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Transformasi: Journal of Economics and Business Management
Published by Universitas 17 Agustus 1945 Semarang
ISSN : 29641667     EISSN : 29640911     DOI : 10.56444
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Financial Accounting Public Sector Accounting Management Accounting Sharia Accounting and Financial Management Auditing Corporate Governance Behavioral Accounting (Including Ethics and Professionalism) Accounting (Ethics) Education Taxation Capital Markets and Investments Accounting for Banking and insurance Accounting Information Systems Sustainability Reporting Human Resource Management Marketing Management Financial Management Financial Behavioral Entrepreneur
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia
Articles 236 Documents
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Analisis Emotional Branding Strategy dalam Meningkatkan Loyalitas Pelanggan pada Umama Brand di Kota Bima Siska Andriani; Amirul Mukminin; Herman Herman
Transformasi: Journal of Economics and Business Management Vol. 3 No. 3 (2024): September : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v3i3.1958

Abstract

This research aims to analyze the influence of emotional branding strategies in increasing customer loyalty to the Umama Brand in Bima City. Emotional branding is an approach that creates an emotional bond between consumers and brands through the use of elements such as stories, symbols and values that are relevant to local culture. This research uses a qualitative method with a case study approach. Data was collected through in-depth interviews, observation and documentation analysis. The research results show that the emotional branding strategy implemented by Umama Brand has succeeded in creating strong emotional relationships with customers, which has a positive impact on the level of customer loyalty. These findings show the importance of emotional branding as an effective strategy in maintaining and increasing customer loyalty in a competitive market.
Analisis Implementasi Total Quality Management (TQM) dalam Meingkatkan Kualitas Produk pada Conneight Studio Kota Malang Bintang Nurdiansyah Putra
Transformasi: Journal of Economics and Business Management Vol. 3 No. 3 (2024): September : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v3i3.1960

Abstract

The influence of globalization in today's industry has increased the level of competition between companies, making it increasingly tight and competitive. A company's success is often measured by the quality of the products it produces. Total Quality Management (TQM) is a continuous process that aims to achieve better quality standards in meeting customer needs.This study aims to determine the implementation of TQM, product quality, and to determine the improvement of product quality at Conneight Studio in Malang City. The method used is descriptive analysis.Based on the results of the study, the implementation of TQM requires commitment from all members of the organization. In the printing sector, all employees must be involved in efforts to improve product quality. Training, developing a quality culture, and active participation of the entire team are the keys to creating an environment that supports continuous improvement in product quality. TQM enables printing companies to achieve significant improvements in product quality. Data-based performance measurement is an important aspect of TQM. By collecting and analyzing data on product quality, companies can identify problems, monitor progress, and implement appropriate corrective actions. Effective use of data helps companies make decisions based on facts and evidence and guides continuous improvement efforts.
Kualitas Produk, Penentuan Harga Berpengaruh terhadap Keputusan Pembelian : UD Daryono Plastik Surakarta Rizki Darmawan Prasetya; Indra Hastuti; Khabib Alia Akhmad
Transformasi: Journal of Economics and Business Management Vol. 3 No. 3 (2024): September : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v3i3.1962

Abstract

The purpose of this study is to determine the effect of product quality on purchasing decisions partially, to determine the effect of pricing on purchasing decisions, and to determine the effect of product quality, and pricing on purchasing decisions case study at UD Daryono Plastik Surakarta simultaneously. A sample of 50 respondents using a sampling technique using random sampling. This study uses a quantitative method with SPSS 25 64 bit data analysis tools. The data analysis technique in this study uses validity tests, reliability tests, classical assumption tests, T tests, and F tests. The results of this study indicate that there is a positive and significant effect of product quality on purchasing decisions, there is a positive and significant effect of pricing on purchasing decisions. Then the results of the study concluded that simultaneously there is a positive and significant effect of product quality, and pricing on purchasing decisions.
Hubungan Penggunaan Alat Kontrasepsi dalam Rahim (AKDR) dengan Gangguan Menstruasi di RS PKU Aisyiyah Boyolali Wintartik Wintartik; Heni Purwaningsih; Munaaya Fitriyya
Transformasi: Journal of Economics and Business Management Vol. 3 No. 2 (2024): June : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v3i2.1963

