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All Journal Jurnal Ilmiah METADATA Economics and Business Journal Jurnal Riset Manajemen dan Ekonomi Jurnal Ekonomi, Manajemen, Akuntansi Ulil Albab
Robin Markus Putra Waruwu
Universitas Nias, Indonesia
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Strategi Pemasaran Terhadap Peningkatan Penjualan Pada Toko Jaya Plafon Nias Dedisius Ndruru; Otanius Laia; Robin Markus Putra Waruwu; Heniwati Gulo
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 3: Maret 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i3.13880

Abstract

Penelitian ini bertujuan untuk menganalisis Pengaruh Strategi Pemasaran Terhadap Peningkatan Penjualan Pada Toko Jaya Plafon Nias. Peneliti melihat bahwa penjualan pada toko plafon jaya nias mengalami penurunan, hal ini juga di akibatkan karena kurangnya penerapan strategi pemasaran pada toko plafon jaya nias tersebut. Oleh sebab itu, diharapkan oleh penulis pada shorum untuk mengkaji kembali tentang strategi pemasarannya. Metode penelitian yang digunakan adalah kuantitatif deskriptif dengan teknik pengumpulan data melalui kuesioner kepada 30 pelanggan sebagai responden. Hasil analisis menunjukkan bahwa variabel strategi pemasaran memiliki pengaruh signifikan terhadap peningkatan penjualan. Hasil Uji t Diketahui nilai sign variabel X 000>0.05 dan nilai t hitung 26.231 <0,361 sehingga dapat disimpulkan bahwa Ha diterima dan berpengaruh terhadap variabel penjualan (Y). N nilai R Square (koefesien determinasi) sebesar 0.465 yang artinya pengaruh variabel independen Variabel strategi pemasaran (x) terhadap Variabel penjualan (Y) sebesar 48,4%, dan sisanya yang 51,6 % dipengaruhi oleh variabel yang lain yang tidak dibahas dalam penelitian ini. Hal ini dibuktikan melalui hasil uji t dan nilai koefisien determinasi yang mengindikasikan bahwa sebagian besar variabel peningkatan penjualan dapat dijelaskan oleh strategi pemasaran yang diterapkan. (Ha) dalam penelitian ini di terima dan (Ho) di tolak. Dengan demikian, Toko Jaya Plafon Nias disarankan untuk terus mengembangkan dan mengoptimalkan strategi pemasaran guna meningkatkan peningkatan penjualan terhadap produk yang ditawarkan.
ANALYSIS OF TRAINING IN IMPROVING EMPLOYEE PERFORMANCE AT THE GUNUNGSITOLI CITY EDUCATION OFFICE Sri Salom Harefa; Sukaaro Waruwu; Robin Markus Putra Waruwu; Aferiaman Telaumbanua
Jurnal Ilmiah METADATA Vol. 8 No. 1 (2026): Edition January 2026
Publisher : LPPM YPITI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47652/metadata.v8i1.971

Abstract

This study aims to analyze the impact of the implementation of education and training programs (Diklat) on improving employee performance at the Gunungsitoli City Education Office. The focus of the study is directed at the effectiveness of the implementation of the training on employee performance. This study uses qualitative methods, where data is obtained through interviews, observations, and documentation studies with key informants, principal, and supporting staff involved in the training activities.The results of the study indicate that the implementation of training at the Gunungsitoli City Education Office has generally been quite successful and has had a positive impact on improving employee competence, discipline, responsibility, and professionalism. Through training, employees become more skilled and able to adapt to increasingly complex work demands. However, the effectiveness of training implementation has not been optimal due to budget constraints, irregular training implementation, and unequal opportunities for all employees to participate in training. The implications of this study confirm that training plays a strategic role in improving employee performance by strengthening technical competency, discipline, work motivation, and the ability to work collaboratively. Therefore, training must be implemented sustainably, relevant to job needs, and accompanied by post-training evaluation so that its benefits can be effectively implemented in improving the performance of apparatus and professional public services at the Gunungsitoli City Education Office.
Analysis of Human Resource Competency in Improving Employee Performance in The Department Communication and Informatics of Gunungsitoli City Nidasari Lase; Sukaaro Waruwu; Meiman Hidayat Waruwu; Robin Markus Putra Waruwu
Economics and Business Journal (ECBIS) Vol. 4 No. 1 (2025): November
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i1.185

