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Media Riset Bisnis & Manajemen
Published by Universitas Trisakti
ISSN : 1411884X     EISSN : 24429716     DOI : 10.25105/mrbm
Core Subject : Economy,
Economics, Econometrics & Finance
Media Riset Bisnis & Manajemen is a research media that is published based on OJS. MRBM is a research media owned by the Trisakti University Faculty of Economics and Business. MRBM was first published in 2001. In 2008 MRBM was once nationally accredited. The focus and scope of this research media are in the field of Management and Business sciences with the following details:
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 242 Documents
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RELASI PERUBAHAN NILAI TUKAR RUPIAH DENGAN DOLAR AMERIKA TERHADAP KINERJA KEUANGAN PERUSAHAAN PERHOTELAN DAN BIRO PERJALANAN YANG GO PUBLIC DI BEJ JAKARTA K. Rahyuda; Adi Krisna
Media Riset Bisnis & Manajemen Vol. 3 No. 1 (2003): MEDIA RISET BISNIS & MANAJEMEN
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2606.237 KB) | DOI: 10.25105/mrbm.v3i1.12628

Abstract

The revenue for hotel and travel services industries, mainly, are generated from room sale that generally price are quoted in dollar American. Since mid 1997, Indonesian's economic face a crisis that was stimulated by depreciation of rupiah against foreign currency, foremost with US dollar. It was an advantage for hotel industries, as the amount in rupiah received increasingly, and tourist more interest with local product.The influence of exchange rate to financials performance of hotel industries need a deeply research to find (1) relation between exchange rate with financials performance of hotel industries, (2) which financial ratios are significantly related with exchange rate.Objects of this research are hotel and travel services industries those have been listed in Jakarta Stock Exchange since 1997 until 2000. Out of eleven listed companies, were taken 7 companies as sample. By utilizing Pearson correlation method, to find out the coefficient of correlation, direction and level of significant.Research was conducted individually in each companies and industrial average. The re-search indicated both individually and industrial average, exchange rate was significantly related with capital structure's ratios and profitability ratios. Capital structure which consist of American's dollar, due to appreciation of American dollar against rupiah, interest cost was increase more than revenue increase, therefore its reducing net income.
ANALYSIS OF SOCIAL MEDIA MARKETING ACTIVITIES ON CUSTOMER RESPONSE THROUGH BRAND EQUITY ON DEAR ME BEAUTY Dhiya nabilah; Yulia Nur Hasanah
Media Riset Bisnis & Manajemen Vol. 21 No. 2 (2021): Media Riset Bisnis & Manajemen
Publisher : Universitas Trisakti

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Abstract

Purpose -This study analyzes the effect of social media marketing activities on customer response through brand equity in Dear Me beauty. A survey was conducted with 100 respondents who participated in and used Dear me beauty products.Design/Methodology/Approach-The method used in this research is quantitative with descriptive and casual research. The sampling technique used is non-probability sampling with purposive sampling and multiple regression analysis with 100 respondents.Findings - Based on the results of descriptive analysis, social media marketing activities and brand equity are included in the very good category. Meanwhile, consumer responses are in a good category. The results show that social media marketing influences brand equity and consumer response. Furthermore, brand equity influences consumer response. Lastly, social media marketing influences consumer response through brand equity.Value-This research uses different theories such as Kotler & Keller's theory of brand equity dimensions.
DETERMINAN BRAND AWARENESS TERHADAP MILLENIAL’S PURCHASE BEHAVIOUR PADA MEREK ZALORA Silvia Santi; Ghina Mayan Febrina; Naufal Fadhil Rahman; Robert Kristaung
Media Riset Bisnis & Manajemen Vol. 22 No. 1 (2022): Media Riset Bisnis & Manajemen
Publisher : Universitas Trisakti

