2 No. 1 (2023): II
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Under the previous aviation regulations before year 2009, scheduled commercial airlines had to own five aircraft and control five aircraft. Whereas in the new rules, airlines only have to own one unit of aircraft and control two units of aircraft. With the new rules, the initial investment for the establishment of a scheduled commercial airline was drastically reduced. Meanwhile, with the new rules, the initial investment for aircraft for the first year is reduced to only around IDR 3 trillion for new jets. It can be cheaper if you use old planes or turboprops. Working Capital other than aircraft such as human resources, systems, other facilities and infrastructure as well as initial administration costs can also be cheaper because the business capacity is smaller. This provision is indeed in accordance with the Government's desire to stimulate investment in scheduled commercial airlines for passengers with AOC 121 (aircraft with 30 seats or more). Considering that in the last 10-15 years, almost no new airlines have appeared. In fact, many airlines have gone bankrupt, such as Adam Air, Batavia Air, Mandala Tiger, Kalstar, Sky Aviation, Riau Airlines, Linus Airways, Merpati and several others. Currently, aviation business in Indonesia are controlled by four airline groups, namely Garuda Group (Garuda and Citilink), Lion Group (Lion, Batik, Wings), Sriwijaya Group (Sriwijaya and NAM) and Indonesia AirAsia. Only 12 airlines of this type remain, out of around 30 airlines registered since 1997. Lion Group and Garuda Group are the two largest with a total market share of more than 80 percent. Before years of 2000 we have baout 15 scheduled airlines . Plus Kartika airline , Mandala air,Batavia air,Linus air, Merpati air e.tc at that era of 2000. This aviation deregulation recalls the 1999-2000 era when the government also deregulated and relaxed investment rules. This resulted in the emergence of many new airlines such as Lion, Adam, Sriwijaya, Batavia and others. The public really seems to be spoiled by the price of airplane tickets which can be very cheap, cheaper than train or bus tickets on the same route. Unfortunately the appearance of these airlines did not last long. In just 10-15 years, they have fallen again for various reasons, both safety and business reasons. As a result, it has an impact on losses for travel agents, airline employees and passengers who have ordered tickets and other related businesses. Apart from that, what is more worrying is that the level of national aviation safety has also dropped sharply After of someterrible accident of aircrash and all Airlines indonesia banned to fly enter Europe , finally at year 2009 Indonesia goverment launched Aviation Law nbr.1 year 2009 to reduce strong complaint and t0 increase safety level . Keyword : aviation law, Safety , service quality , banned cheap Price of air ticket

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