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Luki Adiati Pratomo
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INDONESIA
Jurnal Manajemen dan Pemasaran Jasa
Published by Universitas Trisakti
ISSN : 02163780     EISSN : 24429732     DOI : 10.25105/jmpj
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen dan Pemasaran Jasa is a peer reviewed and open access journal published by Lembaga Penerbit Fakultas Ekonomi dan Bisnis (LPFEB). This journal receives an original research paper and review paper which suitable with focus and scope.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 308 Documents
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A Preserving cultural identity through entrepreneurship: A PRISMA-based systematic review of Indonesian tribal communities Hamiid Rizky Ardianov; Kukuh Lukiyanto; Irmawan Rahyadi
Jurnal Manajemen dan Pemasaran Jasa Vol. 18 No. 1 (2025): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v18i1.20333

Abstract

This study employs a systematic literature review (SLR) approach, using the PRISMA protocol, to analyze 37 articles on tribal entrepreneurship in Indonesia. The findings highlight the dual role of entrepreneurship in preserving cultural heritage and fostering economic empowerment, while also addressing challenges such as limited resources and barriers to digitalization. These insights underscore the importance of integrating cultural values in entrepreneurial practices while modernizing with innovative technologies to enhance business sustainability and community engagement.  
Customer and competitor orientation on coffee export marketing performance in Central Java: The role of learning organization and entrepreneurial orientation Sulistya Sulistya; Rohwiyati Rohwiyati; Kusumaningdiah Retno Setiorini
Jurnal Manajemen dan Pemasaran Jasa Vol. 18 No. 1 (2025): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v18i1.21019

Abstract

This research aimed to examine market performance through the two dimensions of customer and competitor orientation. The mediating role of learning organization was examined in the correlation of customer with competitor orientation and coffee export marketing performance in Central Java MSMEs. Furthermore, the moderating role of entrepreneurial orientation was analyzed in the learning organization impact on export marketing performance. The sample consisted of 116 coffee-exporting MSMEs in the Central Java region, Indonesia, selected based on specified criteria. Our data analysis used PLS-SEM (Partial Least Squares–Structural Equation Modeling) to examine the connections between variables. Our findings revealed that 1) customer orientation and learning organization significantly affect export marketing performance, 2) competitor orientation do not significantly affect export marketing performance, 3) Customer and competitor orientation had significant and indirect impact on learning organization and export marketing performance, respectively, and 4) Entrepreneurial orientation moderated the influence of learning organization on export marketing performance.
The effect of psychological contract violation, work-life balance, and career development on employee performance mediated by job satisfaction Shinta Oktafien; Anton Budi Santoso; Wan Amira Wan Ahmad
Jurnal Manajemen dan Pemasaran Jasa Vol. 18 No. 2 (2025): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v18i2.21244

Abstract

This study was conducted to analyze the factors influencing employee performance, mediated by job satisfaction, among permanent lecturers at accredited private universities in Bandung City. This research falls under verification research, aiming to test the validity of a hypothesis designed through field data collection. The data processing and analysis techniques employed in this study included descriptive statistical tests and structural equation model (SEM) tests. The population for this study comprised all permanent lecturers at accredited private universities in Bandung City, totaling 1,009 individuals, with a sample size of 286. The sampling technique utilized in this study was cluster sampling. The results indicate that psychological contract violation, work-life balance, and career development, both directly and indirectly through job satisfaction as the mediating variable, affect employee performance. However, not all formulated hypotheses yield acceptable results.
The paradox of flash sales: How time-limited offers influence impulsive buying tendency in the emerging market (e-Commerce in Jakarta, Indonesia) Christian Haposan Pangaribuan; Meisya Wanda; Sentot Basuki Prayitno; Tri Wismiarsi; Erland Barlian; Nathania Ferinda Roemawi
Jurnal Manajemen dan Pemasaran Jasa Vol. 18 No. 2 (2025): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v18i2.22350

