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Talent Management Implementation as a Step Towards Creating a Competitive Advantage for The Company Hartanto Halim
Ekonomis: Journal of Economics and Business Vol 7, No 2 (2023): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v7i2.1108

Organisations face problems in personnel management in this dynamic and competitive business environment. For businesses that function at an international level, talent management is becoming increasingly important. Bank Rakyat Indonesia (BRI) needs competent and qualified human resources, especially in this era of globalisation. Human resources are one of the most important assets owned by the company, because no matter how much the company produces capital but if it is not in motion by human labour, it will not be an added value for the company. Data collection is done with a qualitative approach that tries to get a better understanding of the complexity in human interaction. Bank Rakyat Indonesia (BRI) needs competent and qualified human resources, especially in this era of globalisation. Human resources are one of the most important assets owned by the company, because no matter how much the company produces capital but if it is not in motion by human labour, it will not be an added value for the company. Career development based on performance management refers to the provisions governing the career path of workers. Mutations are carried out based on the needs of the company, the length of service of workers in a particular work unit and the performance of the workers concerned. In performance management, Bank BRI assesses performance from 2 (two) sides, namely the achievement of key performance indicators (KPIs) and the achievement of competencies with the aim that HR performance evaluation measures in a balanced manner what must be achieved and how to achieve it. The stages of Bank BRI's performance management system are also systematically designed consisting of planning, guidance and evaluation.

PENGARUH WORK LIFE BALANCE DAN BURNOUT TERHADAP KEPUASAN KERJA PADA KARYAWAN YOU N ME STORE KOTA CIREBON Maydian Andriani; Hartanto Halim
Bridging Journal of Islamic Digital Economics and Management Vol. 1 No. 1 (2023): November
Publisher : Al-Shobar Publisher, Yayasan Islam Al-Shobar Rawaurip

Show Abstract | Download Original | Original Source | Check in Google Scholar

Penelitian ini ditujukan untuk mengetahui dan menganalisis pengaruh work life balance dan burnout terhadap kepuasan kerja pada karyawan baik secara parsial maupun simultan. Penelitian ini dilaksanakan pada You n Me Store Kota Cirebon dengan jumlah responden sebanyak 50 karyawan. Teknik pengumpulan data yang digunakan dalam penelitian ini yaitu observasi, wawancara, kuesioner dan studi pustaka. Metode penelitian yang digunakan dalam penelitian ini yaitu metode penelitian kuantitatif.Dalam penelitian ini data diperoleh dari instrumen penelitian dengan menggunakan angket atau kuesioner kemudian dianalisis dengan beberapa uji diantaranya uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi, koefisien determinasi dan uji hipotesis melalui uji t dan uji F. Berdasarkan uji hipotesis diketahui terdapat pengaruh positif dan signifikan antara variabel work life balance (X1) dan variabel burnout (X2) secara simultan terhadap variabel kepuasan kerja pada karyawan (Y) sebesar 39,777 dengan nilai signifikansi 0,00 < 0,05. Secara simultan diketahui bahwa variabel work life balance (X1) dan variabel burnout (X2) berpengaruh positif signifikan terhadap variabel kepuasan kerja (Y) dengan nilai Adjusted R Square menunjukan angka 0,613 yang artinya bahwa variabel work life balance (X1) dan burnout (X2) mempunyai pengaruh sebesar 61,3% terhadap kepuasan kerja pada karyawan (Y). Adapun sisanya sebesar 38,7% dipengaruhi oleh variabel lain yang tidak diteliti.

