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Contact Name
Ema pusvita
Contact Email
emapusvita@unbara.ac.id
Phone
+6282372910919
Journal Mail Official
emapusvita@unbara.ac.id
Editorial Address
https://journal.unbara.ac.id/index.php/jsp/about/editorialTeam
Location
Kab. ogan komering ulu,
Sumatera selatan
INDONESIA
Jurnal Agribisnis dan Sosial Ekonomi Pertanian (JASEP)
Published by Universitas Baturaja
ISSN : 24431001     EISSN : 27461874     DOI : doi.org/10.54895/jsp.v7i2.1208
Core Subject : Agriculture,
Jurnal Agribisnis dan Sosial Ekonomi Pertanian (JASEP) Program Studi Agribisnis Fakultas Pertanian Universitas Baturaja adalah wadah informasi berupa hasil penelitian, studi kepustakaan, gagasan, aplikasi teori, dan kajian analisis krisis di bidang agribisnis dan sosial ekonomi pertanian fakultas pertanian Universitas Baturaja,pada frekwensi terbit 2 kali dalam setahun
Articles 181 Documents
ANALISIS KONTRIBUSI BUDIDAYA IKAN PATIN (Pangasius) TERHADAP PENDAPATAN TOTAL KELUARGA DI DESA SIDOGEDE KECAMATAN BELITANG KABUPATEN OKU TIMUR Lutfi Al Wusqo, Sugeng Suprianto, Iman Sulaiman, Sudarti,
JASEP Vol 10 No 1 (2024): JASEP MEI 2024
Publisher : Program Studi Agribisnis Fakultas Pertanian Universitas Baturaja

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Abstract

The aim of this research is to analyze the income contribution of catfish farming businesses. The research was conducted in Sidogede Village, Belitang District, East OKU Regency. One catfish pond in Sidogede Village, Belitang District, East OKU Regency measures 9 x 16 m², where there are 12 ponds, so the total area is 1800 m². The income received by the respondent was IDR 240,000,000.00 and the total income was IDR 216,017,91.00. So the respondent's income for six months was IDR 23,982,083.00 and income in one month was IDR 3,997,014.00. Catfish cultivation contributes in the medium category to total family income, namely 37.72%.
ANALISIS PENDAPATAN PETANI KOPI PETIK MERAH DI DESA AIR RUPIK KECAMATAN BANDING AGUNG KABUPATEN OGAN KOMERING ULU SELATAN Mahidin, Andri Irawan, Neng Karmila, Anggi Fatmayati,
JASEP Vol 10 No 1 (2024): JASEP MEI 2024
Publisher : Program Studi Agribisnis Fakultas Pertanian Universitas Baturaja

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Abstract

Coffee plants are one source of income for farmers in South OKU Regency. This research aims to analyze the income of red pick coffee farmers. The research was conducted in Air Rupik Village, Banding Agung District, South OKU Regency. The research method used in this research is the survey method. The sampling method in this research used the census method with a population of 31 red pick farmers. Based on the research that has been carried out, it is concluded that the total income of red-picked coffee farmers is IDR 44,954,000.00, which is able to cover all production costs of IDR 15,319,600.00. Thus, the income of red picked coffee farmers per hectare per year is IDR 29,634,400.00.
KONTRIBUSI USAHA WEDANG JAHE TERHADAP PENDAPATAN KELUARGA DI DESA KUMPUL REJO KECAMATAN BUAY MADANG TIMUR KABUPATEN OKU TIMUR Anggi Fatmayati, Hariyono, Zainul Adhar, Imam Mukhtasor,
JASEP Vol 10 No 1 (2024): JASEP MEI 2024
Publisher : Program Studi Agribisnis Fakultas Pertanian Universitas Baturaja

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Abstract

The ginger drink business is one of the healthy drink businesses that can be chosen as a business that promises a lot of profits for those involved. This research aims to calculate the contribution of ginger wedang business income to family income. The research was conducted in Kumpul Rejo Village, East Buay Madang District. The results of the research show that the income obtained from the ginger wedang business in Kumpul Rejo Village, East Buay Madang District, East OKU Regency is IDR 825,239.00. The contribution of ginger wedang business income to total family income in Kumpul Rejo Village, East Buay Madang District, East OKU Regency is 9.04%, which means that the contribution value shows that the ginger wedang business makes a small contribution to family income.
ANALISIS SALURAN PEMASARAN CABAI MERAH (Capsicum annum L.) DI DESA TUMIJAYA KECAMATAN JAYAPURA KABUPATEN OKU TIMUR Kristianto, Kristianto
JASEP Vol 10 No 1 (2024): JASEP MEI 2024
Publisher : Program Studi Agribisnis Fakultas Pertanian Universitas Baturaja

