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INDONESIA
Lead Journal of Economy and Administration
Published by International Publisher
ISSN : -     EISSN : 29618177     DOI : https://doi.org/10.56403/lejea
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Lead Journal of Economy and Administration is a periodical scientific journal published based on scientific journal principles aimed at publishing scientific works resulting from research, development and literature studies in the field of economy and administration, and scope this journal: Macro and Mirco Economy, Accounting, Banking, Taxation, Human Resource Management, Administration, Marketing, Transportation Management, Industrial Management, Informatics Management, Public relations, Advertising, Communication and Media Management, Social Welfare Science, Public administration, Socio-Political Science, Public policy, Tourism
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 144 Documents
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Dynamics of Young Generation Preferences in Halal Tourism: Synthesis of the Book Youth and Halal Tourism Research Wiwiet Prihatmadji; Syamsurizal; Aspizain Caniago; Taufan Maulamin; Ana Chaerunisyah
Lead Journal of Economy and Administration Vol 4 No 2 (2025): Lead Journal of Economy and Administration (LEJEA)
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/lejea.v4i2.390

Abstract

Young generations, particularly Generation Z and Millennials, are the primary drivers of the rapid expansion of global halal tourism. As the halal industry continues to grow, understanding the preferences and behaviors of young Muslim travelers has become crucial, especially as they represent the largest demographic segment in many Muslim-majority countries. This study synthesizes the key findings of the Youth and Halal Tourism Research book—an academic work involving multiple universities—while integrating additional insights from recent studies on halal consumption behavior among Indonesian youth. The results indicate that halal food and beverages are the most influential factors shaping youth preferences in halal tourism. Other significant factors include Sharia-compliant hotel facilities, religious-spiritual experiences, and interactions with digital technologies such as VR-based tourism. This study contributes a comprehensive overview of the dynamics of halal tourism preferences among young generations, providing valuable insights for policymakers and industry stakeholders who aim to design tourism services aligned with the values and expectations of today's digital-native youth.
Pre-Retirement Product Marketing Strategy to Attract Public Interest : Case Study of Bank Syariah Indonesia KCP Lampung Barat Okta Supriyaningsih; Nadhila Fitri
Lead Journal of Economy and Administration Vol 4 No 2 (2025): Lead Journal of Economy and Administration (LEJEA)
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/lejea.v4i2.401

Abstract

This study aims to analyze the marketing strategy of pre-retirement products implemented by Bank Syariah Indonesia KCP Lampung Barat to attract public interest. The research method used was a case study with a qualitative approach. Data were collected through in-depth interviews with the bank and potential customers, as well as through documentation. The results indicate that the implemented marketing strategy includes market segmentation, targeting productive age groups with awareness of future investment, and positioning as a safe and profitable Sharia financial solution for retirement preparation. The marketing mix implemented includes competitive products, affordable prices, promotions through social media and outreach activities, and strategic placement. This study also identifies factors influencing public interest in pre-retirement products, such as level of trust in Sharia banks, understanding of Sharia investments, and the need for future financial planning. This research provides practical implications for Bank Syariah Indonesia KCP Lampung Barat in improving the effectiveness of its pre-retirement product marketing strategy.
Implementation of Maqashid Shariah Principles in Underwriting Surplus Allocation: Systematic Literature Review Jhody Wiraputra; Okta Sari; Rima Yustina
Lead Journal of Economy and Administration Vol 4 No 2 (2025): Lead Journal of Economy and Administration (LEJEA)
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/lejea.v4i2.416

Abstract

This study aims to map and synthesize the implementation of Maqashid Shariah principles in underwriting surplus allocation policies in the Islamic insurance industry. Using a qualitative approach with a systematic literature review (SLR) method that follows PRISMA guidelines, the study analyzed 74 data sources from the 2015-2025 time frame, including journal articles, fatwas, and international standards such as AAOIFI and IFSB. The findings reveal the transformation of surplus management from formal compliance to broader integration of social values, such as the use of surplus for micro-takaful subsidies and alignment with the Sustainable Development Goals (SDGs). Despite the jurisprudential debate over the operator's right to surplus as a performance bonus (Ju'alah) as well as transparency challenges resulting from the implementation of IFRS 17, this study confirms that Maqashid Shariah serves as an ethical compass to ensure justice (iqamah al-adl) and protection of property (hifz al-mal). The implication is that regulators and practitioners need to adopt digital technologies such as blockchain to improve accountability for surplus distribution and reposition the role of operators as architects of public benefit for the sustainability of the Islamic financial ecosystem.
Green Economy: Green Innovation Strategy in Enhancing Sustainable Performance of MSMEs at Semarang City Through Competitive Advantage Suci Ayu Sudari; Udriyah Udriyah
Lead Journal of Economy and Administration Vol 5 No 1 (2026): Lead Journal of Economy and Administration (LEJEA)
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/lejea.v5i1.462

Abstract

This study aims to analyze the effect of green innovation on sustainable performance of MSMEs at Semarang City through competitive advantage. This study employs a deductive approach, in which the research begins with general theories and is then narrowed down into more specific hypotheses. The method used is quantitative, utilizing primary data as the research instrument. The sampling design uses non-probability sampling with a convenience sampling technique. Data testing includes descriptive analysis, hypothesis testing, and path analysis using the Structural Equation Model (SEM) method with SmartPLS 4. The findings indicate that green innovation has a significant effect on competitive advantage. Competitive advantage has a significant effect on sustainable performance. And there is an indirect effect, green innovation has a significant effect on sustainable performance through competitive advantage. MSMEs need to strengthen their business reputation through the implementation of environmentally friendly business practices. These efforts not only improve the company's image but also strengthen the MSME's competitive advantage and its impact on sustainable performance.

Page 15 of 15 | Total Record : 144

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