Articles
530 Documents
<![CDATA[SPYWARE AS BARRIER TO E-MARKETING: AN EMPIRICAL STUDY ]]>
<![CDATA[Kumar , Dr. Satinder]]>;
<![CDATA[Dubey, Rohit Kumar]]>
<![CDATA[ Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2023: Proceeding of the 4th International Conference Health, Science And Technology (ICOHETECH) ]]>
Publisher : <![CDATA[LPPM Universitas Duta Bangsa Surakarta ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.47701/icohetech.v4i1.3372
<![CDATA[Present paper motive is to explore perceptions of customers towards Spyware issues in E-Marketing and their structural relationship to influence the perception. In present scenario E-Marketing is playing an essential part in Indian economy, especially where Prime Minister promotes cashless economy or online marketplace. Although E-marketing is one of the best modern and economical mediums for reaching out to new customers, although internet has created many advantages for the business but it has also brought many numerous risks. It would be wise to contemplate the various E-marketing ethical issues because innovative way of marketing has also lead to unethical practices as spyware problem. Spyware has been in controversy as it gets setup without knowledge and breaks the user’s privacy; even it has the potential to be misused. The study has revealed the customers have no control on their personal information as spyware leads to control the online user’s visits, collecting personal information and also misusing the same. Majority Customers are unaware regarding Spyware problems and they do not know how to handle with it. As the result the customers felt more Unsecure while transacting on the network because of their ignorance in this respect as SEM analysis has revealed that most of the variance in spyware is explained by two factors, Unsecure and Control. The results of the study are useful for the marketers as it would help them to frame comprehensive policy in relation to protect the personal information of customers so that they can feel safe and secure while buying online.]]>
<![CDATA[ANTIOXIDANT PROPERTY ON VARIOUS LEAF MATURITY OF PIPER SARMENTOSUM ]]>
<![CDATA[Syafiq D.R., Ilyas]]>;
<![CDATA[Ghazali, Nabilah]]>;
<![CDATA[Dewi, Aptika]]>;
<![CDATA[Jelita, Mega]]>
<![CDATA[ Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2023: Proceeding of the 4th International Conference Health, Science And Technology (ICOHETECH) ]]>
Publisher : <![CDATA[LPPM Universitas Duta Bangsa Surakarta ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.47701/icohetech.v4i1.3374
<![CDATA[Piper sarmentosum known as Kaduk in Malaysia is a climbing herb with long runners comes from the family of Piperacaeae. Piper sarmentosum has been traditionally used in culinary and alternative medicines in different parts of the world to cure many diseases and ailments. Thus, this study aims to screen antioxidant activity of P. sarmentosum based on the leaf maturity, from young, middle-matured and matured leaf. First and foremost, the leaf will be extracted in 70% methanol and the antioxidant activity was determined by using Ferric Reducing Antioxidant Power (FRAP) assay. Result showed that the young leaves contain the highest antioxidant activity rather than middle-matured and matured leaves. Hence, if P. sarmentosum’s leaves are to be collected for its antioxidant properties, it is best to harvest the young leaves to gain the optimized yield of antioxidant properties.]]>
<![CDATA[THE USE OF CODE-MIXING BY THE CASTER IN PUBG MOBILE TOURNAMENT “PMPL SEA FINALS SEASON 2†]]>
<![CDATA[Abdul Rozzaq Wijaya, Rahmaditya Khadifa]]>;
<![CDATA[Hidayatullah, Aris]]>;
<![CDATA[Mayangseto, Ginarsiwi]]>
<![CDATA[ Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2023: Proceeding of the 4th International Conference Health, Science And Technology (ICOHETECH) ]]>
Publisher : <![CDATA[LPPM Universitas Duta Bangsa Surakarta ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.47701/icohetech.v4i1.3375
<![CDATA[This study aims to determine the types of code mixing and the factors that cause code mixing. The data in this study are the types of code mixing Inter Sentential Code Mixing and Inter Lexical Code Mixing. The source of the data in this study was the PUBG Mobile e-sport tournament video with the title "PMPL SEA FINALS SEASON 2" taken from the research location of the PUBG MOBILE INDONESIA Youtube channel. This research is descriptive qualitative. Data collection techniques in this study used observing (simak) and note-taking (catat) techniques. In addition, the data analysis technique in this study uses theory from Hoffman (1991) and Jendra (2007). The result of this study is that the use of code mixing by the caster found Inter Sentential Code Mixing in the form of phrases and clauses. Then, the type of Inter Lexical Code Mixing code mixing is found in the form of words. The factors found in this study: (1) the language factor, (2) the speech participant factor, and (3) the purpose of the conversation factor.]]>
