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Dwi Setiawan
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Kata Kita: Journal of Language, Literature, and Teaching
Published by Universitas Kristen Petra Surabaya
ISSN : -     EISSN : 25987801     DOI : 10.9744/katakita
Core Subject : Education,
Languange, Linguistic, Communication & Media
Kata Kita is a journal dedicated to the publication of students research in the areas of literature, language, and teaching. In the study of language, it covers issues in applied linguistics such as sociolinguistics, discourse analysis, critical discourse analysis, pragmatics, sylistics, corpus linguistics and others. In the area of literature, it covers modern and contemporary literature in English in the forms of printed, screened, aired or performed texts. In the field of teaching, it covers teaching materials and practices, especially those related to English Language Teaching.
Arjuna Subject : Seni dan Humaniora - Bahasa dan Linguistik
Articles 613 Documents
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A WEBSITE: A WAY TO PROMOTE THE PRODUCTS AND THE SERVICES OF SALIM INTERNATIONAL TOURS AND TRAVEL Clarrisa Merari; Jusuf I Ibrahim
Kata Kita: Journal of Language, Literature, and Teaching Vol 3, No 4 (2015)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.3.4.45-49

Abstract

Salim Tours and Travels offers various services such as reserving flight tickets (domestic and international), reserving hotel rooms, assisting clients to apply for passports or visas and providing international or domestic tours. Salim Tours and Travels is located on Panglima Sudirman 72-1, Surabaya, which is at the center of Surabaya. Salim Tours and Travel Agency was established on 2nd February, 2002 in Surabaya. Because of Tour and Travel have a good prospect in the future, Salim Tours need a way to promote their product and services, especially the tours because the tour is a good product to sell. By looking at this condition, I decided to make a website which has 6 pages that consist of “Home”, “Ticket and Hotel reservation”, “ Travel Document”, “Tour”, “Gallery”, and “Contact us”, where every page provides all of the information about the services and the products of Salim International Tours and Travel. 
Using Offerings to Attract More Customers and Maximize the Sales of Victory Store Theresia Surya Pratami
Kata Kita: Journal of Language, Literature, and Teaching Vol 10, No 1 (2022)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.10.1.41-50

Abstract

Victory Fotokopi/ATK store is a store that provides both services such as photocopy, print, laminating, scan and book binding (Jilid) and products such as stationary, office equipment and birthday supplies. The main problem of Victory store is it does not have any uniqueness or value that makes it different from other stores. Therefore, offerings such as volume discount and bundling are used in this project. A digital poster also used to distribute the offerings through WhatsApp Business to the customers. In conducting the project, I used the theories of four main subjects: brand awareness, marketing, promotion and unique selling point. Also, nine sub subjects: brand advertising, logo, blue, red and yellow colors, digital poster, banner, social media marketing, WhatsApp, offering in marketing, volume discount and bundling. Basically, as the main purpose is to maximize the sales, offerings will be the best solution where it could attract the customers to come and shop more often to the Victory store. Keywords: Brand and Brand Awareness, Brand Advertising, Marketing, Social Media Marketing, Offering in Marketing, Volume Discount, Bundling, Digital poster and Unique Selling Point
Translation and Culture: The Change of Cultural Atmosphere in the Translated Version of Ahmad Tohari’s “The Red Bekisar” Astari Astari
Kata Kita: Journal of Language, Literature, and Teaching Vol 6, No 3 (2018)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.6.3.299-305

Abstract

This study is conducted in order to discover the difference between the original text, Bekisar Merah, and the translated text, the Red Bekisar. The analysis process and sample gathering will be using Peter Newmark’s concept in translating and culture, while the analysis to reveal the use domestication in the translated text is supported by the definition stated by Hannun Kemppanen.  
ADDRESS TERMS USED BY ONLINE SHOP SELLERS TO THEIR FEMALE TEENAGE CUSTOMERS AND YOUNG MOTHER CUSTOMERS IN FACEBOOK Deviani S. Anggrawan; Herwindy Maria Tedjaatmadja
Kata Kita: Journal of Language, Literature, and Teaching Vol 1, No 1 (2013)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.1.1.122-129

Abstract

This study is about address terms used by online shop sellers to female teenage and young mother customers as well as their similarities and differences in Facebook. It is supported by theories of address terms by Crystal (2009), Kuntjara (2012), Wardhaugh (2006), and Holmes (2001). She observed eight online shops, four for female teenagers and four for young mothers, ten comments from each shop. The finding reveals three types of address terms were used to female teenagers and five types of address terms were used to young mothers. The similarities are all address terms are female type address terms; formal name did not occur; and several same address terms types occurred in both types of shops. The differences are kinship terms variation in online shops for female teenagers and young mothers; intimate name and other types occurred in online shops for young mothers; and the frequency of each type.
AN ANALYSIS OF THEME AND RHEME USED IN THE FIVE-STAR HOTELS’ WEB SITES IN SURABAYA Gabriel Stella; Samuel Gunawan
Kata Kita: Journal of Language, Literature, and Teaching Vol 5, No 1 (2017)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.5.1.54-59

