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Jurnal Visi Manajemen (JVM)
Published by Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang
ISSN : 23033339     EISSN : 25282212     DOI : https://doi.org/10.56910/jvm.v8i1
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Visi Manajemen (JVM) diterbitkan oleh Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang. Penerbitan jurnal ini bertujuan untuk meningkatkan kualitas ilmu pengetahuan, serta menyalurkan minat berbagi dan menyebarluaskan ilmu pengetahuan kepada akademisi, mahasiswa, praktisi dan pemerhati ilmu pengetahuan. Redaksi menerima artikel penelitian terkait Ilmiah Manajemen Bisnis Dan Kewirausahaan dan terbit tiga kali dalam setahun yaitu edisi Januari, Mei dan September.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 204 Documents
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Pengaruh Pemasaran Digital terhadap Penjualan Es Teh Djanoko Bayat pada Usaha Kecil Menengah (UKM) : Studi Kasus pada SDN DAON 3 Tri Windarsih; Muzakar Isa
Jurnal Visi Manajemen Vol. 12 No. 1 (2026): Januari : Jurnal Visi Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jvm.v12i1.932

Abstract

This study aims to comprehensively examine the influence of digital marketing strategies, investment in digital technology, and customer engagement on the business performance of Micro, Small, and Medium Enterprises (MSMEs) with digital transformation as a mediating variable. A case study was conducted on the MSME Es Teh Djanoko Bayat. This research employs a quantitative methodology with a causal design. Data were collected through questionnaires distributed to 350 respondents and analyzed using the SmartPLS version 3 tool. The results indicate that digital marketing strategies and digital technology investment have a positive and significant effect on both digital transformation and performance improvement. Furthermore, digital transformation is proven to have a positive effect on performance. However, while digital customer engagement positively affects performance, it was found to have no significant effect on digital transformation. In conclusion, the effectiveness of digital marketing and technology investment are key drivers in the transformation process and company performance, while customer interaction impacts sales directly without triggering significant operational changes.
Pengaruh Kualitas dan Citra Merek terhadap Keputusan Pembelian iPhone pada Gen Z di Sukoharjo Sofia Setyaningsih; Muhammad Syihabuddin
Jurnal Visi Manajemen Vol. 12 No. 1 (2026): Januari : Jurnal Visi Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jvm.v12i1.933

Abstract

This study aims to examine how Generation Z in Sukoharjo Regency makes iPhone purchases based on their impressions of the brand and product quality. Generation Z is known to be highly tech-savvy, analytical, and selective in purchasing goods, especially mobile phones. With rapid technological advancements and intense competition among smartphone brands, it is crucial for companies to understand what aspects influence young consumers' purchasing decisions. We used a quantitative approach based on survey data obtained from 30 individuals who are current iPhone users or are considering purchasing one.The decision to buy is the dependent variable in this study, whereas product quality and brand perception are the independent variables. This data analysis examines whether these two separate factors influence customer purchasing decisions. According to the study, Generation Z purchases iPhones based on brand and product quality. Based on these findings, attracting young consumers as buyers depends on positive brand perceptions and high-quality product offerings. Marketing academics, especially those specializing in consumer behavior, can benefit from the theoretical contributions of this study, while business owners and marketers can use the practical implications of this research to better target Generation Z in the digital age. Gen Z's smartphone purchases are heavily influenced by brand image and quality.
Model Kepemimpinan Efektif dan Produktivitas Pegawai pada Birokrasi Teknis: Studi Empiris di Dinas Bina Marga dan Penataan Ruang Jawa Barat Abdul Patah; Hari Imbrani; Wati Rahayu
Jurnal Visi Manajemen Vol. 12 No. 1 (2026): Januari : Jurnal Visi Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jvm.v12i1.935

Abstract

This study examines how effective leadership impacts increased employee productivity within the technical bureaucracy within the West Java Provincial Highways and Spatial Planning Agency. Effective leadership is understood as a leader's ability to provide direction, motivation, and empowerment to employees in order to optimally achieve organizational goals. The research method uses a quantitative approach through a survey of 50 ASN respondents working at the UPTD for Road Management Region III. The regression results show R = 0.58 and R² = 0.336, while the PLS analysis displays a path coefficient of β = 0.58 and a t-test of 5.91 (p < 0.05). These findings confirm that exemplary leadership, transparent communication, and employee empowerment can increase work productivity in the technical bureaucracy. This study also found that leadership that directly exemplifies behavior and decision-making can influence employee productivity levels in the public sector. Inspirational and participatory leadership, which involves employees in important decisions, shows a significant influence on increasing work morale and innovation. For example, employees who feel encouraged by their leaders to contribute more tend to show initiative in their tasks and take more responsibility for the work assigned.
Entrepreneurial Leadership in Higher Education for Human Resource Improvement in Indonesia: A Narrative Literature Review Tanti Sugiharti
Jurnal Visi Manajemen Vol. 10 No. 3 (2024): Jurnal Visi Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jvm.v10i3.939

Abstract

This narrative literature review examines the role of entrepreneurial leadership in Indonesian higher education as a strategic approach to enhancing human resource quality and national competitiveness. Amid rapid changes in the higher education landscape, entrepreneurial leadership emerges as a critical framework that integrates innovation, visionary thinking, calculated risk-taking, and collaborative governance. This leadership style fosters an institutional culture that encourages creativity, flexibility, and continuous improvement among faculty and students, aligning educational outcomes with labor market demands. The review synthesizes current research on how entrepreneurial leadership influences institutional strength, academic quality, and socio-economic development through partnerships involving universities, government, industry, and communities. It highlights challenges such as low entrepreneurial motivation among business students and the need for integrating practical entrepreneurial education effectively. Furthermore, digital transformation and internationalization are identified as key enablers for cultivating entrepreneurial mindsets and skills. The study underscores the importance of comprehensive policies, stakeholder engagement, and contextualized educational programs to support entrepreneurial ecosystems in higher education. Ultimately, fostering entrepreneurial leadership is essential for preparing graduates equipped with critical thinking, project management, and communication skills, thereby contributing to sustainable economic growth and innovation in Indonesia.

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