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Management Research Studies Journal

mrsj
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Published by Institut Keuangan-Perbankan dan Informatika Asia Perbanas

ISSN : 27456161 EISSN : 27460231 DOI : https://doi.org/10.56174/mrsj.v3i2

Core Subject : Economy, Science, Social,

Computer Science & IT Economics, Econometrics & Finance Social Sciences

Management Research Studies Journal is a scientific journal published by the Perbanas Institute, which contains scientific articles that are the output of research. The journal has a main focus on the development of management sciences The scope of knowledge includes marketing management, human resource management, financial management, change management, innovation management, business management

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 55 Documents

1 2 3 4 5

The Influence of Celebrity Ambassador, Company Image and Service Quality on Rental Interest in Bassura City Apartments on Travelio.com Yohanes Ferry Cahaya; Firda Aisyah Aisyah Pratiwi
Management Research Studies Journal Vol. 2 No. 2 (2021): Management Research Studies Journal
Publisher : Perbanas Institute

This study aims to determine the effect of Celebrity Ambassador, Company Image and Service Quality on Rental Interest in Bassura City Apartments on Travelio.com. The research design used is an explanative research design, the type of research is descriptive quantitative research using a questionnaire. The sample technique uses probability sampling (simple random sampling) with 100 respondents. The analysis used is the correlation test, multiple linear regression, the coefficient of determination, and hypothesis testing. The results showed that: (1) Celebrity Ambassador has a significant effect on Rental Interest and has the smallest effect; (2) Corporate Image has a significant effect on Apartment Rental Interest and has the greatest influence (3) Service Quality has a significant effect on Apartment Rental Interest and has a greater influence on the Celebrity Ambassador variable and less than the Corporate Image variable. The F test shows if the regression model is considered feasible to predict the independent variable on the dependent variable. The R test shows that the independent variable is able to explain the dependent variable of rental interest by 58.6%. Keywords: Celebrity Ambassador, Company Image, Service Quality, Rental Interest

Effect Of Islamic Financial Literacy, Religiosity, And Lifestyle On Decision To Use Islamic Bank Products For Millennial Generation In Greater Jakarta Reny Fitriana Kaban; Muhammad Guntur
Management Research Studies Journal Vol. 2 No. 2 (2021): Management Research Studies Journal
Publisher : Perbanas Institute

This study aims to analyze the effect of Islamic financial literacy, religiosity, and lifestyle on the decision to use Islamic bank products for the millennial generation in Greater Jakarta. The data in this research were obtained by distributing questionnaires that consist of 100 Islamic bank customers as samples and using the purposive sampling technique. Partial Least Square was used as the method of data analysis. The results indicated that Islamic financial literacy, religiosity, and lifestyle have effects on the decision to use Islamic bank products in the Millennial generation. It is suggested for Islamic banks to continue the socialization of Islamic financial literacy to gather more Islamic bank customers. In addition, Islamic banks also need to develop their systems and products that apply to sharia principles and the millennial lifestyle as well.

Analysis of E-Bupot System Implementation on Taxpayer Satisfaction heni pujiastuti; Sechan Bawazier
Management Research Studies Journal Vol. 2 No. 2 (2021): Management Research Studies Journal
Publisher : Perbanas Institute

This study aims to examine the application of the e-Bupot system in tax transactions carried out by taxpayers. This study uses measurements, one of which is the effectiveness of a system that is tailored to the needs of users in supporting a business process, including information presented in the right time, in the right format so that it is easy to understand and consistent with the specified format. Indicators of the effectiveness of technology-based information systems are data security indicators, time indicators related to the speed and accuracy of information, accuracy indicators related to the level of freedom from error in information output, reports or output variations indicators related to the completeness of information content and relevance indicators showing the benefits generated from the product or output information. The test in this study used 40 respondents obtained by purposive random sampling in a KPP Pratama. In the test using the F-Test and T-Test through the SPSS program. Based on the test results, it is obtained that taxpayers get satisfaction in implementing the e-Bupot system but financially it does not provide significant benefits.

