cover
Contact Name
Dwi Setiawan
Contact Email
katakita@petra.ac.id
Phone
+62312983066
Journal Mail Official
katakita@petra.ac.id
Editorial Address
Jl. Siwalankerto 121-131
Location
Kota surabaya,
Jawa timur
INDONESIA
Kata Kita: Journal of Language, Literature, and Teaching
ISSN : -     EISSN : 25987801     DOI : 10.9744/katakita
Core Subject : Education,
Kata Kita is a journal dedicated to the publication of students research in the areas of literature, language, and teaching. In the study of language, it covers issues in applied linguistics such as sociolinguistics, discourse analysis, critical discourse analysis, pragmatics, sylistics, corpus linguistics and others. In the area of literature, it covers modern and contemporary literature in English in the forms of printed, screened, aired or performed texts. In the field of teaching, it covers teaching materials and practices, especially those related to English Language Teaching.
Articles 660 Documents
Promoting Phoenix Embroidery Surabaya Using a Commercial Website James Leicester
Kata Kita: Journal of Language, Literature, and Teaching Vol 5, No 2 (2017)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.5.2.60-64

Abstract

Phoenix Embroidery Surabaya (PES) is an embroidery industry that was established in 2004. It is located on Simolawang Baru 5/9, Surabaya. It started to embroider denim fabrics. This company needs new markets to fulfill its production targets. This company needs new markets to fulfill its production targets. So far, the markets of PES are garment industries have produced denim fashion for low-class people. A commercial website is a way that I use to help PES in solving its problem. A website is easy to access and can be access by everyone. This advantage can be a benefit for PES to reach many people seeing the existence of PES itself. This website is expected to reach out to garment industries not only for low-class consumers and to gain new markets especially from souvenirs and home decorations industries.
Comparing Translation Strategies of Two Different Translators of 'Tintin In Tibet' Theresia Lunetta Thionarto; Julia Eka Rini
Kata Kita: Journal of Language, Literature, and Teaching Vol 8, No 2 (2020)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.8.2.144-151

Abstract

This study discusses the differences in Indonesian translations of Tintin in Tibet published by two different publishers. The translation strategies used in these books were qualitatively analyzed using the theory of Mona Baker (2018). The rank of the most dominant strategies, from the most frequent to the less, used by the translators are paraphrase using the unrelated word, paraphrase using the related word, cultural substitution, omission, and less expressive word. The naturalness of the translation is affected by the strategies and by the traits of the character and context. In the translation of swear words, the best strategy used to translate the swear words are cultural substitution. It is better than other strategies because the readers can understand more if familiar swear words are used. In conclusion, both translators have different results of natural translation, but in the translation of swear words, the translator of Indira provides more natural translation.Keywords: Translation, translation strategies, natural, swear words
GAMING INFORMATION BLOG “IF YOU LIKE GAMES THEN” Adrian Darmasaputra; Priska Febrinia Handojo
Kata Kita: Journal of Language, Literature, and Teaching Vol 3, No 4 (2015)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.3.4.8-14

Abstract

This project is a gaming information blog that contains types of interesting news referring to the result of the survey on the news that might interest youth video gamers. Based on the survey, the types of news are games’ soundtrack, games technology, and superheroes news. The project is also designed based on copywriting theory to create emotional breakthrough and simple design theory to create a truly-simple gaming information blog. The basic concepts of the blog are simple design, four news articles, and three sets of tone. The four types of news are news about games, games’ music, games’ technology, and superheroes. These four kinds of news are different from the other similar types of blog that only contains gaming news, as in Gamespot.com and Kotaku.com. The tones are friendly, sincere, and sarcastic tone. The gaming information blog has four pages; they are You’ll Like These Games, You’ll Like These News, Release Dates, and About Us. The youth video gamers can access this gaming information blog, search for the four types of news, and comment or discus with other gamers by writing on the comment section of the blog. In other words, youth video gamers can share their ideas or opinions through this gaming information blog. In conclusion, this gaming information blog has differentiation in terms of the types of news. The various types of news in this blog make this blog unique. It also means that the youth gamers only need to access this blog to get more than one kind of news when they access the other similar blogs. Furthermore, this blog can be developed to have its own domain.
The Transformation from Fear into Hope in Rise of the Guardians Kezia Gloria Indah Setiawati
Kata Kita: Journal of Language, Literature, and Teaching Vol 9, No 3 (2021)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.9.3.475-483

Abstract

Fear and hope are common topics in children's animation film. Famous children’s fantasy characters usually represent the children who overcome their fear and turn it to hope to help the children overcome their fear. Rise of the Guardians is one of the films that rises these topics. This paper aims to prove that Santa Claus, Tooth Fairy, Easter Bunny, Sandman, and Jack Frost in Rise of the guardians really experienced the fear of being forgotten. Then, the paper will show how the guardians as the representation try to overcome the fear by freezing, avoiding the source of fear, and facing the fear. And after that, how they try to transform that fear into hope by gaining a positive mind and finding a new goal. Symbolism theory combines with fear and hope theories are used to analyse these statements. Keywords: Fear, transformation, hope, symbolism in literature, children’s fantasy characters
Promoting the Diamond Suite and President Suite of Rich Palace Hotel Using a Promotional Video Poh Vania Lokita
Kata Kita: Journal of Language, Literature, and Teaching Vol 6, No 3 (2018)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.6.3.286-291

