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Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA)
Published by Sekolah Tinggi Ilmu Ekonomi Pelita Nusantara
ISSN : 28291433     EISSN : 28291433     DOI : https://doi.org/10.34152/emba.v1i2
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) is an open access and peer-reviewed journal published by STIE Pelita Nusantara Semarang, Indonesia. This Journal published three times a year (April, August and December).The scope of journal is: Economic, Management, Accounting (e-ISSN : 28291433)
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 15 Documents
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Search results for , issue "Vol 4, No 01: April 2025" : 15 Documents clear
PENERAPAN AUDIT INTERNAL PADA SISTEM PENGENDALIAN INTERNAL PERUSAHAAN DALAM MENINGKATKAN EFEKTIFITAS KINERJA PEJUALAN PERUSAHAAN PADA PERIODE TAHUN 2021- 2023 Fauji, Achmad; Z.A, Ghonimah
Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Vol 4, No 01: April 2025
Publisher : STIE PENA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/emba.v4i01.1175

Abstract

The research activity focuses on the problem of whether the internal control system has an effect on sales effectiveness with internal audit as an intervening variable. The analysis tool used is multiple regression, using a Likert scale and questionnaire. The sample method with random sampling. Data analysis uses a research methodology with a classical assumption test, t test, f test, and determination test. Primary data was obtained from several employees totaling 55 people in the company. Several research results were obtained, including that the internal control system and internal audit both have an effect on sales effectiveness. The internal control system has an indirect effect through internal audit as an intervening variable. The level of measurement that the direct influence is greater than the indirect influence, which indicates that the internal control system has a more significant direct influence on sales effectiveness. Keywords: Internal Control System, Internal Audit, Sales Effectiveness
PENGARUH HARGA, IKLAN DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PADA E-COMMERCE TOKOPEDIA (STUDI KASUS PADA PENGGUNA TOKOPEDIA DI KABUPATEN DEMAK) Anggreani, Irvana Ayu; Yuliati, Yuliati
Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Vol 4, No 01: April 2025
Publisher : STIE PENA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/emba.v3i3.1226

Abstract

This study aims to determine the effect of price, advertising, and brand image on purchasing decisions for e-commerce users in Demak Regency. The population in this study were Tokopedia e-commerce users in Demak Regency. The sampling technique used is non-probability sampling technique with a purposive sampling technique. The sample of this study were 97 respondents, Tokopedia e-commerce users in Demak Regency. Data collection using a questionnaire. The data analysis used is multiple linear regression analysis using the help of the SPSS application.The results of this study indicate that 1) Price has a positive and significant effect on purchasing decisions with a t-count value of 2,568 > t-table 1,986 and sig. 0,020 < 0,05; 2) Advertising has a positive and significant effect on purchasing decisions with a t-count value of 2,363 > t-table 1,986 and sig.0,020 < 0,05; 3) Brand image has a positive and significant effect on purchasing decisions with a t-count value of 6,902 > t-table 1,986 and sig. of 0,000 < 0,05; 4) Price, Advertising, and Brand image simultaneously affect purchasing decisions with an F-count value of 35,377 > F-table 3,309 and sig. of 0,000 < 0,05. Keywords: Price, Advertising, Brand Image, Purchasing Decisions
ANALISIS PENGARUH KUALITAS INFORMASI, KUALITAS SISTEM, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PENGGUNA SOFTWARE ACCURATE DI KOTA SEMARANG Sidiq, Fajar; Adhi, Daniel Kartika
Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Vol 4, No 01: April 2025
Publisher : STIE PENA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/emba.v3i3.1227