The Effect of Individual Characteristics, Work Placement and Work Environment on Employee Performance (Case Study on PT Post Energy Indonesia Jakarta Office) Suryanto; Jana Sandra
Management Research Studies Journal Vol. 2 No. 2 (2021): Management Research Studies Journal
Publisher : Perbanas Institute

This study aims to determine the effect of individual characteristics, work placement, and work environment on employee performance. There are three independent variables: individual characteristics, work placement, and work environment to be tested for the effect on the dependent variable, namely employee performance. The population in this study were all employees of PT Post Energy Indonesia Jakarta Office, amounting to 114 people. This study used simple random sampling and obtained data from as many as 57 respondents. The research data used are primary data, which is obtained through the distribution of questionnaires. The analytical tool used is the multiple linear regression test. The results showed that: There is a positive and significant influence between Individual Characteristics and Work Environment on Employee Performance, but there is no effect of Work Placement on Employee Performance with a significant value. The coefficient of determination test results shows that the Adjusted R Square value of 40% of the dependent variable on employee performance can be explained by the independent variables, namely individual characteristics, work placement, and work environment. In comparison, other factors of 60% are influenced by other variables outside the variables studied.

Effect of Job Motivation, Job Satisfaction and Work Environment on Employee Performance (Case Study at PT Kalbe Farma Tbk Jakarta) boris -
Management Research Studies Journal Vol. 2 No. 2 (2021): Management Research Studies Journal
Publisher : Perbanas Institute

Introduction. Based on previous research conducted by Bachtiar (2012) and Reza (2010), according to Rahmawati (2011), Widyanti et al (2015) and Timothy (2017) there are differences in research results, so this study aims to analyze the effect of work motivation, job satisfaction, and work environment on employee performance. Research methods. The population in this study were all 60 employees of PT Kalbe Farma Tbk Jakarta Global Supply Chain division. The sampling used is saturated sampling where the entire population is used as a sample so that the number of research samples is 60 people. Data analysis. The analysis technique used is multiple linear regression. Findings. Based on the results of the study, partially work motivationand job satisfaction have a significant positive effect on employee performance, while the work environment has no effect on employee performance. Adjusted R Square of 0.854 which means that employeeperformance is influenced by work motivation, job satisfaction and work environment with a percentage of 85.4% and the remaining 14.6% is influenced by other factors, Recommendation. It is recommended for further researchers to add independent variables.

Factors that Influence Purchasing Decicions of Asian Chinese Food Coffee and Resto in Bogor agus salim; Tara Novia Santang
Management Research Studies Journal Vol. 3 No. 1 (2022): Management Research Studies Journal
Publisher : Perbanas Institute

This purpose of this research was to identify and analyze the Influence of services quality, price and product quality on the purchase decision Asian Chinese food coffee and resto. The method that used in the research was using quantitative descriptive analysis with likert scale as measuring instrument. The population in this study is the people who have purchased Asian Chinese food coffee and resto, while the sample number is 75 people. The results showed that: (1)The higher the level of quality of service provided, the higher the consumer purchasing decision. (2) The higher the price level of the product given, the higher the consumer purchasing decision. (3) The higher the level of quality of products provided, the higher the level of consumer purchasing decisions. Keywords: Services Quality, Price, Product Quality, Purchase Decision, and Chinese food.

Information System Analysis with Delone & Mclean Model Approach on Online Services of Perbanas Institute library Suharyanto; Anggi Kwirndhany; Pamela Magdalena
Management Research Studies Journal Vol. 3 No. 1 (2022): Management Research Studies Journal
Publisher : Perbanas Institute

The purpose of this study was to determine the effect of system quality, information quality, service quality on satisfaction, and the effect of satisfaction on net benefits using the DeLone & McLean model. The population in this study were Perbanas Institute students who had used the Online Library Service. The sampling technique was selected using purposive sampling and a sample of 100 people. Data retrieval using primary data with a questionnaire tool and the method used is SEM (Structural Equation Modeling) with the help of the SmartPLS application. The results showed that system quality, information quality and service quality had a positive and significant effect on user satisfaction, then user satisfaction had a positive and significant effect on net benefits. In the intervening, relationship system quality, information quality and service quality have a positive and significant effect on net benefits through user satisfaction.

