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Return : Study of Management, Economic and Bussines
Published by PT. Publikasiku Academic Solution
ISSN : 29640121     EISSN : 29633699     DOI : 10.57096
Core Subject : Economy,
Economics, Econometrics & Finance
The Journal RETURN is a double blind peer-reviewed academic journal and open access to social and scientific fields. The journal is published monthly by PT. Publikasiku Academic Solution. The Jurnal RETURN provides a means for sustained discussion of relevant issues that fall within the focus and scopes of the journal which can be examined empirically. The journal publishes research articles covering all aspects of social sciences, ranging from Economic, management and Bussines. Published articles are articles from critical and comprehensive research, studies or scientific studies on important and current issues, or reviews of scientific books
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 326 Documents
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Implementation of Content Based Filtering Method in Restaurant Menu Ordering Recommendation System Anang Pramono; Timotius Satrio Setyo Ardi Wolayan
Return : Study of Management, Economic and Bussines Vol. 3 No. 4 (2024): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v3i4.206

Abstract

Sales is one of the key factors in business. Failure to increase sales can lead to the collapse and bankruptcy of a business. Recommendation System is a system that is capable of predicting products desired by users. Personalized product recommendations effectively boost sales in a business. In this context, the recommendation system is a strategic tool to optimize the user experience and encourage further purchases. This research applies the content-based filtering method, which utilizes an item similarity-based recommendation approach. Three variables are used to determine the recommended product order: similarity value, sales quantity, and rating. Based on the trial, it was found that 77.3% of users were interested in the recommended products, while the remaining 22.7% preferred to purchase other products. Therefore, it can be concluded that the recommendation system can influence users to purchase the recommended products, thus impacting sales.
The Mediating Effect of Patient Satisfaction in The Effect of Service Quality on Patient Loyalty: Patient Survey at Hermina Hospital Bandung Pharmacy Installation Aurora Rahyu Pasya
Return : Study of Management, Economic and Bussines Vol. 3 No. 2 (2024): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v3i1.207

Abstract

Background: Pharmaceutical services are a form of health service that directly connects patients with pharmaceutical preparations. The quality of service greatly determines the level of patient satisfaction. Service quality and patient satisfaction are factors that influence patient loyalty. Method: The data analysis technique that will be used to test this research uses the Partial Least Square (PLS) method which is operated using SMARTPLS 4.0. Results: Service quality has a significant effect on patient satisfaction and patient loyalty, patient satisfaction has a significant effect on patient loyalty, and service quality has a significant effect on patient loyalty which is mediated by patient satisfaction. Conclusion: When a hospital provides better quality service than before, it will have an impact on high patient satisfaction and patient loyalty. The more positive patient satisfaction is, the more patient loyalty will increase. When service quality is improved, a positive perception of patient satisfaction arises, which can encourage increased patient loyalty.
The Role of A Firm’s Capabilities on Business Model Innovation; Evidence From Hotels in Indonesia Cynthia Anna Wijayanti; Syamsir Abduh; Robert Kristaung; Filma Festivalia
Return : Study of Management, Economic and Bussines Vol. 3 No. 3 (2024): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v3i2.209

Abstract

A business model is a strategic plan for creating, delivering, and retaining value, ensuring profitability and competitiveness. To thrive in a dynamic market, a company should harness its strengths and innovate its business model to address opportunities or challenges. Strong capabilities empower a firm to effectively implement business model innovation in response to market fluctuations. This quantitative study examines the role of a firm’s capabilities, which are dynamic capabilities and market orientation toward a business model innovation in Indonesia’s hotel industry after the pandemic. Inferential statistical analysis was conducted on two independent variables, dynamic capabilities, and market orientation, to examine their impacts on business model innovation as a dependent variable using Structural Equation Modelling with software Smart PLS 4. The samples included 492 general managers at three to five-star hotels in Indonesia who were used as respondents. They were selected using purposive sampling to examine two hypotheses. A five-point Likert-scale online questionnaire included thirty-two questions from seven dimensions covering two independent variables examined. The results of the T-test show that the firm’s capabilities, which are dynamic capabilities and market orientation, have significant effects independently on business model innovation, with each substantial value of p<0.05.  Dynamic capabilities affect business model innovation by 42.9%, followed by Market orientation, which contributes to business model innovation generation by 35%. Additionally, Importance-Performance Map Analysis (IPMA) identifies the practical contributions of firm capabilities, particularly highlighting the significance of proactive market orientation in influencing business model innovation.
Exploring The Dynamics of Customer Loyalty: A Case Study on The Green Rapid Test Brand Investigating The Roles Of Service Quality, Product Quality, and Promotion with Customer Satisfaction As An Intervening Variable Yusuf Suhardi; Antaiwan Bowo Pranogyo; Ahmad Afif
Return : Study of Management, Economic and Bussines Vol. 3 No. 2 (2024): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v3i1.210