<![CDATA[PREDICTION AND PREVENTION OF DISEASE DIAGNOSIS DELAY USING DATA MINING METHODS IN HEALTHCARE QUALITY MANAGEMENT ]]>
<![CDATA[Maulindar, Joni]]>;
<![CDATA[Guterres, Juvinal Ximenes]]>;
<![CDATA[Rosita, Riska]]>
<![CDATA[ Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2023: Proceeding of the 4th International Conference Health, Science And Technology (ICOHETECH) ]]>
Publisher : <![CDATA[LPPM Universitas Duta Bangsa Surakarta ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.47701/icohetech.v4i1.3376
<![CDATA[This study analyzes the issue of disease diagnosis delay in healthcare quality management using data mining methods. The aim is to understand the relationship between several key variables and diagnosis delay for various diseases. The study focuses on the variables of Age, Symptom Duration, Physician Experience, and Diagnosis Delay. Advanced data mining methods are employed to predict and prevent disease diagnosis delays. The results of this study present the findings from the analysis of the collected dataset. The dataset consists of patient information, including attributes such as Patient ID, Age, Symptom Duration, Physician Experience, Diagnosis Delay, and Treatment Initiation. Each attribute plays a crucial role in understanding and predicting diagnosis delay. The approach using linear regression yields coefficients [0.03260123, 0.24605912, 0.01765057, 1.09631713], indicating the influence of each variable on Diagnosis Delay. The Mean Squared Error (MSE) value of 0.7926 signifies the model's ability to predict Diagnosis Delay accurately. The scatter plot illustrates the linear relationship between actual Diagnosis Delay and predicted Diagnosis Delay. The Pearson's Correlation Coefficient of 0.5222 indicates a moderate positive correlation between the two. However, the residual plot indicates a tendency for underestimation of Diagnosis Delay for higher values.]]>
<![CDATA[THE ASSOCIATION OF THE LEVEL OF DISCOMFORT AND WORKSTATION DESIGN AMONG DESK JOB WORERS IN THE TELECOMMUNICATION INDUSTRY ]]>
<![CDATA[Syafiq D.R, Ilyas]]>;
<![CDATA[Hajar N.Z, Siti]]>;
<![CDATA[Andy, Onery]]>
<![CDATA[ Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2023: Proceeding of the 4th International Conference Health, Science And Technology (ICOHETECH) ]]>
Publisher : <![CDATA[LPPM Universitas Duta Bangsa Surakarta ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.47701/icohetech.v4i1.3377
<![CDATA[Musculoskeletal Disorders (MSDs) are a prevalent condition that affects computer users with poor posture. Office workers are affected because they utilize computers to enter data, write letters, send emails, organize meetings, and communicate with coworkers and clients. Workers in the services sector use computers, phones, work documents, and stationery to communicate with consumers. To assess the level of discomfort for WRMSDs among desk job workers and the association with workstation design. 108 people took the online CMDQ, and 27 were chosen to assess the ROSA based on their scores. Upper back (13.9%), lower back (12.0%), and hip/buttocks (10.2%) reported the most discomfort. 26 (96.3%) participants were high-risk for ROSA and 3.7% were low risk. The result of the association showed that there was no association between the level of discomfort and workstation design. Each body part showed to have a p-value>0.05 associated with workstation design. Those with desk jobs in the telecommunication industry reported feeling the most discomfort in their upper back, lower back, and hip/buttock. The result of grand ROSA showed participants having a high risk of ROSA which required a further assessment. However, there was no significant association between the level of discomfort and workstation design. The finding of ROSA does not relate directly to the bad equipment in the workplace reported by the workers but rather to the improvement of worker’s posture, optimizing its use and findings can support the result of this study.]]>
<![CDATA[EMPIRICAL ANALYSIS FOR REGULATORY FRAMEWORK OF E-COMMERCE ]]>
<![CDATA[Kaur, Amandeep]]>
<![CDATA[ Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2023: Proceeding of the 4th International Conference Health, Science And Technology (ICOHETECH) ]]>
Publisher : <![CDATA[LPPM Universitas Duta Bangsa Surakarta ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.47701/icohetech.v4i1.3378
