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Dwi Setiawan
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Kata Kita: Journal of Language, Literature, and Teaching
Published by Universitas Kristen Petra Surabaya
ISSN : -     EISSN : 25987801     DOI : 10.9744/katakita
Core Subject : Education,
Languange, Linguistic, Communication & Media
Kata Kita is a journal dedicated to the publication of students research in the areas of literature, language, and teaching. In the study of language, it covers issues in applied linguistics such as sociolinguistics, discourse analysis, critical discourse analysis, pragmatics, sylistics, corpus linguistics and others. In the area of literature, it covers modern and contemporary literature in English in the forms of printed, screened, aired or performed texts. In the field of teaching, it covers teaching materials and practices, especially those related to English Language Teaching.
Arjuna Subject : Seni dan Humaniora - Bahasa dan Linguistik
Articles 613 Documents
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Liking What You See: A Study on the Motives Behind Instagram Likes Nicholas Valentino Handoko
Kata Kita: Journal of Language, Literature, and Teaching Vol 10, No 1 (2022)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.10.1.160-166

Abstract

The world has never been more connected than it is today and one key contributor to that fact is the growth of social networking sites. With the sum of about 4.2 billion active users, more than half of the human population, social networking sites have become a highway for information. From holding private conversations to appreciating others’ posts, social media users leave crumbs of information – one of which is a “Like”. ‘Like’ carries a plethora of information, and decoding it offers invaluable insight. This research aims to study the motives behind the act of ‘Liking’ an Instagram post. Following the data collection, an analysis using Albert Bandura’s Social Cognitive Theory will be carried out. With it, the researcher concluded that the motives behind ‘Liking’ an Instagram posts are to manage relationship, form an identity, state affinity, provide support, and prompt similar behavior.Keywords: Social media, Instagram, Instagram Like, Social Cognitive Theory (SCT), Motives
Increasing the Brand Awareness of Sans Power’s Consumers in its Marketing Booklet Claudia Marselina
Kata Kita: Journal of Language, Literature, and Teaching Vol 7, No 1 (2019)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.7.1.91-95

Abstract

This paper aims at overcoming the problem faced by Sans Power by creating a marketing booklet as the solution. Sans Power is a trading company selling solar-energy products, like solar water pumps and solar panels. It offers a variety of solar water pumps based on the function, which are Submersible Solar Pump, Surface Solar Pump, and Solar Pool Pump. The main problem Sans Power is currently facing is the salespeople find it hard to explain to its customers and prospects about the uniqueness of buying Sans Power’s products. Therefore, a marketing booklet emphasizing the uniqueness of the products would be a solution. The marketing booklet will become the tool for the sales and marketing team to offer the unique benefits the customers can get. It will also make customers know more about Sans Power’s products and services, which can attract them increasing the sales. Keywords: promotion, promotional tool, marketing booklet, brand, brand awareness, unique selling point.
THE HEDGES USED BY RONNIE MILLER AND STEVE MILLER DURING SUMMER HOLIDAY IN THE LAST SONG MOVIE Reinzka Unola; Josefa J. Mardijono
Kata Kita: Journal of Language, Literature, and Teaching Vol 1, No 1 (2013)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.1.1.248-257

Abstract

This study discussed the types and functions of hedges also some changes of hedges perceived in the using of hedges related to social distance. The Last Song by Nicholas Sparks, were used as the source of data and the data of this study were 16 scenes containing conversation between Ronnie Miller and Steve Miller. The theories used were hedges and its functions by Coates (1996), the types of hedges by Salager-Meyer (1997), and hedges related to social distance by Holmes (1996). There were six types of hedges out of seven types found out by the writer in her data. After analyzing hedges based on the types and functions, the writer also analyzed the changes that can be perceived in using hedges and their functions. The data analysis showed that there were some changes in using hedges related to the functions. The changes of the function may be influenced by social distance between the two characters which is expression of doubt, followed by expression of confidence, searching for the right word and sensitivity of others’ feeling.
Phonetic Errors Produced by Students of Speaking 2 of the English Department of Petra Christian University Oscar Jodi Putra
Kata Kita: Journal of Language, Literature, and Teaching Vol 7, No 2 (2019)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.7.2.130-138

Abstract

This study analyzed phonetic errors found in the students of Speaking 2 of the English Department of Petra Christian University. There were sixteen students taking part in this study. The main theories for this study are from Celce-Murcia, Brinton, & Goodwin (2004) on the production of English consonants and Moeliono and Dardjowidjojo (2003) on the production of Indonesian consonants. The method used was qualitative approach. The researcher had the students read four short passages to find out the kinds of phonetic errors and interviewed them to find out what factors that might affect their pronunciation, which contains phonetic errors. The findings revealed fourteen deviation patterns found from the four target consonants observed, mainly caused by the non-existence of the target sounds in students’ mother tongue. Additionally, the findings also showed that the learners’ attitude towards the language was the most important factor influencing their pronunciation level. Keywords: Phonetic, errors, phonetic errors
A Guideline on How to do Market Research for Branding Purposes at Maru Design Agency Richard Kurniawan
Kata Kita: Journal of Language, Literature, and Teaching Vol 8, No 1 (2020)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.8.1.51-63

