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Return : Study of Management, Economic and Bussines
Published by PT. Publikasiku Academic Solution
ISSN : 29640121     EISSN : 29633699     DOI : 10.57096
Core Subject : Economy,
Economics, Econometrics & Finance
The Journal RETURN is a double blind peer-reviewed academic journal and open access to social and scientific fields. The journal is published monthly by PT. Publikasiku Academic Solution. The Jurnal RETURN provides a means for sustained discussion of relevant issues that fall within the focus and scopes of the journal which can be examined empirically. The journal publishes research articles covering all aspects of social sciences, ranging from Economic, management and Bussines. Published articles are articles from critical and comprehensive research, studies or scientific studies on important and current issues, or reviews of scientific books
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 326 Documents
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Unraveling The Influence of Factors on Micro Small and Medium-Sized Enterprises’ Adoption of Social Media Marketing and Its Business Impact Steven Young; J. Johny Natu Prihanto; Prio Utomo
Return : Study of Management, Economic and Bussines Vol. 2 No. 12 (2023): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v2i12.196

Abstract

The continuously growing opportunities in the digital economy have prompted the Indonesian government to encourage Micro, Small, and Medium-sized Enterprises (MSMEs) to undergo digital transformation. While there are various approaches available, marketing products/services through social media is believed to be one of the most effective methods. To maximize the benefits of social media marketing adoption for MSMEs, it is indeed crucial to identify the influential factors related to its adoption. Therefore, this study aims to quantitatively identify the factors influencing social media adoption among MSMEs in Indonesia. In this study, attention is directed toward five factors: performance expectancy, social influence, effort expectancy, facilitating conditions, and operating costs. The study incorporated 136 actively participating MSMEs that employed social media marketing. We opted to employ Partial Least Squares Structural Equation Modeling (PLS-SEM) due to its suitability for our sample size and potential data characteristics. As we were unsure about the normality of our data and the presence of measurement issues, PLS-SEM provided a robust and flexible approach. It allows us to analyze complex models and handle potential non-normal data and measurement concerns, ensuring reliable results even if such issues arise. Data is processed using the SmartPLS 3.0 software. The research findings indicate that the usage of social media marketing is influenced by performance expectancy and social influence. However, factors such as effort expectancy, facilitating conditions, and costs do not have a significant impact on social media adoption among MSMEs. Furthermore, the results of the study highlight the positive impact of utilizing social media for marketing on the performance of MSMEs, particularly in terms of increasing sales, enhancing customer relationships, improving productivity, and fostering creativity. These findings suggest that MSMEs can leverage social media platforms to achieve tangible benefits and enhance various aspects of their business operations.
Training on Making Desserts from Western Europe in Gerendeng Pulo Village Etlivia Burianto; Nity Indrawan; Putri Cicilia Jusan
Return : Study of Management, Economic and Bussines Vol. 2 No. 12 (2023): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v2i12.197

Abstract

Community Service is a person, group, or institution trying to make a positive contribution to society. Community service is often associated with higher education and research, where students and academics engage in activities that can use their knowledge and skills to help solve problems, improve well-being, and benefit society as a whole. PKM "Training on Making Desserts from Western Europe" due to the market for the sale of sweet foods from Western Europe, the purpose of the research is   to provide training on how to make sweet dishes from Western Europe in Gerendeng Pulo Village with the aim of improving the economy and meeting problems, namely by looking for sweet food cooking ideas at home and sweet food business ideas at affordable ingredient costs and teach them as the author collects the data of pre, post test and feedback from the community. The hope to be achieved is that the residents of Gerendeng Pulo Village can use the products and services they have learned, in order to provide benefits for them and increase their income through business ventures. The results shown that there is positive significant result about solving the problems faced by the people of  gerendeng pulo.
The Contribution of Fisheries Subsector Performance in Increasing Economic Growth in The Eastern Indonesia Region Said Latuconsina; Darwati Susilastuti; Meirinaldi Meirinaldi; Widiyarini Widiyarini
Return : Study of Management, Economic and Bussines Vol. 2 No. 12 (2023): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v2i12.198

