cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Ahmad Ashifuddin Aqham
Contact Email
ahmad.ashifuddin@gmail.com
Phone
+6285885852706
Journal Mail Official
danang@stekom.ac.id
Editorial Address
Jl. Pawiyatan Luhur, Bendan Duwur, Semarang Telepon : (024) 7079.1675 / 844.1771 | Fax : (024) 844.1772, Email: itp.mmfebuntagsmg@gmail.com
Location
Kota semarang,
Jawa tengah
INDONESIA
Transformasi: Journal of Economics and Business Management
Published by Universitas 17 Agustus 1945 Semarang
ISSN : 29641667     EISSN : 29640911     DOI : 10.56444
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Financial Accounting Public Sector Accounting Management Accounting Sharia Accounting and Financial Management Auditing Corporate Governance Behavioral Accounting (Including Ethics and Professionalism) Accounting (Ethics) Education Taxation Capital Markets and Investments Accounting for Banking and insurance Accounting Information Systems Sustainability Reporting Human Resource Management Marketing Management Financial Management Financial Behavioral Entrepreneur
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia
Articles 236 Documents
 17   18   19   20   21 
Pengaruh Investasi dan Tenaga Kerja terhadap Pertumbuhan Ekonomi Sumatera Barat Ryan Cahyadi; Novera Martilova
Transformasi: Journal of Economics and Business Management Vol. 3 No. 4 (2024): Desember : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v3i4.2153

Abstract

The main objective of this research is to identify the influence of capital and activity power on the economic development of West Sumatra. Quantitative research method with data collection through monitoring and library research. Data analysis is attempted by trying classical assumptions such as autocorrelation, normality, multicollinearity, and heteroscedasticity. Next, Multiple Linear Regression Experiment, Limiting Coefficient Experiment (R2), and Assumption Experiment using T (partial) experiment and F (simultaneous) experiment are attempted. Information analysis using SPSS 25 proves that the elasticity of capital (X1) partially has a significant effect on economic growth (Y), with a total t of 2.306 which is greater than the t chart of 1.703 and a probability of 0.000. Likewise, the elasticity of activity power (X2) partially has a significant effect on economic growth with a total t value of 6.689 and a probability of 0.000. The F experiment proves that together, the elasticity of capital (X1) and activity power (X2) have a significant effect on economic growth (Y), with a total f number of 0.000 which is smaller than 0.05. The limiting coefficient (R2) of 0.831 proves that 83.1% of the changes in economic growth can be explained by the elasticity of capital and activity power while the remaining 16.9% are influenced by other aspects.
Analisis Pengaruh Promosi dan Brand Image terhadap Keputusan Pembelian Paket Umroh pada Travel Al-Azhar Bukittinggi Etika Rahma; Novera Martilova
Transformasi: Journal of Economics and Business Management Vol. 3 No. 4 (2024): Desember : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v3i4.2161

Abstract

This research is motivated by the increasing number of Umrah travel agencies. With the emergence of various travel agents in the market, consumers can choose which travel agent they want to use. This type of research uses a quantitative approach which shows how much influence promotion and brand image have on the decision to purchase Umrah packages at Al-Azhar Bukittinggi travel. This research uses primary data, namely questionnaires for pilgrims who have departed on the Al-Azhar Bukittinggi trip. The sample consisted of 81 congregations. Data collection techniques using questionnaires, observation and documentation. The data analysis techniques used are research instrument testing, classical assumption testing, determinant coefficient testing, and hypothesis testing. With a calculated t value of 5.389 > t table 1.665 and sig 0.000 < 0.05, it can be partially seen that the promotion variable has a strong positive influence on the choice of purchasing Umrah packages. The choice to purchase Umrah packages is not significantly influenced by brand image (sig value: 0.719 > 0.055). Judging from the determinant coefficient (R-Squere), the influence of brand image and promotion on purchasing decisions is 0.634. This shows that 63.4% of decisions to purchase Umrah packages at Al-Azhar Bukittinggi travel are influenced by different promotional focuses and brand images. Other factors play a role in the remaining 36.6% of decisions to purchase Umrah packages at Al-Azhar Bukittinggi travel.
Optimalisasi Persiapan Pelatihan dan Peningkatan Efisiensi Melalui Kegiatan Administratif di BPSDM Provinsi Kalimantan Tengah Heni Elia Wati; Abdul Gofur
Transformasi: Journal of Economics and Business Management Vol. 3 No. 4 (2024): Desember : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v3i4.2163