Abstract

Accurate is an accounting software used to assist the bookkeeping and financial reporting process in business. This Accurate software is specifically designed to assist small to medium businesses in managing finances, such as purchases, sales, inventory, and tax reports. This study aims to determine the effect of Information Quality, System Quality, and Service Quality on Accurate Software User Satisfaction in Semarang City. This type of research uses a quantitative approach. The population in this study were Accurate Software users in Semarang City. The sample used was 98 respondents, using purposive sampling with a questionnaire data collection method. The analysis method in this study is multiple linear regression analysis with validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression test, t test, F test and determination coefficient test. Data processing uses SPSS 25 for Windows software. The results of this study indicate that Information Quality has no significant effect on User Satisfaction of Accounting Information Systems with a significance level of 0.103 > 0.05, while t count 1.646 < t table 1.66123. System Quality has a positive and insignificant effect on User Satisfaction of Accounting Information Systems with a significance level of 0.091 > 0.05, while t count 1.709 > t table 1.66123. Service Quality has a significant positive effect on User Satisfaction of Accounting Information Systems with a significance level of 0.000 < 0.05, while t count 3.798 > t table 1.66123. Information Quality, System Quality, and Service Quality simultaneously have a significant positive effect on User Satisfaction of Accounting Information Systems with a significance level of 0.00 < 0.05, while F count 69.966 > F table 2.70. Keywords: Information Quality, System Quality, Service Quality, User Satisfaction of Accounting Information Systems
ANALISIS PENGARUH PROFITABILITAS, STRUKTUR MODAL, DAN KONSERVATISME AKUNTANSI TERHADAP KUALITAS LABA DENGAN KEPEMILIKAN MANAJERIAL SEBAGAI VARIABEL MODERATING (Studi pada Perusahaan Manufaktur Sub Sektor Basic Materials Yang Terdaftar di BEI Tahun 2020-20 Gita, Adellia; Mohklas, Mohklas
Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Vol 4, No 01: April 2025
Publisher : STIE PENA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/emba.v4i01.1285

Abstract

ABSTRACTThe purpose of this research is to examine profitability, capital structure and accounting conservatism on earnings quality with managerial ownership as a moderating variable. The population in this research is manufacturing companies in the basic materials sub-sector listed on the IDX in the 2020-2022 period. The sample was selected using the purposive sampling method to produce data on 31 manufacturing companies in the basic materials sub-sector, so the total research data for 3 years was 93 samples. Data collection uses documentation techniques through copying and archiving documents. The data analysis technique uses multiple linear regression and Moderate Regression Analysis (MRA). The research results show that profitability has a significant negative effect on earnings quality. Capital structure and accounting conservatism do not have a significant effect on earnings quality. Managerial ownership cannot moderate the influence of profitability, capital structure, and accounting conservatism on earnings quality.Keywords: Profitabilty, Capital Structure, Accounting Conservatism and Qualitty of Earnings
KINERJA PEGAWAI YANG DIMODERASI KERAGAMAN KETERAMPILAN (Studi Kasus Pada Guru SLTA di Kota Semarang) Widowati, Maduretno; Luhgiatno, Luhgiatno; Mohklas, Mohklas
Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Vol 4, No 01: April 2025
Publisher : STIE PENA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/emba.v4i01.1330

Abstract

This research aims to analyze the influence of self-efficacy and extensive training on employee performance, as well as to examine the moderating role of skill variety in these relationships. The research method employed is quantitative with a survey approach. Data were collected through questionnaires distributed to senior high school (SLTA) teachers in Semarang City and analyzed using partial hypothesis testing and moderation regression analysis techniques. The research results indicate that self-efficacy and extensive training have a positive and significant effect on employee performance. Furthermore, skill variety strengthens the relationship between self-efficacy and extensive training on performance. These findings suggest that organizations need to pay attention to the development of self-efficacy and provide comprehensive training, as well as encourage skill variety to optimize employee performance.Keywords: Self-Efficacy, Extensive Training, Employee Performance, and Skill Variety.
PENGARUH CONTENT MARKETING, ELECTRONIC WORD OF MOUTH DAN CITRA MEREK DI SOSIAL MEDIA TIKTOK TERHADAP MINAT BELI KONSUMEN (Studi Kasus Pada Konsumen Produk Wardah di Kota Semarang) Muarrofah, Lailatul; Harminingtyas, Rudika
Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Vol 4, No 01: April 2025
Publisher : STIE PENA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/emba.v4i01.1290

