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Media Riset Bisnis & Manajemen

mrbm
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Published by Universitas Trisakti

ISSN : 1411884X EISSN : 24429716 DOI : 10.25105/mrbm

Core Subject : Economy,

Economics, Econometrics & Finance

Media Riset Bisnis & Manajemen is a research media that is published based on OJS. MRBM is a research media owned by the Trisakti University Faculty of Economics and Business. MRBM was first published in 2001. In 2008 MRBM was once nationally accredited. The focus and scope of this research media are in the field of Management and Business sciences with the following details:

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional

Articles 242 Documents

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KEPUASAN PELANGGAN PADA BANK ISLAM STUDI KASUS SUATU BANK ISLAM DI INDONESIA Sofyan S Harahap; Muhammad Nur Nasution; Ramlan Harahap
Media Riset Bisnis & Manajemen Vol. 6 No. 2 (2006): Media Riset Bisnis & Manajemen
Publisher : Universitas Trisakti

"Even Egypt, Malaysia, Pakistan and other countries have established and experienced in Islamic bank earlier than of Indonesia, history and development of Islamic bank in Indonesia is unique and spectacular. Even Indonesia is the most populous Muslim country the first Islamic bank was established in 1992 under strong support of Presiden Soeharto. Then other two banks were established (Bank Syariah Mandiri in 1999 and Bank Syariah Mega Indonesia 2004. Bank Indonesia as the indonesia's central bank has opended the door to conventional bank to open their syariah unit Islamic banks among others: BRI, BNI, BII, Danamon, IFI, Permata, Bukopin, BTN, Niaga, bank DKI dan bank Jabar. Market share of Islamic bank in Indonesia in 2006 was 1,52 %. The paper stuies how An Islamic bank provide service and what the perception of customers on 7 dimensions of service quality: "voluntere, employee competence, security, retiability, emphaly, responsiveness and tangible. Using survey method and field study the study shows that satisfactory was in bank information, service employees, syariah implementation, emphaty and responsiveness. Customers put high expectation on implimentation of syariah, reliability, product variations e.g ATM, deposits, educational deposit, Islamic card, employee's knowledge on bank products, service and uniform.

MEMBANGUN DESTINATION IMAGE MENUJU DAYA SAING DESTINASI PADA OBYEK WISATA DI KOTA SEMARANG Kuswardani DC; Wibisono Wibisono
Media Riset Bisnis & Manajemen Vol. 20 No. 2 (2020): MEDIA RISET BISNIS & MANAJEMEN
Publisher : Universitas Trisakti

AbstrakTujuan - Tujuan penelitian ini memberikan kontribusi guna menghasilkan konsep membangun daya saing destinasi pada obyek wisata di kota Semarang, agar masyarakat lebih banyak berkunjung ke obyek wisata di kota Semarang, sehingga kesejahteraan masyarakat meningkat, lapangan pekerjaan semakin banyak dan pendapatan daerah meningkat. Desain/Metodologi/Pendekatan - Variabel yang diuji untuk membangun daya saing destinasi pada obyek wisata di kota Semarang adalah distinctive capabilities, kualitas informasi kepariwisataan, electric word of mouth, dan destination image diduga sebagai mediasi dalam membangun daya saing destinasi. Populasi adalah semua pengunjung obyek wisata di kota Semarang, sedangkan sampel ditentukan sebesar 150, responden ditentukan dengan menggunakan teknik Cluster Sampling. Alat analisis yang dipergunakan adalah Structural Equation Medelling (SEM) dengan aplikasi program Partial Least Square (PLS) yaitu smartPLS.3.0 Hasil Penelitian - Hasil pengujian hipotesis menunjukkan bahwa semua Hipotesis didukung. Distinctive Capabilities, Kualitas Informasi Kepariwisataan, Electric Word of Mouth positif signifikan berpengaruh pada Destination Image obyek wisata di kota Semarang. Destination Image terbukti berperan sebagai intervening dalam membangun Daya saing Destinasi obyek wisata di kota Semarang.Keterbaruan/Nilai - AbstractPurpose - The purpose of this research is to contribute in order to produce the concept of building the competitiveness of destinations in tourist objects in the city of Semarang, so that more people visit tourist objects in the city of Semarang, so that people's welfare increases, employment opportunities and regional income increases. Design/Methodology/Approach The variables tested to build destination competitiveness in tourism objects in the city of Semarang are Distinctive Capabilities, Quality of Tourism Information, Electric Word of Mouth, and Destination Image which are thought to be mediating in building Destination Competitiveness. The population is all visitors to tourist objects in the city of Semarang, while the sample is determined at 150, the respondents are determined using the Cluster Sampling technique. The analytical tool used is Structural Equation Medelling (SEM) with the application program Partial Least Square (PLS), namely smartPLS. Finding - The results of hypothesis testing show that all Hypotheses are supported. Distinctive Capabilities, Quality of Tourism Information, Electric Word of Mouth have a significant positive effect on the Destination Image of tourism objects in the city of Semarang. Destination Image has been proven to play an intervening role in building the competitiveness of tourist destinations in the city of Semarang.Organization/nilai -