Strategies For Increasing Social Welfare Based On Strength In Olilit Village Tanimbar Islands Regency Balthasar Watunglawar
Management Research Studies Journal Vol. 3 No. 1 (2022): Management Research Studies Journal
Publisher : Perbanas Institute

This study aims to identify, describe, and analyze the strength factors that can be controlled and used by the village government in improving welfare; village government strategies in improving welfare related to the use of strength; factors influence the village government's strategy in improving the public prosperity. The method used to solve the research problem was descriptive qualitative research method. Informants were determined by purposive sampling technique, namely the research sample taken not depending on the number of population but adjusted to the purpose. Methods of data collection were done by interview, observation, and documentation. The data analysis technique was carried out by means of data reduction, data display, and data verification. From the results of the study, it was found that the resources of the Olilit village which were considered to be the strength of the village for improving welfare included the physical environment, tri sakti, tourism potential, culture and tradition, as well as the position of the western village in the district city. The strategy of the Olilit village government in improving the social prosperity was realized through the consistent attitude of the village government in paying attention to the operations of existing government officials and organizations, setting night study hours for students, fostering the younger generation, and providing compensation to families who were classified as poor, widows, and disabled. In addition, there are several factors that influence the implementation of the strategy, such as budget, facilities, consumerist lifestyle, political perspective of local government, and discipline.

The Role of Leadership Style and Social Work Environment Toward Employee Engagementat Bank Mandiri Ujung Menteng Branch : Boris Lukman; Budi Prijono
Management Research Studies Journal Vol. 3 No. 1 (2022): Management Research Studies Journal
Publisher : Perbanas Institute

This study aims to analyze the role of leadership style and social work environment on Employee Engagementat Bank Mandiri Ujung Menteng branch. In this study, there are two independent variables, namely leadership style and social work environment to test their role on the dependent variable, namely Keterlibatan Karyawan. The population of this research is the employees of Bank Mandiri Ujung Menteng branch, totaling 35 people. Sampling with saturated sampling method, so that the entire population is used as a sample of 35 respondents, . The data collection technique was using a questionnaire with SPSS version 25. The analytical tool used was multiple linear regression test. The results showed that: Leadership style has a negative and significant effect on Employee Engagement, while the social work environment has no significant effect on Employee Engagement. The results of the test of the coefficient of determination between the variables of leadership style and social work environment on Employee Engagement are 53.6%, and there are other factors of 46.4% influenced by other variables outside of this study. So it is recommended for further researchers to add independent variables that have not been studied. And the application of leadership style at Bank Mandiri Ujung Menteng branch with achievement-oriented leadership style.

The Influence Of Lifestyle, Celebrity Endorser, And Brand Awareness On Purchase Intention Instant Lemonilo Noodles Products In Jabodetabek Yohanes Ferry Cahaya; lina basafira dewi
Management Research Studies Journal Vol. 3 No. 1 (2022): Management Research Studies Journal
Publisher : Perbanas Institute

This study aims to determine the effect of Lifestyle, Celebrity Endorser, and Brand Awareness on Purchase Intention Lemonilo Instant Noodle Products. The research design used is causality research design while the type of research used is quantitative research using questionnaires. The research population is all people who are interested in and or like healthy instant food in Jabodetabek, while the sampling technique uses purposive sampling with a total of 100 respondents. The analytical tool used is SPSS version 26. The results of the analysis obtained are multiple linear regression analysis, partial analysis (t-test), regression model reliability analysis (f-test), correlation coefficient analysis, and coefficient of determination analysis. The results showed that: (1) Lifestyle had a positive and significant effect on Purchase intention and had the greatest influence; (2) Celebrity Endorser has a positive and significant effect on Purchase intention and has the least effect; (3) Brand Awareness has a positive and significant effect on Purchase intention and has a greater influence than Celebrity Endorser and less than Lifestyle. Reliability analysis of the regression model (f-test) shows that the regression model is considered feasible in explaining the independent variables. Analysis of the coefficient of determination (R2) shows that Lifestyle, Celebrity Endorser, and Brand Awareness contribute 59.6% to Purchase intention.

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Budiyanto

Contact Email budiyanto@perbanas.id

Phone +625252533

Journal Mail Official jurnalmanagement@perbanas.id

Editorial Address Jl. Perbanas, Karet Kuningan, Setiabudi kode pos 12940., Jakarta Selatan, Provinsi DKI Jakarta

Location Kota adm. jakarta selatan, Dki jakarta INDONESIA

Abstract

Abstract

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Abstract

Contact Name
Budiyanto

Contact Email
budiyanto@perbanas.id

Phone
+625252533

Journal Mail Official
jurnalmanagement@perbanas.id

Editorial Address
Jl. Perbanas, Karet Kuningan, Setiabudi kode pos 12940., Jakarta Selatan, Provinsi DKI Jakarta

Location
Kota adm. jakarta selatan,

Dki jakarta

INDONESIA