Abstract

Intrauterine device is one of the long-acting contraceptives made of plastic wrapped in copper that is inserted into the uterus through the vagina to prevent pregnancy. IUD is one of the contraceptives that has high effectiveness. IUD has side effects, namely menstrual disorders, spotting, spulsion, vaginal discharge. to determine the relationship between the use of IUD contraceptives with menstrual disorders. type of research correlative with cross sectional design. This research was conducted at PKU 'Aisyiyah Boyolali Hospital in December 2023. The subjects of this study were 58 IUD birth control acceptors at PKU 'Aisyiyah Boyolali Hospital during April – November. The sampling technique uses purposive sampling. The measuring instrument uses medical records and questionnaires. The data analysis method uses the chi-square test. the majority aged 31-40 years are 73.1%, have a high school education of 43.6%, the majority use a Nova-T IUD of 58.9% and have menstrual disorders as much as 57.1%. The results of the chi-suare test obtained results of nilia p-value 0.000 <0.05, then Ha is accepted so that there is a relationship between the use of contraceptives and menstrual disorders. There is a relationship between the use of intrauterine devices and menstrual disorders at PKU 'Aisyiyah Boyolali Hospital
Pengaruh Budaya Organisasi dan Iklim Organisasi terhadap Komitmen Pegawai : Studi pada Pegawai Negeri Sipil di 4 Kecamatan Kabupaten Sumba Tengah Ardianto Umbu Sunga; Adya Hermawati; Dharmayanti Pri Handini
Transformasi: Journal of Economics and Business Management Vol. 3 No. 3 (2024): September : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v3i3.1965

Abstract

The aim of this research is to analyze the influence of organizational culture and organizational commitment on employee commitment. This research is quantitative research with a descriptive approach using primary and secondary data types. The data collection techniques used were interviews, documentation and field observations. The data collected was in the form of distributing questionnaires to 30 respondents and will be analyzed using multiple linear regression models, classical assumptions and hypothesis testing.The results of data analysis in this research show that partially organizational culture and organizational climate have a significant and positive effect on employee commitment, while simultaneously also showing that organizational culture and organizational climate have a significant effect on employee commitment.
Pengaruh Economic Value Added (EVA) dan Market Value Added (MVA) terhadap Harga Saham pada PT Telkom Indonesia Tbk Tahun 2012-2023 Aas Yasnia; Hendri Prasetyo
Transformasi: Journal of Economics and Business Management Vol. 3 No. 3 (2024): September : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v3i3.1967

Abstract

This research aims to determine the effect of Economic Value Added (EVA) and Market Value Added (MVA) on stock prices. The population of this research is the financial report of PT Telkom Indonesia Tbk which was taken from the official website. Based on sampling in this research, the samples used were Economic Value Added (EVA) and Market Value Added (MVA), and stock prices with a period of 12 years, namely in 2012-2023. Secondary data is in the form of the company's annual report/sustainability report. This type of research is a quantitative type that is associative in nature. The data analysis technique used is multiple linear regression analysis, classical assumption test, t test, F test, and coefficient of determination test, processed using SPSS 25. Based on the results of data analysis it can be stated that Economic Value Added (EVA) and Market Value are simultaneously Added (MVA) has an effect on share prices. Partially, it shows that Economic Value Added (EVA) has a t value of 2.238 < t table 2.228 and a significant value of 0.052 > 0.05, which means it has no influence on the share price at PT Telkom Indonesia Tbk and Market Value Added (MVA) has a t value of 8.134 > ttable 2.2248 and a significant value of 0.000 <0.05, which means it has a positive and significant influence on the share price of PT Telkom Indonesia Tbk in 2012-2023.
Pengaruh Kompetensi dan Motivasi Terhadap Kinerja Pegawai dengan Disiplin Kerja sebagai Variabel Mediasi Shokhibul Lutfi; Adya Hermawati; Dharmayanti Pri Handini
Transformasi: Journal of Economics and Business Management Vol. 3 No. 3 (2024): September : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v3i3.1971

