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<![CDATA[PERSEPSI KONSUMEN TERHADAP KEGIATAN CSR DALAM INDUSTRI HOTEL DI PROVINSI BALI ]]>
<![CDATA[Hermanto Yaputra]]>;
<![CDATA[Yvonne Augustine Sudibyo]]>
<![CDATA[ Jurnal Manajemen dan Pemasaran Jasa Vol. 12 No. 1 (2019): Maret ]]>
Publisher : <![CDATA[Lembaga Penerbit Fakultas Ekonomi dan Bisnis ]]>
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DOI: 10.25105/jmpj.v12i1.3645
<![CDATA[This paper investigates the influence of economic, social, and environmental factors on Corporate Social Responsibility (CSR). This research is a quantitative research using 200 respondents. The Structural Equation Model method is used to analyze data by using hypothesis testing. The finding of this research is that the three main indicators; economic, social and environmental significantly influence CSR. The theoretical implication of this research is that CSR is influenced by consumer perception. Whereas the managerial implication is that the companies managers may adopt the result of this research, especially to increase the quality of the CSR program.]]>
<![CDATA[KONTRIBUSI WORK ENVIRONMENT DAN JOB SATISFACTION SEBAGAI MULTI MEDIASI TERHADAP JOB PERFORMANCE ]]>
<![CDATA[Rina Hartanti]]>
<![CDATA[ Jurnal Manajemen dan Pemasaran Jasa Vol. 12 No. 1 (2019): Maret ]]>
Publisher : <![CDATA[Lembaga Penerbit Fakultas Ekonomi dan Bisnis ]]>
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DOI: 10.25105/jmpj.v12i1.3646
<![CDATA[The purpose of this study is to analyze the impact of emotional leadership competency on employees’ job performance through work environment and job satisfaction. In addition, this study also analyzes the effect of emotional leadership competency, work environment, job satisfaction dimensions on employees job performance. The samples are obtained by distributing 300 questionnaires to all HRD Manager (Human Resource Manager) respectively to travel agencies in five areas in Jakarta who then distribute the questionnaires to front line employees as the respondents of the 300 questionnaires distributed, only 261 questionnaires were successfully retrieved from the HRD Manager and analyzed by using Structural Equation Models (SEM). The results showed that 1) emotional leadership competency does not directly affect employees’ performance, but emotional leadership competency mediated by work environment and job satisfaction positively and significantly affects the performance of travel agency employees, 2) emotional leadership competency positevely and significantly affects work environment, 3) emotional leadership competency does not affect employees’ performance, 4) work environment positevely and significantly affects employees’ job satisfaction, and 5) job satisfaction positively and significantly affects employees’ performance.]]>
<![CDATA[DOES PERCEIVED DISCRIMINATION AFFECT JOB SATISFACTION AMONG TEACHERS AND STAFF? ]]>
<![CDATA[Devani Laksmi Indyastuti]]>
<![CDATA[ Jurnal Manajemen dan Pemasaran Jasa Vol. 12 No. 1 (2019): Maret ]]>
Publisher : <![CDATA[Lembaga Penerbit Fakultas Ekonomi dan Bisnis ]]>
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DOI: 10.25105/jmpj.v12i1.3686
<![CDATA[Previous research have not paid much attention on the the mechanism of the relationship between perceived discrimination and the negative outcomes. This research examined the relationship between perception of discrimination and job satisfaction, as well as how basic psychological need satisfaction can play the role in that relationship. This study used teachers and the staff in Purwokerto for the sample. This study used purposive sampling. We choose teachers and staff that have three year experience. This study used individual level of analysis. The result showed that perceived discrimination negatively affects autonomy, relatedness and job satisfaction, but not competence. The relationship between perceived discrimination and job satisfaction was mediated by autonomy. Autonomy positively affects job satisfaction, but not both relatedness and competence. Future research should examine this relationship in other context, for example the bank employees, manufacturer, nurses, etc. Future research also need to examine this relationship that use experiment design to increase internal validity.]]>
<![CDATA[PENGARUH PENEMPATAN PRODUK DAN KESADARAN MEREK TERHADAP NIAT MEMBELI ]]>
<![CDATA[Selly Juliana]]>;
<![CDATA[Sabrina O. Sihombing]]>
<![CDATA[ Jurnal Manajemen dan Pemasaran Jasa Vol. 12 No. 1 (2019): Maret ]]>
Publisher : <![CDATA[Lembaga Penerbit Fakultas Ekonomi dan Bisnis ]]>
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DOI: 10.25105/jmpj.v12i1.3702