PENGARUH STRATEGI RETAIL-MIX TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN GRAMEDIA BOTANI SQUARE Marga Anjar Distyarini; Ria Arifianti; Tetty Herawaty
Media Riset Bisnis & Manajemen Vol. 20 No. 2 (2020): MEDIA RISET BISNIS & MANAJEMEN
Publisher : Universitas Trisakti

Abstrak Tujuan-Penelitian ini bertujuan untuk menganalisis pelaksanaan retail-mix Gramedia Botani Square serta pengaruh dari retail-mix yang dilakukan Gramedia Botani Square terhadap keputusan pembelian konsumennya. Desain/Metodologi/Pendekatan-Data berasal dari penyebaran kuesioner kepada 116 responden. Dalam menentukan sampel, teknik yang digunakan yaitu purposive sampling yang masuk kedalam kategori nonprobability sampling. Metode penelitiannya yaitu kuantitatif dengan objek penelitiannya adalah retail-mix sebagai variabel independen dan keputusan pembelian sebagai variabel dependen. Metode analisis yang digunakan pada penelitian ini adalah analisis regresi linier berganda.Hasil Penelitian- Hasil yang didapat pada penelitian ini yaitu secara simultan Retail-Mix memiliki pengaruh terhadap Keputusan Pembelian. Namun, hasil pengujian statistik secara parsial Lokasi, Manajemen Barang Dagang, Pelayanan Konsumen dan Tampilan & Desain Toko berpengaruh terhadap Keputusan Pembelian; Penetapan Harga dan Bauran Komunikasi tidak berpengaruh secara terhadap Keputusan Pembelian. AbstractPurpose-This study aims to analyze the implementation of the retail mix Gramedia Botani Square and the influence of the retail mix conducted by Gramedia Botani Square on consumer purchasing decisions.Design/Methodology/Approach-Data comes from distributing questionnaires to 116 respondents. In determining the sample, the technique used is purposive sampling which falls into the category of nonprobability sampling. The research method is quantitative with the research object is retail-mix as the independent variable and purchasing decisions as the dependent variable. The analytical method used in this study is multiple linear regression analysis.Findings-The results obtained in this study are simultaneous Retail-Mix have a influence on purchasing decisions. However, the results of partial statistical testing of Location, Merchandise Management, Customer Service and Store Design & Display have a effect on Purchasing Decisions; Pricing and Communication Mix didn’t have a effect on Purchasing Decisions.

PENGARUH SELF CONGRUITY DAN PERCEIVED CONGRUENCE TERHADAP BRAND EQUITY DAN KONSEKUENSINYA dyah astarini; Arwini Sumardi
Media Riset Bisnis & Manajemen Vol. 20 No. 2 (2020): MEDIA RISET BISNIS & MANAJEMEN
Publisher : Universitas Trisakti