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Abstract

AbstrakTujuan - Penelitian berikut bertujuan untuk mengetahui perkembangan trend fashion di kalangan Milenial dan untuk mengetahui pengaruh Brand Awareness, Brand Consciousness, serta Brand Nationality terhadap produk ZALORA. Desain/Metodologi/Pendekatan - penelitian yang digunakan adalah survei dengan instrumen penelitian  google form – dimana total sampel 114 yang merupakan pelanggan Zalora. Data yang terkumpul kemudian dianalisis menggunakan Structural Equation Model (SEM) dengan menggunakan software AMOS 23.Hasil Temuan – menunjukkan bahwa Brand Awareness, Brand Nationality, Brand Consciousness berpengaruh positif terhadap Perilaku Pembelian Milenial , Kesadaran Merek dan Perilaku Pembelian Milenial yang dimediasi oleh Kesadaran Merek sedangkan Kesadaran Merek, Kebangsaan Merek mempengaruhi positif dalam Perilaku Pembelian Milenial dan Kesadaran Merek.Nilai/Implikasi - Hasil penelitian ini mampu memberikan implikasi manajerial untuk digunakan terhadap perusahaan untuk memahami dan menambah wawasan sehingga perusahaan dapat menjadi lebih baik dari sebelumnya. Dengan mengembangkan brand awareness, brand consciousness, dan brand nationality maka akan meningkatkan millennial’s purchase behaviour AbstractPurpose - The following research aims to determine the development of fashion trends among Millennials and to determine the effect of Brand Awareness, Brand Consciousness, and Brand Nationality on ZALORA products.Design/Methodology/Approach - The research method used is a survey using the Google Form research instrument – where the total sample is 114 who had bought and used Zalora product. The collected data was then analyzed using the Structural Equation Model (SEM) using AMOS 23 software.Finding – The finding showed that Brand Awareness, Brand Nationality, Brand Consciousness have a positive effect on Millennial Buying Behavior, Brand Awareness and Millennial Buying Behavior mediated by Brand Awareness while Brand Awareness, Brand Nationality positively affect Millennial Buying Behavior and Brand Awareness.Value/Implication - The results of this study are able to provide managerial implications to be used for companies to understand and add insight so that companies can be better than before. By developing brand awareness, brand consciousness, and brand nationality, it will increase millennial's purchase behavior
FAKTOR YANG MEMPENGARUHI BEHAVIORAL INTENTION TRANSAKSI KEUANGAN DIGITAL (E-WALLET) PADA GENERASI MILENIAL DI KOTA PALEMBANG Mia Audina
Media Riset Bisnis & Manajemen Vol. 21 No. 2 (2021): Media Riset Bisnis & Manajemen
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (653.826 KB)

Abstract

Abstrak Tujuan- Penelitian ini bertujuan untuk menguji dan menganalisis faktor-faktor yang mempengaruhi behavioral intention untuk menggunakan layanan transaksi keuangan digital (E-wallet) pada generasi milenial di Kota Palembang.Desain/Metodologi/Pendekatan- Teknik yang digunakan pada penelitian ini yaitu purposive sampling. Sampel dari 250 generasi milenial pengguna E-wallet ShopeePay, GoPay, and DANA diperoleh melalui suvei kuisioner online. Metode analisis data menggunakan Partial Least Square-Structural Equation Modeling (PLS-SEM).Hasil Penelitian- Performance expectancy, social influence, hedonic motivation, dan digital financial literacy berpengaruh positif dan signifikan terhadap behavioral intention. Sedangkan, effort expectancy dan facilitating condition tidak memiliki pengaruh yang signifikan.Keterbaruan/Nilai- Kerangka konseptual dikembangkan melalui perluasan Unified Theory of Acceptance and Use of Technology 2 (UTAUT 2) dengan menambahkan variabel keuangan yaitu digital financial literacy sebagai konstruksi tambahan dalam menjelaskan niat untuk menggunakan e-wallet. AbstractObjectives- This study aims to examine and analyze the factors that influence behavioral intention to use digital financial transaction (E-wallet) among millennial generation in Palembang.Design/Methodology/Approach- The purposive sampling technique is used on this study. A sample of 250 millennial generation using ShopeePay, GoPay, and DANA E-wallet users was obtained through an online questionnaire survey. The data analysis method is using Partial Least Square-Structural Equation Modeling (PLS-SEM).Findings- Performance expectancy, social influence, hedonic motivation, and digital financial literacy have a positive and significant impact on behavioral intentions. However, effort expectancy and facilitating condition do not have a significant impact. Novelty/Value- A conceptual framework was developed through extending the Unified Theory of Acceptance and Use of Technology 2 (UTAUT 2) by adding a financial variable namely digital financial literacy as an additional construction in elucidating the intention to use e-wallet. Keywords: E-wallet, digital financial literacy, millennial generation, UTAUT 2. 
THE EFFECT OF ENVIRONMENTAL, SOCIAL, GOVERNANCE (ESG) DISCLOSURE ON COMPANY’S PROFITABILITY & VALUE IN THE SRI-KEHATI INDEX 2015 - 2020 Johan; Gladys Kerenhapukh Toti
Media Riset Bisnis & Manajemen Vol. 22 No. 1 (2022): Media Riset Bisnis & Manajemen
Publisher : Universitas Trisakti