<![CDATA[Zipping and zapping is better known as TV channel transfers that viewers can record, pause and repeat TV broadcasts. It can be stated that zipping and zapping can cause ads to be no longer effective and efficient as a means of promotion and communication of products. Therefore, to create good communication, advertising can be used and product placement is one of the advertising choices. Product placement is one of the most advanced advertising industries. Product placement makes the audience's attention indirectly focus on the brand or product that is placed on television shows or films, and companies that use product placement can avoid zipping and electric shocks. Based on the previous explanation, this research was conducted to determine whether product placement had a positive effect on brand awareness and intention to buy Indonesian people. This research was conducted with quantitative research methods through an online questionnaire. This study applied a purposive sampling method and was aimed at respondents who had watched Indonesian Idol 2018. The study consisted of 154 respondents. Data were analyzed using structural equation modeling. The results show that there are two supported hypotheses and one hypothesis that is not supported. This study concludes that there is a positive influence of product placement and brand awareness, there is no positive influence of product placement and purchase intention, and there is a positive influence of brand awareness and purchase intention.]]>
<![CDATA[PERAN MEDIASI PERCEIVED USEFULNESS DALAM PLATFORM C2C E-COMMERCE ]]>
<![CDATA[Lily Purwianti]]>
<![CDATA[ Jurnal Manajemen dan Pemasaran Jasa Vol. 12 No. 2 (2019): September ]]>
Publisher : <![CDATA[Lembaga Penerbit Fakultas Ekonomi dan Bisnis ]]>
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DOI: 10.25105/jmpj.v12i2.3718
<![CDATA[The purpose of this research is to find out the factors that influence in C2C e-commerce. The sample of this study was people who had done online shopping This studyuses PLS in testing hypothesesusing 342 respondents. The results of this study indicate that independent, information quality, trust, perceived ease of use variables have influence on perceived usefulness. Another finding is perceived usefulness influencing on consumer participation (purchase intention, recommendation intention). ]]>
<![CDATA[PENGARUH KEPUASAN KONSUMEN TERHADAP PEMBENTUKAN KOMITMEN PELANGGAN DAN e-WOM PADA PENGGUNA APLIKASI e-MONEY “OVO” ]]>
<![CDATA[Naulia Oktaviani]]>;
<![CDATA[Widji Astuti]]>;
<![CDATA[Achmad Firdiansjah]]>
<![CDATA[ Jurnal Manajemen dan Pemasaran Jasa Vol. 12 No. 1 (2019): Maret ]]>
Publisher : <![CDATA[Lembaga Penerbit Fakultas Ekonomi dan Bisnis ]]>
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DOI: 10.25105/jmpj.v12i1.3757
<![CDATA[The purpose of this study was to examine the effect of customer satisfaction on the formation of customer commitment and e-WOM. Commitments are divided into three, namely affective commitment, continuance commitment and normative commitment and are located as intervening variables. Data was collected from 100 e-money “OVO” application users in Malang who met the criteria determined by the researcher. The hypothesis is tested by path analysis using Smart PLS 3.2. The results of the study show that consumer satisfaction has a strong influence on the formation of affective commitment and normative commitment and encourages e-WOM behavior. Continuous commitment has no significant effect on e-WOM, because some customers decide to continue using OVO but choose not to disseminate OVO information to others. There is an indirect effect between customer satisfaction and EWOM through costumer commitment as intervening. Managerial advice that can be obtained is that the position of customer satisfaction is very important in marketing digital products because it is able to build customer commitment and encourage consumers to participate in disseminating product information to the public. The limitations of this study are in terms of numbers that are less representative so that further research is expected to expand the area used as the object of study and increase the number of respondents to the study so that the results obtained are expected to be better.]]>
<![CDATA[PREDICTION OF WORK STRESS, LEADERSHIP QUALITY, MOTIVATION OF WORK AND ORGANIZATION CULTURE TO WORK SATISFACTION AND IMPACT ON TURNOVER INTENTION EMPLOYEES ]]>
<![CDATA[Pande Putu Buda Prasada]]>;
<![CDATA[Ni Nyoman Sawitri]]>
<![CDATA[ Jurnal Manajemen dan Pemasaran Jasa Vol. 12 No. 2 (2019): September ]]>
Publisher : <![CDATA[Lembaga Penerbit Fakultas Ekonomi dan Bisnis ]]>
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DOI: 10.25105/jmpj.v12i2.3758