Abstract

The shift to online shopping, especially in Indonesia, appeals to many people due to its easy access and promotions like big discounts and free shipping. The rapid growth of e-commerce supports this phenomenon, which in turn leads to an increase in impulsive buying habits and the popularity of flash sales programs. The aim of this study is to find out how price discounts, flash sale programs, and consumer trust affect impulsive buying tendency during flash sale programs. In this respect, we performed a survey on the 214 young participants in Jakarta, Indonesia. Questionnaires were used for primary data collection. To ascertain the validity and reliability of the questionnaire, a pre-test was conducted. This study used PLS-SEM to test the direct and mediating effects of attitude toward flash sales and consumer trust. The study finds that while consumer trust and price discounts do not directly influence impulsive buying, a positive attitude toward flash sales programs significantly mediates between price discounts and impulsive buying. The results demonstrate that price discounts have a greater influence on attitude toward flash sales than on consumer trust. The findings provide important insights for companies looking to implement discount strategies and offer potential avenues for future research.
Service quality, brand equity, and foreign collaboration: Building sustainable competitive advantage in Indonesian private universities Junaid Ali Saeed Rana; Ahmad Nawaz
Jurnal Manajemen dan Pemasaran Jasa Vol. 18 No. 2 (2025): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v18i2.22832

Abstract

The increasing presence of foreign universities in Indonesia’s higher education landscape poses both opportunities and competitive pressures for local private institutions. This study investigates how service quality, customer-based brand equity, and foreign university collaboration interact to foster sustainable competitive advantage within this evolving transnational education environment. Using Partial Least Squares Structural Equation Modeling (PLS-SEM) on survey data from 211 students, the findings confirm that service quality significantly enhances customer-based brand equity, which in turn strengthens both foreign collaboration and long-term competitiveness. The analysis further identifies foreign collaboration as a mediating mechanism. It validates a sequential pathway, whereby service quality improves brand equity, which subsequently enables international collaboration and ultimately enhances competitive advantage. By applying a glocalization lens, this research highlights the importance of balancing global standards with local regulatory alignment, student expectations, and cultural relevance. The study contributes to higher education service marketing by providing actionable insights for private universities seeking to improve institutional positioning and for foreign universities pursuing localized expansion.
Applying self-determination theory to understand consumer behavior in e-commerce: An analysis of impulsive buying and its impact on economic wellbeing Annisa Citra Wahyuni; Yolanda Masnita; Nuraini Chaniago; A. A. Apysheva
Jurnal Manajemen dan Pemasaran Jasa Vol. 18 No. 2 (2025): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v18i2.23376

Abstract

This study examines the influence of limited-time deals, perceived ease of use, and hedonic motivation on online impulsive buying behavior, as well as the effect of impulsive buying on compulsive buying within Indonesian e-commerce platforms. Based on self-determination theory, the research examines both the direct and the mediated relationships among the variables. Using purposive sampling, data were collected from 253 Indonesian consumers who actively shop on platforms such as Shopee, Tokopedia, and Lazada. The data were analyzed using Structural Equation Modeling (SEM). The results show that limited-time deals significantly increase both hedonic motivation and online impulsive buying behavior. Hedonic motivation also demonstrates a significant positive effect on impulsive buying and successfully mediates the relationship between limited-time deals and online impulsive buying behavior. In contrast, perceived ease of use does not exhibit a positive effect on impulsive buying. Furthermore, online impulsive buying behavior strongly predicts compulsive buying, suggesting a progression from spontaneous purchases to more repetitive, uncontrolled buying patterns. The novelty of this study lies in integrating promotional scarcity strategies with motivational mechanisms derived from self-determination theory to explain impulsive and compulsive buying tendencies in digital shopping environments. The findings provide theoretical contributions by clarifying the mediating role of hedonic motivation and practical insights for e-commerce marketers. Specifically, the results suggest that urgency-based promotions can enhance emotional engagement and stimulate spontaneous purchases, while ineffective ease-of-use features may not contribute to impulsive behaviors. These insights can help marketers design more effective and responsible promotional strategies.
The importance of customer trust toward ewom on customer behavior: The case of generation y in Indonesia Elia Ardyan; Christina Sudyasjayanti
Jurnal Manajemen dan Pemasaran Jasa Vol. 13 No. 2 (2020): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v13i2.6979

Abstract

This study determines the effects of customer trust towards eWOM on customer behavior. This study focuses on Generation Y in Indonesia. The samplesof this study are about 260 respondents who have used eWOM. This study uses structural equation modelling (SEM) to analyze data. The results of this study indicate that trust can mediate the customer experience toward eWOM on customer behavior. The attractiveness of eWOM itself strongly influences customer trust toward eWOM. Other results also show the critical role of customer trust towards eWOM indirectly improving customer behavior.
The role of mobile banking application architecture on the intention to use Sharia Banking: The mediating role of digital service familiarity Hafiez Sofyani; Rizka Amalia; Dara Alifa Fajriati Thamrin; Nguyen Tran Thai Ha; Mohammed Saleh Al-Maghrebi
Jurnal Manajemen dan Pemasaran Jasa Vol. 18 No. 2 (2025): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v18i2.21570

