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Journal Of Resource Management, Economics And Business (REMICS)
Published by PT. Berkah Digital Teknologi
ISSN : -     EISSN : 29630266     DOI : https://doi.org/10.58468/remics
Core Subject : Economy, Humanities, Social,
Humanities Economics, Econometrics & Finance Social Sciences
Journal Of Resource Management, Economics And Business (REMICS) offers wide ranging and widespread analysis of all surfaces of management and science. Published two times per year, it delivers a emphasis for universal proficiency in the vital methods, techniques and areas of research; presents a opportunity for its readers to share mutual understandings across the full range of businesses and skills in which management and science is used; covers all areas of management science from systems to practical facets; links concept with training by publishing case studies and covering the latest important issues.Journal Of Resource Management, Economics And Business (REMICS) areas include: Operations and Information management Human resource management Accountancy Finance Strategic management, Organizational Economic Development Operations and Information management Managerial Economics MSMEs Bank Strategy and Management Entrepreneurship and Digital Business Leadership Supply Chain Management Quality Management Introduction to International Business Management and social sciences Studies within the range of disciplines in the management and Social & Political Sciences are welcome from scholars all over the world
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 63 Documents
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THE INFLUENCE OF BRAND AWARENESS AND DIGITAL MARKETING ON PURCHASING DECISIONS AT DW DIGITAL PRINTING Agus Kurniawan; Gian Fitralisma; Hartanto Halim
Journal Of Resource Management, Economics And Business Vol. 4 No. 3 (2025): Journal Of Resource Management, Economics And Business (REMICS)
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/remics.v4i3.189

Abstract

Purpose: This study aims to determine the extent to which brand awareness and digital marketing influence consumer purchasing decisions at DW Digital Printing, Majalengka Regency. Research Methodology: This study employed a quantitative research design using a survey method. Data were collected through Google Form questionnaires distributed to DW Digital Printing consumers. The population consisted of 211 respondents, with a sample size of 67 respondents selected using a simple random sampling technique. The data were analyzed using multiple linear regression analysis with SPSS software, including t-test and F-test for hypothesis testing. Results: The findings indicate that brand awareness has a positive and significant effect on purchasing decisions (t = 2.071 > 1.669; p = 0.04 < 0.05) with a contribution of 59%. Similarly, digital marketing has a positive and significant effect (t = 0.108 > 1.669; p = 0.03 < 0.05) with a contribution of 61%. Simultaneous testing shows that both variables jointly have a positive and significant effect of 92% on purchasing decisions (F = 4.350 > 2.39; p = 0.01 < 0.05). Limitations: This study focuses only on DW Digital Printing in Majalengka Regency and may not represent other regions or industries. The sample size was relatively small and limited to one business unit. Contribution: This study contributes to the fields of marketing management and digital business strategy, especially in understanding how brand awareness and digital marketing influence consumer behavior in the digital printing industry and SMEs in Indonesia.
ANALYSIS OF PURCHASING DECISIONS ON THE SHOPEE MARKETPLACE: A STUDY OF THE PEOPLE OF SUMEDANG CITY Nurfauzia, Fadila; Megah Dewi Anggini; R.M Esa Febriansyah
Journal Of Resource Management, Economics And Business Vol. 5 No. 1 (2026): Journal Of Resource Management, Economics And Business (REMICS)
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/remics.v5i1.218

Abstract

Purpose: This study aims to analyze the purchasing decision behavior of the people of Sumedang City on the Shopee marketplace and identify the key factors influencing these decisions, including ease of use, promotions, consumer reviews, trust, product quality, and payment methods. The findings are expected to provide insights into consumer behavior and support the development of effective digital marketing strategies. Research Methodology: This study employed a qualitative research design with a descriptive approach to explore purchasing decision behavior among the people of Sumedang City on the Shopee marketplace. The research was conducted in Sumedang City, where online marketplace usage is relatively high. Data were collected from primary and secondary sources. Primary data were obtained through in-depth, semi-structured interviews with selected informants who had prior experience shopping on Shopee, while secondary data were gathered from academic literature, journals, and relevant reports related to consumer behavior and e-commerce. ensure data validity, triangulation of sources and methods was applied, along with member checking. Ethical considerations were maintained throughout the research by ensuring voluntary participation, informed consent, and confidentiality of informants’ identities. Results: The findings indicate that purchasing decisions among the people of Sumedang City on Shopee are influenced by product confidence, purchasing habits, recommendations from others, and the tendency to make repeat purchases. Overall, the people of Sumedang City have positive shopping experiences on Shopee, as the platform is considered practical, efficient, and offers various promotional benefits. However, some challenges remain, such as delivery delays and discrepancies between product descriptions and actual products received. This study is expected to contribute to the development of digital marketing strategies and serve as a reference for local business actors in optimizing the use of marketplaces. Limitations: This study is limited by its qualitative approach and the relatively small number of informants, which may restrict the generalizability of the findings beyond the context of Sumedang City. In addition, the research focuses on a single marketplace platform (Shopee), so consumer behavior on other e-commerce platforms may differ. Contribution: This study contributes to marketing management, consumer behavior, and digital commerce by providing insights into purchasing decisions in a local Indonesian context. The findings are useful for e-commerce platforms, online sellers, and researchers in developing and studying digital marketing strategies and online consumer behavior. Keywords: purchasing decision, marketplace, Shopee, consumer behavior, Sumedang City
RETAIL GROWTH AND DIGITAL TRANSFORMATION FRAMEWORK: A STRATEGIC APPROACH FOR BUSINESS SUSTAINABILITY Evy Oktaviani Fauzi
Journal Of Resource Management, Economics And Business Vol. 5 No. 1 (2026): Journal Of Resource Management, Economics And Business (REMICS)
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Purpose: The purpose of this study is to develop a comprehensive Retail Growth and Digital Transformation Framework that integrates multiple established business models to guide retail businesses in navigating growth, digital transformation, and customer satisfaction Research Methodology: This study utilizes a qualitative approach, synthesizing six business models: McKinsey’s 3 Horizons, BCG’s Growth Share Matrix, Bain & Company’s NPS, Deloitte’s Digital Maturity Model, Accenture’s Value Chain Analysis, and PwC’s SARAH Model. Tools and software used include Microsoft Excel, Tableau, and NVivo for data analysis, visualization, and qualitative synthesis. Results: The synthesis of these models into a unified framework provides a strategic tool for balancing short-term operational efficiency with long-term innovation, improving customer loyalty, and ensuring successful digital transformation. Limitations: This study assumes that retail businesses have varying levels of digital maturity. The framework’s applicability across all retail sectors and geographical regions requires further empirical validation. Contribution: This framework is valuable for retail leaders, strategic planners, and business consultants in industries such as retail management, digital transformation, and customer experience. It can aid in guiding retail businesses through complex challenges and technological advancements.

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