AbstrakTujuan - Penelitian ini bertujuan untuk menganalisis pengaruh self-congruity dan perceived congruence terhadap brand equity dan konsekuensinyaDesain/Metodologi/Pendekatan - Metode pengumpulan data dilakukan dengan penyebaran kuesioner secara online. Jumlah responden yang dianalisa adalah 180 responden. Pengujian dilakukan dengan menggunakan SEMHasil Penelitian - . Hasil penelitian ditemukan bahwa self-congruity tidak berpengaruh langsung terhadap brand equity namun akan berpengaruh positif jika ditambahkan variabel brand identification sebagai variabel intervening / mediasi. Perceived congcruence berpengaruh secara langsung dan positif terhadap brand equity. Brand credibility tidak memediasi pengaruh perceived congruence terhadap brand equity.Keterbaruan/Nilai - , konsekuensi yang ditimbulkan oleh brand equity hanya brand preference bukan purchase intention. Untuk penelitian selanjutnya disarankan untuk meneliti merek produk yang lain atau merek jasa dan menambahkan variabel satisfaction dan trust. AbstractPurpose - This research aims to analyze the the effects of self-congruity and perceived congruence towards brand equity and its consequences.Design/Methodology/Approach - Online questionnaires are distributed and 180 respondents are collected. Structural Equation Model (SEM) is used for hypothesis testing.Finding - The results found that self-congruity is not directly affecting brand equity; it must be mediate by brand identifications. Perceived congruence is directly affecting brand equity, brand credibility is not a mediating variable. The consequence of brand equity is brand preference not brand purchase intentions. For further researchOrganization/nilai - The consequence of brand equity is brand preference not brand purchase intentions. For further research, it is advised to do more research on other products’ brand or services and add variables such as satisfaction and trust

MODEL RETENSI PADA GENERASI Y : KEEP OR LOOSE THEM? Ignatius Hari Santoso
Media Riset Bisnis & Manajemen Vol. 20 No. 2 (2020): MEDIA RISET BISNIS & MANAJEMEN
Publisher : Universitas Trisakti

Abstract PurposeThe purpose of this study is to build a model using the construct of a compensation package, work environment and development opportunities which are assumed to be used to increase retention efforts in Y generation.Design/Metodology/ApproachThis study uses partial least square analysis techniques to test the hypothesis proposed based on a questionnaire that has been filled in by respondents who were selected using purposive sampling method of 100 respondents. Questionnaires are distributed self-administered to workers born in 1980 - 2000 and domiciled in Jakarta, Semarang, Bandung and Surabaya.ResultThis study succeeded in proving that the better the compensation package offered and the more comfortable the work environment is felt, the retention of generation Y will increase.Novelty This study generates a new contradiction that providing opportunities for generation Y workers to develop through training, and opportunities to achieve personal goals are not significant enough to help organizational leaders in increasing retention of generation Y workers. Keywords: Y Generation, Retention, Compensation Package, Working Environment

ANTESENDEN TRUST PADA SHIPPING INDUSTRY DI INDONESIA Sutoha Sutoha; Asep Suparman; Sarfilianty Anggiani
Media Riset Bisnis & Manajemen Vol. 21 No. 1 (2021): Media Riset Bisnis & Manajemen
Publisher : Universitas Trisakti

Purpose - The purpose of this study was to analyze the influence of leadership (leading organizational and leading people) on terust trust and its impact on organizational performance Design/Methodology/Approach –The research design used is correlational research which aims to test and analyze the effect of the independent variable on the dependent variable. The variables used consist of leadership which consists of leading organizational and leading people, trust and organizational performance. The data used are primary data through a questionnaire distributed via google form. The number of respondents used was 195 respondents where the sampling method used purposive sampling. The analysis tool used is the Structural Equation Model (SEM) using AMOS 23 software.Finding – The results showed that leadership consisting of leading organizations and leading people had a positive effect on trust, while trsut million was proven to have a significant positive effect on organizational performance.Value / Implication - The results of the study have managerial implications for decision makers in companies that leadership, especially the leader's ability to leading employees, must receive a larger portion compared to the ability to leading the organization as an effort to improve organizational l performance.

