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International Journal of Management and Business Economics
Published by CV putra publisher
ISSN : -     EISSN : 29649412     DOI : https://doi.org/10.58540/ijmebe.v1i1
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The International Journal of Management and Business Economics is a peer-reviewed journal that publishes scientific articles in the fields of operational management, human resource management, financial management, marketing management, Entrepreneurship, Administrative Management, Development Economics, Micro and Macroeconomics that are managed and published by Cv Putra Publisher The articles published in the IJMEBE Journal include the results of original scientific research (top priority) and new scientific review articles (not importance) from various academics and researchers that have not been published elsewhere.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 213 Documents
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Digital Workforce Agility and Talent Retention: Strategic Transformation of Human Capital in the Technology-Driven Era Robin Markus Putra Waruwu; Fatolosa Hulu
International Journal of Management and Business Economics Vol. 5 No. 1 (2026): October
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v5i1.2520

Abstract

Digital transformation has significantly changed the way organizations manage human capital, requiring employees to develop adaptive capabilities in responding to technological changes and dynamic business environments. Digital workforce agility has become an essential capability that enables organizations to maintain productivity, innovation, and employee sustainability in the technology-driven era. This study aims to analyze the relationship between digital workforce agility and talent retention as a strategic approach to human capital transformation. The research method uses a qualitative descriptive approach through a literature review of recent studies published between 2022 and 2026 related to digital transformation, workforce agility, talent management, employee engagement, and human resource strategies. The findings indicate that digital workforce agility contributes to talent retention through continuous learning, digital competency development, flexible work systems, and supportive organizational cultures. Organizations that integrate digital technologies with human-centered strategies are better positioned to strengthen employee commitment and maintain valuable talent. Human capital transformation requires not only technological adoption but also organizational readiness to build an agile, innovative, and sustainable workforce.
The Influence Of Influencer Credibility and Expertise On Repurchase Intention Of Hmns Perfume: The Mediating Role Of Consumer Trust Stefanus; Antonius Surjo Abdi
International Journal of Management and Business Economics Vol. 5 No. 1 (2026): October
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v5i1.2535

Abstract

This study investigates how influencer credibility and expertise shape repurchase intention among consumers of HMNS perfume, with consumer trust positioned as a mediating variable. The fragrance sector has grown rapidly, and digital influencers now play a central role in how consumers form opinions and make choices about scent products. Data were gathered through an online survey involving 144 respondents who had purchased HMNS perfume and had encountered influencer content on social media. The analysis relied on SEM-PLS with SmartPLS 4. The results show that influencer credibility (β = 0.354, t = 5.346, p < 0.001) and expertise (β = 0.465, t = 7.417, p < 0.001) both have positive and significant effects on consumer trust. Consumer trust, in turn, significantly influences repurchase intention (β = 0.508, t = 8.906, p < 0.001). In addition, consumer trust significantly mediates the relationship between credibility (β = 0.180, t = 4.311, p < 0.001) and expertise (β = 0.236, t = 5.733, p < 0.001) on repurchase intention. The model explains 36.7% of the variance in consumer trust and 25.8% of the variance in repurchase intention. These findings suggest that HMNS should work with influencers who are not only well-known but also genuinely credible and knowledgeable about fragrance. Trust turns out to be the key pathway through which influencer qualities lead to repeat purchase intention. This study adds to the influencer marketing literature by showing how trust mediates these relationships for experience-based products like perfume.  
Impact Of Tiktok Review Overclaim On Consumer Trust and Repurchase Intention Of Generation Z Charles Christian Kurniawan; T. Wahyono
International Journal of Management and Business Economics Vol. 5 No. 1 (2026): October
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v5i1.2597

Abstract

This paper provides an empirical investigation intothe impact of promotional overclaims in TikTokvideo reviews on consumer trust and repurchaseintention among Generation Z undergraduatestudents. Grounded in Source Credibility Theory andExpectancy Disconfirmation Theory, a quantitative causal research design was implemented. Primarydata were gathered through a structured onlinequestionnaire administered to 100 activeundergraduate students in the Digital Business study program at Universitas Kristen Satya Wacana who had experienced product discrepancies following purchases driven by TikTok reviews. Data analysiswas executed using simple linear regressionmodeling in IBM SPSS Statistics. The empirical findings demonstrated that promotional overclaimsin TikTok video reviews exerted a statisticallysignificant negative influence on consumer trust (B =0.868, t = 16.406, p = 0.000), accounting for 73.3 percent of the variance in consumer trust erosion. Furthermore, review overclaims exerted a statistically significant negative impact on repurchase intention (B = 0.918, t = 17.765, p =0.000), explaining 76.3 percent of the variance inrepurchase reluctance. Descriptive statisticalanalyses revealed high mean scores for perceivedoverclaim (4.196), consumer skepticism (4.056), andrepurchase reluctance (4.178). These findings confirm that deceptive promotional exaggerations severely damage creator credibility and long-termbrand equity in social commerce environments.Consequently, content creators must prioritizeobjective transparency, social commerce platformsshould implement stringent disclosure tags, andyoung consumers should exercise criticalverification before making purchasing decisionsbased on short video content.

Page 22 of 22 | Total Record : 213

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