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Abstract

Purpose - The aim of this research is to examine the impact of environmental, social, and governance (ESG) disclosure on company profitability and value in the SRI-KEHATI index from 2015 to 2020.Design/methodology/approach - The methodology used is a quantitative technique based on secondary data. Statistical software was used to do the data analysis. The study data is derived from the Thomson Reuters ESG Database and the financial reports of seven Indonesia Stock Exchange nonfinancial firms chosen with the purposive sampling method. The research includes three independent factors (environmental score, social score, and governance score), as well as control variables (leverage) and dependent variables (profitability with return on equity as a proxy and company value with Tobin’s Q as a proxy).Findings - This research concludes that companies with good corporate governance had a beneficial effect on both dependent variables in this research. Meanwhile, the environmental score has a negative impact on return on equity and company value. In addition, the social score has a negative impact on company value and gives no effect on return on equity. Stakeholders may utilize the implications of this finding to assess the company's performance.Originality/Value - The outcome of this research can be used to present a successful model for non-financial companies in Indonesia listed in the SRI-KEHATI Index to implement the role of ESG disclosure in performance. Keywords: ESG, firm value, profitability, strategic management
PENGARUH NON-PERFORMING LOANS TERHADAP PROFITABILITY BANK KOMERSIAL YANG TERDAFTAR DI BURSA EFEK INDONESIA Mahdaniyyah Rahman; Catur Rahayu Martiningtiyas
Media Riset Bisnis & Manajemen Vol. 21 No. 2 (2021): Media Riset Bisnis & Manajemen
Publisher : Universitas Trisakti

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Abstract

AbstrakTujuan-Penelitian ini bertujuan untuk mengetahui pengaruh NPL terhadap profitability. Desain/Metodologi/Pendekatan-Regresi data panel berganda digunakan untuk mengukur pengaruh faktor internal bank seperti NPL, LDR, bank size, dan GDP Growth Rate sebagai faktor eksternal bank terhadap profitability. Hasil–Penelitian ini menjelaskan bahwa NPL berpengaruh negatif signifikan terhadap profitability, sedangkan LDR dan bank size mempunyai pengaruh positif yang signifikan terhadap profitability, serta GDP Growth Rate tidak berpengaruh terhadap profitability.Keterbatasan/Nilai-Faktor yang digunakan untuk menguji profitability bank pada penelitian ini hanya terbatas pada NPL, LDR, bank size, dan GDP Growth Rate. AbstractPurpose-This study aims to determine the effect of NPL on the profitability of commercial banks.Design/Methodology/Approach-Multiple panel data regression is used to measure the effect of bank internal factors such as NPL, LDR, bank size, and GDP Growth Rate as bank external factors on profitability.Result–NPL have a significant negative effect on profitability, while LDR and bank size have a significant positive effect on profitability, and GDP Growth Rate has no effect on profitability.Novelty/Values-The factors used to determine bank profitability in this study are limited to NPL, LDR, bank size, and GDP Growth Rate.
APAKAH BRAND CREDIBILITY PENTING BAGI BRAND IMAGE ANDA? Krisna Prabowo Sukarno; Sihol Harto Parulian Simanjuntak; Farid Ahmad; Yolanda Masnita
Media Riset Bisnis & Manajemen Vol. 22 No. 1 (2022): Media Riset Bisnis & Manajemen
Publisher : Universitas Trisakti