SOCIAL SUPPORT UNTUK MEMECAHKAN MASALAH TURNOVER INTENTION YANG DIMEDIASI OLEH WORK ENGAGEMENT DI PERUSAHAAN FARMASI Daniel Kisahwan; Bahtiar Usman; Deni Hermana
Media Riset Bisnis & Manajemen Vol. 21 No. 1 (2021): Media Riset Bisnis & Manajemen
Publisher : Universitas Trisakti

Abstrak Tujuan – untuk menganalisis peran work enggament dalam memediasi pengaruh social support terhadap turnover intention. Desain penelitian – Desain penelitian pengujian hipotesis (testing hypotesis) melalui survey terhadap 400 pegawai non manager, di perusahaan farmasi Indonesia secara acak dengan analisi data menggunakan Structural Equoation Model (SEM) covariant. Temuan penelitian - Perubahan pada turnover intention disebabkan oleh tingginya work engagement. Energi, kekuatan, keuletan, dedikasi serta daya serap pegawai atas pekerjaan yang didorong oleh yang didorong oleh sosial support yang terstruktur membuat para pegawai tetap berada dalam organisasi, tidak berpikir berhenti dan mencari pekerjaan lain . Work engagement memediasi pengaruh social support terhadap turnover intention. Implikasi praktis - Perusahaan menyelenggarakan kegiatan sosial bagi pegawai untuk mendukung para pegawai.Originalitas - menjelaskan fungsi social support dalam kerangka teori Job Demand Resources (JD-R) sebagai predictor turnover intention melalui work engagement.

PERAN ELEMEN SOCIAL MEDIA MARKETING, CONSUMER BRAND ENGAGEMENT SEBAGAI STIMULUS TERHADAP BRAND LOYALTY Arwini Sumardi; Ganawati Ganawati
Media Riset Bisnis & Manajemen Vol. 21 No. 1 (2021): Media Riset Bisnis & Manajemen
Publisher : Universitas Trisakti

AbstrakTujuan - Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh variabel-variabel Social Media Marketing yang terdiri dari Entertainment, Customization, Interaction, E-WOM, Trendiness, terhadap Consumer Brand Engagement, Brand Awareness, Brand Image, dan Brand Loyalty. Dedsain/Metodologi/Pendekatan - Penyebaran kuesioner dilakukan dengan penyebaran kuesioner secara online. Purposive Sampling Technique digunakan untuk memperoleh 180 responden. Pengujian data dilakukan dengan menggunakan SEM dengan software AMOS.Hasil Penelitian - Temuan dari penelitian ini adalah: Entertaiment berpengaruh positif signifikan terhadap Consumer Brand Engagement, Customization tidak berpengaruh positif signifikan terhadap Consumer Brand Engagement, Interaction berpengaruh positif signifikan terhadap Consumer Brand Engagement, E-WOM tidak berpengaruh positif signifikan terhadap Consumer Brand Engagement, Trendiness berpengaruh positif signifikan terhadap Consumer Brand Engagement. Selanjutnya Consumer Brand Engagement berpengaruh positif signifikan terhadap Brand Awareness, juga berpengaruh positif signifikan terhadap Brand Image. Consumer Brand Engagement berpengaruh positif signifikan terhadap Brand Loyalty, baik melalui Brand Awareness maupun melalui Brand Image.Keterbaruan/Nilai – Penelitian ini mengkombinasikan lima penelitian terdahulu dengan kajian senada & judul-judul penelitian dan peneliti-peneliti berbeda; pengaruh Social Media Marketing terhadap Consumer Brand Engagement, Pengaruh Consumer Brand Engagement terhadap Brand Awareness & Brand Image, Pengaruh Social Media Marketing terhadap Brand Awareness dan Brand Image, Pengaruh brand Awareness dan Brand Image terhadap brand loyalty, Pengaruh Consumer Brand Engagement ke Brand Loyalty dimediasi oleh Brand Awareness dan Brand Image. AbstractPurpose - This research aims is to analyse the impacts of Social Media marketing (Entertainment, Customization, Interaction, E-WOM, Trendiness), toward Consumer Brand Engagement, and brand Loyalty which are mediated by Brand Awareness, Brand ImageDesign/Methodology/Approach – Online questionnaires are distributed and 180 respondents are collected by using purposive sampling technique. Structural Equation Model (SEM) with AMOS Software is used for hypothesis testing.Finding - The findings are Entertainment, Customization, Interaction, E-WOM, Trendiness, has positive effect positive significant each on Consumer Brand Engagement. Consumer Brand Engagement has positive effect on Brand Awareness, also on Brand Image. Consumer Brand Engagement also has positive effect on Brand Loyalty, mediated by Brand Awareness and brand ImageNovelty/Value – combining and collaborating from five research topics & results about the impacts of Entertainment, Customization, Interaction, E-WOM, Trendiness, has positive effect positive significant each on Consumer Brand Engagement. Consumer Brand Engagement has positive effect on Brand Awareness, also on Brand Image. Consumer Brand Engagement also has positive effect on Brand Loyalty, mediated by Brand Awareness and brand Image .

