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Jurnal Mahasiswa Manajemen dan Akuntansi
Published by Universitas 45 Surabaya
ISSN : 28287207     EISSN : 28287118     DOI : 10.30640
Core Subject : Economy, Humanities, Science,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Sub Rumpun ILMU EKONOMI Ekonomi Pembangunan Akuntansi Ekonomi Syariah Perbankan Perpajakan Asuransi Niaga (Kerugian) Notariat Bidang Ekonomi Lain Yang Belum Tercantum Sub Rumpun ILMU MANAJEMEN Manajemen Manajemen Syariah Administrasi Keuangan (Perkantoran, Pajak, Hotel, Logistik, Dll) Pemasaran Manajemen Transportasi Manajemen Industri Manajemen Informatika Kesekretariatan Bidang Manajemen Yang Belum Tercantum
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 86 Documents
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Search results for , issue "Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi" : 86 Documents clear
Promosi Jabatan dan Mutasi : Literatur Review terhadap Kinerja Karyawan Nadya Nabilla Andansari; Margareta Shintya Devi; Retno Warih Dwi Utami Ningsih; Wiwik Herawati
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i2.5100

Abstract

Two critical areas of human resource management that may influence job happiness and performance are mutations and promotions. In the field of human resource management, this research aims to review the literature on the topic of job mutation and promotion. This research systematically reviewed the literature to determine what characteristics affect employee performance and happiness as they pertain to promotions and mutations. Results reveal that placing and promoting mutations may have good or bad impacts depending on how the procedure is executed. Additionally, the research demonstrates that support and mutation are significantly impacted by staff ability, experience, and performance.
Dampak Peningkatan Karir dan Beban Kerja terhadap Kepuasan Kerja Pegawai Dinas Pendidikan Kota Binjai Aisyah Fatma Neliza; Aprinawati Aprinawati
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i1.5101

Abstract

This study aims to analyze the impact of career development and workload on job satisfaction among employees at the Education Office of Binjai City. The study involved 78 respondents, all of whom are employees of the Education Office of Binjai City, selected using a total sampling technique. The research method employed is quantitative with multiple linear regression analysis. Data was collected through questionnaires and analyzed using normality tests, multicollinearity tests, hypothesis tests, and multiple linear regression. The results show that career development has a positive and significant effect on job satisfaction, indicating that career advancement opportunities play an important role in enhancing job satisfaction. Additionally, workload also has a positive and significant effect on job satisfaction, showing that effective workload management can improve employee satisfaction. Overall, both career development and workload have a significant impact on job satisfaction. These findings provide recommendations for the Education Office of Binjai City to continue improving policies related to career development and workload management to enhance employee job satisfaction, which in turn can support better organizational performance.
Analisis Pengelolaan Dana Desa untuk Pembangunan Infrastruktur dan Pemberdayaan Masyarakat di Desa Pasir Panjang dan Desa Ciracap Isep Nazila; Gatot Wahyu Nugroho; Risma Nurmilah
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i2.5102

Abstract

This study aims to analyze the management of village funds in infrastructure development and community empowerment in Pasir Panjang and Ciracap Villages, Ciracap District, Sukabumi Regency. The research uses a qualitative approach with data collection techniques including interviews, observations, and documentation. The results show that the management of village funds in both villages has followed the stages of planning, implementation, and reporting in accordance with applicable regulations. However, challenges remain such as limited community participation, lack of human resources, and insufficient transparency in budget reporting. Control efforts are implemented through supervision by the Village Consultative Body (BPD), community participation, and annual accountability reports. Overall, the village fund management has been quite effective in improving basic infrastructure access and supporting economic empowerment, although improvements are needed in transparency and community engagement.
Strategi Pemasaran Sekolah: Analisis Pengaruh Brand Image, Digital Marketing, dan Word of Mouth terhadap Keputusan Pilihan Siswa Karina Putri; Adimas Rois Adnan; Adi Artino
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i2.5103