Community Empowerment Through Waste Banks to Improve Welfare Eman Sulaiman; Hartanto Halim; Yuniva Halimatu Sadiah; Yanto Nazar Riyanto; Putri; Zufi Nurali
SOCIRCLE : Journal Of Social Community Services Vol. 3 No. 1 (2024): SOCIRCLE: Journal Of Social Community Services
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/socircle.v3i1.22

The waste problem seems never-ending. If managed well and correctly waste can bring benefits, if not managed well and correctly waste can cause various negative impacts. The Berkah Mulya Waste Bank in Pegambiran Village is one of the efforts in good and correct waste management. The objectives of this service are 1) Explaining community empowerment through waste banks, 2) Explaining the supporting and inhibiting factors for the community empowerment process through waste banks, 3) Explaining welfare indicators in community empowerment at waste banks. Data collection methods include observation, interviews and documentation. The data analysis uses the reduction method, then it is briefly described and conclusions are drawn. The results show that the process of community empowerment through waste banks has gone well. Supporting factors include 1) Member involvement, 2) Facilities and infrastructure, 3) Community involvement, 4) Collaboration with other parties. Meanwhile, inhibiting factors include 1) Lack of discipline in the community, 2) Low mindset in the community, 3) Lack of interest among young people in waste management. Welfare indicators include 1) Environmental aspects, 2) Economic aspects, 3) Social aspects, 4) Educational aspects, 5) Health aspects. ABSTRAK Persoalan sampah yang seakan tidak ada habisnya. Jika dikelola dengan baik dan benar sampah dapat mendatangkan manfaat, jika tidak dikelola dengan baik dan benar sampah dapat menimbulkan berbagai dampak negatif. Bank Sampah Berkah Mulya yang berada di Kelurahan Pegambiran merupakan salah satu upaya dalam pengelolaan sampah yang baik dan benar. Tujuan dari pengabdian ini adalah 1) Menjelaskan pemberdayaan masyarakat melalui bank sampah, 2) Menjelaskan faktor pendukung dan penghambat proses pemberdayaan masyarakat melalui bank sampah, 3) Menjelaskan indikator kesejahteraan dalam pemberdayaan masyarakat di bank sampah. Metode pengumpulan data berupa observasi, wawancara dan dokumentasi. Adapun analisis data menggunakan metode reduksi kemudian diuraikan secara singkat dan penarikan kesimpulan. Hasilnya menunjukan bahwa proses pemberdayaan masyarakat melalui bank sampah sudah berjalan dengan baik. Faktor pendukung meliputi 1) Keterlibatan anggota, 2) Sarana dan prasarana, 3) Keterlibatan masyarakat, 4) Kerjasama dengan pihak lain. Sedangkan faktor penghambat melputi 1) Ketidak disiplinan masyarakat, 2) Rendahnya mindset yang dimiliki masyarakat, 3) Kurangnya minat anak muda dalam pengelolaan sampah. Indikator kesejahteraan meliputi 1) Aspek lingkungan, 2) Aspek Ekonomi, 3) Aspek sosial, 4) Aspek pendidikan, 5) Aspek kesehatan

PENGARUH KUALITAS PELAYANAN DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN DI CAFE UNO SNACK & BEVERAGES KOTA CIREBON Lia Melyana; Gian Fitralisma; Hartanto Halim
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 9 No. 6 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v9i6.6543