Abstract

This study investigates the impact of the application architecture of mobile banking on users' intention to use Sharia banking through digital service familiarity as a mediator. The study employed a survey questionnaire distributed online to users of Sharia banking in Indonesia, specifically targeting those who use mobile banking. To ensure the validity of the questionnaire, consultations with four experts and a pilot study were conducted. 316 respondents are obtained but only 280 valid data are able to be analyzed. Hypothesis testing was carried out using structural equation modelling with partial least squares. The results indicate that application architecture of mobile banking and digital service familiarity enhance users' intention to use Sharia banking services. Additionally, digital service familiarity mediate the relationship between application architecture and users' intention to use Sharia banks. The findings suggest that Sharia banking practitioners should enhance application architecture and increase user familiarity with digital services to enhance users' intention to use sharia bank. This research add the literature of the mediating role of digital service familiarity on the relationship between application architecture and users' intention to use Sharia banking services. Recommendation for future research is that researchers may further develop the research model by including additional variables such as trust, service quality, or user satisfaction, as well as conducting cross-country comparisons to obtain a more comprehensive understanding of the factors influencing Sharia banking adoption.
Determining the role of pay later and hedonic motivation toward customer satisfaction mediated by impulsive buying Ahmad Dzul Ilmi Syarifuddin; Rusnaena; Melinda Yunos; M. Faqih Naufal; Putri Amalia Ramadani
Jurnal Manajemen dan Pemasaran Jasa Vol. 18 No. 2 (2025): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v18i2.21588

Abstract

This study examines the impact of e-commerce pay-later adoption and hedonic shopping motivation on customer satisfaction, focusing on the mediating role of impulsive buying behavior in e-commerce. The research aims to understand how deferred payment services and pleasure-driven shopping motivations influence satisfaction levels, particularly through unplanned purchasing. Data was collected from e-commerce users and analyzed to assess the direct and indirect effects of pay-later services and hedonic motivations on satisfaction. The findings reveal that while Pay Later services offer convenience and flexibility, they decrease customer satisfaction by promoting impulsive buying, which often leads to financial strain and post-purchase regret. In contrast, hedonic shopping motivation does not directly affect customer satisfaction or does so through impulsive buying. This suggests that although consumers may shop for pleasure, this motivation alone is insufficient to sustain long-term satisfaction. The study contributes to the consumer behavior literature by highlighting the potential drawbacks of deferred payment options, questioning the paradoxical application of the Technology Acceptance Model (TAM) to E-Commerce BNPL, and challenging the linearity typically assumed in consumer behavior models. The findings underscore the importance of e-commerce platforms and Pay Later providers implementing strategies that mitigate impulsive buying, fostering more sustainable and satisfying shopping experiences. This research provides valuable insights for marketers and policymakers aiming to improve customer satisfaction within digital shopping environments.
Logistics capabilities and customer satisfaction nexus: Examining the dual mediating effects of logistics service quality and assurance quality in modern supply chain management Afiifah Khoiriyyah; Ika Nurul Qamari; Wan Hasmat Wan Hasan
Jurnal Manajemen dan Pemasaran Jasa Vol. 18 No. 2 (2025): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v18i2.22136

Abstract

This study aims to analyze the effect of logistics capability on customer satisfaction with logistics service quality and assurance quality as mediating variables in the context of logistics in Indonesia, which is currently experiencing a decline in ranking in the Logistics Performance Index. Using a quantitative approach, the study was conducted through a survey method with 200 online shop respondents on the Shopee platform and analyzed using the Structural Equation Model. The study's results indicate that logistics capability does not directly affect customer satisfaction but positively affects logistics service quality and assurance quality. Logistics service quality and assurance quality positively impact customer satisfaction and can mediate the effect of logistics capability on customer satisfaction. These findings imply that logistics service companies need to improve their logistics capabilities while ensuring good service quality and assurance to achieve optimal levels of customer satisfaction. The study provides theoretical and practical contributions to developing strategies to improve customer satisfaction in the logistics industry, increase global competitiveness, and foster sustainable customer relationships in a dynamic digital era.

Page 30 of 31 | Total Record : 308

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