<![CDATA[This research aimed to analyze and predict how work stress factors, quality of leadership, work motivation, organizational culture, and job satisfaction affect the turnover intention. Observations on this research were conducted on 150 employees in national companies engaged in satellite-based telecommunications. Data were collected by using questionnaire. The analysis method used Structural Equation Model (SEM) with Partial Least Square(PLS) as an analysis tool. The research results showed that work stress and job satisfaction influence on turnover intention while the quality of leadership, work motivation, and organizational culture have no effect on turnover intention. Suggestions for future research and the company are outlined in the closing section.]]>
<![CDATA[THE ROLE OF CITIZENSHIP BEHAVIOR OF ALUMNI TOWARDS THEIR ALMAMATER: A DRIVER OF FINANCIAL AND SOCIAL GIVING BEHAVIOUR ]]>
<![CDATA[Fitri Wulandari]]>
<![CDATA[ Jurnal Manajemen dan Pemasaran Jasa Vol. 12 No. 2 (2019): September ]]>
Publisher : <![CDATA[Lembaga Penerbit Fakultas Ekonomi dan Bisnis ]]>
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DOI: 10.25105/jmpj.v12i2.3760
<![CDATA[Specifically, the purpose of this study is to analyze the essence of both the direct or indirect role of alumni’s satisfaction with their alma mater. The higher alumni’s satisfaction will further encourage alumni’s involvement,and alumni’s engagementindicatesthat it will influence citizenship behavior,and its influence in increasing financial and social giving behavior. The samplesof this study arewere alumni of the Faculty of Economics and Business in Surakarta, with samplesof 161 alumni. Sample technique used in this study is anon-probability samplingbecause of the representation of large samples that need attention and the sample used is different for each level. Based on the research model built, the data are analysed by using the Structure Equation Model (SEM) and the opened questions are strengthen withinterviews with alumni. The results of the study explain that alumni’s satisfaction influence alumni’s involvement and alumni’s engagement. The results of the study also show that there is aninfluence of alumni’s involvement and alumni’s engagement towards citizenship behavior, and a influence citizenship behavior towards financial and social behavior.The result of this study supports the theory of discretionary collaborative behavior, where the effect of alumni satisfaction on alumni involvement is proven. This is indicated by path coefficients showing the strongest results. The results also showthat the effect of citizenship behavior on social giving behavior is greater than that of citizenship behavior on financial giving behavior.]]>
<![CDATA[PERSON-ORGANIZATION FIT DALAM RANTAI DISTRIBUSI PEMASARAN ]]>
<![CDATA[Abdul Haeba Ramli]]>
<![CDATA[ Jurnal Manajemen dan Pemasaran Jasa Vol. 12 No. 1 (2019): Maret ]]>
Publisher : <![CDATA[Lembaga Penerbit Fakultas Ekonomi dan Bisnis ]]>
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DOI: 10.25105/jmpj.v12i1.3763
<![CDATA[AbstractEmployee turnover in the poultry distribution company in Jakarta indicates low person-organization fit, organizational commitment and high turnover intention. The purpose of this study is to determine the effect of person-organization fit and organizational commitment on turnover intention. Quantitative methods are used in this study. The population for this research is the employees of a chicken distribution company in Jakarta with more than 2.000 people. The sampling technique used is purposive sampling with the number of samples of 128 peoples. Data collection technique uses questionnaires and regression analysis. Finding on the research results shows that there is positive and significant influence of person-organization fiton organizational commitment and negative and significant influence of person-organization fit on turnover intention, and also the influence of person-organization fit and organizational commitment on turnover intention.]]>
<![CDATA[ANTESEDEN BEHAVIORAL INTENTIONS PADA PENGGUNA JASA TRANSPORTASI BUS TARIF PREMIUM ]]>
<![CDATA[Yasintha Soelasih]]>;
<![CDATA[Reinandus Aditya Gunawan]]>
<![CDATA[ Jurnal Manajemen dan Pemasaran Jasa Vol. 12 No. 2 (2019): September ]]>
Publisher : <![CDATA[Lembaga Penerbit Fakultas Ekonomi dan Bisnis ]]>
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DOI: 10.25105/jmpj.v12i2.3872
<![CDATA[The purpose of this study is to examine service quality, location, and personal characteristic toward behavioral intentions of premium bus fare transportation. Therefore, this research emphasizes consumer behavior in the use of public transportation, especially premium ones. This study uses 217 data, which aredone by validity and reliability tests, and the hyphotheses are analyzed by usingstructural equation modeling (SEM). The results showed that service quality and location have an influence on behavioral intentions, while personal characteristics do not have an influence on behavioral intentions. The implication of this research is to pay attention to premium bus transportation providers in the selection of locations.]]>