Abstract

This study aims to evaluate the impact of service quality, product quality, and promotion on customer loyalty, with customer satisfaction as a mediator, on consumers of green brand rapid test products in 10 hospitals in Bekasi City. Involving 74 respondents, this study uses a quantitative approach and associative strategy, with data collected through purpose sampling techniques and analyzed using the SmartPLS 3.0 application. The results showed that service quality and product quality had no significant effect on customer satisfaction, while promotion had a significant positive impact. Although promotion positively affects customer loyalty, service quality and product quality have no significant impact on customer loyalty. Furthermore, customer satisfaction does not significantly mediate the relationship between these factors and customer loyalty. These findings provide important insights for companies in developing more effective marketing strategies to increase customer loyalty for green brand rapid test products.
The Impact of Training Development, Work Environment, Motivation and Competency on Employee Performanve: Mediated by Job Satisfaction A Case Study of PT Adhi Karya (Persero) Tbk DPKA Meidhy Panginda Saputra; Leonnard Ong
Return : Study of Management, Economic and Bussines Vol. 3 No. 3 (2024): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v3i2.211

Abstract

With job satisfaction acting as a mediating variable, this study examines how employee performance is influenced by training development, work environment, motivation, and competence. Employees of PT. Adhi Karya,Tbk DPKA were given questionnaires as part of the data collection process. This study's sample consisted of 59 respondents who were selected using a proportionate and cluster sampling technique. Convergent validity, discriminant validity, composite reliability, Average Variance Extracted (AVE), Collinearity Statistics (VIF), path coefficient test, bootstrap test, and Structural Equation Modelling (SEM) test were all used to examine the data after it was processed using Smart PLS. This study indicates that motivation and training development have a positive and significant impact on job satisfaction. Job satisfaction is negatively and not significantly impacted by the work environment and skills. Additional findings show that while job satisfaction can influence employee motivation and training development, it cannot influence the work environment or competence. This research is expected to be an additional reference for company to improve quality in terms of employee performance. This research is extraordinary, for the sake of improvement in the future.
The Influence of The Physical Work Environment and Organizational Climate on Employee Performance Through Job Satisfaction as an Intervening Variable in PT. Bank Tabungan Negara (Persero) Tbk South Tangerang Branch Bekti Dwi Widiastuti
Return : Study of Management, Economic and Bussines Vol. 3 No. 2 (2024): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v3i1.212

Abstract

This study was conducted to determine the influence of the physical work environment and organizational climate on employee performance through job satisfaction as an intervening variable in PT. Bank Tabungan Negara (Persero) tbk South Tangerang branch office. This research method uses quantitative methods using survey techniques. The population used in this study were staff employees at PT. Bank Tabungan Negara (Persero) tbk South Tangerang branch office.  The sampling technique uses random sampling, the number of sampling used in this study was 118 respondents. Data collection for each variable studied using questionnaires with Likert scale and rating scale. Data analysis techniques use descriptive statistical analysis techniques and PLS (Partial Least Square) analysis techniques. The results of this study show that there is a positive and significant influence of the physical work environment on performance, there is a positive and significant influence of the physical work environment on job satisfaction, there is a positive and significant influence of organizational climate on performance, there is a positive and significant influence of organizational climate on job satisfaction, there is no effect of job satisfaction on performance, there is no positive and significant influence of the physical work environment On performance through job satisfaction, there is no positive and significant influence of organizational climate on performance through job satisfaction.
Exploring Trade and Investment Potential Between Indonesia and Slovakia: A Qualitative Analysis Katon Wicaksono
Return : Study of Management, Economic and Bussines Vol. 3 No. 3 (2024): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v3i2.213