Abstract

The main problem that Rich Palace Hotel is currently facing is the Diamond suites and Platinum President suites are not selling very well. The occupancy of both rooms are very low which is only 5%-8% per month. Therefore,making a promotionaltool with videoformwould be the right solution tosolve the problem.  By watching promotionalvideo customers will know more about Diamond suites and President suites,  because promotional video contains information that can increase customers awareness of the The Diamond suite and President suite. It canalso become the tool for the sales and marketing team to offer both rooms in order to increase the occupancy level. The video will show about the benefits of staying in Diamond Suites or Platinum President Suites compared to staying at the Deluxe room.       
O’NEIL’S SURVIVAL TACTICS IN GAINING EQUALITY IN DAVID TWOHY’S G. I JANE Prita Jonathan; Liliek Soelistyo
Kata Kita: Journal of Language, Literature, and Teaching Vol 1, No 1 (2013)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.1.1.%p

Abstract

This article tries to reveal about O’Neil’s survival tactics in gaining gender equality in the Military. By using the tactics such as contradictory tactic, overcompensation and demonstrating proficiency at the required tasks, the analysis shows the ways she overcomes the difficulties in the Military training as a woman. In adapting with all the requirements, O’Neil wants to prove that she is as capable as any other male candidate there. Moreover, she also wants to overcome her differences from men so that they can acknowledge her as a part of them. In conclusion, O’Neil can show her survival tactics in gaining equality because she is willing to overcome the difficulties in the Military.
PERSUASIVE STRATEGIES USED BY INSURANCE AGENTS IN PROSPECTING CUSTOMERS BASED ON THE CUSTOMERS’ AGE FACTOR Olivia Olga Wijaya; Herwindy Maria Tedjaatmadja
Kata Kita: Journal of Language, Literature, and Teaching Vol 5, No 1 (2017)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.5.1.15-20

Abstract

This study aimed to find out the persuasive strategies used by X insurance agents in prospecting the customers and reveal the differences and similarities between persuasive strategies used by insurance agents in prospecting same-age customers and older customers. Through this study, the writer tried to relate the persuasive strategies used by insurance agents to the customers’ age factor. The writer chose three insurance agents who worked in X Insurance company and classified the customers into two categories based on their ages; firstly, customers who are in the same-age group as the agents; secondly, customers who are in different-age (older) group from the agents. In the findings, it turned out that in prospecting both customers’ categories, the insurance agents used both persuasive strategies proposed by Beebe & Beebe (2012); however some methods of persuasion strategies were not used at all. This study concluded that the age of the customers does not really affect the way insurance agents prospect their customers.
Increasing Kang’s Kitchen’s Brand Awareness to Its Target Market through a Promotional Video Ivan Hendranata
Kata Kita: Journal of Language, Literature, and Teaching Vol 10, No 2 (2022)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.10.2.246-251

Abstract

Kang’s Kitchen is a homemade cake and homemade food company that is located in Jakarta. It was established in 2019 at Surabaya when Kang’s Kitchen was still selling homemade Ote-Ote and now the shop is focusing on baking many kinds of cakes. Kang’s Kitchen target market is Instagram users that like to order food or cake from the application. The shop is currently new in Jakarta, so few people know about Kang’s Kitchen and its products. In addition, some competitors sell almost the same products. These make the sales volumes still very low. From the customers’ survey, I found out that the shop lacks brand awareness among its target market. The target market is still unaware of Kang’s Kitchen Unique Selling Points, premium quality and hygienic processing. The solution is, therefore, highlighting the USPs in a video, and upload it in Instagram. By projecting the company’s strengths in Instagram, Kang’s Kitchen followers are expected to increase, and those followers are expected to be loyal customers.
The Construction of Chinese Indonesians in Ngenest Film Yoel Christian
Kata Kita: Journal of Language, Literature, and Teaching Vol 7, No 3 (2019)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.7.3.302-310

Abstract

The thesis focuses on how Chinese Indonesians are constructed in Ngenest and why they are constructed that way. Chinese Indonesians become a scapegoat and considered bad ethnic group since they are the minority. By using the Ethnic Construction and Stereotype theory it helps me to reveal the constructions of Chinese Indonesians in Ngenest, and also why they are constructed that way. I would analyze the Chinese Indonesian major and minor characters in Ngenest. This can be revealed from the way they interact with the society in Ngenest. In conclusion, Chinese Indonesians are not accepted as one’s own in their land because of their construction as perpetual foreigners, being loyal to Chinese traditions which makes them different from the rest of the Indonesian society, and being rich by exploiting non-Chinese Indonesians. Since the Chinese Indonesians are the minority, they become a scapegoat and target of non-Chinese Indonesians in the society. Keywords: racism, ethnic construction, stereotyping, representation, Chinese Indonesians
MASQUERADE OF FEMININITY AND MASCULINITY IN JAPANESE COMIC MIDORI IS A TOMBOY AND W-JULIET Agnessia Shella Dinata; Jenny M. Djundjung
Kata Kita: Journal of Language, Literature, and Teaching Vol 2, No 3 (2014)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.2.3.6-11

Abstract

Masquerade is the use of mask and disguise by a person to hide a certain identity and make a new identity. The concept of masquerade that is the use of mask has been used in Japanese theatre such as Kabuki and Takarazuka; however those theatres also use the concept of gender bender. Nowadays, the two concepts are applied in Japanese comic that is popular in teenager. In this study, I would like to analyze the use of mask and gender bender by Makoto and Midori in Japanese comic W-Juliet and Midori is a Tomboy. I would like to reveal the strategy that is used by Makoto and Midori in wearing their mask and the meaning of the masks that they use. By this study, I will prove that femininity and masculinity are not related by sex and can be used as mask to create a new identity.

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