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Dwi Setiawan
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Kata Kita: Journal of Language, Literature, and Teaching
Published by Universitas Kristen Petra Surabaya
ISSN : -     EISSN : 25987801     DOI : 10.9744/katakita
Core Subject : Education,
Languange, Linguistic, Communication & Media
Kata Kita is a journal dedicated to the publication of students research in the areas of literature, language, and teaching. In the study of language, it covers issues in applied linguistics such as sociolinguistics, discourse analysis, critical discourse analysis, pragmatics, sylistics, corpus linguistics and others. In the area of literature, it covers modern and contemporary literature in English in the forms of printed, screened, aired or performed texts. In the field of teaching, it covers teaching materials and practices, especially those related to English Language Teaching.
Arjuna Subject : Seni dan Humaniora - Bahasa dan Linguistik
Articles 613 Documents
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Increasing the Brand Awareness of Panji Mas Shop with a Company Profile Video Illona Mora Kartika
Kata Kita: Journal of Language, Literature, and Teaching Vol 10, No 2 (2022)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.10.2.185-191

Abstract

Panji Mas shop is a business selling decorative and automotive paints in Singaraja, Bali. Most of its customers are men between the ages of 41 and 65 (low-middle-high income). However, due to the current re-generation of business owners, Panji Mas shop will also concentrate on expanding its target market to 18 to 40 years old. The main problem for the shop is that Singaraja people are still unfamiliar with it and its products (lack of brand awareness). The main cause is because of not using specific marketing strategies. Therefore, the writer chooses a company profile video shared on Facebook and Instagram as an ad based on Esp and Bie Production (2022). The company profile video will also highlight the shop's USPs, which are the wide range of automotive and decorative paints, mixing colors, and great services. As a result, it can help the shop increase its brand awareness.
The Listener: Love of Money and How It Affects Someone’s Life Especially in Decision Making and Personality Michella Fellicia Setiawan
Kata Kita: Journal of Language, Literature, and Teaching Vol 7, No 2 (2019)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.7.2.269-275

Abstract

My screenplay The Listener is the story of Mike, a guy in his late 20s who loves money and thinks that money can buy happiness. My work’s main idea revolves around loves of money and how it can lead into a bad decision. I used the theory Base of Materialism Theory from Belk and Measurement of Materialism and Money Attitude from Rimple, Srikant, Naseem, and Kumar to construct the personalities of the main character. The purpose of this creative thesis is to increase the awareness that money cannot buy happiness. I used crime as the genre and Heist Flicks as the subgenre because I see a lot of similarities and genre convention with my screenplay’s subject matter of loves of money and money cannot buy someone’s happiness. The story mostly tells about how Mike faces the hardship in making decisions due to his loves of money. Later, he focuses on his prestige by having lots of money. At the end, he realizes that friendship is more important than money. Keywords: The Listener, Love of Money, Prestige, Materialism, Heist Flicks
The Indonesian Second Person Terms Of Address Used By Undergraduate Students of Petra Christian University in Social Network Sites and Face-To-Face Interaction towards Their Intimate and Distant Friends Noviyana Sugianto; Flora Debora Floris
Kata Kita: Journal of Language, Literature, and Teaching Vol 2, No 2 (2014)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.2.2.62-68

Abstract

The study deals with Indonesian second person terms of address used in social network sites and face-to-face interaction. The purpose of the study was to observe the use of Indonesian second person terms of address used by the respondents to address their intimate and distant friends when they communicated in social network sites and face-to-face interaction. The findings showed that there were 7 of 10 categories of Indonesian second person terms of address used by the respondents towards their intimate and distant friends in social network sites and face-to-face interaction. In conclusion, there was no significant difference in the use of the Indonesian second person terms of address used by the respondents in social network sites and face-to-face interaction toward their intimate and distant friends
Increasing the Brand Awareness of Onokabe Surabaya through a Promotional Video Vincent Steffano Hariyanto; Jusuf Imam Ibrahim
Kata Kita: Journal of Language, Literature, and Teaching Vol 9, No 2 (2021)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.9.2.276-281

Abstract

Established in December 2018 by Mr. Steven, the CEO of Boga Group Jatim, Onokabe is an all-you-can-eat Japanese restaurant by Boga Group Jatim. Onokabe has three competitors, which are Cocari, BBQ Frenzy, and Hanamasa. The competitors have similar concepts, prices, and products as Onokabe. However, due to ineffective marketing, Onokabe lacks customers and brand awareness. Whereas, Onokabe has strong USPs among the competitors, which is high-quality meat and a lot of buffet variation. Therefore, through a promotional video that highlights its USP, Onokabe can improve its brand awareness and attract potential customers. Besides that, a promotional video can be spread widely in this digital era to reach more people. Hopefully, highlighting and spreading the strength of Onokabe through a promotional video can solve the problem of Onokabe and increase its sales. Keywords: marketing, promotional tool, promotional video, Onokabe, restaurant
Third: A Screenplay on the Importance of Acceptance in an Attempt to Move on from Grief Vincentius Gunawan
Kata Kita: Journal of Language, Literature, and Teaching Vol 5, No 3 (2017)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.5.3.134-140

