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Journal of International Conference Proceedings
Published by AIBPM Publisher
ISSN : 26220989     EISSN : 2621993X     DOI : https://doi.org/10.32535/
Core Subject : Humanities, Science, Education, Engineering,
Humanities Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media
JICP is proceedings series that aims to publish proceedings from conferences, in the fields of economics, business, and management research. All proceedings in this website are open access, which means the published articles are permanently free to read, download, copy, and distribute. The online publication of each proceedings is sponsored by the conference organizers and hence no additional publication fees are required. JICP helps the Conference Organisers to increase impact of their conference with Online Abstract Book and also fullpaper book and Indexed Publication of the abstracts. JICP has vision which is to publish scholarly empirical and theoretical research articles, offering the authors and readers alike an academic rigor as well as professional development.
Arjuna Subject : Umum - Umum
Articles 54 Documents
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Search results for , issue "Vol 6, No 7 (2023): 2023 ICPM Bali Proceeding" : 54 Documents clear
The Effect of Perceived Risk, Benefit, and Ease of Credit on Credit-Making Decisions Among MSMEs in Sragen Regency Mustofa, Rochman Hadi; Pamungkas, Leonny Noviyana Sakti; Karima, Mutiara; Zemafi, Okindy Dheawara
Journal of International Conference Proceedings Vol 6, No 7 (2023): 2023 ICPM Bali Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i7.2744

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are essential to economic growth MSMEs are considered a new economic wheel that can encourage the regional economy to contribute to employment This study aimed to examine the effect of perceived risk, benefits, and ease of credit on taking credit decision-making in MSMEs in the Sragen Regency. Data were collected from as many as 153 respondents who are MSMEs in Sragen Regency using a Likert scale questionnaire. The sampling technique used is random cluster sampling in each sub-district in Sragen Regency. The data analysis includes assumption, multiple linear regression, and hypothesis testing (t-test and F-test). The research results show that the perception of risk, the perception of benefits, and the ease of credit significantly affect the credit-making decisions of MSME actors in the Sragen Regency. This research implies that capital providers need to pay attention to the public's view of the risks, benefits, and convenience of credit by socializing, being more responsive and informative about criticism and suggestions, and providing solutions for MSMEs with financial problems.
Technology and Its Application in Marketing: Some Insights V., Ranjith P.; Arvind, Tripti; Upadhyaya, Bhargavee
Journal of International Conference Proceedings Vol 6, No 7 (2023): 2023 ICPM Bali Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i7.2835

Abstract

Information technology and its advancement is helping the growth of service and relationship building among marketers and it changes the way marketing managers do their job. The use of online, websites, online contests, and promotions, etc. are making the marketing concept very challenging. Concepts like quality function deployment and Kansei engineering are used widely to understand customer needs and to translate them into product design. Also, the availability of Computer-Generated Imagery (CGI) offers a smart alternative for marketers who are focusing on the cost benefits of various marketing solutions. The growth of digital marketing is only set to continue and new technologies such as advances in CGI can dramatically cut the cost of creating advertising campaigns. Different quality concepts like quality function deployment, Just in Time, etc. utilize technology and modern computer software to improve marketing solutions. The study is an attempt to find out the uses of these technological advancements in marketing using a secondary study approach and it is primarily an exploratory study to investigate various uses of modern technology, quality concepts and their applications.
How Shopping Lifestyle Moderates the Effect of Product Variety and Store Atmosphere on Impulse Buying Payanti, Ni Made Ari Dewi; Imbayani, I Gusti Ayu; Prayoga, I Made Surya
Journal of International Conference Proceedings Vol 6, No 7 (2023): 2023 ICPM Bali Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i7.2821

Abstract

Impulse buying is one of the effective steps that can be taken to improve marketing. Although impulse buying is seen as a negative stigma for shopper, for business actors, impulse buying is an opportunity that must be maximized with the right marketing strategy.The sampling technique was carried out using non probabilty sampling technique with accidental sampling method. The number of samples taken was 95 people who were shopper of Kanini Jewelry products who were or had purchased products from the Bali branch of Kanini Jewelry. The analysis techniques used in this study are multiple linear regresion tests, t tests and moderated regresion analysis (MRA) tests, using the IBM SPSS. The results of this study are product variety and store atmosphere have a positive and significant efect on impulse buying, shopping lifestyle moderates the efect of product variety and store atmosphere on impulse buying. So it is important for companies to pay attention to product variations and store atmosphere and shopping lifestyle of shopper.
Evaluation of Implementation of Maintenance Management System for Working Vessels of PT Timur Bahari to Improve Company Financial Performance Febriansyah, Eki Hikmah; Latief, Yusuf
Journal of International Conference Proceedings Vol 6, No 7 (2023): 2023 ICPM Bali Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i7.2828