Loyalitas pelanggan yaitu sebuah kunci sukses bagi perusahaan, tidak hanya dalam jangka pendek tetapi akan menjadi sebuah keunggulan untuk bersaing yang berkelanjutan. Loyalitas pelanggan dapat tercipta karena berbagai faktor yaitu kualitas pelayanan dan kepuasan pelanggan. Penelitian ini bertujuan untuk mengetahui 1) pengaruh kualitas pelayanan terhadap loyalitas pelanggan di Cafe Uno Snack & Beverages Kota Cirebon. 2) Pengaruh kepuasan pelanggan terhadap loyalitas pelanggan di Cafe Uno Snack & Beverages Kota Cirebon. Jenis penelitian yang digunakan adalah penelitian kuantitatif dengan jumlah sampel 60 responden. Hasil penelitian diperoleh berdasarkan uji hipotesis bahwa kualitas pelayanan dan kepuasan pelanggan berpengaruh positif dan signifikan terhadap loyalitas pelanggan. Diketahui hasil statistik uji t untuk variabel kualitas pelayanan (X1) dengan nilai signifikansi sebesar 0,002 < 0,05, dengan nilai thitung > ttabel 3.202 > 2.002. Ada pengaruh positif kualitas pelayanan terhadap loyalitas pelanggan. Sedangkan hasil statistik uji t untuk variabel kepuasan pelanggan (X2) dengan nilai signifikansi sebesar 0,002 < 0,05 dan dengan nilai thitung > ttabel 3.246 > 2.002. Ada pengaruh kepuasan pelanggan terhadap loyalitas pelanggan. Dari uji F diperoleh nilai Fhitung sebesar 22.652 dengan tingkat signifikansi 0,000. Hal tersebut menunjukan bahwa Fhitung 22.652 > Ftabel (3,16), probabilitas signifikansinya 0,000. Maka Ho ditolak dan Ha diterima, artinya kualitas pelayanan secara parsial berpengaruh signifikan terhadap loyalitas pelanggan sebesar 0,340 atau 34% dan kepuasan pelanggan secara parsial berpengaruh signifikan terhadap loyalitas pelanggan sebesar 0,343 atau 34,3%. Kualitas pelayanan dan kepuasan pelanggan secara simultan berpengaruh signifikan terhadap loyalitas pelanggan di Cafe Uno sebesar 0,423 atau 42,3%.

PENGARUH STRES KERJA DAN KOMPENSASI KARYAWAN TERHADAP KEPUASAN KERJA KARYAWAN PADA PT. RAJA SUKSES PROPERTINDO KABUPATEN CIREBON Siti Mashfufah; Yeyet Daryati; Hartanto Halim
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 9 No. 7 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonom
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v9i7.6590

Pada PT. Raja Sukses Propertindo terdapat terjadi pengaruh stres kerja dan kompensasi karyawan terhadap kepuasan kerja karyawan, perusahaan ini bergerak dibidang properti. Populasi pada penelitian ini yaitu 500 orang karyawan dan sampel yang digunakan yaitu sebanyak 50 orang karyawan dengan metode kuantitatif. Penelitian ini bertujuan 1) untuk mengetahui seberapa besar pengaruh stres kerja terhadap kepuasan kerja karyawan 2) untuk mengetahui seberapa besar pengaruh kompensasi karyawan terhadap kepuasan kerja karyawan 3) untuk mengetahui seberapa besar stres kerja dan kompensasi karyawan terhadap kepuasan kerja karyawan. Terdapat hasil penelitian yang sudah dilakukan bahwa 1) stres kerja terhadap kepuasan kerja pada PT. Raja Sukses Propertindo Kab Cirebon memiliki pengaruh negatif dan signifikan dengan hasil thitung > ttabel yaitu sebesar -2,833 > 1,677 serta diketahui pula besaranya pengaruh stres kerja terhadap kepuasan kerja yaitu sebesar 19,8%. 2) Kompensasi karyawan terhadap kepuasan kerja yaitu memiliki pengaruh positif dan signifikan dengan jumlah thitung > ttabel yaitu sebesar 4,592 > 1,677 diketahui pula nilai besarnya pengaruh kompensasi karyawan terhadap kepuasan kerja karyawan yaitu sebesar 35,2%. 3) Pengaruh stres kerja dan kompensasi karyawan terhadap kepuasan kerja yaitu diperoleh hasil fhitung sebesar 19,841 > dari ftabel 3,20 dan dapat diketahui pula bahwasannya peangruh stres kerja dan kompensasi karyawan terhadap kepuasan kerja karyawan yaitu sebesar 43,5%.

