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International Journal of Tourism and Hospitality in Asia Pasific

IJTHAP
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Published by AIBPM Publisher

ISSN : 26858800 EISSN : 26547945 DOI : https://doi.org/10.32535/

Core Subject : Humanities,

Humanities

IJTHAP aims to enhance theoretical development in the field of hospitality and tourism. In order to promote those innovations and fresh ideas, the journal alsso accepts conceptual research, book review, as well as essays of experience belongs to hospitality practitioners. The mission of IJTHAP is to publish scholarly empirical and theoretical research articles, offering authors and readers alike a combination of academic rigor as well as professional development. We also strive to develop a community composed of professionals and experts from anywhere around the globe.

Arjuna Subject : Umum - Umum

Articles 20 Documents

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Search results for , issue "Vol 5, No 2 (2022): June 2022" : 20 Documents clear

Nestle, A Staple Brand in Everyone's Life: A Case Study on Brand Loyalty Lin Sia, Tanisha Shi; Teh, Pei Ju; Teng, Wen Hui; Munirah, Tengku Awatif; Almutairi, Noura; Shuaib, Manayer
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 2 (2022): June 2022
Publisher : AIBPM Publisher

Nestle is one of the leading food companies in the world. We aim to investigate how product quality, brand name, advertisement, and product price influence customer loyalty. We tested our hypotheses by examining 100 Malaysian consumers. We found that product quality and advertisement are positively related to customer loyalty. We also identify that advertisement is the most significant factor influencing customer loyalty. Given that advertisement is the most significant factor influencing customer loyalty, we conducted another survey in Kuwait to determine which advertisements influence consumer behavior, in which a total of 175 Kuwait consumers participated. The findings show consumer behavior is primarily impacted by TV advertisements and celebrity endorsements in their brand preference. The main reason for preferring Nestle products is their high product quality and advertising. Thus, Nestle is recommended to maintain its high quality and deal with celebrities for its advertisements to retain brand loyalty. Keywords: Advertising, Celebrity Endorsements, Customer Behaviour, Customer Loyalty, Product Quality, Purchase Decision.

Consumers’ Satisfaction Toward McDonald’s during Covid-19 Pandemic in Malaysia Nabilah, Nur Ain; Atiqah, Nur Alyaa; Najwa, Nur Alia; Zulaika, Nur Aliah; Kasih, Julia
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 2 (2022): June 2022
Publisher : AIBPM Publisher

The purpose of this research was to find out the consumers’ satisfaction towards McDonald’s during the Covid-19 Pandemic in Malaysia based on their service through dine-in, drive-thru, McDonald’s delivery, application, staff, and the food that McDonald’s served to customers. The majority of the information for this study came from the internet. To gain a better knowledge of the study's issue, we looked at a variety of literature reviews, publications, websites, online journals, and paper analyses. As a result, the majority of the customers were satisfied when they dined at McDonald’s because of the environment and the good service from the staff. Most of them are also satisfied using the drive-thru and the delivery that has been provided by McDonald’s because both of them were convenient to use especially during pandemic. Customers are also satisfied using McDonald’s application because there are plenty of offers from McDonald’s for the user. Because of the minority of customers who are dissatisfied with the delivery that have been provided from McDonald’s, the strategy to overcome this problem is to increase the number of delivery points nationwide and make more social media engagement to improve the way how to promote McDonald’s in the future. Keywords: Convenient, Covid-19, Customers, Environment, Satisfaction, Social Media.

How Does AirAsia Survive From the COVID-19 Pandemic? Kuek, Thiam Yong; Quttainah, Majdi Anwar; Wong, Yung Ting; Wong, Kim Fong; Wu, Kejian; Wu, Minli
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 2 (2022): June 2022
Publisher : AIBPM Publisher

This paper aims to discover the financial issues the company faced and their implications for its marketing and operation management. The researchers use a qualitative method to conduct the study. The researchers also conducted an in-depth SWOT analysis to identify the opportunities the company could seize. This paper has a detailed discussion of the strategies and decisions the company implemented, such as Teleport, e-hailing service, and food delivery. From the analysis, the researchers find that the company could seize the opportunities via marketing and operation strategies based on its own strengths and weaknesses. AirAsia makes an alternative such as e-commerce, logistics, and food delivery which has catered to overwhelming customer demand and supports the critical need to transport medical aid and necessity goods in response to the global pandemic. As well as control costs during the COVID-19 pandemic is an important factor to keep AirAsia surviving. Keywords: AirAsia, Business Solutions, COVID-19, Management Issue, Marketing Problems, Operation Problems, Recommendations.