Abstract

In the context of training and education (Diklat), optimal preparation is crucial to enhance program efficiency. Effective administrative activities can be the key to success in preparing efficient Diklat programs. This article discusses the importance of optimizing Diklat preparation through good administrative practices. Factors such as planning, organizing, implementing, and monitoring will be outlined as essential steps in achieving these objectives. Additionally, common challenges in optimizing Diklat preparation will be addressed, along with practical suggestions for overcoming them. By optimizing Diklat preparation through administrative activities, organizations can enhance the efficiency of their Diklat programs and achieve better outcomes. Enhancing efficiency in training preparation (Diklat) is a crucial aspect for the Human Resources Development Agency (BPSDM) of Central Kalimantan Province. The objective of this research is to optimize Diklat preparation and improve efficiency through administrative activities in the BPSDM of Central Kalimantan Province. This study utilizes a case study method to analyze the existing Diklat preparation process in the BPSDM of Central Kalimantan Province. Data is collected through interviews, observations, and document analysis related to Diklat administration. Subsequently, the collected data is qualitatively analyzed to identify constraints and opportunities for optimizing Diklat preparation.
Pengaruh Iklan dan Potongan Harga terhadap Keputusan Pembelian Konsumen Marketplace Tokopedia di Kota Malang Achmad Rizky; Abdul Waris
Transformasi: Journal of Economics and Business Management Vol. 3 No. 4 (2024): Desember : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v3i4.2177

Abstract

Tokopedia, as a marketplace with the highest number of website visitors in Indonesia, certainly has advantages that become its appeal. Advertising and price discounts are factors that influence consumers to make purchasing decisions. This research is conducted to determine the influence of advertising and price discounts on the purchasing decisions of Tokopedia marketplace consumers in Malang City. This research was quantitative research using two independent variables, advertising and price discounts, and purchasing decisions as the dependent variable. The population of this study consisted of consumers who made purchases on the Tokopedia marketplace in Malang City. The data were collected by distributing questionnaires to 100 respondents using purposive sampling technique. The analysis method used was multiple linear regression analysis and hypothesis testing.In this research, it was found that advertising had an influence on purchasing decisions. Price discounts also had an influence on purchasing decisions. Advertising and price discounts together had an influence on purchasing decisions of Tokopedia marketplace consumers in Malang City. In multiple regression analysis, it was found that price discounts had a more dominant influence on the purchasing decisions of Tokopedia marketplace consumers in Malang City.Based on the results of this research, it can be concluded that advertising and price discounts have an influence on consumer purchasing decisions. Tokopedia is expected to provide the latest innovations for its advertising to emotionally engage the audience and encourage them to make purchases on the Tokopedia marketplace. Additionally, it is hoped that Tokopedia will increase the intensity and quantity of offering price discounts through campaigns that can attract consumer attention.
Keuntungan dan Tantangan dalam Penggunaan Akad Mudharabah untuk Pembiayaan Usaha Mikro, Kecil, dan Menengah (UMKM) Tiur Herlina Yanti Hutagalung; Rayyan Firdaus
Transformasi: Journal of Economics and Business Management Vol. 3 No. 4 (2024): Desember : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v3i4.2182

Abstract

There are various types of financing in Islamic banking or financial institutions, one of which is mudharabah financing. This financing is a cooperation agreement between the capital owner (shohibul mal) and the fund manager (mudharib) for a business, where the profit is shared according to the agreed percentage based on the profit obtained. Mudharabah financing is closely related to UMKM, where UMKM owners, especially housewives, play an important role in managing family finances. This study aims to examine what are the challenges for UMKM in using the mudharabah contract and what are the advantages of using the mudharabah contract. The method used in this study is qualitative research with a descriptive approach, as well as descriptive data analysis through literature studies from scientific journals and books. The results of this study indicate that mudharabah financing can help the community in improving UMKM.
Analisis Strategi Pemasaran dalam Meningkatkan Jumlah Kunjungan Wisatawan dalam Perspektif Bisnis Syariah : (Studi Kasus : Taman Margasatwa dan Budaya Kinantan Bukittinggi, Sumatera Barat) Erni Oktafia; Rahmi Rahmi
Transformasi: Journal of Economics and Business Management Vol. 3 No. 4 (2024): Desember : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v3i4.2183