Pengaruh Digital Marketing dan Promosi Penjualan terhadap Keputusan Pembelian pada TWN Second Store Tasikmalaya Tisna Romadoni; Hartanto Halim; Eman Sulaiman
MAMEN: Jurnal Manajemen Vol. 3 No. 4 (2024): Oktober 2024
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v3i4.4251

This study aims to determine: (1) the influence of digital marketing on purchasing decisions at TWN Second Store Tasikmalaya, (2) The influence of sales promotion on purchasing decisions at TWN Second Store Tasikmalaya. The type of research used is quantitative research. The population in this study were consumers of TWN Second Store Tasikmalaya totaling 900 people. The sampling technique used purposive sampling with a sample size of 90 people. This data collection technique uses a questionnaire that has been tested for validity and reliability. The analysis technique used in testing the hypothesis is the multiple linear regression analysis technique. The results of the study show that: (1) Digital marketing has a positive effect on purchasing decisions at the TWN Second Store Tasikmalaya of 82.6% and is proven by a sign value of 0.000<0.05, and the regression coefficient has a positive value of 0.448. (2) Sales promotion has a positive effect on purchasing decisions at the TWN Second Store Tasikmalaya of 74,0% and is proven by a sign value of 0.001<0.05, and the regression coefficient has a positive value of 0.279. (3) Digital marketing and sales promotions have a positive value and have a simultaneous influence on purchasing decisions at TWN Second Store of 84.4% and are proven by a sign value of 0.000<0.05.

Pengaruh Promosi Penjualan dan Harga terhadap Loyalitas Pelanggan pada Usaha Angkringan Repeatfoods Tasikmalaya Syamsul Anwar; Hartanto Halim; Eman Sulaiman
MAMEN: Jurnal Manajemen Vol. 3 No. 4 (2024): Oktober 2024
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v3i4.4257

This research aims to find out: (1) the impact of Sales Promotion on Customer Loyalty on Repeatfoods Tasikmalaya's Retaining business. (2) the effect of Price on Customers Loyality on the Retailing of Repeatefoods tasikmalayan. This type of research uses quantitative methods. The population in this study is a customer of the Repeatfoods Register of Lake Malaya with a total of 2550 people. Sampling technique using purposive sampling with a number of samples of 97 people. Data collection technique uses questionnaires that have been tested for validity and reliability. The analysis technique used in testing hypotheses is the technique of double linear analysis. The results of the research showed that: (1) Sales Promotion had a significant and positive impact on Customer Loyalty on Repeatfoods Lakes Listing business of 52.7% with a sign value of 0,000<0,05, and the regression coefficient had a positive value of 0.754. (2) The price has a significant impact on customer loyalty on the Repeatefoods lakes listing enterprise of 38.3% and proved with the sign value 0.000<0,05 and regression factor has a value of (-0,263).

Assessing the Role of Career Development, Motivation, and Job Satisfaction in Enhancing Nurse Performance at Pertamina Hospital Dewi Komalasari; Hartanto Halim; Eman Sulaiman
International Journal of Management, Economic, Business and Accounting Vol. 4 No. 3 (2025): International Journal of Management, Economic, Business and Accounting (IJMEBA)
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/ijmeba.v4i3.180

Purpose of the study — This study aims to obtain qualified nurses by analyzing the influence of career development, motivation, and job satisfaction on nurses’ performance at Pertamina Cirebon Hospital. Research method—The study employed a quantitative method. Data were processed using IBM SPSS Statistic 25, and the sample consisted of 64 nurses, determined through the Slovin formula. Result— Partial test results indicate that career development (t = 2.214 > 1.670; sig. 0.031 < 0.05) and work motivation (t = 3.993 > 1.670; sig. 0.000 < 0.05) have a positive and significant effect on nurses’ performance. Job satisfaction (t = 1.733 > 1.670; sig. 0.088 < 0.05) also shows a positive and significant influence. Simultaneous testing (F = 41.201 > 2.75; sig. 0.000 < 0.05) reveals that career development, motivation, and job satisfaction collectively have a positive and significant impact on nurses’ performance. Conclusion— Work motivation is the most dominant factor affecting nurses’ performance, while job satisfaction requires more attention. Pertamina Cirebon Hospital needs to improve job satisfaction effectively to further enhance nurses’ performance.

