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All Journal Jurnal Ilmiah METADATA Economics and Business Journal Jurnal Ekonomi, Manajemen, Akuntansi
Robin Markus Putra Waruwu
Universitas Nias, Indonesia
Religion Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Strategi Pemasaran Terhadap Peningkatan Penjualan Pada Toko Jaya Plafon Nias Dedisius Ndruru; Otanius Laia; Robin Markus Putra Waruwu; Heniwati Gulo
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 3: Maret 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i3.13880

Abstract

Penelitian ini bertujuan untuk menganalisis Pengaruh Strategi Pemasaran Terhadap Peningkatan Penjualan Pada Toko Jaya Plafon Nias. Peneliti melihat bahwa penjualan pada toko plafon jaya nias mengalami penurunan, hal ini juga di akibatkan karena kurangnya penerapan strategi pemasaran pada toko plafon jaya nias tersebut. Oleh sebab itu, diharapkan oleh penulis pada shorum untuk mengkaji kembali tentang strategi pemasarannya. Metode penelitian yang digunakan adalah kuantitatif deskriptif dengan teknik pengumpulan data melalui kuesioner kepada 30 pelanggan sebagai responden. Hasil analisis menunjukkan bahwa variabel strategi pemasaran memiliki pengaruh signifikan terhadap peningkatan penjualan. Hasil Uji t Diketahui nilai sign variabel X 000>0.05 dan nilai t hitung 26.231 <0,361 sehingga dapat disimpulkan bahwa Ha diterima dan berpengaruh terhadap variabel penjualan (Y). N nilai R Square (koefesien determinasi) sebesar 0.465 yang artinya pengaruh variabel independen Variabel strategi pemasaran (x) terhadap Variabel penjualan (Y) sebesar 48,4%, dan sisanya yang 51,6 % dipengaruhi oleh variabel yang lain yang tidak dibahas dalam penelitian ini. Hal ini dibuktikan melalui hasil uji t dan nilai koefisien determinasi yang mengindikasikan bahwa sebagian besar variabel peningkatan penjualan dapat dijelaskan oleh strategi pemasaran yang diterapkan. (Ha) dalam penelitian ini di terima dan (Ho) di tolak. Dengan demikian, Toko Jaya Plafon Nias disarankan untuk terus mengembangkan dan mengoptimalkan strategi pemasaran guna meningkatkan peningkatan penjualan terhadap produk yang ditawarkan.
ANALYSIS OF TRAINING IN IMPROVING EMPLOYEE PERFORMANCE AT THE GUNUNGSITOLI CITY EDUCATION OFFICE Sri Salom Harefa; Sukaaro Waruwu; Robin Markus Putra Waruwu; Aferiaman Telaumbanua
Jurnal Ilmiah METADATA Vol. 8 No. 1 (2026): Edition January 2026
Publisher : LPPM YPITI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47652/metadata.v8i1.971

Abstract

This study aims to analyze the impact of the implementation of education and training programs (Diklat) on improving employee performance at the Gunungsitoli City Education Office. The focus of the study is directed at the effectiveness of the implementation of the training on employee performance. This study uses qualitative methods, where data is obtained through interviews, observations, and documentation studies with key informants, principal, and supporting staff involved in the training activities.The results of the study indicate that the implementation of training at the Gunungsitoli City Education Office has generally been quite successful and has had a positive impact on improving employee competence, discipline, responsibility, and professionalism. Through training, employees become more skilled and able to adapt to increasingly complex work demands. However, the effectiveness of training implementation has not been optimal due to budget constraints, irregular training implementation, and unequal opportunities for all employees to participate in training. The implications of this study confirm that training plays a strategic role in improving employee performance by strengthening technical competency, discipline, work motivation, and the ability to work collaboratively. Therefore, training must be implemented sustainably, relevant to job needs, and accompanied by post-training evaluation so that its benefits can be effectively implemented in improving the performance of apparatus and professional public services at the Gunungsitoli City Education Office.
Analysis of Human Resource Competency in Improving Employee Performance in The Department Communication and Informatics of Gunungsitoli City Nidasari Lase; Sukaaro Waruwu; Meiman Hidayat Waruwu; Robin Markus Putra Waruwu
Economics and Business Journal (ECBIS) Vol. 4 No. 1 (2025): November
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i1.185

Abstract

This study aims to analyze human resource competencies in improving employee performance at the Communication and Information Agency of Gunungsitoli City. Employee competencies, both in terms of technical knowledge, communication skills, and work attitudes, are important factors in determining the success of implementing government duties, especially in the digital era and the implementation of the Electronic-Based Government System (SPBE). This study uses a qualitative approach with data collection techniques through in-depth interviews, observation, and documentation. The results show that most employees have adequate technical skills in operating information technology devices, and demonstrate discipline and responsibility in carrying out their duties. The Communication and Information Agency has also exceeded several strategic performance targets, including improving digital services, public participation, and increasing the SPBE index value. This study recommends the importance of increasing regular training, updating digital infrastructure, and strengthening the competency-based performance evaluation system. Overall findings indicate that the development of HR competencies has a significant contribution to achieving effective, efficient, and adaptive institutional performance to the demands of the digital era.
Analysis of Human Resource Planning in Facing Challenges in The Digital Era at State Vocational School 2 Gunungsitoli, Gunungsitoli City Jepi Masa Mendrofa; Yamolala Zega; Heniwati Gulo; Robin Markus Putra Waruwu
Economics and Business Journal (ECBIS) Vol. 4 No. 1 (2025): November
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i1.241

Abstract

This study aims to analyze human resource (HR) management planning, identify obstacles, and formulate efforts to support the digitalization of school management. The study used a qualitative descriptive approach with in-depth interviews, observation, and documentation techniques with the principal, vice principal, teachers, and administrative staff. The results showed that HR planning at SMK Negeri 2 Gunungsitoli was carried out through three main steps: (1) needs analysis and preparation of technology-based teacher formation, (2) competency mapping and identification of information and communication technology (ICT) training needs, and (3) empowerment of teachers and staff through workshops, mentoring, and discussion forums. Obstacles faced included limited digital literacy among teachers and staff, unequal network access, and resistance to changes in technology-based learning methods. Efforts made by the school included providing digital literacy training, optimizing available devices and networks, utilizing offline learning applications, and creating a work culture that is adaptive to innovation. This study concluded that targeted HR planning, infrastructure support, and continuous competency development are important factors in realizing effective digital transformation in schools. These findings are expected to be useful for SMK Negeri 2 Gunungsitoli, other educational institutions, and further researchers in developing digitalization strategies for school management.
Co-Authors Aferiaman Telaumbanua Dedisius Ndruru Heniwati Gulo Jepi Masa Mendrofa Meiman Hidayat Waruwu Nidasari Lase Otanius Laia Sri Salom Harefa Sukaaro Waruwu Yamolala Zega