Usage Intention of Food Delivery Apps During Covid-19 Ayman, Nurhuda; Nazihah, Nurin Fatin; Izzati, Nurin; Syamimi, Nurin
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 2 (2022): June 2022
Publisher : AIBPM Publisher

This study aims to look into the role of food delivery services in increasing user satisfaction and thereby improving business success. During the COVID-19 pandemic, entrepreneurs, such as small entrepreneurs, had enormous obstacles in running their businesses. Consumers are begging for takeout meals to be delivered as social separation becomes the new norm. Large and small enterprises are looking forward to collaborating with these third-party delivery providers. Providing deliveries can help eateries cut costs during this time of disruption while also making the transition back to normal working circumstances easier after COVID-19 is no longer a problem. This research was carried out using an online questionnaire provided on the Google Forms platform, which collected information from 100 food delivery consumers in Malaysia and also India. This research reveals that Covid-19 will increase demand for user satisfaction indicators such as perceived service quality, price affordability, ease of access, service awareness, and customer loyalty. Having achieved this, customers will be motivated and continue to use online platforms, leading to increase sales for business owners in the Covid-19 situation. Keywords: Covid-19, Customer loyalty, Delivery food, Ease of access, Perceived service quality, Price affordability, Service awareness.

Analysis of The Impact of COVID-19 pandemic on Consumer Satisfaction: A study of McDonald’s Food Delivery Ng, Jie Yi; Ng, Chiao Qing; Hilmin, Siti Nur; Ng, Chi Yen; Nasharuddin, Naszatul Faizah
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 2 (2022): June 2022
Publisher : AIBPM Publisher

McDonald's is the world's well-known fast-food corporation. Consequently, McDelivery as a food delivery service has been commonly used and popular in most countries. The objective of this study research is to investigate and analyze the impact of the COVID-19 pandemic on consumer satisfaction towards McDonald’s food delivery. To better understand the findings of the research, an online survey has been carried out to collect the data needed. This survey involved 112 Malaysian and Indonesian respondents and the data were analyzed by the SPSS software. The findings show that perceived usefulness and perceived price are the most significant factors in enhancing customer satisfaction with McDelivery apps and websites. Conversely, the perceived ease of use and perceived trust had no significant impact on customer satisfaction. Keywords: Consumer Behavior, Consumer Satisfaction, COVID-19, Food delivery, McDelivery, Perceived Price, Perceived Usefulness.

TERNATE CITY TOURISM ANALYSIS (CASE STUDY OF JIKOMALAMO BEACH) Heston, Prince Charles; Kotib, Mohammad
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 2 (2022): June 2022
Publisher : AIBPM Publisher

The aims of this study are to examine and analyze the effect of a tourist attraction on tourist visits at Jikomalamo beach, to test and analyze the effect of service quality on tourist visits at Jikomalamo beach, and to test and analyze the effect of comfort on tourist visits at Jikomalamo beach, Ternate City. The number of research samples is 30 people. The test tool used is multiple linear regression analysis. The study shows that the tourist attraction variable (X11) t-probability value of 0.290 is greater than the real level of 0.05, so it can be concluded that the variable has a negative and insignificant effect on tourist visits. Moreover, the service quality variable (X2X2) the probability t-value of 0.000 is smaller than the real level of 0.05 so it can be concluded that the service quality variable has a positive and significant effect on tourist visits. The convenience variable (X33) has a probability t-value of 0.003 which is smaller than the significance level of 0.05, so it can be concluded that the comfort variable has a positive and significant effect on tourist visits. Keywords: Comfort, Quality of Service, Tourist Attraction, Tourist Visits.

A Case Study of Consumer Satisfaction That Leads to Loyalty towards McDonald’s Eisyami, Shasha; Nadiah, Siti; Zahrah, Siti; Kee, Sim Chee; Singhal, Ishika
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 2 (2022): June 2022
Publisher : AIBPM Publisher

The purpose of this study is to review the satisfaction of consumers in McDonald's (the foodservice industry) that leads to loyalty to the brand. It also reviews how McDonald's reacts to changes in the environment and consumer behavior. McDonald's has a strong ambition of providing the best fast service eating experience in the global fast-food market as a world fast-food enterprise. Being the best implies providing exceptional value in both quantity and quality of the product and services, ensuring that every customer is delighted with the brand. In addition, McDonald's believes that job happiness and motivation are some of the biggest influences on consumer satisfaction. The study is organized by collecting the data from consumers through a self-administered questionnaire survey and was distributed to 100 respondents. The results show that for overall satisfaction, most respondents slightly agree that McDonald's has given great services to satisfy their customer needs. Keywords: Consumer Satisfaction, McDonald’s, Foodservice, Marketing Research