DRIVERS DAN OUTCOMES DARI CREDIBILITY DAN PARASOCIAL INTERACTION TERHADAP PURCHASE INTENTION Dyah Astarini; Arwini Sumardi
Media Riset Bisnis & Manajemen Vol. 21 No. 2 (2021): Media Riset Bisnis & Manajemen
Publisher : Universitas Trisakti

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AbstrakTujuan – Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh variabel-variabelPhysical Attractiveness, Attitude Homophily, Social Attractiveness, Relationship Building Motive, Credibility, Parasocial Interaction, Brand Attitude, Advertisement Attitude, dan Purchase Intention.Desain/Metodologi/Pendekatan – Penyebaran kuesioner dilakukan secara online. Metode non-probability sampling dengan purposive sampling technique digunakan untuk memperoleh 200 responden. Pengujian data dilakukan dengan menggunakan SEM dengan software AMOSHasil Penelitian – Temuan dari penelitian ini adalah Physical Attractiveness berpengaruh positif terhadap Credibility, Physical Attractiveness tidak berpengaruh positif terhadap Parasocial Interaction, Attitude Homophily berpengaruh positif terhadap Credibility, Attitude Homophily tidak berpengaruh positif terhadap Parasocial Interaction, Social Attractiveness berpengaruh positif terhadap Parasocial Interaction, relationship Building Motive berpengaruh positif terhadap Parasocial Interaction, Credibility berpengaruh positif terhadap Parasocial Interaction, Parasocial Interaction berpengaruh positif terhadap Purchase Intention, Credibility tidak berpengaruh ppositif terhadap Purchase Intention, Credibility berpengaruh positif terhadap Brand Attitude, Credibility berpengaruh positif terhadap Advertisement Attiude, Attitude toward Brand tidak berpengaruh positif terhadap Purchase Intention, dan Advertisement Attitude berpengaruh positif terhadap Purchase Intention.Keterbaruan/Nilai – Penelitian ini mengkombinasikan dua penelitian terdahulu dengan kajian senada & judul-judul yang berbeda; Pengaruh dari Celebrity Credibility terhadap Brand Attitude dan Purchase Intention; Pengaruh dari Physical Attractiveness, Attitude Homophily, Social Attractivenes, Relationship Building Motive masing-masing terhadap Parasocial Interaction, dan pengaruh dari Parasocial Interaction terhadap Purchase Intention. Abstract Purpose – This research aims is to analyse the impacts of Physical Attractiveness, Attitude Homophily, Social Attractiveness, Relationship Building Motive, Credibility, Parasocial Interaction, Brand Attitude, Advertisement Attitude, dan Purchase Intention variables.Design/Methodology/Approach – Online questionaires are distributed and 200respondents are collected by using non-probability sampling method and purposive sampling technique. Structural Equation Model (SEM) with AMOS Software is used for hypothesis testing.Finding - The findings are Physical Attractiveness has positive impact on Credibility, Physical Attractiveness has not positive impact on Parasocial Interaction; Attitude Homophily has positive impact on Credibility, but has not positive impact on Parasocial Interaction; Social Attractiveness has positive impact on Parasocial Interaction; Relationship Building Motive has positive impact on Parasocial Interaction; Credibility positive impacts on Parasocial Interaction, also on Brand Attitude, and on Advertisement Attitude, but has not impact on Purchase Intention. Parasocial Interaction has not positive impact on Purchase Intention ; Brand attitude has not positive impact on Purchase Intention; and Advertisement Attitude has positive impact on Purchase Intention.