<![CDATA[World is changing at a remarkable pace and so does the world of marketing. The limited options to communicate with the target audience have been widening. Even the technology has profoundly changed the way consumer process communication. In the last few years the internet has played a major role in many fields of economy as it is commonly defined as a global media. The internet has been largely used in commerce and management. Electronic commerce, commonly written as e-commerce or E-Commerce, is the trading or facilitation of trading in products or services using computer networks, such as the Internet. The rapid adoption of the Internet as a commercial medium has caused firms to experiment with the innovative ways of commerce thus changing the pattern of commerce strategies. The primarily motive of the study was to investigate the awareness level of respondents regarding the regulatory framework of E-Commerce. The present study was exploratory research by the means of primary data analysis wherein an attempt was made to identify the awareness level of respondents regarding regulatory framework of e-commerce with the help of self structured questionnaire. The questionnaire was based on the five point Likert scale ranging from not at all aware to completely aware and the convenience sampling was used to collect the data from respondents (250) residence of Punjab and Union Territory of Chandigarh. Further, chi square technique was used to test the null hypothesis as whether there was significant relationship between regulatory framework, gender and monthly income attributes. It was observed that female respondents were more aware as compared to male respondents regarding the regulatory framework of e-commerce. On the basis of monthly income attribute, 15000-30000 income group’s respondents were not aware regarding the regulatory framework of e-commerce but in the next income group ranging from 50000-75000 were aware about the regulatory framework of the e-commerce.]]>
<![CDATA[ANALYSIS OF STRATEGY DEVELOPMENT OF LAYING CHICKEN LIVESTOCK BUSINESS IN NGAWI DISTRICT ]]>
<![CDATA[Priyambodo, Dimas]]>;
<![CDATA[Setiyani, Rahmawati]]>;
<![CDATA[Novitaningrum, Restie]]>
<![CDATA[ Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2023: Proceeding of the 4th International Conference Health, Science And Technology (ICOHETECH) ]]>
Publisher : <![CDATA[LPPM Universitas Duta Bangsa Surakarta ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.47701/icohetech.v4i1.3379
<![CDATA[This study aims to determine the development strategy that can be carried out by laying hens in Ngawi Regency. The data collection technique uses the purposive sampling method, the calculation method uses the SWOT analysis quadrant and the SWOT matrix analysis method. The data used is primary data. Based on the results of the SWOT matrix analysis for Ngawi Regency, a strategy can be obtained that farmers can implement, namely the SO strategy: a) Increase the amount of production by increasing the population of laying hens, b) optimize egg production. WO strategy: a) Promoting livestock business, b) Keeping books of livestock business in order to control income and expenses. ST strategy: a) Establish good relations with collectors and consumers, b) Maintain product quality to face competitors, c) Determine the right strategy for selling chicken eggs, so that eggs can be sold every day. WT Strategy: a) Establish relationships with raw material suppliers, b) Maintain the cleanliness of the chicken coop. Based on the Quadrant SWOT analysis, Ngawi Regency is in quadrant I. Development strategies that can be implemented are a) Maintaining egg quality, b) Maintaining the quality of laying hen seeds, c) Increasing the laying hen population, d) Expanding marketing further.]]>
<![CDATA[ANALYSIS OF THE USE OF SOCIAL MEDIA AS A HOTEL CULINARY TREND PROMOTION MEDIA FOR GEN Z ]]>
<![CDATA[Hastiningsih, Wahyu Tri]]>;
<![CDATA[Sari, A.Anditha]]>
<![CDATA[ Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2023: Proceeding of the 4th International Conference Health, Science And Technology (ICOHETECH) ]]>
Publisher : <![CDATA[LPPM Universitas Duta Bangsa Surakarta ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.47701/icohetech.v4i1.3380