Abstract

The working vessel is an important asset for marine contractors, including PT Timur Bahari. It plays important role as main equipment for marine constructions, crew accommodation, and marketing tools for the company. Recognizing the pivotal role of working vessel, any downtime would result in unproductive and reducing company’s revenue. On the other hand, uptime is expected to always be at the high level so that working vessels becomes vital to the company’s Financial Performance. The study utilizes survey methods, literature reviews, and case study. The conclusion of this study demonstrates that integrating the Maintenance Management System with the Business Process can significantly enhance the company’s Financial Performance.
Study of Digital Marketing Strategy: Case Study of SMEs in Cocoa Product Industry in West Sulawesi Province Adha, Wahyu Maulid; Mas’ud, Anis Anshari; Erwin, Erwin
Journal of International Conference Proceedings Vol 6, No 7 (2023): 2023 ICPM Bali Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i7.2802

Abstract

The purpose of this research is to examine digital marketing strategies for processed cocoa products, a leading commodity in West Sulawesi Province, Indonesia. The goal is to facilitate access to the global market through the application of digital marketing strategies, offering solutions for cocoa product entrepreneurs in West Sulawesi Province to reach a wider audience. The study was conducted in West Sulawesi Province, Indonesia, with 94 respondents from cocoa-processed product SMEs actively utilizing digital media as a marketing tool. Quantitative methods were employed, and data were collected through a survey questionnaire, which was then analyzed using structural equation modeling (SEM). The respondents were affiliated with businesses fostered by the West Sulawesi Cooperatives and SMEs Office. The results indicated that the adoption of e-commerce by Cocoa Product SMEs is an alternative solution for implementing sustainable digital marketing strategies. The findings from this study can serve as valuable input for SMEs producing processed cocoa products, enabling them to maximize the use of e-commerce to enter the global market.
Enhancing Consumer Revisit Intentions: A Comprehensive Study on the Impact of Store Atmosphere, Experential Marketing, and Brand Associations at Praya Social Hub Bali Cafe Mawaddah, Nurifina; Kusuma, I Gusti Agung Eka Teja; Anggraini, Ni Putu Nita
Journal of International Conference Proceedings Vol 6, No 7 (2023): 2023 ICPM Bali Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i7.2872

Abstract

This research aims to explore the impact of store atmosphere, experiential marketing, and brand associations on consumer revisit intention at Praya Social Hub Bali café. The study was conducted at Praya Social Hub Bali, with the population consisting of all customers who have visited and made purchases at the cafe. The sample size of 100 respondents was determined using non-probability purposive sampling. Data collected through questionnaire distribution were deemed suitable for analysis, with subsequent testing and analysis conducted using multiple linear regression. The findings indicate that store atmosphere, experiential marketing, and brand associations positively influence revisit intention at Praya Social Hub Bali. This implies that an improvement in store atmosphere, experiential marketing, and brand associations leads to higher consumer revisit intention. Brand associations emerge as the most dominant variable in influencing consumer revisit intention, attributed to its ability to create emotional connections, reinforce quality perceptions, and establish unique appeal distinguishing it from competitors. The implications of this research suggest the need to enhance store atmosphere, experiential marketing strategies, and brand associations to elevate consumer return visits to Praya Social Hub Bali.
How to Create Brand Evangelists: A Conceptual Framework Purwandani, Meirissa; Widodo, Arry; Silvianita, Anita; Rubiyanti, Nurafni
Journal of International Conference Proceedings Vol 6, No 7 (2023): 2023 ICPM Bali Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i7.2793

