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Return : Study of Management, Economic and Bussines
Published by PT. Publikasiku Academic Solution
ISSN : 29640121     EISSN : 29633699     DOI : 10.57096
Core Subject : Economy,
Economics, Econometrics & Finance
The Journal RETURN is a double blind peer-reviewed academic journal and open access to social and scientific fields. The journal is published monthly by PT. Publikasiku Academic Solution. The Jurnal RETURN provides a means for sustained discussion of relevant issues that fall within the focus and scopes of the journal which can be examined empirically. The journal publishes research articles covering all aspects of social sciences, ranging from Economic, management and Bussines. Published articles are articles from critical and comprehensive research, studies or scientific studies on important and current issues, or reviews of scientific books
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 308 Documents
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Ecological Resilience in Regional Autonomy: An Analysis of Local Political Regimes on Sustainable Natural Resources Governance Lestari, Ayu
Return : Study of Management, Economic and Bussines Vol. 4 No. 4 (2025): Return: Study of Management, Economic and Business
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v4i4.415

Abstract

This article examines the relationship between local political regimes and ecological resilience in coastal natural resource management in Indonesia. Using a multi-case qualitative research method, this study evaluates the performance of coastal management policies through interviews with BUMDs, field observations, and secondary data analysis in the form of environmental statistics. The findings suggest that stable governance and collaboration between sectors can increase adaptation capacity to coastal risks, such as rip and abrasion. Areas with high governance scores tend to have better ecological indicators, such as positive changes in mangroves and improved water quality. In contrast, regions with weak political coalitions show high fluctuations in ecological performance. The practical implications of this study are the importance of continuity of funding and coordination between regional apparatus and strengthening the role of BUMD in supporting evidence-based ecological adaptation policies. This research provides new insights into the mechanisms of strengthening coastal ecological resilience through local political and policy synergies.
The Role of Adaptive Gamification on Students' Intrinsic Motivation: A Control Experiment in Advanced Mathematics Learning Amelia, Amelia
Return : Study of Management, Economic and Bussines Vol. 4 No. 4 (2025): Return: Study of Management, Economic and Business
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v4i4.416

Abstract

The low intrinsic motivation of students in advanced mathematics learning is a major challenge in the world of education. This study aims to explore the influence of adaptive gamification on intrinsic motivation and student learning outcomes through a quasi-experimental approach with a pretest-posttest control group design. The sample consisted of two classes XI MIPA at one of the public high schools, where one class used adaptive gamification and the other class used conventional methods. Data were collected through motivational questionnaires, observations, and interviews, then analyzed descriptively and thematically. The results showed that the experimental group experienced significant improvements in post-test scores and intrinsic motivation compared to the control group. These findings indicate that adaptive gamification-based learning can build more personalized and meaningful learning experiences. The practical implication of this study is the need to integrate adaptive gamification technology in the learning system to support students' long-term learning motivation.
Gastronomy as a Cultural Agency: Identity Negotiation and Postcolonial Hybridity in Urban Cuisine Syawaludin, Dwi Febri
Return : Study of Management, Economic and Bussines Vol. 4 No. 4 (2025): Return: Study of Management, Economic and Business
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v4i4.417

Abstract

This study discusses gastronomy as a cultural agency in the context of identity negotiation and postcolonial hybridity in the urban culinary space. The background of the research departs from the fact that culinary is not only a practice of consumption, but also an arena of representation, resistance, and reconstruction of cultural identity. Using a qualitative approach, this research involves observation, in-depth interviews, and document analysis of culinary practices in multicultural cities. The results show that gastronomy functions as a medium of identity articulation through the reinterpretation of colonial heritage, the preservation of traditions, and hybridity innovations. The implications of this study show the importance of urban cuisine in cultural diplomacy, tourism development, and the strengthening of the creative industry, as well as opening up space for critical reflection on colonial memory and globalization.
Factors Driving Online Impulsive Buying Behavior in Urban Women (Case Study of Shopee, Tiktok Shop and Tokopedia) Pratama, Agi; Masruri, Masruri; Noviyanto, Tintus; Manaf , Peri Akbar
Return : Study of Management, Economic and Bussines Vol. 4 No. 11 (2025): Return: Study of Management, Economic and Business
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v4i11.372

Abstract

Urban women's huge demands on fashion continue to encourage them to buy goods practically through e-commerce. However, it is not uncommon for the purchase process to tend to be impulsive. This study examines the role of cognitive and affective responses in the relationship between internal and external stimuli to e-commerce-based impulse purchases. This study involved 593 urban women living in Jabodetabek area, purchasing online through e-commerce, and the sample collection process took place from October to December 2024. This data was obtained using an online questionnaire and an analysis method in the form of regression using the Structural Equation Modelling (SEM) technique. The results of the study show that the utilitarian browsing  variable has a direct effect on hedonic browsing. Quality of information, visual appeal, variety of selection, navigability, product availability and trust propensity have a direct effect on online impulsive buying. The hedonic browsing  variable significantly mediated the influence of quality of information and navigability on online impulsive buying. and utilitarian browsing significantly moderated the relationship between trust propensity and self-confidence to online impulsive buying. Therefore, understanding the stimuli that can affect online purchases in e-commerce can help businesses in producing better marketing strategies and being able to personalize consumer needs with certain characteristics.
Perceived Value as a Bridge: How Social Media Marketing Drives Purchase Intention in Indonesia’s Slow Fashion Industry Premana, Sarita; Utomo , Prio; Ade Sudiyono, Kristianus
Return : Study of Management, Economic and Bussines Vol. 4 No. 11 (2025): Return: Study of Management, Economic and Business
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v4i11.419

