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Dwi Setiawan
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Kata Kita: Journal of Language, Literature, and Teaching
Published by Universitas Kristen Petra Surabaya
ISSN : -     EISSN : 25987801     DOI : 10.9744/katakita
Core Subject : Education,
Languange, Linguistic, Communication & Media
Kata Kita is a journal dedicated to the publication of students research in the areas of literature, language, and teaching. In the study of language, it covers issues in applied linguistics such as sociolinguistics, discourse analysis, critical discourse analysis, pragmatics, sylistics, corpus linguistics and others. In the area of literature, it covers modern and contemporary literature in English in the forms of printed, screened, aired or performed texts. In the field of teaching, it covers teaching materials and practices, especially those related to English Language Teaching.
Arjuna Subject : Seni dan Humaniora - Bahasa dan Linguistik
Articles 660 Documents
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Treasure Hunt: Ethical Egoism vs Individual Anarchism Immanuel Wijaya
Kata Kita: Journal of Language, Literature, and Teaching Vol 8, No 1 (2020)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.8.1.116-123

Abstract

This creative project is a novel with an urban-fantasy as the setting and adventure fiction as the plot framework. This novel is depicting a team of a treasure hunters, Michael Harmanto and Lucius Ferdinan. The two of them are trying to find the lost treasures of Kahja, in which they will be asked and tested in their perseverance and ego.  In this creative work, I use Egoism as my topic, and I chose on understanding how egoism if applied ethically, can be treated as a good thing as my theme. Through this, I can show the process and the struggle of people clashing and betraying each other in the name of the egoistic desire of reaching their own personal goal. This story, topic, and theme were inspired by how it would be contrasting to the Indonesian philosophy as a nation. The main viewpoints which are ethical egoism and egoistical anarchism will be depicted in the way the two main characters Michael and Lucius’ attitudes, methods, and results. Keywords: ethical egoism, egoistic anarchism, urban-fantasy, adventure
A Company Profile: A Way to Get More Customers for Irama Mas Yamaha Music School Surabaya Pamela Felita Santoso; Julia Eka Rini
Kata Kita: Journal of Language, Literature, and Teaching Vol 3, No 3 (2015)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.3.3.26-30

Abstract

The absence of the Company Profile at Irama Mas Yamaha Music School (IMYMS) is a problem that can lead to several problems in convincing and attracting customers about its credibility and its uniqueness. Most customers only know that Irama Mas is a Yamaha Music School, while actually, it is more than just a music school. As a music company, Irama Mas needs to have more customers to support its successful in a business world. Therefore, the bilingual company profile with some chosen features is made to help IMYMS clearly explain and attract customers about its products and services and market IMYMS. This company profile can also be used as a guidance in making its website since it does not have a website.
Identity Construction of Otaku and Weeaboo through Manga and Anime Louis Adhitama
Kata Kita: Journal of Language, Literature, and Teaching Vol 9, No 3 (2021)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.9.3.436-443

Abstract

                Manga and Anime are known as the most famous Japanese works among their fans, otaku and weeaboo. Nowadays, it is easier to access manga and anime through the internet, and these works can influence otakus and weeaboos’ identity construction. This research is written to know the characteristics of otaku and weeaboo, the reasons why they identify themselves as otaku and weeaboo, and what method that otaku and weeaboo use to construct their virtual identity. This thesis uses a method of qualitative research and gathers all data by interviewing four informants with structured questions. Social identity by Henri Tajfel and identity theory in the virtual world by B. Coleman are used to connect the data from informants with the analysis. Through the theory application, there are some discoveries which relate to otaku and weeaboo. They have two main characteristics as information-fetishists and being obsessed with having merchandise which relate to manga and anime. Furthermore, the reasons otaku and weeaboo construct their virtual identity are improving themselves in the real world by exploring manga and anime characters and creating an ideal world in a virtual world for sharing the same obsession with each other. Moreover, otaku and weeaboo create avatars and memes as a way to show their constructed virtual identity and develop their talents. Keywords: manga and anime, identity construction, otaku and weeaboo, information-fetishist, virtual
THE WAR OF EMPYRIA (BOOK ONE) Bramantyo Januar; Budi Darma
Kata Kita: Journal of Language, Literature, and Teaching Vol 4, No 3 (2016)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.4.3.15-19

Abstract

In this creative work, the author would like to give picture of the reality and phenomenon happening in the life of humanity through a fantasy novel. The main theme that is used in this creative work is ambition. In this project, he would like to show how ambition can drive each individual into taking any action that will lead them closer to their goals. He would also explore how the bloom of ambitions can be triggered by many things such as revenge, sense of justice, or dissatisfaction. The purpose of this novel is to show how every person has the natural existence of ambition in themselves. However, sometimes the reasons of those ambitions for every person are differing in each other, and in some certain states can lead to a conflict
Increasing the Brand Awareness of Heyboba Drinks to Its Target Market Through Instagram Noviyanti Chintia Dewi; Jusuf Imam Ibrahim
Kata Kita: Journal of Language, Literature, and Teaching Vol 10, No 2 (2022)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.10.2.231-238