Abstract

This research was conducted to determine the contribution of the performance of the fisheries subsector to economic growth in the Eastern Indonesia Region. Fishing is important for maintaining community identity, social cohesion and individual fishing status, and as the glue that binds communities together. Solutions to challenges in the marine and fisheries sector require a trend of insight and synergy at the regional level, such as IUU fishing, marine waste, fisheries trade barriers that are linked to tariffs. The Pooled Least Square Linear Regression method is used to analyze panel data using a quantitative approach. The sample data used is provincial data in WPPN RI 714, 715 and 718, which consists of 10 provinces cross-section data, 7 years of time series data. The result is that the performance of the fisheries subsector has a significant and positive influence on economic growth in the Eastern Indonesia Region. The magnitude of the influence of Fisheries Subsector Performance on Economic Growth is very strong and the increase is inelastic. The performance of the fisheries subsector can explain 89.92 percent of changes in economic growth. Measurable fishing is carried out to ensure the sustainability of fish resources is maintained and can provide fishermen's welfare, provide expansion and employment opportunities, increase added value and competitiveness due to fisheries, ensure business certainty, contribute to the world of business, and can increase economic growth.
The Influence of Risk Factors on Project Cost in The Sigli-Banda Aceh Toll Road Project Mariama Badjie
Return : Study of Management, Economic and Bussines Vol. 3 No. 1 (2024): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v3i1.199

Abstract

Effective management of risk is critical to the success of any construction project. The importance of risk management has grown as projects have become more complex. This study examines the influence of risk factors on project cost in the Sigli-Banda Aceh toll road project. It identifies 47 common risk indicators and categorises them into six risk factors, emphasize the need for improved risk management strategies in complex construction projects. The research question of this study is to know the influence and relationship of risk factors on project cost in the Sigli-Banda Aceh toll road project. The purpose of this study is to determine the risk factors that influence and relate to project cost in the Sigli-Banda Aceh toll road project. The data was analysed with statistical tools to determine the rank of factors affecting project costs. The research method used quantitative, using hard data on Likert scale, and qualitative, using the opinions of the respondents, with primary sources and secondary data. This research involved the project director, site supervisors, engineers, safety environment officer, and finance manager from PT Hutama Karya. Data collection techniques include the distribution of questionnaires. The data analysis technique uses correlation and multiple linear regression analysis methods with the help of SPSS software. According to the result analysis, all the factors have a moderate relationship with the project cost, and there are four factors that have a significant relationship with the project cost, namely material risk, equipment risk, construction method risk, contractor managerial risk, and construction safety risk.
Analysis of Factors That Contribute To The Effectiveness of The Program for Increasing The Role of Women Towards a Healthy and Prosperous Family Indi Nervilia; Aswin Naldi Sahim; Nurmansyah Nurmansyah
Return : Study of Management, Economic and Bussines Vol. 3 No. 1 (2024): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v3i1.200

Abstract

One of the efforts to strengthen the role of women in the family context to improve overall family health and welfare is the Increasing the Role of Women towards a Healthy and Prosperous Family program. After one year, an analysis was carried out to find out what factors affect the effectiveness of this program. Specifically examine the influence of participation factors in programs, education, training, access to resources, culture and norms on increasing the role of women in the family and further on family welfare. Also culture and norms as moderator variables for the influence between changes in roles in the family on family well-being. Respondents were program participants, and were immediately interviewed for filling out questionnaires, which were processed with PLS Smart4 Structural Equation Modeling (SEM) statistics. The findings of this study are that participation factors in programs, education, training, access to resources to change the role of women in the family play a role in the effectiveness of family welfare programs. Culture and norms proved to be moderator variables for the influence of changing roles in the family on family well-being. Meanwhile, culture and norms are not moderator variables for the influence of participant participation in programs and training education held on participants' access to resources. With this, it can be understood what factors need to be done to be fostered and improved, so as to accelerate the success process of the program to increase the role of women towards a healthy and prosperous family in Indonesia.
Industry Perspectives on Digital Competences Among MBKM Interns in Indonesia Linasari Santioso
Return : Study of Management, Economic and Bussines Vol. 3 No. 1 (2024): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v3i1.201