Abstract

This study aims to analyze the influence of Brand Image, Digital Marketing, and Word of Mouth (WOM) on students' decisions in choosing a school. In an increasingly competitive digital era, these three variables are considered essential in shaping perceptions and influencing prospective students' choices. The research employs a quantitative approach using multiple linear regression analysis. Data were collected through questionnaires distributed to student respondents and analyzed using validity tests, reliability tests, and classical assumption tests. The results show that all three independent variables significantly influence school choice decisions, both partially and simultaneously. WOM is found to be the most dominant factor affecting students' decisions, followed by Brand Image and Digital Marketing. The Adjusted R Square value of 0.622 indicates that 62.2% of the variation in student decisions can be explained by these three variables. These findings imply that educational institutions should focus their marketing strategies on strengthening word-of-mouth communication, building a positive brand image, and optimizing digital media to reach prospective students effectively.
Analisa Kepuasan Pelanggan Terkait Service Quality Makeup Artist: Vallen Beauty Shelvi Juwitasari; Alda Ramadhika
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i2.5106

Abstract

In the rapidly growing beauty industry, customer satisfaction is a crucial indicator of the sustainability of Makeup Artist (MUA) service businesses. This phenomenon highlights the importance of analyzing service quality as a determining factor of customer loyalty. This study aims to (1) identify the level of customer satisfaction with the services provided by Vallen Beauty, and (2) analyze customer perceptions of service quality based on the five SERVQUAL dimensions. The study adopts the SERVQUAL theoretical framework, which includes the dimensions of tangibles, reliability, assurance, responsiveness, and empathy. The research method used is descriptive qualitative with a case study approach at Vallen Beauty. Data collection was carried out using three main techniques: in-depth interviews with the owner, staff, and loyal customers, supported by direct observation of the service process and documentation in the form of reviews and portfolio. The findings reveal a high level of customer satisfaction with Vallen Beauty’s services, which significantly contributes to customer loyalty and word-of-mouth recommendations. Customer perceptions of the five SERVQUAL dimensions are consistently positive, with reliability (consistent and timely results) and empathy (warm, personal approach) identified as the main strengths. Based on these findings, it is recommended that Vallen Beauty enhance the formal aspects of its services, such as building a customer database, designing a loyalty program, and proactively communicating product credibility to strengthen long-term customer relationships.
Pengaruh Strategi Promosi dan Harga terhadap Kepuasan Konsumen pada Produk Bouket di Desa Curah Tatal Kecamatan Arjasa Kabupaten Situbondo Shinta Nur Maulida; Sri Ayuda Mujiyanti; Lusi Endang Sri D
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i2.5107

Abstract

In an era of globalization and increasingly fierce market competition, companies are required to be more discerning in designing effective marketing strategies to attract and retain consumers. One crucial element of a marketing strategy is promotion, which serves to increase consumer awareness, interest, and preference toward a product or service. In addition, price is also an essential factor that significantly influences purchasing decisions and customer satisfaction. The balance between an effective promotional strategy and appropriate pricing can determine a company’s success in achieving a competitive advantage. In this context, bouquets, which are aesthetically arranged flower compositions, are becoming increasingly popular, particularly for various special occasions such as weddings, birthdays, graduations, and other celebrations. The increasing demand for bouquets reflects the growing consumer interest in symbolic and personalized products that convey emotions and messages. This study aims to analyze the influence of promotion and price on consumers’ purchasing decisions for bouquet products. Using a quantitative approach through surveys and statistical analysis, the research identifies key factors that shape consumer preferences. The findings are expected to contribute to the development of effective marketing strategies that enhance sales performance and strengthen customer loyalty in the bouquet industry.
Pengaruh Inovasi dan Kualitas Produk Kopi Rempah Bapak Ali di Sumberanyar Mlandingan terhadap Kepuasan Konsumen Arini Hidayati; Lusy Endang Sri D; Agusti Agusti
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i2.5108