Abstract

Heyboba is an SME that sells boba drinks that experienced a decline of about 50% in its sales. The writer conducted a survey using Google Forms on customers and non-customers. The results show that the problem that caused the decline in sales is the lack of brand awareness from the target market, such as many people do not know Heyboba and its USP. It happened because Heyboba was less active in informing its USP on social media. Therefore, the writer decided to create USPs content as a solution where the content highlights the USPs of Heyboba like the low product price, delicious and different taste of boba, having delivery services, and having a point card on Instagram according to the branding theory by Mira Shabrina (2015). By displaying the USPs of Heyboba, the writer believes that it can increase the brand awareness of the target market and increase Heyboba's sales.
Evaluation of the Korean Middle School English Textbook: Listening Skill Hanbi Jeong
Kata Kita: Journal of Language, Literature, and Teaching Vol 7, No 2 (2019)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.7.2.228-235

Abstract

This study is done to find out how listening skill is presented in Middle School English 1 textbook published in 2018. In order to answer the research question, the writer used the criteria proposed by Cunningsworth (1995). This is a qualitative research in which the writer evaluated and analyzed by herself. The findings of this study show that listening skill in Middle School English 1 met the criteria proposed by Cunningsworth (1995). Keywords: textbook, textbook evaluation, curriculum
THE SPEECH STYLES OF A PASTOR IN A PUBLIC ANDA YOUTH SERVICE Evalia Ester Uniplaita; Samuel Gunawan
Kata Kita: Journal of Language, Literature, and Teaching Vol 2, No 2 (2014)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.2.2.27-32

Abstract

This researched focused on the observation about the speech styles used by a Pastor in delivering the sermon in a Public Service and a Youth Service. In order to know the characteristics of speech styles used by the Pastor, this writer chooses the main theory of formal and informal Bahasa Indonesia as proposed by Tampubolon (1978) which are supported by the theory of lexical and grammatical characteristics for standard Bahasa Indonesia by Kridalaksana (1989). As results, this research shows that the Pastor mostly used informal style in both services because she wanted to more get closer with the Public and Youth Service congregation. However, the Pastor tended to use more formal style to the Public Service congregation than to the Youth Service congregation because she knew exactly that the Youth Service was supposed to be given more attention and clearer explanation about the message given.
The Meanings of Fair Skin in Eight Unilever’s Skin-whitening Advertisements in Indonesia Bella Tysha Gunawan; Jenny Mochtar
Kata Kita: Journal of Language, Literature, and Teaching Vol 9, No 2 (2021)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.9.2.233-242

Abstract

Human skin color ranges from the darkest to the lightest. However, the culture and the power of media, especially advertisements, convince all women to embrace fair skin as the idealized self. This study aims to find how fair skin is represented in the selected eight Unilever’s skin-whitening advertisements and how this representation reflects consumerism. In conducting this study, I used the theory of representation and consumerism to find the symbolic meanings of consumerism. The finding showed that there were two meanings that are represented by the skin-whitening advertisements, such as youthfulness and success. In conclusion, those eight skin-whitening products were sold not just as products, but also as their symbolic meanings that lead women to youthfulness and success. Keywords: fair skin, skin-whitening advertisements, meanings, youthfulness, success, consumerism 
Tv World as a Simulation of the Real World in the Game “Persona 4” Richard Lawrence
Kata Kita: Journal of Language, Literature, and Teaching Vol 5, No 3 (2017)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.5.3.100-106

Abstract

Throughout the years RPG games have developed so much to such a way that it is not only a media for playing, but also a media for telling interesting stories based on characters’ interactions. In this study, I observe the process of simulation in the game Persona 4 and how it affects the characters and the over world. With the assumption that the TV world is paralleled to the real one in the sense that they reflect each other and that the characters in the TV world unmask the personalities of the characters in the real world in the way that the TV world version is the representation of the real version’s desire, I would like to analyze the way the TV world acts as an imitation to the real world and how the characters from the TV world unmask the personality of the characters in the real world.  In analyzing the game, I use the theory of simulation and simulacra which was proposed by Jean Baudrillard. In gathering the materials, I play the game and also watch videos of people playing the game in order to get footage and story context which will later be used as proofs. In the analysis I find that social interaction is the main element that makes the TV world parallel to the real world. The parallelism between the TV world and the real world can be seen trough the encounter between the characters from the real world and their counterpart from the TV world.
Designing a Promotional Video as a Tool to Promote Swiss-Belinn Airport Hotel Surabaya to its Target Market Nathalia Cindy Cindy
Kata Kita: Journal of Language, Literature, and Teaching Vol 8, No 2 (2020)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.8.2.201-211

Abstract

This is a Creative Thesis Final Project Report on a problem at Swiss-Belinn Airport Hotel Surabaya (SAHS). SAHS is a hotel that is located strategically in close proximity to Juanda Airport. The hotel has three types of rooms and provide various facilities, such as restaurant, pool etc. The target markets for these products are people who need meeting rooms, and are away on business trips, vacations, and transit. However, the hotel is struggling to reach out to individual guests. Thus, in order to effectively introduce and inform the hotel to a wider population, a tool is needed. A Promotional Video (PV) is a short video or movie to promote a product or service to potential customers. PV can highlight the USP of the hotel. However, due to the current pandemic, creating the promotional video is unattainable. Thus, this thesis would cover interviews for the data and/until the act of creating the plotline for the promotional video.Keywords: Promotional tool, promotional video, USP, target market

Page 14 of 66 | Total Record : 660

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