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Abstract

Abstrak Purpose - Source credibility theory menyatakan bahwa orang cenderung diyakinkan jika sumber disajikan sebagai kredibel. CEO's attractiveness hanya memiliki dampak signifikan pada sensory brand image. Beberapa penelitian sebelumnya menunjukkan bahwa exspertise, trustworthiness, dan attractiveness selebriti sebagai CEO dapat meningkatkan brand credibility. Pentingnya peran CEO Endorser dalam source credibility akan berdampak penting pada brand image, penelitian ini masih terbatas dan belum dimanfaatkan secara optimal oleh selebriti yang juga seorang CEO dan dalam bidang pendidikan. Source credibility sangat penting bagi seorang selebriti yang memiliki usaha dan melakukan endorser pada bisnis atau brand-nya. CEO credibility terdiri dari CEO expertise, CEO trustworthiness, dan CEO attractiveness. Desgin/Methodology/Approcah - Hasil penelitian lainnya menegaskan bahwa kepribadian selebriti memiliki dampak positif dalam membentuk Brand image. Brand credibility adalah keandalan informasi produk yang tertanam dalam suatu merek berdasarkan persepsi konsumen apakah merek tersebut mampu dan dapat secara terus menerus memberikan apa yang dijanjikan kepada konsumen. Finding Penelitian ini menganalisis pengaruh mediasi brand credibility terhadap hubungan antara CEO credibility terhadap brand image. Tiga dimensi CEO credibility - trustworthiness, attractiveness, dan expertise - memiliki pengaruh positif terhadap brand credibility. Hasil penelitian ini tidak sejalan dengan penelitian sebelumnya.
PENGARUH PELUANG PERTUMBUHAN DAN UKURAN PERUSAHAAN TERHADAP RETURN PEMEGANG SAHAM PADA PERUSAHAAN MERGER DAN AKUISISI DIBURSA EFEK INDONESIA: PENGARUH PELUANG PERTUMBUHAN DAN UKURAN PERUSAHAAN TERHADAP RETURN PEMEGANG SAHAM PADA PERUSAHAAN MERGER DAN AKUISISI DIBURSA EFEK INDONESIA Syafira Alliya Salsabila Salsabila; Tri Kartika Pertiwi
Media Riset Bisnis & Manajemen Vol. 22 No. 1 (2022): Media Riset Bisnis & Manajemen
Publisher : Universitas Trisakti