Abstract

The coffee industry, particularly in Indonesia, is experiencing rapid growth, driven by increasing public interest in local products with unique flavors and distinctive tastes. The purpose of this study is to examine the interaction between innovation and product quality in influencing consumer satisfaction with spiced coffee products. With the rise of local coffee brands, particularly spiced coffee, understanding consumer satisfaction becomes crucial for maintaining competitive advantage. This study adopts a qualitative approach to explore consumer experiences, perceptions, and perspectives regarding the innovation and quality of Mr. Ali's spiced coffee products. The qualitative method allows for an in-depth exploration of social and cultural phenomena, providing valuable insights into how consumers perceive innovation and product quality. Through in-depth interviews and participant observations, the research reveals that consumers value the integration of unique flavors and high-quality ingredients in their coffee experience. The study concludes that there is a mutually reinforcing relationship between product innovation, product quality, and consumer satisfaction. Mr. Ali's spiced coffee products have successfully met customer expectations by introducing relevant innovations, using high-quality raw materials, and offering responsive and personalized customer service. These factors collectively contribute to enhanced consumer satisfaction, reinforcing the importance of continuous innovation in the coffee industry.
Determinan Faktor Penggunaan QRIS pada BSI Mobile Zalsa Ayulia Pramudita; Muh. Hasbi Ash. Shiddiq; Shadriyah Shadriyah
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i2.5109

Abstract

This study purposes to analyze the influence of trust and ease of use on the adoption of QRIS through mobile banking services by customers of Bank Syariah Indonesia (BSI) in Bone Regency. The main issue addressed is the relatively low adoption of QRIS in mobile banking services, which is suspected to be influenced by user trust and perceived ease of use. This research uses a quantitative approach with a survey method by distributing questionnaires to 100 participants who are users of BSI Mobile QRIS. The data were analyzed using multiple linear regression analysis. The results show that both trust and ease of use have a positive and significant influence on the use of QRIS, both partially and simultaneously. Ease of use was found to have a more dominant effect than trust. The study concludes that increasing trust and ease of use in the application can encourage the adoption of QRIS mobile banking services. Therefore, banks should enhance digital literacy efforts and ensure system reliability and security to strengthen user trust.
Pengaruh Volatilitas Harga Saham, Volume Perdagangan Saham dan Free Cash Flow terhadap Return Saham City Nurdiansyah; Indawati Indawati
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i2.5110

Abstract

This study aims to analyze the effect of stock price volatility, trading volume, and free cash flow on stock returns of consumer non-cyclical sector companies listed on the Indonesia Stock Exchange during 2019–2023. A quantitative method with secondary data collected from the IDX official portal was employed. Data analysis was conducted using EViews 12 through a panel data regression model with a Random Effect Model (REM) approach. The results indicate that, simultaneously, all three independent variables significantly influence stock returns. Partially, however, only trading volume shows a significant impact, while stock price volatility and free cash flow do not significantly affect returns individually. The adjusted R-squared value of 0.172387 reveals that approximately 17.2% of stock return variation is explained by these variables. These findings support the signaling theory, suggesting that trading activity reflects investors’ responses to firms’ financial information. This study contributes to investors and academics in understanding how technical and fundamental factors interact to influence stock performance in a relatively stable sector.
Pengaruh Struktur Modal, Arus Kas Operasi, dan Pertumbuhan Laba terhadap Kualitas Laba Engelina Jismaneri; Indawati Indawati
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i2.5111

Abstract

This study examined the effect of Capital Structure, Operating Cash Flow, and Profit Growth on Earnings Quality. The study focused on companies in the Consumer Non-Cyclicals sector listed on the Indonesia Stock Exchange (IDX) during the 2019-2023 period. A purposive sampling technique was applied, selecting 30 companies from the population of 125 based on specific criteria, which were then analyzed over five years of observation, resulting in 150 observation units. The data were quantitative, sourced from the companies’ annual financial reports, and analyzed using Eviews 12 software. Panel data regression was used to analyze the data. The findings of this study indicate that Capital Structure, Operating Cash Flow, and Profit Growth together influence Earnings Quality. More specifically, Capital Structure was found to have a partial effect on Earnings Quality. Operating Cash Flow showed a significant linear relationship with Earnings Quality, indicating its substantial impact. However, Profit Growth was not found to affect Earnings Quality. This study highlights the importance of capital structure and operating cash flow in influencing earnings quality and provides insights for investors and financial analysts in evaluating the financial health of companies within the consumer non-cyclicals sector. Further studies are suggested to explore the role of other financial factors in determining earnings quality.

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