THE ROLE OF TRUST AND GENDER ON THE INFLUENCE OF SOCIAL MEDIA AND EWOM ON MILLENIALS' LOYALTY TO ONLINE TRAVEL AGENT: A MODERATED MEDIATION ANALYSIS Syarief Darmoyo; Rakhdiny Sustaningrum
Media Riset Bisnis & Manajemen Vol. 21 No. 1 (2021): Media Riset Bisnis & Manajemen
Publisher : Universitas Trisakti

AbstractPurpose - study aims to analyze the role of trust and gender on the indirect effect of social media and EWOM on millennials' loyalty to OTA.Design/Methodology/Approach - The research method used was a survey with the google form as its research instrument - a total sample of 465 millennials selected through the purposive sampling technique. The collected data were then analyzed using the macro process for SPSS model 14.Findings-results show a direct effect of social media, EWOM, and trust on millennials' loyalty to OTA. Likewise, there is a direct influence of social media and EWOM on trust. Furthermore, the indirect effect of social media and EWOM on millennials' loyalty to OTA was mediated by trust. Finally, gender didn't moderate the indirect influence of social media and EWOM on millennials' loyalty to OTA through trust.Novelty/Value-Previous studies have analyzed the effect of indirect social media and EWOM on customer loyalty and purchase-decision involvement through trust. The current research seeks to deepen the analysis of these studies by including gender as a moderator of the indirect effect of social media and EWOM on customer loyalty through trust, so this research tries to integrate moderation analysis and mediation analysis into one research model. AbstractTujuan - penelitian bertujuan untuk menganalisis peran kepercayaan dan gender pada pengaruh tidak langsung media sosial dan EWOM terhadap loyalitas milenial terhadap OTA.Desain/Metodologi/Pendekatan - penelitian yang digunakan adalah survei dengan instrumen penelitian google form - total sampel 465 milenial yang dipilih melalui teknik purposive sampling. Data yang terkumpul kemudian dianalisis menggunakan proses makro untuk SPSS model 14.Hasil temuan - menunjukkan pengaruh langsung media sosial, EWOM, dan kepercayaan terhadap loyalitas milenial terhadap OTA. Demikian juga, ada pengaruh langsung media sosial dan EWOM terhadap kepercayaan. Selanjutnya, pengaruh tidak langsung media sosial dan EWOM terhadap loyalitas milenial terhadap OTA dimediasi oleh kepercayaan. Terakhir, gender tidak memoderasi pengaruh tidak langsung media sosial dan EWOM terhadap loyalitas milenial terhadap OTA melalui kepercayaan.Novelty/Value - Penelitian-penelitian terdahulu telah menganalisis pengaruh tidak langsung social media dan EWOM terhadap customer loyalty dan purchase-decision involvement melalui trust. Penelitian saat ini berusaha memperdalam analisis penelitian-penelitian tersebut dengan memasukan variabel gender sebagai moderator pada pengaruh tidak langsung penggunaan social media dan EWOM terhadap customer loyalty melalui trust, sehingga penelitian ini mencoba untuk mengintegrasikan analisis moderasi dan analisis mediasi ke dalam satu model penelitian.

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Moh Shidqon

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Fakultas Ekonomi dan Bisnis, Universitas Trisakti Gedung Hendriawan Sie Lantai 3, Jalan Kyai Tapa Grogol no. 1 Grogol, Jakarta 11440 Telp: 021-5663232(ext.8334)

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Dki jakarta

INDONESIA

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Home Page

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Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Moh Shidqon

Contact Email ajid.shidqon@trisakti.ac.id

Phone +6281574360223

Journal Mail Official mrbmfeb@trisakti.ac.id

Editorial Address Fakultas Ekonomi dan Bisnis, Universitas Trisakti Gedung Hendriawan Sie Lantai 3, Jalan Kyai Tapa Grogol no. 1 Grogol, Jakarta 11440 Telp: 021-5663232(ext.8334)

Location Kota adm. jakarta barat, Dki jakarta INDONESIA

Abstract

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Abstract

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Abstract

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Moh Shidqon

Contact Email
ajid.shidqon@trisakti.ac.id

Phone
+6281574360223

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mrbmfeb@trisakti.ac.id

Editorial Address
Fakultas Ekonomi dan Bisnis, Universitas Trisakti Gedung Hendriawan Sie Lantai 3, Jalan Kyai Tapa Grogol no. 1 Grogol, Jakarta 11440 Telp: 021-5663232(ext.8334)

Location
Kota adm. jakarta barat,

Dki jakarta

INDONESIA