Abstract

Abstract This research aims to analyze content marketing, electronic word of mouth, and brand image in relation to consumer purchase interest. The independent variables in this research are Content Marketing, Electronic Word of Mouth, and Brand Image. The dependent variable in this research is consumer purchase interest. The data sources in this research are primary and secondary data obtained by distributing questionnaires to respondents, namely Wardah product users aged 18-30 years in Semarang City. The sample used was 97 respondents. The sampling technique used was purposive sampling. The data analysis method uses the SPSS 25 program. The results show that Content Marketing has a positive and significant effect on Consumer Buying Interest with a significance level of 0.015 <0.05 and t count 2.469> t table 1.661, Electronic Word Of Mouth has a positive and significant effect on Consumer Buying Interest with a significance level of 0.002 <0.05 and t count 3.257 > t table 1.661 and Brand Image has a positive and significant effect on Consumer Purchase Interest with a significance level of 0.002 > 0.05 and t count 3.192 < t table 1.661 Results Content Marketing, Electronic Word Of Mouth and Brand Image simultaneously have a positive effect and significant for Consumer Purchase Interest as proven by F count 41.738 > F table 2.70 and significance level 0.000 < 0.05.Keywords: Content Marketing, Electronic Word Of Mouth, Brand Image, Consumer Purchase Interest.
ANALISIS PENGARUH DIGITAL MARKETING DAN INFLUENCER MARKETING TERHADAP KEPUTUSAN PEMBELIAN DENGAN BRAND TRUST SEBAGAI VARIABEL INTERVENING (Studi Kasus Pada Konsumen Produk Oriflame di Kota Semarang) Trifiana, May Lisa; Wahyuningsih, Susanti; Widodo, Untung
Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Vol 4, No 01: April 2025
Publisher : STIE PENA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/emba.v4i01.1329

Abstract

This study aims to explain the influence of Digital Marketing and Influencer Marketing on Purchasing Decisions through Brand Trust as an intervening variable on Oriflame product consumers in Semarang City and to determine the influence of Digital Marketing, Influencer Marketing, and Brand Trust on Purchasing Decisions. The research method used is Path Analysis. The population of this study is Oriflame product consumers in Semarang City. The sample in this study amounted to 114 people using a non-probability sampling technique with a purposive sampling approach, namely the study selected samples intentionally and subjectively. The data collection method is by distributing questionnaires via Google Form.The types of data used are primary and secondary data. Based on the results of the analysis, it shows that: Digital Marketing has a positive and significant effect on Brand Trust as evidenced by the t-value of 2.311> t table 1.658 and a significance level of 0.023 <0.05. Influencer Marketing has a positive and significant effect on Brand Trust as evidenced by the t-value of 8.308> t table 1.658 and a significance level of 0.000 <0.05. Digital Marketing has a positive and significant effect on Purchasing Decisions as evidenced by the t-value of 2.281> t table 1.658 and a significance level of 0.024 <0.05. Influencer Marketing has a positive and significant effect on Purchasing Decisions as evidenced by the t-value of 2.281> t table 1.658 and a significance level of 0.024 <0.05. Brand Trust has a positive and insignificant effect on Purchasing Decisions as evidenced by the calculated t value of 1.683> t table 1.658 and a significant level of 0.095> 0.05. Digital Marketing does not have a positive and significant effect on Purchasing Decisions through Brand Trust as evidenced by the Direct Influence value of 0.141> Indirect Influence of 0.0222. Influencer Marketing does not have a positive and significant effect on Purchasing Decisions through Brand Trust as evidenced by the Direct Influence value of 1.003> Indirect Influence of 0.1260.Keywords: Digital Marketing, Influencer Marketing, Brand Trust and Purchasing Decisions.
MEDIA SOSIAL, GAYA HIDUP DAN SERTIFIKASI HALAL TERHADAP MINAT BELI ICE CREAM MIXUE & TEA Erwin, Sintia; Octavia, Ayu Nurafni
Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Vol 4, No 01: April 2025
Publisher : STIE PENA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/emba.v4i01.1270