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Abstract

Red chili is a horticultural product that is in great demand by the public because it contains nutrients that are beneficial for health. This research aims to analyze marketing channels and calculate marketing margins in Tumijaya Village, Jayapura District, East OKU Regency. Location determination was done deliberately. The research method used in this research is the survey method. The sampling method used was a purposive method, where 30 samples were taken from farmers in Tumijaya Village with land area criteria of 0.25 to 0.5 hectares. The research results show that there are two marketing channels for red chilies in Tumijaya Village, Jayapura District, East OKU Regency, namely marketing channels I and II which are indirect marketing channels. Marketing margin on Channel I is IDR 7,000.00 and on Marketing Channel II is IDR 10,000.00.
ANALISIS SALURAN PEMASARAN PISANG AMBON DI KECAMATAN CEMPAKA KABUPATEN OKU TIMUR Neng Karmila, Tiyas Murtiningsih, Leni Sabrina, Muhammad Andri Zuliansyah,
JASEP Vol 10 No 1 (2024): JASEP MEI 2024
Publisher : Program Studi Agribisnis Fakultas Pertanian Universitas Baturaja

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Abstract

Ambon bananas are one of the leading fruit commodities in Indonesia. This research aims to analyze marketing channels and marketing margins for Ambon bananas in Cempaka District, East OKU Regency. The research location was determined deliberately. The research method used in this research is the survey method. The sampling method used was a purposive method, taken from 30 Ambon banana farmers in Cempaka District with the criteria for land area being 0.25 to 1 hectare. Based on the research results, there are two marketing channels for Ambon bananas in Cempaka District, East OKU Regency, namely marketing channels I and II. In Marketing Channel I, a marketing margin of IDR 37,000.00 is obtained, and in marketing channel II it is IDR 35,000.00.
ANALISIS PENDAPATAN USAHA BERBAGAI UKM MAKANAN CAMILAN BERBASIS UBI KAYU DI KECAMATAN MARTAPURA KABUPATEN OGAN KOMERING ULU TIMUR Henny Rosmawati, Lega Arda Lewa, Septianita, Endang Lastinawati,
JASEP Vol 10 No 1 (2024): JASEP MEI 2024
Publisher : Program Studi Agribisnis Fakultas Pertanian Universitas Baturaja

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Abstract

This research aims to analyze the business income of various cassava-based snack food SMEs in Martapura District, East Ogan Komering Ulu Regency. This research was carried out in Martapura District, East Ogan Komering Ulu Regency from April to June 2019. The method used in this research was a survey method. Sampling in this research used the saturated sample method. The research results show that the income of Kelanting SMEs in Martapura District, East Ogan Komering Ulu Regency is IDR 6,530,500.00 per month. The income of SMEs from sweet potato chips in Martapura District, East Ogan Komering Ulu Regency is IDR 10,521,542.86 per month, and the income of SMEs from sweet potato chips and kelanting in Martapura District, East Ogan Komering Ulu Regency is IDR 9,561,187.50 per month.
ANALISIS SALURAN PEMASARAN SELADA HIDROPONIK DI POJOK SAYUR KECAMATAN MARTAPURA KABUPATEN OKU TIMUR Iman Sulaiman, Andri Irawan, Neng Karmila, Leni Sabrina,
JASEP Vol 10 No 2 (2024): JASEP DESEMBER 2024
Publisher : Program Studi Agribisnis Fakultas Pertanian Universitas Baturaja

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Abstract

Cultivating vegetables with a hydroponic system is one way to improve the quality of vegetables, one of which is green lettuce. Green lettuce has good benefits for the body. This study aims to analyze the marketing channels of hydroponic lettuce. This research was conducted at the hydroponic vegetable business "Pojok Sayur" Terukis Rahayu Village, Martapura District, East OKU Regency. The research method used in this study is the case study method. The sampling method used is the census method. Marketing channels are analyzed descriptively using the marketing margin formula. Based on the results of the research that has been done, it can be concluded that there are two lettuce marketing channels in Pojok Sayur, Martapura District, namely direct marketing channels (Marketing Channel I) and indirect (Marketing Channel II). Marketing margin analysis shows that the margin obtained in marketing channel I is IDR 47,000.00, while in marketing channel II it is IDR 45,000.00.
STRATEGI PEMASARAN AGROINDUSTRI KOPI BUBUK PT. MIYOGA DI DESA SIPATUHU KECAMATAN BANDING AGUNG KABUPATEN OGAN KOMERING ULU SELATAN Yudi Hartono, Munsiarum,
JASEP Vol 10 No 2 (2024): JASEP DESEMBER 2024
Publisher : Program Studi Agribisnis Fakultas Pertanian Universitas Baturaja