Abstract

This study explores the qualitative analysis of the trade and investment potential between Indonesia and Slovakia, two contrasting economies characterized by dynamic differences and untapped economic synergy. Using theories and frameworks from international trade and foreign direct investment, this study aims to give a full picture of the complicated web of economic complementarities, barriers, and policy landscapes that affect the flow of trade and investment between two countries. By conducting a comprehensive examination of existing scholarly works, supplemented by in-depth interviews with experts and focused analysis of specific instances, this study reveals significant areas that are conducive to collaboration as well as the intricate obstacles that hinder commercial transactions. The results underscore the significant impact of legislative frameworks, market entry opportunities, and infrastructure preparedness on the facilitation or impediment of economic participation. Furthermore, the research highlights the necessity of implementing strategic bilateral agreements in order to effectively use the complete range of trade and investment prospects. The conversation expands to include practical consequences for legislators and business professionals, promoting specific measures to reduce obstacles and take advantage of the found economic synergies. This study makes a valuable contribution to the ongoing academic conversation surrounding the improvement of bilateral economic relations by providing a strategic plan for future collaborations between Indonesia and Slovakia.
Enhancing Public Wellbeing Through Autogate at Soekarno-Hatta International Airports Gunawan Ari Nursanto; Isidorus Anung Prabadhi; Besse Hartati; Wilonotmo Wilonotmo; Nurul Maharani Piranti
Return : Study of Management, Economic and Bussines Vol. 3 No. 3 (2024): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v3i2.214

Abstract

The rapid advancement of information technology (IT), marked by innovations such as artificial intelligence (AI) is reshaping various sectors and challenging traditional frameworks, particularly towards automation. This transformation is particularly evident in public policy, as governments strive to enhance efficiency and citizen satisfaction. The adoption of information and communication technology, such as Autogate systems, emerges as a crucial strategy. In the context of immigration services, Autogate facilitates expedited immigration clearance procedures through biometric technology, enhancing security and efficiency. However, the implementation of such technologies raises concerns about public wellbeing. This research aims to assess the use and impact of Autogate technology on public wellbeing, focusing on its implementationat at Soekarno-Hatta Airport. The research methodology employed in this study involves two key approaches, interviews and observational studies. Findings reveal significant improvements in passenger experience and immigration efficiency, highlighting the potential of Autogate to enhance border management and public wellbeing. This research contributes to understanding the implications of technological advancements in immigration management and informs policymakers and stakeholders about the opportunities and challenges associated with Autogate implementation and public well being.
Accountability and Transparency in The Management of Village Fund Allocation Nur Afni Bungaeja; Haliah Haliah; Nirwana Nirwana
Return : Study of Management, Economic and Bussines Vol. 3 No. 4 (2024): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v3i2.215

Abstract

This research aims to determine and assess the accountability and transparency of village fund proxy management carried out by the Bakaru Village Government of Pinrang Regency. This research is a descriptive qualitative research with data collection techniques, namely interviews. The results of this study show that the management of village fund allocation in Bakaru is in accordance with the applicable laws regulated in the Minister of Home Affairs Regulation Number 20 of 2018 concerning Village Financial Management. The results of the Management Accountability research in Bakaru Village have been good, both technically and administratively as seen from the information on the management of village fund allocation that can be easily accessed and the implementation of programs that always involve the community. Transparency in the management of village fund allocation in Bakaru Village is also transparent, this can be seen from the existence of easily accessible information and good communication between village officials and the community so that management is considered transparent. Even though the management of village fund allocation in Bakaru Village can be categorized as good, training and coaching on village fund management needs to be intensified by village officials, especially those directly involved in managing village fund allocation to be more directed in accordance with applicable regulations so that accountability and transparency in village fund allocation management can be maintained.
Affiliate Marketing Strategies in Increasing Online Sales Erislan Erislan
Return : Study of Management, Economic and Bussines Vol. 3 No. 2 (2024): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v3i2.216

Abstract

Currently, online sales are experiencing rapid development. This can be seen from several internet sites that offer various goods or products presented to buyers. It is not easy to offer goods online, because conventional sales require various strategies. Therefore, sales that are carried out online must also have a strong strategy from conventional sales. Marketing strategy is very important to do in offering goods or services done online. This research uses a type of analytical descriptive research that aims to understand a phenomenon that will be experienced in the research subject, namely how much influence the Affiliator has in marketing the sellers' products through online sites. The results of this study show that Affiliate Marketing marketing strategies, sales, and consumer behavior have a positive and significant effect on consumer behavior. To increase online sales, marketing strategies are needed including 1) Quality of sales products, 2) Price Influence, 3) The Role of Brand Image, 4) Communication with Customers. 5) Return Guarantee.

Page 16 of 33 | Total Record : 326

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