Abstract

The development of the beverage industry business is currently experiencing very rapid growth. People prefer something that is instant and practical, especially in terms of consuming food and drinks. And the current trend that is popular in society is bubble drinks and ice cream that serve various flavors. One of the ice cream companies in Indonesia is Mixue Ice Cream & Tea. In late 2022 to 2023, there was a decline in interest in buying mixue ice cream products in the city of Semarang. So, it requires a study to increase buying interest which is thought to be influenced by social media variables, lifestyle, halal certification on buying interest in mixue ice cream products in the city of Semarang. This study aims to determine the influence of social media, lifestyle, and halal certification on the interest in buying ice cream mixue & tea products. The population in this study were consumers who bought ice cream mixue & tea products in the Semarang City area with a sample size of 100 respondents. The sampling technique used in this study was the Non-Probability Sampling method with the Purposive Sampling approach. The results of the study showed that in partial testing (t-test) it was found that the variables of social media, lifestyle and halal certification had a positive effect on the purchasing interest variable
ANALISIS PENGARUH BUDAYA ORGANISASI, LINGKUNGAN KERJA, DAN KOMPENSASI TERHADAP KINERJA KARYAWAN (STUDI KASUS PADA ALFAMART WILAYAH KOTA SEMARANG) Mulyono, Arif Hei; Widodo, Untung
Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Vol 4, No 01: April 2025
Publisher : STIE PENA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/emba.v4i01.1291

Abstract

This research aims to find out whether organizational culture, work environment, and compensation affect employee performance. The sample used in this research was 220 respondents from Alfamart employees in the Semarang City area. The data collection method used was a questionnaire distributed to Alfamart employees in the Semarang City area using a Google Form link distributed via the WhatsApp application. The sampling technique used is a non-probability sampling technique with a purposive sampling approach, namely the researcher chooses a purposive sample subjectively.  Data analysis in this study used Multiple Linear Regression Analysis by looking at the t statistical value, F statistic, and coefficient of determination (R Square). Based on the results of the analysis, it shows that the variables Organizational Culture and Compensation are stated to have no partial effect on employee performance, while the work environment has a positive and significant effect on Employee Performance, but not simultaneously or together, the variables Organizational Culture, Work Environment, Compensation has a positive and significant effect on employee performance, with a coefficient of determination (Adjusted R Square) obtained at a value of 0.009. This means that only 9% can be explained by the three independent variables, namely organizational culture, work environment and compensation. And the remaining 91% is explained by other variables that are not in this study.Keywords: Organizational Culture, Work Environment, Compensation, and Employee Performance
ANALISIS PENGARUH KUALITAS PELAYANAN DAN BRAND IMAGE TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING (STUDI KASUS PADA PELANGGAN JASA EKSPEDISI JNE EXPRESS DI KOTA SEMARANG) Zalzabilla, Annisa; Yuliati, Yuliati
Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Vol 4, No 01: April 2025
Publisher : STIE PENA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/emba.v4i01.1323

Abstract

This study aims to explain the effect of Service Quality and Brand Image on Customer Loyalty through Customer Satisfaction as an intervening variable on JNE Express expedition service customers in Semarang City and to determine the effect of Service Quality, Brand Image, Customer Satisfaction on Customer Loyalty. The research method used is Path Analysis. The sample in this study amounted to 105 people using a non-probability sampling technique with a purposive sampling approach, namely the study selected samples intentionally and subjectively. Based on the results of the analysis, it shows that: Service Quality has a positive and significant effect on Customer Satisfaction as evidenced by the t-value of 1.877> t-table 1.659 and a significance level of 0.000 <0.05. Brand Image has a positive and significant effect on Customer Satisfaction as evidenced by the t-value of 2.582> t-table 1.659 and a significance level of 0.000 <0.05. Service Quality has a positive and significant effect on Customer Loyalty as evidenced by the t-value of 5.506> t-table 1.659 and a significance level of 0.000 <0.05. Brand Image does not have an effect on Customer Loyalty as evidenced by the t-value of 1.172> t-table 1.659 and a significance level of 0.244> 0.05. Customer Satisfaction does not have an effect on Customer Loyalty as evidenced by the t-value of 0.295 > t-table 1.659 and a significant level of 0.069 > 0.05. Service Quality has a positive and significant effect on Customer Loyalty through Customer Satisfaction as evidenced by the direct effect value of 0.447 < indirect effect of 0.564. Brand Image has a positive and significant effect on Customer Loyalty through Customer Satisfaction as evidenced by the direct effect value of 0.285 < indirect effect of 0.402.Keywords: Service Quality, Brand Image, Customer Satisfaction and Customer Loyalty

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