Abstract

This is a final project report on a problem at maru design agency. Maru design is a strategic and brand design agency which provides company with their services of branding and rebranding. The services help their client to create and develop brands and solve the company’s. Their services need to research about the product of the client’s brand or prospect’s brand, but there is no clear procedure to do market research even though it is important step to attract prospect and before they develop the brand. Thus, marketing research guideline is needed for maru design. Guideline is used as procedures by which to determine a course of action. The guideline will consist of prospect’s information, product analysis, customer analysis, and competitor analysis to provide a detailed data and information. Thus, this guideline will help to do in-depth market research for any people from any background and improve maru design. Keywords: Market research guideline, Market Research, Guideline, Branding
A STUDY OF CODE-SWITCHING USED BY AN ENGLISH TEACHER IN TEENAGERS’ EFL CLASS Gloria Hede; Josefa J. Mardijono
Kata Kita: Journal of Language, Literature, and Teaching Vol 3, No 2 (2015)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.3.2.27-31

Abstract

This study is aimed to analyze the types of code-switching used by the teacher and under what circumstances the switching occur to identify its function. Using qualitative approach, the writer did this study based on code-switching theory of Wardhaugh (2006) and classroom interaction of Walsh (2011). The findings revealed that the teacher used both types of code-switching, intra-sentential and inter-sentential switching. The function of the code-switching identified through the four features of classroom interaction were control of interaction to control the participation, content, procedure of the lesson; speech modification to clarify meaning, to ensure the students’ understanding; elicitation technique to elicit response for checking comprehension; repair to correct error directly or get the students to correct the errors. From this study, it could be concluded that the teacher used code-switching to make the learning process clearer, so the students would not get confused and would not have misunderstanding in the classroom.
Adolf Hitler’s Pathological Narcissistic Personality Disorder in Mein Kampf Fayola Isabelle Hartanto; Dwi Setiawan
Kata Kita: Journal of Language, Literature, and Teaching Vol 9, No 3 (2021)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.9.3.389-397

Abstract

Given the argument that an autobiography can be deconstructed like any other fictional texts, this article analyzes Mein Kampf (1939), an autobiography written by Adolf Hitler by treating the text as a fiction. Doing so reveals Adolf Hitler the character, who is very influenced by Adolf Hitler the writer. With the use of Otto F. Kernberg’s (2004) theory on pathological narcissistic personality disorder, this article attempts to find Adolf Hitler the character’s narcissistic personality disorder inside of Mein Kampf and the reasons for such personality disorder. The investigation reveals that the symptoms of the character’s narcissism can be found in the character’s self, emotional life, and social functioning which fit into Kernberg’s (2004) description of a narcissistic patient. On the other hand, the character’s authoritarian parental figure and innate talents are the reasons for the personality disorder. Keywords: autobiography; narcissism; adolf hitler; mein kampf
Increasing the Brand Awareness of Go China Using a Promotional Video Monica Gozali
Kata Kita: Journal of Language, Literature, and Teaching Vol 6, No 2 (2018)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.6.2.186-192

Abstract

Asia Holiday Tour & Travel is a travel agency based in Surabaya on Jalan Indragiri No. 12-18 #9. It focuses more on tour package selling especially throughout Asia. Asia Holiday has a main project called Go China that offers many destinations to China. Go China’s target market is Surabaya people, middle to high class, and 40 years old and older. Asia Holiday’s competitors are ATS Vacations and Golden Rama. The main problem of Asia Holiday is that they only have brochures to promote and market their tour products which not so effective. As a result, the selling of Go China tour packages rarely achieves its maximum number. A promotional video is the best solution for Asia Holiday to increase the brand awareness of Asia Holiday. It is an animation video and as a representative in explaining about Go China to the target market. 
Increasing the Brand Awareness of Ambassador School Surabaya through A Website Aprillia Adella Suyanto
Kata Kita: Journal of Language, Literature, and Teaching Vol 9, No 1 (2021)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.9.1.23-30

Abstract

Ambassador School is a Christian school established in 2011. This school offers 3 main programs which are Baby Class, Preschool, and Elementary. There are 2 schools that are similar to Ambassador School which are Bethany Christian School and CMC/SMI School because of 3 aspects: the location, price, service. The main problem of Ambassador School is related to low brand awareness, in which there are only a small number of people who know about this school and those who know are not able to explain what Ambassador School really is. The best solution of this problem is by increasing Ambassador School’s brand awareness by highlighting its strengths and uniqueness through a website. As the main concern is to increase brand awareness, a website will be the best solution since it does not only tell what a company sells, but also tells other information in detail that other promotional tools may not be able to do the same. There are 4 highlighted USPs: academics, Christian values, character education, and independence education. Highlighting all of this school’s strengths and uniqueness on a website will enable Ambassador School to not only increase the brand awareness, but also lead them to be seen as a more credible and professional school. Keywords: Brand Awareness, Promotional Tool, Website, Unique Selling Point 
ELIZABETH AND THE GREAT FOREST (SERIES 1) ELIZABETH AND THE STRANGE ISLAND (SERIES 2) Bernadeth Febyola Linando; Budi Darma
Kata Kita: Journal of Language, Literature, and Teaching Vol 4, No 3 (2016)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.4.3.7-14

Abstract

Children literature is one way to deliver important moral values to children all over the world. Therefore, I made Elizabeth and The Great Forest (Series 1) and Elizabeth and The Strange Island (Series 2) as my creative work for the final project. In those two books, I want to bring up some issues which are; technology cannot replace direct interaction between people, fears are not supposed to be avoided but to be faced, and mother-daughter relationship is the most important relationship. The first book will focus on technology that damages a girl’s social life and a girl’s bravery in overcoming her own fears. The second book will focus on mother-daughter relationship with sub-theme: overcoming the characters’ own fears. Through the girl’s journeys, she will finally realize that technology cannot replace human interaction, people need to overcome their own fears, and mother-daughter relationship is the most important relationship ever in her life. 

Page 8 of 62 | Total Record : 613

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