Abstract

This study aims to analyze human resource competencies in improving employee performance at the Communication and Information Agency of Gunungsitoli City. Employee competencies, both in terms of technical knowledge, communication skills, and work attitudes, are important factors in determining the success of implementing government duties, especially in the digital era and the implementation of the Electronic-Based Government System (SPBE). This study uses a qualitative approach with data collection techniques through in-depth interviews, observation, and documentation. The results show that most employees have adequate technical skills in operating information technology devices, and demonstrate discipline and responsibility in carrying out their duties. The Communication and Information Agency has also exceeded several strategic performance targets, including improving digital services, public participation, and increasing the SPBE index value. This study recommends the importance of increasing regular training, updating digital infrastructure, and strengthening the competency-based performance evaluation system. Overall findings indicate that the development of HR competencies has a significant contribution to achieving effective, efficient, and adaptive institutional performance to the demands of the digital era.
Analysis of Human Resource Planning in Facing Challenges in The Digital Era at State Vocational School 2 Gunungsitoli, Gunungsitoli City Jepi Masa Mendrofa; Yamolala Zega; Heniwati Gulo; Robin Markus Putra Waruwu
Economics and Business Journal (ECBIS) Vol. 4 No. 1 (2025): November
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i1.241

Abstract

This study aims to analyze human resource (HR) management planning, identify obstacles, and formulate efforts to support the digitalization of school management. The study used a qualitative descriptive approach with in-depth interviews, observation, and documentation techniques with the principal, vice principal, teachers, and administrative staff. The results showed that HR planning at SMK Negeri 2 Gunungsitoli was carried out through three main steps: (1) needs analysis and preparation of technology-based teacher formation, (2) competency mapping and identification of information and communication technology (ICT) training needs, and (3) empowerment of teachers and staff through workshops, mentoring, and discussion forums. Obstacles faced included limited digital literacy among teachers and staff, unequal network access, and resistance to changes in technology-based learning methods. Efforts made by the school included providing digital literacy training, optimizing available devices and networks, utilizing offline learning applications, and creating a work culture that is adaptive to innovation. This study concluded that targeted HR planning, infrastructure support, and continuous competency development are important factors in realizing effective digital transformation in schools. These findings are expected to be useful for SMK Negeri 2 Gunungsitoli, other educational institutions, and further researchers in developing digitalization strategies for school management.
Optimalisasi Penerapan Diversity Management untuk Meningkatkan Kolaborasi dan Kinerja Pegawai di Dinas Perumahan dan Kawasan Permukiman Kota Gunungsitoli Widya Lestari Gea; Suka'aro Waruwu; Odaligoziduhu Halawa; Robin Markus Putra Waruwu
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 4 No. 4 (2026): Oktober: Jurnal Riset Manajemen dan Ekonomi
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime.v4i4.4981

Abstract

Employee diversity is a real condition in public sector organizations, including the Housing and Settlement Area Office (Dinas Perumahan dan Kawasan Permukiman) of Gunungsitoli City, yet no clear system or mechanism currently exists to assess the effectiveness of diversity management implementation in supporting employee collaboration and performance. This study aims to describe the implementation of diversity management and to analyze its role in supporting employee collaboration and performance. A descriptive qualitative approach was used, with data collected through in-depth interviews with ten purposively selected informants consisting of key, main, and supporting informants, and analyzed through open, axial, and selective coding. The results reveal five main themes: employee diversity as a natural organizational condition; diversity management embedded implicitly in general work mechanisms; strengthened collaboration through communication and trust; the contribution of diversity management to employee performance; and structural barriers as optimization challenges. The study concludes that employee diversity is naturally accepted through local kinship values, but diversity management implementation remains implicit and is not yet supported by a formal evaluation system, so optimization requires both policy formalization and strengthening of the organization's structural capacity.
Analisis Penerapan Total Rewards Dalam Meningkatkan Kepuasan Kerja Karyawan Pada Hotel Kaliki Dan Resto Gunungsitoli Irah Mikhael Harefa; Giovani Tania Zebua; Robin Markus Putra Waruwu; Palindungan Lahagu
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 5 No. 11: Oktober 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v5i11.20950

