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Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis
Published by Arka Institute
ISSN : 28305175     EISSN : 28306058     DOI : https://doi.org/10.55904/co-creation
Core Subject : Economy,
Economics, Econometrics & Finance
This journal covers various topics of economic and business activities, but is not limited to development topics and aspects of accounting and investment, including (but not limited to) the following topics: Economics, Monetary, Finance and Banking, Public Economics, Development Economics, Regional Economics, International Economics, Financial Accounting, Management Accounting, Public Sector Accounting, Sharia Accounting, Accounting Information Technology, Auditing, Capital Markets, Corporate Governance, Financial Management, Taxation , Management, Financial Management, Human Resource Management, Entrepreneurship, Taxation and Public Sector Accounting International Business, Accounting Information Systems, Financial Accounting Accounting, Management Behavior Accounting, Cooperatives and SMEs, Cooperatives and SMEs Accounting
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 201 Documents
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Analysis of local agribusiness-based native chicken business model as a strategy to increase farmers’ share in Medan City Tampe Tuah Malem Ginting; Arief Muhazir Insandi
Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Vol. 4 No. 4 (2026): Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/we3me830

Abstract

This study aims to analyze the local agribusiness-based business model of native chicken farming as a strategy to increase farmers’ income in Medan City. Although native chicken has strong market potential due to increasing demand for local and traditional food products, farmers still face challenges related to high feed costs, limited market access, dependence on collectors, and weak business management. This study employed a descriptive qualitative method using the Business Model Canvas approach, supported by quantitative analysis of production costs, revenue, and income from 30 informants consisting of farmers, collectors, and culinary business actors. The results indicate that native chicken farming provides positive income potential; however, profitability is strongly influenced by feed costs and marketing efficiency. Feed represented the largest production cost component, while marketing activities were still dominated by conventional channels. Strengthening feed management, developing direct marketing channels, establishing partnerships with culinary businesses, and utilizing digital marketing are potential strategies to improve the competitiveness and income of native chicken farmers in Medan City. This study contributes to the development of small-scale agribusiness management through the integration of Business Model Canvas analysis and farm income evaluation.

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