Abstract

Every company must have a certain strategy to attract the attention of consumers (visitors). Seeing the decline in the number of visitors to the Kinantan Wildlife and Cultural Park in 2023. TMSBK has carried out renovations aimed at beautifying it and attracting the attention of visitors. Regarding this renovation, it is included in one of the marketing mix (7P), namely Physical Evidence. According to Kotler and Armstrong, Physical Evidence is one of the real things that influences consumers' decisions to buy and use the products or services offered. However, what happened was that the number of visitors decreased. The research method used is to use a field research method or qualitative field research, namely direct observation of the object being studied in order to obtain relevant data. The primary data source in this research is the management of TMSBK Bukittinggi, while the secondary data source is the visitors of TMSBK Bukittinggi. According to the research findings, the IFAS matrix score of 2.57 suggests that the company holds a strong internal position. Conversely, the EFAS matrix score of 2.40 indicates a weak external position for the company. This means that the company does not take advantage of existing opportunities or avoid external threats. Then, seen from a sharia business perspective, TMSBK has not been optimal in implementing the sharia business concept, because in Islam itself good business will provide mutual benefits between the company and visitors, especially in providing services to visitors. However, TMSBK focuses more on renovating tourist attractions and does not prioritize services to provide comfort to visitors.
Analisis Perkembangan Usaha Pabrik Tahu Bandarejo Dusun 3 dari Perspektif Ekonomi Islam Yuni Kartika; Fawza Rahmat; Maisarah Leli
Transformasi: Journal of Economics and Business Management Vol. 3 No. 4 (2024): Desember : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v3i4.2191

Abstract

Bandarejo Tofu Factory, Dusun 3 is an example of a micro-enterprise that has developed by utilizing local resources. From an Islamic economic perspective, the development of this business reflects the application of sharia principles, such as justice, social welfare, and sustainable resource management. Islamic economics emphasizes the balance between profit and fair distribution, and avoids detrimental practices, such as usury and monopoly. This factory plays a role in creating jobs and supporting the local economy by using soybean raw materials from local farmers. The production process that is in accordance with Islamic law makes this business meet the halal criteria, while its orientation towards social desires and responsibilities reflects the values ​​of Islamic economics. However, the main challenge faced is maintaining Islamic ethical principles, such as honesty in transactions and concern for worker welfare, amidst competitive economic competition. This study aims to analyze the dynamics of the development of the Bandarejo Tofu Factory, Dusun 3 from an Islamic economic perspective, in order to contribute to the development of micro-enterprises based on sharia values. This study uses a qualitative approach with primary data obtained through interviews and documentation. The main informant is the factory owner, Mrs. Atin. Data analysis techniques include data reduction, data presentation, and drawing conclusions. The results of the study indicate that the development of the Bandarejo Dusun 3 Tofu Factory has made a significant contribution to the community's economy through marketing and capital strategies. In addition to increasing economic income, this business also absorbs local workers and helps reduce poverty levels in the Bandarejo Dusun 3 area.
Analisis Strategi Marketing Mix dalam Upaya Menarik Minat Pelanggan di Cottage Eco Park Syari’ah Tan Kayo Nagari Malalo Kecamatan Batipuh Selatan Kabupaten Tanah Datar dalam Perspektif Bisnis Islam Fatimah Balqis Azzahra; Novera Martilova
Transformasi: Journal of Economics and Business Management Vol. 3 No. 4 (2024): Desember : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v3i4.2206