<![CDATA[One type of trend that is experiencing rapid development is culinary tourism. Culinary trends make food like a subject and a medium. The high demand for culinary makes this trend have good market prospects, especially for Generation Z. It is necessary to carry out studies related to hotel culinary trends to find out the characteristics and behavioral characteristics of Generation Z so that they can provide references regarding appropriate marketing strategies. An understanding of the nature and characteristics is needed to design messages or content for hotel culinary promotions more effectively. This research was conducted using a quantitative method where the data obtained was obtained from a survey method using online questionnaires through the Google form application. The questions given contain characteristics, sources of information variables, and gen Z behavior variables towards hotel culinary. The target for distributing the questionnaires was Generation Z who came from the island of Java. The distribution of questionnaires is used to measure responses from respondents and facilitate researchers in measuring data. Gen Z respondents in Java are dominated by women, aged 19-21 years, and students. Most of the Gen Z respondents had stayed at a hotel with a frequency of more than 2 times and stayed for 1 to 2 nights. Hotel culinary information is easily obtained through social media and is a consideration for staying at the hotel. Location and price are factors that Gen Z considers when choosing a hotel. The content and aspects that most influence culinary purchases are promos, tastes, and reviews from previous guests. The package menu that is popular with Gen Z is a buffet with a payment method that is often used, namely cash. The promos that are most in demand and affect the purchase of hotel culinary delights for Gen Z are discount vouchers and buy 1 get 1 promo. The hotel's culinary delights for Gen Z are food from Indonesia, coffee or tea drinks, and salty or sweet snacks. Gen Z prefers to make culinary as a basic need to survive and meet the energy needs to be used in daily activities.]]>
<![CDATA[TACTICAL ANALYSIS OF INDONESIAN NATIONAL FOOTBALL TEAM USING FP-TREE ALGORITHM ]]>
<![CDATA[Ardiantoro , Luki]]>;
<![CDATA[M. Akbar , Ronny]]>;
<![CDATA[Nur S., Yanuarini]]>
<![CDATA[ Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2023: Proceeding of the 4th International Conference Health, Science And Technology (ICOHETECH) ]]>
Publisher : <![CDATA[LPPM Universitas Duta Bangsa Surakarta ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.47701/icohetech.v4i1.3381
<![CDATA[Football is the most popular sport in the world, including Indonesia. The current coach of the Indonesian national team is Shin Tae-yong (STY), a former South Korean soccer player. In this study, the researcher intends to study and obtain an overview of the game patterns, tactics and game strategies carried out by STY for the Indonesian national team. The goal to be achieved is gained of tactics and strategies for local coaches in the future. Frequent Pattern Tree (FP-Tree) algorithm was used for this research. Method to analyze match videos and record them in the form of statistical data in a set of data modelling (rows/records) for a particular match session, was used. Then normalize the data, by forming a series of pattern numbers as a representation of the direction of attack in certain situation. As conclusion, the national team's playing pattern, including team formation, how to defend, how to attack. Thus, it makes it easier for coaches to determine the right strategy to beat opponents, when dealing in official matches.]]>
<![CDATA[DIGITAL COMMUNICATION'S ROLE IN SHAPING INDONESIAN THRIFT CULTURE: A LITERATURE REVIEW ]]>
<![CDATA[Tsaqif Kusindriyanti , Nourmalihah]]>;
<![CDATA[Utari, Prahastiwi]]>;
<![CDATA[Sudarmo, Sudarmo]]>
<![CDATA[ Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2023: Proceeding of the 4th International Conference Health, Science And Technology (ICOHETECH) ]]>
Publisher : <![CDATA[LPPM Universitas Duta Bangsa Surakarta ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.47701/icohetech.v4i1.3382
<![CDATA[Thrifting is defined as the consumption of used branded fashion products at a lower price, which is often associated with a person's lifestyle and identity. The purpose of this research is to find out how the role of digital marketing communication and creative content on thrifting goods to attract young people in Indonesia. This research is a qualitative research using literature review method. The results of this study show that the utilization of digital communication in thrifting marketing is done with two media. The use of Instagram as a digital communication tool is done by: (1) uploading product information, (2) means of interactive communication with consumers, (3) use of hashtag features, and (4) marketing communication. The use of e-commerce as a digital communication tool includes: (1) eWOM and (2) live streaming. The existence of social media and e-commerce has a significant impact in increasing awareness and motivation to thrift. Innovative and creative use of digital materials is needed to strengthen brand identity and increase consumer awareness, which in turn will increase sales.]]>