Customer Satisfaction and Brand Loyalty: A Survey of Nestlé Waebuesar, Ai-man Esmail; Aruai, Alessa a/p; Rosli, Aina Binti; Mohd Azmi, Ain Najwa Binti
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 2 (2022): June 2022
Publisher : AIBPM Publisher

The objective of this paper is to examine the customer satisfaction and brand loyalty of Nestle. As one of the world’s largest food companies, Nestle believes in the power of food to enhance life. The mission of “Good Food, Good Life” means that Nestle aims to provide customers with the best test, and most nutritious product choices in a broad variety of foods and product lineup. Researchers have taken a sample of 100 respondent students since they consume nestle products in the market using the Structural Equation Modeling Approach, the five dimensions of brand loyalty are perceived values, perceived quality, marketing, brand image, and customer expectation are found to have positive effects on customer satisfaction. Data were collected via an online survey through a questionnaire using Google form as primary data. Secondary data was collected from websites and past research papers and articles that showed how customer satisfaction is linked to brand loyalty. To conclude, customer satisfaction is the main key to the expansion of brand loyalty and retaining customers. Keywords: Brand Loyalty, Customer Nestle, Satisfaction.

Intention to Use GrabFood During the Covid-19 Pandemic Tan, Woei Uen; Tan, Xue Er; Tan, Yan Chia; Tan, Wei Qi; Almutairi, Reem
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 2 (2022): June 2022
Publisher : AIBPM Publisher

With the COVID-19 pandemic today, food delivery is exceptionally well known to individuals. As the pandemic has restricted people from dining in restaurants, the online-based application is an ideal decision. There are many online platforms for food delivery applications such as GrabFood, Foodpanda, and others. These online food delivery applications have become the new norms, and it has brought many benefits to the public. This project highlights the intention of the public to use the GrabFood application in their daily life, as well as to discover their intention to use it. We investigate the depth of GrabFood's application trustworthiness, usefulness, quality, and price. These factors would result in consumer loyalty over the long haul. A survey was conducted by sending the google form to 150 respondents to investigate their intention of using the GrabFood application. The study results showed that GrabFood is acquiring in prevalence during the flare-up of the COVID-19 crisis. Keywords: Covid-19, GrabFood, Intention to Use, Trustworthiness, Usefulness.

Foodpanda’s Impact on Consumer Behavior During the Pandemic Ang, Hui Jun; Jules, Alwenna Fabian; Zulhaime, Aina Zalikha; Ang, Xiao Sian; Kamarozaman, Amir Aiman; Pontoh, Natalia
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 2 (2022): June 2022
Publisher : AIBPM Publisher

The COVID-19 pandemic has set off a new era in the world, the food delivery applications have become an important aspect of individuals’ daily lives. In addition, consumer behavior will change during COVID-19 pandemics. Due to changes in consumer behavior during the pandemics, many companies are facing difficulties such as reduced sales. Therefore, this paper aims to examine the impact of consumer behavior on Foodpanda during the COVID-19 pandemic. Lockdown and social distancing have disrupted consumer buying and shopping habits during the COVID-19 pandemic. This dramatic scenario also strongly influenced consumer behavior. The data was collected using an online questionnaire. The data was collected primarily through surveys distributed to 100 respondents. The results show that Food panda provides a very convenient service for customers during the Covid-19 outbreak. The results also show that customers are satisfied with the quality of Food panda’s service. Keywords: Consumer Behavior, Covid-19 Pandemics, Food Panda, Impact.

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Ira Kristiana

Contact Email
journal.ijthap@gmail.com

Phone
+62341366222

Journal Mail Official
journal.ijthap@gmail.com

Editorial Address
Jl. Kahuripan No. 9 Hotel Sahid Montana, Malang, Indonesia

Location
Kab. malang,

Jawa timur

INDONESIA

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Ira Kristiana

Contact Email journal.ijthap@gmail.com

Phone +62341366222

Journal Mail Official journal.ijthap@gmail.com

Editorial Address Jl. Kahuripan No. 9 Hotel Sahid Montana, Malang, Indonesia

Location Kab. malang, Jawa timur INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Ira Kristiana

Contact Email
journal.ijthap@gmail.com

Phone
+62341366222

Journal Mail Official
journal.ijthap@gmail.com

Editorial Address
Jl. Kahuripan No. 9 Hotel Sahid Montana, Malang, Indonesia

Location
Kab. malang,

Jawa timur

INDONESIA