Abstract

This study aims to investigate the relationship between brand personality, brand symbolism, self-expressiveness, affective commitment, and brand trust on brand evangelism using data from Telkom University Bandung students. The research model used is structural equation modeling (SEM) with a partial least square (PLS) approach. The results showed that brand trust and affective commitment are the most important antecedents of brand evangelism, followed by brand personality, self-expressiveness, and brand symbolism. Brand trust acts as a mediating variable between brand personality, brand symbolism, self-expressiveness, and affective commitment with brand evangelism. This research has several implications for companies in building brand evangelism. Companies need to build a strong brand personality, use the right symbols, increase self-expressiveness, and build strong emotional relationships with consumers.
Stakeholder Perspectives on Environmental Accounting Disclosure: A Case Study of North Toraja District Government Timang, Vica Vanessa Sesaryo
Journal of International Conference Proceedings Vol 6, No 7 (2023): 2023 ICPM Bali Proceeding
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i7.2795

Abstract

This research uses an ethnographic approach to explore environmental accounting reporting practices in the Local Government of North Toraja Regency. Through participatory observation, in-depth interviews, and document analysis, qualitative data were obtained to understand the dynamics of environmental accounting practices at the local level. The findings show the complexity of environmental accounting reporting practices, which are not only influenced by economic and environmental factors, but also closely related to local cultural preservation needs. Interviews with stakeholders, including government officials, environmentalists, financial officers, and research employees, revealed additional dimensions of environmental accounting practices. The integration of these practices with local cultural preservation highlights the central role of socio-cultural aspects in environment-related decision-making. In addition, the importance of active community involvement and proper budget allocation was highlighted, with adequate financial support considered crucial for the effective implementation of the practice. Interviews with the private sector indicate that environmental accounting practices are considered a strategic tool to support a sustainable corporate image. Corporate social responsibility is not only seen as a regulatory obligation, but also as a positive contribution to the local community and environment. This research makes a significant contribution to the understanding of environmental accounting reporting practices in the Local Government of North Toraja Regency. The findings not only illustrate the complexity of the practice, but also provide an in-depth view of how cultural values, community involvement, prudent budget allocation, and the spirit of innovation become key elements in understanding and improving environmental accounting practices at the local level.
The Influence of Work Motivation, Remuneration, and Workload on Employee Performance at PT BPR Sari Wira Tama Badung District Surya, Ida Ayu Putu Clarantya Dyentari; Sapta, I Ketut Setia; Widyani, Anak Agung Dwi
Journal of International Conference Proceedings Vol 6, No 7 (2023): 2023 ICPM Bali Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i7.2785

Abstract

Human resources are an important asset to an organization because they can determine whether human organizational goals are achieved. The purpose of this study is to determine the impact of work motivation, compensation and workload on employee performance. This research was conducted at PT. BPR Sari Wira Tama Badung Regency, The research object in this study is work motivation, remuneration, workload on employee performance. The population and sample in this study were all employees at PT. BPR Sari Wira Tama, Badung Regency, totaling 41 employees. The sampling technique used was the saturated sampling method so that all employees were used as research respondents. The data analysis technique used in this study was multiple linear regression analysis processed using SPSS version 26 software. Based on the analysis results, this study shows that work motivation has a positive and significant impact on PT employee performance. The number of BPR Sari Wira Tama Badung Regency will be increased. Compensation has a positive and significant impact on employee performance in PT. The number of BPR Sari Wira Tama Badung Regency will be increased. Workload has a significant negative impact on PT staff performance. BPR Sari Wira Tama Badung Regency will experience a recession.
The Impact of Digital Marketing on Financial Performance (Study of Halal Tourism Destinations on Madura Island) Kompyurini, Nurul; Haryadi, Bambang; Bullah, Habi
Journal of International Conference Proceedings Vol 6, No 7 (2023): 2023 ICPM Bali Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i7.2824

Abstract

The purpose of this study is to find empirical evidence about the effect of digital marketing on the financial performance of tourist destinations on Madura Island. The approach used in this research is quantitative research. The research population is halal tourist destinations on Madura Island. While the sample has been selected as many as 100 tourist destinations. The data were processed using Smart PLS SEM (Partial Least Square - Structural Equation Modeling) software. Based on the results of the research discussion above, the conclusion of this study is that digital marketing impacts financial performance, this means that by implementing good digital marketing, the financial performance of halal tourism will be better.

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