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Asean International Journal of Business
Published by Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia
ISSN : -     EISSN : 28096673     DOI : https://doi.org/10.54099/aijb
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Asean International Journal of Business (AIJB) is a peer-reviewed economic journal serving as a forum for Business Economics Scholars concerning to area of Accounting, Banking, Economics, Entrepreneurship, Finance, Human Resources Management, and Management. This open accessed Journal publishes original research and review papers. This journal encompasses original research articles including: 1. Banking and Financial Institution 2. Behavioral Economics 3. Development Economics 4. Environmental Economics 5. International Economics 6. Accounting 7. Bussiness and Entrepreneurship 8. Human Resources Management 9. Monetary Economics 10. Public Finance 11. Political Economy 12. Bussiness Management 13. Urban and Rural Economics
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 5 Documents
 1 
Search results for , issue "vol. 5 no. 2 (2026)" : 5 Documents clear
The Influence of Viral Marketing and Atmosphere on Purchase Decisions with FOMO as Moderation in Coffee Shops Made Setini; Ni Putu Ita Puspa Yanti; Ni Luh Putu Indiani
Asean International Journal of Business Vol. 5 No. 2 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijb.v5i2.1757

Abstract

Purpose – This paper seeks to examine the influence of menu variations on Generation Z customer loyalty in coffee shops in Denpasar City, with customer satisfaction as a mediating variable and social media marketing as a moderating variable. Methodology/approach – A quantitative explanatory approach was applied using questionnaire data collected from 175 Generation Z respondents who frequently visit coffee shops in Denpasar. The data were analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM) to test both direct and indirect relationships among menu variations, customer satisfaction, social media marketing, and loyalty. Findings – The results indicate that menu variations have a positive and significant effect on both customer loyalty and customer satisfaction. However, customer satisfaction does not significantly influence loyalty and fails to mediate the relationship between menu variations and loyalty. Furthermore, social media marketing plays a quasi-moderating role, strengthening the effect of menu variations on loyalty while also directly influencing loyalty. These findings suggest that Generation Z loyalty is more strongly driven by innovative product experiences and digital engagement rather than satisfaction alone. Novelty/value – This study contributes to the growing literature on Generation Z consumer behavior in the coffee shop industry by highlighting the importance of continuous menu innovation supported by effective social media marketing strategies to build and maintain long-term customer loyalty.
A Debt Servicing and Its Implications for Public Investment: Special Reference to Nigeria Economy Ademola Ishola; S. A. Ishola; S. O. Bamisaye
Asean International Journal of Business Vol. 5 No. 2 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijb.v5i2.1361

Abstract

This paper reviews the relationship between debt servicing and public investment in Nigeria, analyzing how the nation's debt obligations influence its capacity to fund public projects. Utilizing data from various studies, the analysis reveals that increasing debt service payments can significantly inhibit public investment, thereby affecting economic growth and development.
Analysis Of The Impact Of Hexagonal Fraud Element On Fraud Deterrence Sahara Novatania Yasmine; Koenta Adji Koerniawan
Asean International Journal of Business Vol. 5 No. 2 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijb.v5i2.1461

Abstract

This research aims to identify the components of the fraud hexagon that have an impact on fraud deterrence implemented at Sentra Wyata Guna Bandung, thereby strengthening the governance and policies in place to minimize the occurrence of fraud. Data was collected through the distribution of questionnaires to 82 employees of Sentra Wyata Guna Bandung. Statements in the questionnaire were measured using a Likert scale. Respondent data were processed using descriptive statistical analysis to explain respondent characteristics, principal component analysis to reduce data dimensions, and multiple linear regression to determine the influence of each component of the fraud hexagon. The research results show that simultaneously, all components of the fraud hexagon have an influence on fraud deterrence at Sentra Wyata Guna Bandung. Partially, the rationalization and opportunity variables have a positive and significant influence, the ego variable has a positive but not significant influence, and the pressure, capability, and collusion variables have a negative but not significant influence. This research focuses on examining the application of fraud deterrence using the fraud hexagon in the social sector. Keywords: Fraud Deterrence, Fraud Hexagon, Pressure, Rationalization, Opportunity, Ego, Capability, Collusion.
The Influence of Price, Endorser, and Location on Navi Wear Purchase Decisions Luh Putu Nomy Cahyani; Made Setini; Bayu Pasupati
Asean International Journal of Business Vol. 5 No. 2 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijb.v5i2.1739

Abstract

ABSTRACT This study aims to analyze the influence of price, celebrity endorser, and location on consumer purchase decisions at Navi Wear Clothing Store in Denpasar. This research is motivated by sales fluctuations and high competition in the fashion business in Denpasar City. The research method used was a quantitative approach with survey techniques through the distribution of questionnaires to 100 respondents who were selected using the purposive sampling method. The data obtained was analyzed using multiple linear regression with the help of the SPSS program. The results of the study show that partially price, celebrity endorser, and location have a positive and significant effect on consumer purchase decisions. In addition, simultaneously these three variables also have a positive and significant effect on consumer purchase decisions at Navi Wear Clothing Stores in Denpasar. The findings of this study show that the right pricing strategy, effective use of celebrity endorser, and strategic business location selection play an important role in improving consumer purchasing decisions.
The Mediating Role of Patient Satisfaction in the Relationship Between Service Quality, Brand Image, and Patient Loyalty Ni Luh Sri Dewi Indrayani; Ni Luh Putu Indiani; I Made Suniastha Amerta
Asean International Journal of Business Vol. 5 No. 2 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijb.v5i2.1800

Abstract

This study aims to analyze the influence of service quality and brand image on inpatient loyalty at the Praja Amerta Pavilion of Wangaya Regional General Hospital, Denpasar, with patient satisfaction as a mediating variable. This research employs a quantitative approach using an explanatory research design. The population consists of inpatients at the Praja Amerta Pavilion, and data were collected from 160 respondents through questionnaires using a Likert scale. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate both the measurement model and structural model. The results indicate that service quality has a positive but not significant effect on patient loyalty, suggesting that improvements in service quality alone are not sufficient to directly enhance patient loyalty. Conversely, brand image has a positive and significant effect on patient loyalty, indicating that a strong hospital image increases patients' trust and intention to reuse the service. Furthermore, both service quality and brand image have a positive and significant effect on patient satisfaction. Patient satisfaction also has a positive and significant influence on patient loyalty. Mediation analysis reveals that patient satisfaction fully mediates the relationship between service quality and patient loyalty and partially mediates the relationship between brand image and patient loyalty. These findings highlight that patient loyalty in healthcare services is shaped by the interaction between service quality, brand image, and patient satisfaction. Therefore, hospitals should improve service quality, strengthen brand image, and continuously manage patient satisfaction to enhance patient loyalty

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