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LEMBAGA PENGEMBANGAN MANAJEMEN DAN PUBLIKASI IMPERIUM Office Address: 18 Office Park Lantai 25, Suite A2, Jl. TB Simatupang No. 18, Kebagusan, Pasar Minggu, Jakarta Selatan Indonesia - 12520.
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Jurnal Riset Manajemen dan Bisnis
Published by Lembaga Pengembangan Manajemen dan Publikasi Imperium
ISSN : -     EISSN : 27985911     DOI : https://doi.org/10.36407/jrmb
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Jurnal Riset Manajemen dan Bisnis is intended to be the journal for publishing articles reporting the results of research on Business Management. The journal will focus on providing quality research in the areas of Business Management. The goal of the journal is to cover topics that are paramount in HR management, marketing, and finance. Accordingly, papers that focus on emerging and interdisciplinary topics are encouraged.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol 6 No 2 (2021)" : 5 Documents clear
The effect of service quality, brand image and price perception of IM3 prepaid card on customer satisfaction in central Jakarta Muhammad Ivan Randika; Olivia Yolanda
Jurnal Riset Manajemen dan Bisnis Vol 6 No 2 (2021)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (508.51 KB) | DOI: 10.36407/jrmb.v6i2.365

Abstract

Along with the increasing need, communication service providers also face high demands, where consumers need fast internet access, and a vast network will be the first choice. Therefore, the factors affecting customer satisfaction become the primary concern of communication service providers. This study describes the importance of service quality, brand image, and price perception in influencing prepaid phone card user satisfaction among young people in Jakarta. Using a case study on 180 customers in Jakarta, the research findings provide evidence in line with the allegations. Service quality and brand image are two factors that positively affect consumer satisfaction, while the perceived price is not proven as an antecedent of satisfaction. This finding indicates that price perception is not a concern of consumers as long as service quality and the brand image they consider to be fulfilled when using communication services.
Pengaruh program tanggung jawab sosial perusahaan terhadap citra PT. Unilever Indonesia: Survey pada mahasiswa STIE PBM Jakarta Machmed Tun Ganyang
Jurnal Riset Manajemen dan Bisnis Vol 6 No 2 (2021)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (450.985 KB) | DOI: 10.36407/jrmb.v6i2.419

Abstract

This article aims to discover the role of the Unilever For Indonesia Corporate Social Responsibility (CSR) program (Unilever's hashtag for Indonesia) in assisting micro, small and medium enterprises in Indonesia to continue selling in healthy and safe conditions. The main objective of this program is to support the survival of MSMEs amid a pandemic that hit not only Indonesia but also on a global scale. This research approach is quantitative associative, which examines the relationship between two independent and dependent variables. The sample was 71 students of the College of Economics, Business Development and Management (STIE PBM) East Jakarta. The results of this study indicate that the CSR program carried out by PT. Unilever Indonesia, Tbk. have a positive and significant impact on the company's image.
Budaya organisasi, gaya kepemimpinan dan kompensasi terhadap kinerja pegawai melalui kepuasan kerja Leonardo Martua Sinaga
Jurnal Riset Manajemen dan Bisnis Vol 6 No 2 (2021)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (457.508 KB) | DOI: 10.36407/jrmb.v6i2.439

Abstract

This study aims to examine the effect of organizational culture and leadership on satisfaction and performance and place compensation as a control variable. Data were obtained through questionnaires, and hypotheses were tested by path analysis. The analysis results support the proposed hypothesis that organizational culture positively and significantly affects job satisfaction and performance. Similar results were also obtained where leadership significantly affected job satisfaction and employee performance. Finally, job satisfaction in this study was shown to predict performance directly and act as a mediator of the relationship between organizational culture and leadership on employee performance.
Pengaruh Moderasi Citra Merek Terhadap Kepuasan Pelanggan Dan Loyalitas Pelanggan Pada Restoran Cepat Saji Ferryal Abadi; Gita Nurpratiwi
Jurnal Riset Manajemen dan Bisnis Vol 6 No 2 (2021)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (513.529 KB) | DOI: 10.36407/jrmb.v6i2.530

Abstract

The purpose of this study is to determine whether food quality, price, environmental location and service quality affect customer satisfaction, and whether customer satisfaction affects customer loyalty as well, and to determine whether brand image strengthens or weakens customer satisfaction and customer loyalty. This study uses a survey method with an questionnaire for data collection. This research method uses multiple linear analysis test, the population and sample of this research are customers who are located around Tangerang. The total number of samples in this study were 150 respondents. The results of this study explain that food quality has a positive and significant effect on customer satisfaction, and price has a significant positive effect on customer satisfaction, and location and environment have a positive and significant effect on customer satisfaction, and service quality has a positive and significant effect on customer satisfaction, and customer satisfaction has a positive and significant effect on customer loyalty, and brand image moderates customer satisfaction and customer loyalty.
Analisis Pengaruh PAD, DAU, DAK dan DBH terhadap indeks pembangunan manusia seluruh provinsi di Kalimantan tahun anggaran 2015-2019 Evi Sulastri; Efendri Efendri
Jurnal Riset Manajemen dan Bisnis Vol 6 No 2 (2021)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (821.067 KB) | DOI: 10.36407/jrmb.v6i2.572

Abstract

This study aims to determine the effect of Regional Original Revenue (PAD), General Allocation Fund (DAU), Special Allocation Fund (DAK), and Revenue Sharing Fund (DBH) on the Human Development Index (IPM). The population in this study were districts/cities in all provinces in Kalimantan for the 2015-2019 fiscal year. This study uses the purposive sampling method in determining the research sample to produce as many as 200 research samples. The data used in this study is secondary data originating from the Regional Revenue and Expenditure Budget (APBD) and the Central Statistics Agency (BPS). The hypothesis testing in this study is multiple linear regression and descriptive statistical tests using SPSS 26. The results of this study indicate that: 1) Regional Original Revenue (PAD) has a positive and significant effect on the Human Development Index (IPM), 2) General Allocation Funds (DAU) have a negative and significant effect on the Human Development Index (IPM), 3) The Special Allocation Fund (DAK) has a negative and significant effect on the Human Development Index (IPM), 4) Revenue Sharing Funds (DBH) have no effect on the Human Development Index (IPM). 5) PAD, DAU, DAK, and DBH simultaneously affect the IPM.

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