Abstract

Consumer awareness of sustainability is increasingly shaping fashion consumption, with slow fashion emerging as an alternative to fast fashion by emphasizing quality, sustainability, and social responsibility. This study investigates how Social Media Marketing influences purchase intention for slow fashion products in Indonesia through perceived customer value, including quality, price, emotional, and social dimensions. Using a quantitative approach, 332 questionnaires were distributed to respondents in Greater Jakarta who are aware of slow fashion but have never purchased it, with 302 valid responses analyzed via PLS-SEM to examine direct and indirect relationships. Findings show that SMM significantly affects all perceived value dimensions; however, only quality and emotional values have a significant impact on purchase intention, suggesting that consumers prioritize functional quality and emotional connections over price or social recognition. The results indicate that social media enhances slow fashion’s image by strengthening perceived quality and emotional engagement. Integrating sustainability education with emotional branding is recommended to boost purchase intention in Indonesia. This study explains the Stimulus, Organism, Response (SOR) framework to Indonesia’s slow fashion market and offers theoretical insights for digital marketing research and practical guidance for optimizing social media strategies.
Research and Application of Online Sampling Technology for Mercury and CO2 in Flue Gas Emission Continuous Monitoring Systems of Thermal Power Plants Zhiliang, Wang
Return : Study of Management, Economic and Bussines Vol. 4 No. 11 (2025): Return: Study of Management, Economic and Business
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v4i11.421

Abstract

Monitoring  emissions  in  thermal  power  plants  requires  high-accuracy and real-reliability systems, particularly for critical pollutants such as mercury (Hg) and carbon dioxide (CO2). Conventional manual sampling often faces limitations in response  speed,  data  continuity,  and  representativeness,  creating  challenges  for compliance with increasingly strict environmental regulations. This research aims to  analyze  the  design,  performance,  and  field  application  feasibility  of  an  online sampling technology integrated within Continuous Emission Monitoring Systems (CEMS) specifically for Hg and CO2 in flue gas. The methodology includes a technical  evaluation  of  sampling  modules,  assessment  of  sensor  accuracy  and stability, calibration and validation using reference methods, and on-site testing in a  coal-fired  thermal  power  plant.  Data  were  analyzed  through  comparative measurements, response time analysis, and long-term operational reliability testing. Results    indicate    that    online    sampling    technology    significantly    improves measurement   continuity   and   reduces   data   fluctuation   compared   to   manual sampling.  The  system  demonstrates  high  accuracy,  with  CO2  measurement deviations within regulatory thresholds and mercury detection sensitivity enhanced through optimized temperature-controlled sampling lines. Additionally, technology reduces   maintenance   frequency   by   minimizing   condensation   and   particulate interference,  thereby  increasing  system  uptime.  Overall,  the  online  sampling approach  offers  a  more  stable  and  efficient  solutionfor  emission  monitoring  and supports  the  implementation  of  stricter  environmental  compliance  strategies  in thermal power plants
The Influence of Transformational Leadership Style and Work Motivation on Employee Performance in Manufacturing Companies in Indonesia Fransisca, Vika
Return : Study of Management, Economic and Bussines Vol. 4 No. 11 (2025): Return: Study of Management, Economic and Business
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v4i11.418

Abstract

The phenomenon of product returns has become a crucial issue in modern supply chain management, particularly in the digital era, when consumers are increasingly critical of product and service quality. The high rate of returns impacts operational efficiency, logistics costs, and a company's brand image. In the context of the Indonesian e-commerce and retail industry, product returns management has not been optimally managed, necessitating an evaluative model to understand the factors influencing consumer return decisions. This study aims to analyze factors influencing customer return intention, including perceived product quality, clarity of product information, consumer trust, and previous purchasing experience. A quantitative approach was employed, using a survey method, distributing questionnaires to 150 respondents who had made online purchases. Data analysis was performed using Partial Least Squares (PLS)-based Structural Equation Modeling (SEM) using SmartPLS 4 software to examine the relationships between variables and their strengths. The results show that perceived product quality and clarity of information have a significant positive effect on consumer trust, which in turn influences product return intention. Meanwhile, a poor purchasing experience strengthens the tendency for consumers to make returns. These findings underscore the importance of transparency and product quality control in reducing return rates on Indonesian e-commerce platforms.
Adoption of Social Commerce and Live Streaming Selling in MSMEs: An Analysis of Success Factors in the Era of TikTok and Instagram Azis, Irfan
Return : Study of Management, Economic and Bussines Vol. 4 No. 10 (2025): Return: Study of Management, Economic and Business
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v4i11.420

Abstract

Digital transformation has changed the business landscape of MSMEs in Indonesia, with social commerce and live streaming selling on platforms such as TikTok and Instagram becoming game-changers. However, only a small percentage of MSMEs have succeeded in adopting it optimally, so a deep understanding of the factors for the success of the adoption is needed. This study aims to analyze the factors of success in the adoption of social commerce and live streaming selling in Indonesian MSMEs, as well as compare implementation strategies on the TikTok and Instagram platforms. This study uses a qualitative approach with phenomenological design through a multi-case study. Data was collected from in-depth interviews, participatory observations, and document analysis of 23 MSMEs that actively use live streaming. The success of adoption is determined by the interaction of technology factors (ease and benefits of the platform), organization (commitment and readiness of human resources), individuals (entrepreneurial orientation), and trust-building strategies through real-time interaction, authenticity, and after-sales service. TikTok is more optimal for mass-market products with impulse purchases, while Instagram is effective for premium product branding. The research findings provide implementation guidance for MSMEs, input on feature development for platform providers, and policy recommendations for the government to support the inclusive digital transformation of MSMEs.

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