Abstract

Indonesia's digital economy is expanding at a breakneck pace, highlighting the urgent need for digital competencies that align with industry demands. Addressing this critical issue, the Ministry of Education, Culture, Research, and Technology of Indonesia has initiated the Merdeka Belajar Kampus Merdeka (MBKM) program, one of the programs, emphasizing practical internships to enhance undergraduates' digital skills.This research aims to examine the effectiveness of the MBKM initiative in narrowing the disparity between graduates' digital competencies and the evolving needs of various industries, shedding light on the program's role in fostering digital readiness among undergraduatesThis research scrutinizes the impact of the MBKM initiative on bridging the gap between graduates' digital competencies and the expectations of diverse industries. It specifically assesses the efficacy of the program in cultivating essential digital skills through IT-related tasks in various sectors. Employing a Likert-scale questionnaire rooted in the DigComp 2.0 framework, the research surveyed host companies across Jakarta, evaluating the digital proficiency of MBKM interns and their readiness for employment. Analysed through the Smart PLS, the research employed PLS-SEM to unravel the influence of digital competencies on employability. Findings indicate that one digital competence, Digital Content Creation, is significantly associated with employability prospects. Conversely, Information and Data Literacy, Communication and Collaboration, Safety, and Problem Solving did not exhibit a substantial direct effect on employability. This research underlines the critical nature of enhancing specific competencies within the MBKM framework to better prepare Indonesia's workforce for the demands of a digital future. The insights gleaned offer strategic implications for refining educational programs and underscore the importance of continual alignment with industry needs, thereby strengthening the nation's digital talent pool.
The Role of Strategy Planning to Achieve Organizational Goals in Uncertainty Situations in MSMES in Indonesia Hartono Subagio
Return : Study of Management, Economic and Bussines Vol. 3 No. 1 (2024): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v3i1.202

Abstract

In Uncertainty Situations Various efforts and support have been made by the government to protect its people from various sectors. This article will discuss the strategic management of MSMEs in dealing with the impact of the pandemic on the Emergency PPKM policy. The purpose of this article is to find out the right MSME strategy during the current pandemic. This article uses a qualitative descriptive research method through a literature approach. The results of this research show that strategies that can be used by MSMEs in dealing with the pandemic and emergency PPKM policies include (1) digital marketing strategies. (2) strategy to improve services based on creative innovation (3) strategy to improve the quality of human resources.
Analysis of Cloud Computing Characteristics, Services and Security Against Information Technology Strategy for Small Medium Enterprises Dheva Sari Silaban; Sardjoeni Moedjiono
Return : Study of Management, Economic and Bussines Vol. 3 No. 2 (2024): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v3i1.203

Abstract

Along with the development of the economy and technology, especially in cloud computing in Indonesia, Small and Medium Enterprises (SME) services also take part in this development. Cloud computing is an information technology innovation that allows users to use resources based on demanding utilities. Limited capital, human resources, and access to marketing networks are no longer a problem for SME businesses significant because of the benefits of Cloud Computing. Based on partial testing, the results of this study indicate there is no influence and insignificance of cloud computing security on variables characteristic variables of cloud computing. Similarly, the security variable has no influence and insignificant on the adoption of the strategy variable. While service variables have a positive and significant effect on security variables.
Determinants of Consumption Values and Their Impact on Green Purchase Intention through Green Trust: Case Study on the Purchase and Use of Xiaomi Electric Scooter Products in Jabodetabek Deyna Dwitama Setiadi; Hari Muharam; Sufrin Hannan
Return : Study of Management, Economic and Bussines Vol. 3 No. 1 (2024): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v3i1.204

Abstract

This study aims to analyze the determinants  of consumption value and  their impact  on green purchase intention through green trust in  a case study on the purchase and use of Xiaomi electric scooter products in Jabodetabek. This study used quantitative accidental sampling method by conducting survey techniques using questionnaire instruments. The questionnaire was distributed to 150 respondents in the Jabodetabek area and the classification of respondents were those who had known, had used, and had bought electric scooter products. The analysis techniques used are descriptive statistics and Structural Equation Modeling (SEM). The results of this study state that  consumption values  consisting of functional value, social value, and emotional value have a significant influence on green trust both individually  and  together, consumption values have a significant  influence on green purchase intention, green trust has a  significant influence on  Green Purchase Intention, as well as Consumption Values and  Green Trust together have a significant influence on Green Purchase Intention.
Application of Big Data Analytics for Decision Making in Digital Marketing Erislan Erislan
Return : Study of Management, Economic and Bussines Vol. 3 No. 1 (2024): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v3i1.205

Abstract

The growing development of technology gave birth to the existence of big data that can store a very large amount of information. The presence of big data provides opportunities for businesses. Business owners can utilize big data to generate data that can be used to provide an overview as a basis for decision making in conducting digital marketing activities. The method used is the documentation method with a qualitative approach. The data used is secondary data derived from various search engines such as Google Scholar and PubMed. Data analysis using the Miles and Huberman interactive model includes data condensation, data display and conclusions drawing. The results show that the application of big data analysis in digital marketing combines technological advances with a deep understanding of consumer behavior, enabling companies to optimize marketing strategies, improve operational efficiency, and respond more quickly to market changes, as well as make more informed decisions and improve corporate image, becoming the key to success in facing competition in today's increasingly complex and dynamic market.

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