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Abstract

Abstrak Tujuan - Untuk mengetahui dan menganalisis pengaruh peluang pertumbuhan dan ukuran perusahaan terhadap return pemegang saham pada perusahaan yang melakukan merger dan akuisisi di Bursa Efek Indonesia. Metodologi Penelitian – Metode penelitian yang digunakan dalam penelitian ini adalah purposive sampling dengan jumlah sampel sebanyak 105 perusahaan. Metode analisis yang digunakan dalam penelitian ini adalah analisis regresi liner berganda dan uji asumsi klasik. Perhitungan return pada penelitian ini menggunakan metode event study untuk menghitung cumulative abnormal return (CAR) yang merupakan jumlah akumulasi dari abnormal return (AR). Hasil Penelitian – Peluang pertumbuhan berpengaruh positif tidak signifikan terhadap return pemegang saham pada perusahaan merger dan akuisisi yang terdaftar di Bursa Efek Indonesia. Sedangkan, ukuran perusahaan berpengaruh negatif signifikan terhadap return pemegang saham pada perusahaan Merger dan akuisisi yang terdaftar di Bursa Efek Indonesia. Originalitas – Menggunakan return pemegang saham pada perusahaan yang melakukan M&A yang terdaftar dalam BEI sebagai variabel dependen yang dihitung menggunakan cumulative Abnormal Return (CAR). Abstract The aims of this research to find out and analyze the effect of growth opportunity and firm size to shareholders return in merger and acquisition firm on the Indonesia Stock Exchange (IDX). Research methodology – The method used in this research is purposive sampling with a total sample of 105 companies. The analytical method used in this research is multiple linear regression analysis and classical assumption test. The return calculation in this study uses the event study method to calculate the cumulative abnormal return (CAR) which is the accumulated amount of abnormal return (AR). Findings – Growth opportunity have positive no significant effect on shareholders return in merger and acquisition firm listed on the Indonesia Stock Exchange (IDX). The firm size has a negative significant negative effect on shareholders return in merger and acquisition firm listed on the Indonesia Stock Exchange (IDX). Originality - using the return of shareholders on merger and acquisition firm listed on the Indonesia Stock Exchange (IDX) as the dependent variable which is calculated using the cumulative abnormal return (CAR).
TRANSFORMATIONAL LEADERSHIP DAN STUDENT PERFORMANCE DALAM ONLINE LEARNING Justine Tanuwijaya; Deasy Aseanty; Andreas Wahyu Gunawan
Media Riset Bisnis & Manajemen Vol. 22 No. 1 (2022): Media Riset Bisnis & Manajemen
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (265.981 KB) | DOI: 10.25105/mrbm.v22i1.13901

Abstract

Abstrak Tujuan : Penelitian ini untuk menginvestigasi pengaruh transformational leadership terhadap student performance yang dimediasi oleh student satisfaction dan motivation to learn dalam pembelajaran online. Desain/Metodologi/Pendekatan : Data primer menggunakan kuesioner berjumlah 258 mahasiswa. Skala Likert digunakan untuk mengukur seluruh variabel. Pengolahan data menggunakan SEM. Hasil Penelitian : Hasil penelitian menunjukkan bahwa seluruh hipotesis diterima. Pengaruh antar variabel adalah positif dan signfikan. Keterbaruan/Nilai : Penelitian ini menekankan peran mediasi student satisfaction dan motivation to learn dalam pengaruh transformational leadership terhadap student performance dalam pembelajaran daring di seluruh strata tempat penelitian dilakukan. Abstract Purpose : This research was to investigate the impact of transformational leadership to students performance through student satisfaction and motivation to learn towards online learning. Design/Methodology/Approach : The primary data was obtained using questionnaire of 258 students, Likert scale was used to measure all variables.. Data analysis was performed using SEM. Results: This study indicated that all hypothesis are accepted. The influence among variables are positive and significant. Originality : The research was conducted using online learning system in all degrees by stressing mediating roles of student satisfaction and motivation to learn to achieve student performance.
DETERMINAN DAYA SAING DESTINASI UNTUK MEWUJUDKAN PEMASARAN PARIWISATA BERKELANJUTAN PADA OBYEK WISATA SEJARAH DI KOTA SEMARANG DC Kuswardhani; Tri Endang Yani
Media Riset Bisnis & Manajemen Vol. 21 No. 2 (2021): Media Riset Bisnis & Manajemen
Publisher : Universitas Trisakti