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Abstract

Marketing problems can arise from within or outside the environment of a business, so a strategy is needed so that marketing goals can be achieved. The purpose of this study was to analyze the marketing strategy of ground coffee produced by PT. Miyoga. This research was conducted in Sipatuhu Village, Banding Agung District, South OKU Regency. The location of the study was chosen deliberately, namely by considering that in Sipatuhu Village, Banding Agung District, South OKU Regency, there is an agro-industrial company that processes coffee beans into ground coffee, namely PT. Miyoga. This study uses a case study method, where PT. Miyoga is the case unit. The results of the study show that the internal factors of the ground coffee agro-industry of PT. Miyoga include 1) strengths consisting of quality products with a distinctive taste, durable products, production of various variants of ground coffee, direct and online marketing, and products that already have certificates; and 2) weaknesses consisting of less than optimal promotion, less than optimal capital, less than strategic location, and inadequate IT HR qualifications. While external factors include 1) opportunities, consisting of population growth, wide market share, development of IT technology, government support, and easy access to raw materials; and 2) threats, consisting of competitors, changes in weather and climate conditions, middlemen, and price increases for goods and services. The results of the SWOT analysis show that the marketing strategy implemented is an aggressive strategy, or S-O, namely: improving the quality, uniqueness, and diversity of products; utilizing modern technology; optimizing the production of ground coffee produced; maintaining good relations with partner farmers, customers, and also with the government; and improving the quality of raw materials, supervision, and packaging so that the product can last a long time.
FAKTOR-FAKTOR YANG MEMPENGARUHI PRODUKSI KARET DI DESA LUBUK BANJAR KECAMATAN LUBUK RAJA KABUPATEN OGAN KOMERING ULU Ema Pusvita, Fachrurozi, Septianita,
JASEP Vol 10 No 2 (2024): JASEP DESEMBER 2024
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Abstract

Rubber is a plantation commodity that plays a very important role in Indonesia. Although Indonesia has the largest rubber area in the world, Indonesia is still the second largest producer of natural rubber after Thailand. Many factors affect rubber production. This study aims to analyze the factors that affect rubber production and calculate farmers' income from rubber farming. The study was conducted in the rubber production center in Lubuk Banjar Village, Lubuk Raja District, Ogan Komering Ulu Regency. The research method used in this study was the survey method. Sampling used the simple random sampling technique, with a sample size of 68 out of a total of 216 rubber farmers. The purpose of the study was analyzed using the Cobb Douglas production function, to see the factors that affect rubber production. While farm income was calculated using the income formula. The results showed that the factors that affect rubber production in Lubuk Banjar Village, Lubuk Raja District, OKU Regency were plant age, amount of fertilizer, number of workers, herbicides, and land area. Rubber farming income in Lubuk Banjar Village, Lubuk Raja District was Rp 4,054,772.64 per month.
ANALISIS KOMPARATIF PENDAPATAN USAHATANI KUBIS (Brassica oleracea) DI KELURAHAN AGUNG LAWANGAN KOTA PAGAR ALAM DAN DESA TANJUNG KARI KABUPATEN OKU SELATAN PROVINSI SUMATERA SELATAN Endang Lastinawati, Varenra Rendy Wiranata, Henny Rosmawati,
JASEP Vol 10 No 2 (2024): JASEP DESEMBER 2024
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Abstract

Cabbage (Brassica oleracea) is one of the horticultural crops that is widely needed and consumed by the Indonesian people. Although the demand for cabbage is relatively high, farmers still face differences in income from their cabbage farming businesses. This study aims to compare the income of cabbage farming businesses in Pagar Alam City and South OKU Regency. This study was conducted in Agung Lawangan Village, Dempo Utara District, Pagar Alam City; Tanjung Kari Village, Pulau Beringin District; and South OKU Regency. The selection of the research location was carried out deliberately because Pagar Alam City and South OKU Regency are cabbage producers in South Sumatra. The research method used in this study is the survey method. The sampling method used is the disproportioned cluster random sampling method, which takes a sample of 30 people from each farmer population at the research location. The objectives of this study were answered using the income formula, which was then tested statistically through the independent sample mean difference test. The results showed that the income of cabbage farming businesses in Agung Lawangan Village, Pagar Alam City, was higher than the income of cabbage farming businesses in Tanjung Kari Village, South OKU Regency.