THE INFLUENCE OF BRAND AWARENESS AND DIGITAL MARKETING ON PURCHASING DECISIONS AT DW DIGITAL PRINTING Agus Kurniawan; Gian Fitralisma; Hartanto Halim
Journal Of Resource Management, Economics And Business Vol. 4 No. 3 (2025): Journal Of Resource Management, Economics And Business (REMICS)
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/remics.v4i3.189

Purpose: This study aims to determine the extent to which brand awareness and digital marketing influence consumer purchasing decisions at DW Digital Printing, Majalengka Regency. Research Methodology: This study employed a quantitative research design using a survey method. Data were collected through Google Form questionnaires distributed to DW Digital Printing consumers. The population consisted of 211 respondents, with a sample size of 67 respondents selected using a simple random sampling technique. The data were analyzed using multiple linear regression analysis with SPSS software, including t-test and F-test for hypothesis testing. Results: The findings indicate that brand awareness has a positive and significant effect on purchasing decisions (t = 2.071 > 1.669; p = 0.04 < 0.05) with a contribution of 59%. Similarly, digital marketing has a positive and significant effect (t = 0.108 > 1.669; p = 0.03 < 0.05) with a contribution of 61%. Simultaneous testing shows that both variables jointly have a positive and significant effect of 92% on purchasing decisions (F = 4.350 > 2.39; p = 0.01 < 0.05). Limitations: This study focuses only on DW Digital Printing in Majalengka Regency and may not represent other regions or industries. The sample size was relatively small and limited to one business unit. Contribution: This study contributes to the fields of marketing management and digital business strategy, especially in understanding how brand awareness and digital marketing influence consumer behavior in the digital printing industry and SMEs in Indonesia.

The Influence Of Work Discipline, Nurses' Therapeutic Communication And Service Quality On Patient Satisfaction At Mitra Clinic Cindy Woelandari; Ellin Herlina; Bambang Sumardi; Hartanto Halim
International Journal of Management, Economic, Business and Accounting Vol. 3 No. 2 (2024): International Journal of Management, Economic, Business and Accounting (IJMEBA)
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/ijmeba.v3i2.85

Purpose of the study — To find out how much influence Work Discipline, Nurse Therapeutic Communication and Service Quality partially or simultaneously have on Patient Satisfaction at Mitra Sehat Clinic CirebonResearch method—provide This research design uses a quantitative approach with a survey method and this type of research is causal associative research with data analysis techniques using multiple linear regression analysis. The research location was the Mitra Sehat Cirebon Clinic with a population of patients who came to the Mitra Sehat Cirebon Clinic over a period of 6 days from 11-16 September 2023. The sample size was calculated using the Slovin formula, resulting in a sample of 92 people.research method that you employResult— 1) There is a partial positive and significant influence of Work Discipline on Patient Satisfaction at the Cirebon Mitra Sehat Clinic, amounting to 62%. 2) There is a partial positive and significant influence of Nurse Therapeutic Communication on Patient Satisfaction at the Cirebon Mitra Sehat Clinic, amounting to 13.5%. 3) There is a partial positive and significant influence of Service Quality on Patient Satisfaction at the Cirebon Mitra Sehat Clinic of 22.6%. 4) There is a simultaneous positive and significant influence of Work Discipline, Nurse Therapeutic Communication and Service Quality on Satisfaction at the Cirebon Mitra Sehat Clinic amounting to 88.5% while the remaining 11.5% is influenced by other factors.Conclusion— It is important to note that while work discipline, nurse therapeutic communication, and service quality were found to have a significant impact on patient satisfaction, there may still be other factors not accounted for in this study that influence patient satisfaction. Further research could explore additional variables and their contributions to patient satisfaction in healthcare settings.

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