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Abstract

Abstrak Tujuan - Tujuan penelitian ini memberikan kontribusi terbentuknya rumusan daya saing destinasi untuk mewujudkan paradigma baru pemasaran pariwisata, sehingga diharapkan akan muncul konsep pemasaran pariwisata berkelanjutan Desain/Metodologi/Pendekatan - Variabel yang diuji untuk membangun Daya Saing Destinasi pada obyek Wisata Sejarah di kota Semarang adalah Atraksi Wisata, Kualitas Kawasan Wisata dan Destination Image. Daya Saing Destinasi diharapkan mampu memediasi pengaruh Destination Image pada Pemasaran Pariwisata Berkelanjutan Populasi adalah semua pengunjung obyek wisata Sejarah di kota Semarang, sedangkan sampel ditentukan sebesar 150, responden ditentukan dengan menggunakan teknik Cluster Sampling. Alat analisis yang dipergunakan adalah Structural Equation Medelling (SEM) dengan aplikasi program Partial Least Square (PLS) yaitu smartPLS.3.0 Hasil Penelitian - Hasil pengujian hipotesis menunjukkan bahwa Daya Saing Destinasi dapat dimanifestasikan melalui pengelolaan Atraksi Wisata, Kualitas Kawasan Wisata dan Destination Image yang optimal. Pemasaran Pariwisata Berkelanjutan pada Obyek Wisata Sejarah di Kota Semarang dapat diaplikasikan melalui Daya Saing Destinasi. Destination Image secara langsung tidak signifikan mempengaruhi Pemasaran Pariwisata Berkelanjutan. Daya Saing Destinasi mampu berfungsi sebagai perfect mediation pengaruh Destination Image pada Pemasaran Pariwisata Berkelanjutan pada Obyek Wisata Sejarah di Kota Semarang. Daya Saing Destinasi dipengaruhi Atraksi Wisata, Kualitas Kawasan Wisata dan Destination Image sebesar 52,793%. Nilai Q Square variabel Daya Saing Destinasi menunjukkan bahwa model memiliki predictive relevance moderate pada Atraksi Wisata, Kualitas Kawasan Wisata dan Destination Image dengan Daya Saing Destinasi Obyek Wisata Sejarah di Kota Semarang karena nilai yang dihasikan sebesar 0.2787 (>0). Pemasaran Pariwisata Berkelanjutan dipengaruhi Destination Image Obyek Wisata di Kota Semarang sebesar 40,068%. Nilai Q Square variabel Daya Saing Destinasi menunjukkan bahwa model memiliki predictive relevance moderate pada Daya Saing Destinasi Obyek Wisata Sejarah di Kota Semarang karena nilai yang dihasikan sebesar 0,1605 (>0 ) Keterbaruan/Nilai - Rumusan pemasaran pariwisata berkelanjutan pada obyek wisata sejarah di kota Semarang Abstract Objectives - The purpose of this research is to contribute to the formulation of destination competitiveness to realize a new paradigm of tourism marketing, so that it is hoped that the concept of sustainable tourism marketing will emerge. Design/Methodology/Approach - The variables tested to build Destination Competitiveness on historical tourism objects in Semarang are tourist attractions, quality of tourist areas and destination images. Destination Competitiveness is expected to be able to mediate the influence of Destination Image on Sustainable Tourism Marketing. The population is all visitors to historical tourism objects in the city of Semarang, while the sample is determined at 150, the respondents are determined using the Cluster Sampling technique. The analytical tool used is Structural Equation Medelling (SEM) with the application of the Partial Least Square (PLS) program, namely smartPLS.3.0 Research Results - The results of hypothesis testing indicate that Destination Competitiveness can be manifested through optimal management of Tourist Attractions, Quality of Tourist Areas and Destination Image. Sustainable Tourism Marketing on Historical Tourism Objects in Semarang City can be applied through Destination Competitiveness. Destination Image directly does not significantly affect Sustainable Tourism Marketing. Destination Competitiveness is able to function as a perfect mediation of the influence of Destination Image on Sustainable Tourism Marketing on Historical Tourism Objects in Semarang City. Destination competitiveness is influenced by tourist attractions, quality of tourist areas and destination image by 52.793%. The value of Q Square of the Destination Competitiveness variable shows that the model has moderate predictive relevance in Tourist Attractions, Quality of Tourist Areas and Destination Image with Competitiveness of Historical Tourist Destinations in Semarang City because the value generated is 0.2787 (> 0). Sustainable Tourism Marketing is influenced by Destination Image of Tourism Objects in Semarang City by 40.068%. The value of Q Square of the Destination Competitiveness variable shows that the model has moderate predictive relevance on the Competitiveness of Historical Tourism Destinations in Semarang City because the value generated is 0.1605 (> 0 ) Recency/Value - The formulation of sustainable tourism marketing on historical tourism objects

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