Abstract

Penelitian ini dilatarbelakangi oleh perbedaan antara praktik penghargaan yang telah diterapkan dan pengalaman karyawan terhadap kesesuaian reward dengan tuntutan kerja. Penelitian bertujuan menganalisis penerapan Total Rewards, hambatan, serta upaya manajemen dalam meningkatkan kepuasan kerja karyawan pada Hotel Kaliki dan Resto Gunungsitoli. Pendekatan yang digunakan adalah kualitatif deskriptif dengan lima informan yang dipilih secara purposive. Data dikumpulkan melalui wawancara semi-terstruktur, observasi, dan dokumentasi selama Juli 2026, kemudian dianalisis melalui reduksi data, open coding, kategorisasi, penyajian data, dan verifikasi kesimpulan dengan triangulasi sumber dan teknik. Hasil menunjukkan bahwa compensation telah diterapkan melalui gaji harian, tambahan hari libur dan lembur, serta bonus disiplin; benefits melalui BPJS Ketenagakerjaan dan fasilitas tempat tinggal terbatas; sedangkan well-being, recognition, dan career development hadir melalui lingkungan kerja terbuka, kepercayaan, rotasi kerja, serta dukungan CCTV dan sistem digital. Kepuasan kerja didukung oleh kepastian pembayaran, rasa aman, dan hubungan kerja, tetapi belum optimal karena kesenjangan beban–reward, benefit selektif, serta pengakuan dan pengembangan karier yang belum terstruktur. Temuan menegaskan perlunya evaluasi Total Rewards secara terpadu, adil, transparan, dan sesuai kebutuhan pekerjaan.
Analisis Strategi Pengembangan Kompetensi Pegawai dalam Era Digitalisasi Pelayanan Publik di Puskesmas Sawo Azlinda Halawa; Robin Markus Putra Waruwu; Maria Magdalena Bate&#039;e; Aferiaman Telaumbanua
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 5 No. 11: Oktober 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v5i11.21148

Abstract

Digitalisasi pelayanan publik di Puskesmas Sawo mengubah cara pegawai menjalankan administrasi, mengelola data, dan memberikan pelayanan, sehingga kebutuhan kompetensi tidak lagi terbatas pada kemampuan profesi tetapi juga mencakup kemampuan menggunakan sistem digital. Penelitian ini bertujuan menganalisis strategi pengembangan kompetensi pegawai, hambatan yang dihadapi, serta peran kompetensi dalam mendukung pelayanan berbasis digital. Penelitian menggunakan pendekatan deskriptif kualitatif di Puskesmas Sawo, Kabupaten Nias Utara, dengan lima informan yang mewakili pimpinan, tata usaha, koordinator pelayanan, pengguna sistem digital, dan operator sistem informasi. Data dikumpulkan melalui wawancara, observasi, dan dokumentasi, kemudian dianalisis melalui open coding, axial coding, selective coding, serta verifikasi temuan. Hasil penelitian menunjukkan bahwa pengembangan kompetensi berlangsung melalui pelatihan, uji kompetensi, pengarahan, dukungan pimpinan, pendampingan, pembelajaran dari rekan kerja, dan pengalaman langsung. Kompetensi digital belum merata dan pelaksanaan pelayanan masih dipengaruhi gangguan jaringan, listrik, serta aplikasi. Temuan menegaskan bahwa pengembangan kompetensi perlu dipahami sebagai proses berkelanjutan yang memadukan pelatihan formal dan pembelajaran di tempat kerja agar pegawai lebih adaptif terhadap digitalisasi pelayanan.
Co-Authors Aferiaman Telaumbanua Azlinda Halawa Dedisius Ndruru Giovani Tania Zebua Heniwati Gulo Irah Mikhael Harefa Jepi Masa Mendrofa Maria Magdalena Bate&#039;e Meiman Hidayat Waruwu Nidasari Lase Odaligoziduhu Halawa Otanius Laia Palindungan Lahagu Sri Salom Harefa Suka'aro Waruwu Sukaaro Waruwu Widya Lestari Gea Yamolala Zega