Abstract

The purpose of this study was to evaluate the impact of Competence and Work Motivation on Employee Performance and also the role of Work Discipline as a moderator variable. The population used in this study were all civil servants at the Senori District Office, Tuban Regency, and the sample taken using saturated or census sampling techniques, with a total of 37 respondents. Data analysis used Smart Partial Least Square (PLS) software.The results of this study indicate that good competence will improve employee performance, also with good motivation will improve employee performance. This study also found that work discipline can improve employee performance. Furthermore, it was also found that work discipline has a strong moderating role on competence towards employee performance, and has a moderating role on motivation towards employee performance at the Senori District Office, Tuban Regency.
Strategi Bank Syariah dalam Mempertahankan Loyalitas Konsumen : (Pada PT. BSI KCP Bukittinggi Sudirman) Fitriani Fitriani; Jon Kenedi
Transformasi: Journal of Economics and Business Management Vol. 3 No. 3 (2024): September : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v3i3.1992

Abstract

This research is motivated by an interesting phenomenon in the field where it is difficult for Sharia Banks to maintain customer loyalty because many customers switch to other banks due to the public's lack of knowledge of Sharia Banking. This research aims to find out the strategies or methods used by Bank Syariah Indonesia KCP Bukitinggi Sudirman in maintaining consumer loyalty so that consumers do not move to other banks which has an impact on decreasing financing achievements and collections can decrease, so an analysis of the strategies implemented by Bank Syariah KCP is needed. Bukitinggi Sudirman using SWOT analysis, namely strengths, weaknesses, opportunities and threats. This research is descriptive qualitative in nature and data collection methods are interviews, observation and documentation. Meanwhile, the technical data analysis used by researchers is SWOT analysis, IFE Matrix analysis, EFE Matrix, SWOT Matrix and Score Weight Table analysis. From the results of the research carried out, the strategy that can be implemented in maintaining consumer loyalty at BSI KCP Bukitinggi Sudirman is by using the SO strategy, namely offering a competitive ratio or profit sharing value based on special banking regulations for sharia banks and the strength of the LPS (deposit insurance agency), improving quality. services, socializing bank products (financing) so that they are more easily understood and accepted by the public.
Analisis Kinerja Karyawan Melalui Profesionalisme Kerja pada Family Business Tahu Gimbal Bu Yati di Ngaliyan Semarang Aris Putra P.m; M, Devi Kurnia
Transformasi: Journal of Economics and Business Management Vol. 3 No. 2 (2024): June : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v3i2.1993

Abstract

This research aims to determine the effect of work professionalism on employee performance at the Tahu Gimbal Bu Yati family business in Ngaliyan Semarang. The research method used is by conducting field observations and conducting interviews with business actors. The research results show that there are supporting factors and obstacles that have an impact on work professionalism and influence employee performance. The supporting factors consist of the division of job desks according to their fields; and easy communication. Meanwhile, inhibiting factors consist of the inability to run a jobdesk that is not an expert; and the emergence of family conflicts into business operations.
Analisis Strategi Bersaing Usaha Makanan Khas Daerah Pariaman Ditinjau dalam Perspektif Bisnis Syariah : (Studi Kasus: Ulakan Tapakis) Sutia Putri; Novera Martilova
Transformasi: Journal of Economics and Business Management Vol. 3 No. 3 (2024): September : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v3i3.1994

Abstract

This research has the aim of being able to find out and analyze the competitive strategies carried out in regional specialty food businesses amidst many competitors and to find out how the sharia business perspective in the competitive strategy of regional specialty food businesses in Ulakan Tapakis. This research uses qualitative descriptive research methods. This type of qualitative descriptive research is research where the aim is to provide descriptions of facts and characteristics related to the phenomenon being studied. This qualitative research aims to produce data in the form of verbal words and how the business behavior is being observed. This research was conducted through direct observation and interviews with regional specialty food traders in Ulakan Tapakis and market managers in Ulakan Tapakis. The results of this research are business competitive strategies carried out by regional specialty food traders in Ulakan Tapakis. And a review of sharia business in the business competitive strategy carried out by each regional specialty food business trader in sharia business, whether it is in accordance with sharia business in the implementation of its business strategy in order to gain an advantage in competing in regional specialty food businesses with strategies implemented by traders such as: strategy promotions, pricing strategies, service strategies, strategies for improving taste quality, and marketing strategies implemented by regional specialty food business traders related to the business strategies they carry out from a sharia business perspective.

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