Abstract

This research was motivated by the decreasing number of customers at the Eco Park Syariah Tan Kayo cottage and the services and facilities provided were not optimal. The purpose of this research is to analyze the marketing mix strategy implemented by Eco Park Syariah Tan Kayo cottage in an effort to attract customer interest and to analyze the obstacles to the marketing mix strategy implemented by Eco Park Syariah Tan Kayo cottage in attracting customer interest. This type of research is research using a qualitative approach. The primary data source is Cottage Eco Park Syariah Tan Kayo. Secondary data in this research consists of the organizational structure of archival data, documents, reports and other books related to this research. The collected data was then analyzed using descriptive methods. The data collection methods used in this research are literature study, interviews, observation and documentation. The result of this research is that the marketing strategy carried out by Cottage Eco Park Syariah Tan Kayo is by using the 7P marketing mix application which consists of product, price, place, promotion, people, process, and physical evidence that do not conflict with Islamic business law. Cottage Eco Park Syariah Tan Kayo developed a special marketing strategy that is able to attract customer interest by differentiating the facilities and rules that apply so that they are different from other accommodations, besides that customers feel safe and comfortable because they have carried out a muamalah process that is based on sharia and of course avoid adultery because of the strict selection of guests at Cottage Eco Park Syariah Tan Kayo.
Optimalisasi Kinerja Karyawan Melalui Program Motivasi Dan Pelatihan Terintegrasi Efektif Pada Pt. Surya Putra Sejahtera Jakarta Jeane Maria Karisoh; FX. Irwan Tanamas; Nofrisel Jemmi Kaseger
Transformasi: Journal of Economics and Business Management Vol. 3 No. 4 (2024): Desember : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v3i4.2213

Abstract

This study aims to optimize employee performance at PT. Surya Putra Sejahtera Jakarta by designing an integrated motivation and training program. In the context of increasingly fierce business competition, companies must ensure that employees have high motivation and adequate skills. This study employs a qualitative research method using Cresswell’s triangulation approach, combining in-depth interviews, observations, and document analysis to obtain comprehensive data. Training needs analysis was conducted through surveys and interviews with employees and managers to identify areas requiring improvement. The research results show that a motivation program designed based on employee needs and aspirations, along with training tailored to specific tasks and responsibilities, significantly enhances productivity and job satisfaction. The implementation of this program not only improves technical skills but also fosters employee commitment and loyalty to the company. Performance evaluations were conducted before and after program implementation to measure its impact. The results indicate a significant improvement in various aspects of performance, including work quality, efficiency, and team collaboration. This study concludes that an integrated approach combining motivation and training is highly effective in creating a productive work environment. The recommendation for the management of PT. Surya Putra Sejahtera is to continuously adapt this program to meet evolving needs and future challenges.
Prosedur Pengurusan Dokumen Keberangkatan Kapal pada Kantor KSOP Kelas I Dumai oleh PT. Tarunacipta Kencana Cabang Dumai Fernanda Aulia; Syarifur Ridho; Yuna Sutria
Transformasi: Journal of Economics and Business Management Vol. 3 No. 4 (2024): Desember : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v3i4.2217

Abstract

This paper explains the procedures for processing ship departure documents. PT. Tarunacipta Kencana Dumai Branch as a shipping company that handles ships entering and exiting Dumai Port and completes ship documents before the ship leaves Dumai Port. During the land practice, the author collected data using field research methods and library research methods, articles and journals related to the title and other supporting media. Procedures for processing ship departure documents have been effective and efficient. PT. Tarunacipta Kencana Dumai Branch as an agent who handles all ship departure documents for the relevant agencies starting from arranging Port Health Quarantine Clearance (PHQC) at the Quarantine office, processing Out Passport permits at the Immigration office, Crew List Out at the Port Authority office, Outward Manifest at the Customs and Excise office until the issuance of the Sailing Approval Letter (SPB) at the Harbormaster's office.

Page 19 of 24 | Total Record : 236

 17   18   19   20   21 

Filter by Year

2022 2025


Reset
Filter By Issues
All Issue Vol. 4 No. 1 (2025): Journal of Economics and Business Management Vol. 4 No. 1 (2025): Maret: Journal of Economics and Business Management Vol. 3 No. 4 (2024): Desember : Journal of Economics and Business Management Vol. 3 No. 3 (2024): September : Journal of Economics and Business Management Vol. 3 No. 2 (2024): June : Journal of Economics and Business Management Vol. 3 No. 1 (2024): March : Journal of Economics and Business Management Vol. 2 No. 4 (2023): December : Journal of Economics and Business Management Vol. 2 No. 3 (2023): September : Journal of Economics and Business Management Vol. 2 No. 2 (2023): June : Journal of Economics and Business Management Vol. 2 No. 1 (2023): March : Journal of Economics and Business Management Vol. 1 No. 4 (2022): December: Journal of Economics and Business Management Vol. 1 No. 3 (2022): September: Transformasi: Journal of Economics and Business Management More Issue