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Asian Journal of Applied Business and Management (AJABM)
Published by PT FORMOSA CENDEKIA GLOBAL
ISSN : -     EISSN : 29647932     DOI : https://doi.org/10.55927/ajabm.v1i2
Core Subject : Science,
Decision Sciences, Operations Research & Management
Asian Journal of Applied Business and Management (AJABM) is a double-blind peer-reviewed, open-access journal published by Formosa Publisher. AJABM aims to provide an international outlet for research publication and scholarship on management and business-orientated themes and topics. With contributions from its networking around the globe, the journal includes articles across the full range of business and management disciplines. AJABM publishes articles quarterly in February, May, August, and November.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 3 No. 1 (2024): February 2024" : 5 Documents clear
A systematic review: Employee Turnover, Compensation and Benefit to Increase Employee Performance Parulian, Ronald; Bobby Reza; Imam Suryono; Emmy Junianti
Asian Journal of Applied Business and Management Vol. 3 No. 1 (2024): February 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajabm.v3i1.5090

Abstract

Employee turnover rate still remain of the most frustrating and persistent issues in organization and company over the decades. In Cargo Terminal, Soekarno Hatta International Airport, turnover rate of employees increased in the past few years. The author uses systematic review to research the issue and the goal is to find the relation between compensation and benefit, employee turnover and the impact on the employee performance and also have impact to the company and organization performance. This research uses PRISMA method and PICO to identify the research question and to drive the research from database and search engine such as Science Direct and Google Scholar, and the finding is the compensation and benefit have positive impact and significant effect on employee performance.    
The Role of Brand Awareness as an Intervening Influence of Product Placement in the Drama "Today's Webtoon" on Interest in Buying Scarlett Whitening Products Triwijayati, Anna; Nathania, Gladys Lugracia; Hellyani, Chatarina Aprilia
Asian Journal of Applied Business and Management Vol. 3 No. 1 (2024): February 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajabm.v3i1.8254

Abstract

This study aimed to analyze the effect of Scarlett Whitening's product placement in the drama "Today's Webtoon" on buying interest with brand awareness as an intervening variable. This research uses a quantitative method with explanatory research. The sampling procedure is non-probability sampling using purposive sampling technique. The study was conducted on 272 respondents who had watched the drama Today's Webtoon and used Scarlett Whitening products. This research uses primary data, and the survey collects data through Google Forms. The type of research analysis is the path analysis method. Hypotheses are tested using T-Test and Sobel Test. The results indicate that product placement has a positive and significant effect on purchase intention with brand awareness as the intervening variable.
The Effect of Environmental Social Governance Disclosure, Investment Opportunity Set, and Profitability on Firm Value Novita, Nadya; Dharma, Fitra; Syaipudin, Usep
Asian Journal of Applied Business and Management Vol. 3 No. 1 (2024): February 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajabm.v3i1.9008

Abstract

The purpose of this study is to find empirical evidence on whether environmental social governance disclosure, investment opportunity set, and profitability have a positive effect on firm value. The population of this study are companies listed in the ESG Leaders Index and the Sri Kehati Index. This research is a quantitative study using secondary data taken from the company database on the Indonesia Stock Exchange with a total of 78 observational data in the observation period 2020-2023. This research was statistically tested using a multiple linear regression analysis test. The results showed that environmental disclosure, governance disclosure, and profitability have positive effect on firm value. Meanwhile, social disclosure and investment opportunity set have no positive effect on firm value.
The influence of consumer pressure & employee pressure on the quality of sustainability report disclosure Safitri, Elvira Dewi; Alvia, Liza
Asian Journal of Applied Business and Management Vol. 3 No. 1 (2024): February 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajabm.v3i1.9009

Abstract

The main goal of a sustainability report is to promote transparency among stakeholders like consumers and investors, allowing companies to assess their performance and identify areas for improvement. However, many companies overlook environmental impact, leading to practices that harm the environment. This study uses hypothesis testing to explore the connection between different variables. Data was gathered from all ASSRAT 2020-2022 companies using purposive sampling criteria. The findings reveal that consumer behavior significantly impacts sustainability report quality, as does stakeholder behavior. Understanding these relationships provides valuable insights for companies to enhance their sustainability reporting by incorporating feedback from various stakeholders.
Five Factors in Social Network Site Advertisement Influencing the Purchase Intention of Generation Z Atmawijaya, Melissa Adira Puteri; Bangsawan, Satria; Ramelan, Mudji Rachmat
Asian Journal of Applied Business and Management Vol. 3 No. 1 (2024): February 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajabm.v3i1.9184

Abstract

In the realm of digital marketing, understanding the factors that influence Online Purchase Intention is imperative for the success of advertising campaigns. This research investigates the specific elements shaping consumer intentions within the context of Skintific Advertisement on Instagram. This study focuses on the effect of the of five factors in SNS advertisement, namely; information, entertainment, trust, disturbance, and social interaction, on online purchase intention. The research was conducted on Skintific Instagram followers who have made purchases on Skintific products. This research was conducted quantitatively on 151 respondents. The method used is Structural Equation Model with SmartPLS 3.3.3 software in 2024. Statistical results after hypothesis testing show thathypotheses one, two, three, four five, and six are proven, and it can be concluded that information, entertainment, trust, disturbance, and social interaction all have a positive and significant effect on online purchase intention.

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