Abstract

Although everyone must have gone through a stage of grief in their life, often times people are not aware of how to properly deal with it and are having difficulties to move on. There is a misconception in the society that mourning is a negative emotion that one should get over with as soon as possible. Using the Tasks of Grief theory, however, I discovered that this misconception of the grieving process tends to lead someone into denial, as they are not urged to accept the emotions carried out by the grief. To illustrate how denial can hinder someone from finding closure to their grief, I created a fifteen-minute screenplay which tells the story of a man who seems to have moved on from his breakup with an ex-lover while, in fact, he is living in a denial by his attempt to mask his own emotions. After a series of event, the protagonist gradually comes to accept the true nature of his loss and finally moves on with his life. I hope that this creative work will influence the audience and society to remove the misconception of suppressing emotions and forgetting the deceased being a way out of their grief.
Varieties of Code Used by a Mixed Culture Student Theodoron Fredrik
Kata Kita: Journal of Language, Literature, and Teaching Vol 8, No 3 (2020)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.8.3.226-231

Abstract

Codes or dialects are the most important factor in society to communicate every day. In a society, a person acquires and learns the particular code to get along with the community. It becomes interesting when a person can speak more than one code. The purpose of this study is about the varieties of code used by a person on several occasions with different people and codes/dialects. This study used qualitative approach. The results show that there were five codes that the subject used and the most frequent code spoken by the subject was Kupangnese. It can be concluded that the participants whom the subject talked to influenced the Kupangnese code to occur more.    Keywords: variety, code, mixed culture 
TEACHER ROLES AND STUDENTS RESPONSES IMPLEMENTED IN A SENIOR HIGH SCHOOL IN SURABAYA Elda Devin; Josefa J. Mardijono
Kata Kita: Journal of Language, Literature, and Teaching Vol 3, No 4 (2015)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.3.4.79-84

Abstract

In this study, the writer would discuss some types of teacher roles which can be implemented in the classroom. The purpose of this study was to find out the types of teacher roles applied in the conversation class and the students responses. The subject of this study was a teacher who teaches a conversation class to senior high school students. The writer used the theories about types of teacher roles by Harmer (2001 and 2007) and Edge&Garton (2007) and students responses by Brown (2007). The writer used classroom observation and video recording to collect the data. In addition, the writer recorded two meeting. The findings revealed that there were six types of teacher roles and five types of students responses applied in this class. The teacher roles are controller, organizer, assessor, resource, observer, and motivator which played based on their functions. The five responses were specific, choral, open-ended, off task, and silence responses. From this study, it could be concluded that the teacher played the five types of teacher roles to engage the active participant from the students shown through the students responses.
Code-Switching in Agus Sanetyo’s Business Motivational Talk Video: The Hidden Cuan in Your Business Ivon Christy Hiandaka
Kata Kita: Journal of Language, Literature, and Teaching Vol 10, No 1 (2022)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.10.1.83-89

Abstract

The writer conducted this study to analyze the types and functions of code-switching used by Agus Sanetyo in a business motivational talk video entitled The Hidden Cuan in Your Business. In conducting the study, the writer uses the theory of the types of code-switching by Poplack (1980) and the theory of the functions of code-switching by Appel and Muysken (2005). This research was done using a qualitative descriptive approach. The writer found out that in this study, Agus Sanetyo used all three types of code-switching types and three of six functions of code-switching, with the most used type was the intra-sentential and the most function used was the referential function. In conclusion, analyzing the types and functions of code-switching could bring us to understand the hidden motivations behind it.Keywords: bilingual, code-switching, business-setting, intra-sentential, referential function
Increasing the Brand Awareness of PT. Erindo Mandiri’s Products through a Website Jocelyn Liando
Kata Kita: Journal of Language, Literature, and Teaching Vol 7, No 1 (2019)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.7.1.22-26

Abstract

A website is important because it would increase the brand awareness of a product or service for brand awareness is closely associated with promotional tool. The goal here is to promote and introduce the product or service of a business to the public. PT. Erindo Mandiri was established in 1990 as a manufacturer of mineral water. The main product of the company is Aquase mineral water that have different packaging - cups, bottles, and gallons. The main problem the company is facing is the low brand awareness of their products.  The problems make only few people know about the products. This problem led PT. Erindo Mandiri to have a low-income rates problem. This inability is caused by the lack of appropriate tool used by the salesperson to explain and promote the products to agents and retailers. Therefore, the solution to PT. Erindo Mandiri is to improve or change the current website. This website can help the marketing staff to promote the company’s product more effectively to agents and retailers. Then, they will be attracted to buy our products and do partnership with the company. Keywords:  brand awareness, promotional tools, company website. 
IMPOLITENESS STRATEGIES USED ON ONLINE COMMENTS IN AN INDONESIAN FOOTBALL WEBSITE Grace P. Wibowo; Esther Kuntjara
Kata Kita: Journal of Language, Literature, and Teaching Vol 1, No 1 (2013)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.1.1.166-173

Abstract

This research investigates linguistic impoliteness used in online football comments through the examination of impoliteness strategies proposed by Jonathan Culpeper. It examines how impoliteness strategies are used on online comments and what strategy mostly used by Indonesian participants  in Okezone, an Indonesian football website. The research uses descriptive qualitative method supported by quantitative data. First, the writer found that Indonesian participants mostly used positive impoliteness strategy to express their negative attitude on giving comments. Second, there are four out of five impoliteness strategies used by Indonesian participants. Withhold politeness strategy is excluded. 

Page 12 of 62 | Total Record : 613

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