Abstract

The study done by the writer observes the themes and rhemes used in the five-star hotels’ web sites in Surabaya. It includes the types of themes and the notions of subject which are under the Systemic Functional Grammar (SFG) proposed by Halliday and Matthiessen (2004). In addition, the data of the study are in the form of text and taken from seven Surabaya five-star hotels’ web sites. The writer also used a descriptive qualitative approach in analyzing the 155 data. From the analysis, it is found the two kinds of structure of theme and rheme used by the hotels in their web sites. The hotels also used three types of theme which are simple theme, clause as a theme, and thematic equative. In terms of the subjects (psychological subject, grammatical subject, and logical subject), the hotels are able to fulfill either one, two, or three notions of subject.
Childhood Trauma Aftermath on the Adult BoJack Horseman Sophie Ariella Tanujaya; Liem Satya Limanta
Kata Kita: Journal of Language, Literature, and Teaching Vol 10, No 2 (2022)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.10.2.380-387

Abstract

In recent decades, adult animation has garnered its own audience due to its mix of dark humor and slash of reality. One popular series is BoJack Horseman. The show intrigues me because throughout its six seasons, it manages to show how childhood trauma deeply affects BoJack, the main character, as an adult. In this study, we want to analyze the root causes of BoJack’s childhood trauma and the coping mechanisms he did. The findings of this research suggest that there are two main reasons: maltreatment from caretakers and loss of a loved one. Furthermore, there are four forms of maltreatment from his parents: hurtful words, broken marriage, domestic abuse, and gaslighting/guilt tripping. To cope with his trauma, BoJack used four strategies: escapism, dark humor, suicide attempt, and professional help. Through a combination of these four strategies, BoJack was forced to deal with his childhood trauma to become a better person.
Promoting the Products Offered by “La Lisa Hotel” with an Effective Promotional Video Yoko Amirudin
Kata Kita: Journal of Language, Literature, and Teaching Vol 7, No 3 (2019)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.7.3.346-351

Abstract

Ayola La Lisa is a a 3.5 star hotel which is located at Nginden street no 82. This hotel has 121 rooms, 4 meeting rooms, a pool, a restaurant, a coffee shop, and etc. Moreover, this hotel has more spacious rooms than its rivals and one meeting room that can accommodate up to 200 people. The main problem that La Lisa currenly facing is the potential customers did not give positive feedback while the sales team offered the products. Most importantly, this promotional tool failed to project La Lisa uniqueness. Because of this problem, La lisa could not get the attention from as potential customers mostly from all over Surabaya such as government officers. Therefore, the solution of the problem is to make a promotional video. With this video, the potential customers will be more interested when they see motion pictures highlighting the unique selling points, rarther than just a brochure. The unique selling points that will be highlighthed is to focus on the private meeting room and its other supporting facilities such as the lunch, the rooms, and the ambience. By having this video, the sales and marketing team will be easier to promote the hotel more effectively to its potential customers. Keywords: promotion, branding, unique selling point (USP), promotional video
ABSTRACT Jeklien Koraag; Dwi Setiawan
Kata Kita: Journal of Language, Literature, and Teaching Vol 2, No 3 (2014)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.2.3.37-40

Abstract

In this project, I would like to expose the reality happening in the Indonesian society through Science fiction graphic novel script and samples. This project focuses on how the live of my main character that represent particular condition of an individual in the society. It also focuses on the surival of the character as the individual in changing her future. The theme that is used in this project is the survival of the individual. I would also explore how fear distorted human in making a crucial decision in order to survive the adverse and unusual circumstance. To depict this reality through fiction, I am using the Timepunk, a sub-genre of science fiction as the genre of my work and bringing out the issue of the cure of leukemia as the main concern of my main character.
A Study of Speech Styles Used by the Host in Mata Najwa and Catatan Najwa Angelia Anggraini
Kata Kita: Journal of Language, Literature, and Teaching Vol 9, No 2 (2021)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.9.2.128-135

Abstract

I conducted this study to investigate speech styles used by Najwa as the host in Mata Najwa Part 8 - Republik Digital: Bisnis Digital dan Peluangnya, Mata Najwa Part 9 - Republik Digital: Tips Membangun Bisnis Digital, and Catatan Najwa Part 2 - Ide-Ide Brilian Bos Sido Muncul to the younger and older guests. The underlying theory used is Speech Style from Chaer and Agustina (2010) and Indonesian: Standard Indonesian (Bahasa Baku) and Non-standard Indonesian (Bahasa Tidak Baku) from Prihantini (2015). This study was done using a qualitative approach. The data analysis revealed that Najwa as the host of Mata Najwa and Catatan Najwa, used formal style, consultative style, casual style, and intimate style when talking to her younger and older guests. Najwa did not use the frozen style when talking to her guests. Keywords: speech styles, age, host, talk show
Written Corrective Feedback Given to Errors in Sentence Structure: A Case Study Fabiola Gunady
Kata Kita: Journal of Language, Literature, and Teaching Vol 6, No 1 (2018)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.6.1.64-72

Abstract

This study is done to find out the types of written corrective feedback related to errors in sentence structure given by the teacher of Writing 2 class and the types of sentence structure errors that have written corrective feedback. In this study, I used two theories: a typology of written corrective feedback types proposed by Ellis (2009) and exploring errors in grammar proposed by Ho (2005). This research used qualitative approach. The source of data was 23 students’ original drafts after the midterm exam and the data are teacher’s written corrective feedback found in the students’ original drafts and sentence structure errors that have written corrective feedback. The findings of this study showed that there were three types of written corrective feedback found in the students’ original drafts, namely: Direct Corrective Feedback, Indirect Corrective Feedback, and Reformulation and there were five types of sentence structure errors found in the students’ original drafts, namely: Fragmented sentence, Run-on sentence, Inappropriate coordinating conjunction, Inappropriate subordinating conjunction, and Misordering or Inversion of subject-verb. 

Page 15 of 62 | Total Record : 613

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