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Journal Research of Social Science, Economics, and Management

jrssem
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Published by CV. Publikasi Indonesia

ISSN : 28076494 EISSN : 28076311 DOI : 10.36418

Core Subject : Social,

Environmental Science

The Journal Research of Social Science, Economics, and Management is a double-blind peer-reviewed academic journal and has open access to social and scientific fields. The journal is published monthly once by CV. Publikasi Indonesia. The Journal Research of Social Science, Economics, and Management provides a means for sustained discussion of relevant issues that fall within the focus and scopes of the journal which can be examined empirically. The journal publishes research articles covering all aspects of including social science, economics, management, law, and education.

Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)

Articles 1,333 Documents

68 69 70 71 72

Proposed Design of Performance Management System in Automotive Part Manufacturing Industry: A Knowledge-Based Approach (Case Study PT MM) Laksamana Naufal Hibban; Gatot Yudoko
Journal Research of Social Science, Economics, and Management Vol. 4 No. 11 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i11.868

The automotive manufacturing industry in Indonesia plays an important role in driving national industrial growth, with vehicle production exceeding one million units annually and the automotive industry itself contributing 7.63% to GDP and employing around 1.5 million people. PT Mawar Manufaktur (PT MM), as a manufacturer and supplier of automotive components, plays a significant role within this ecosystem. However, amid the intensifying competition in the automotive industry, PT MM faces challenges in enhancing its competitiveness. The current performance management system remains fragmented and primarily focuses on financial and core operational aspects. This study proposes a redesigned Performance Management System (PMS) using the Knowledge-Based Performance Management System (KBPMS) framework. This performance management system combines strategic alignment, interdepartmental integration, and the inclusion of key performance indicators (KPIs) consisting of financial and non-financial indicators. The new PMS is expected to enhance the company's flexibility and competitiveness. The research methodology includes a combination of qualitative and quantitative techniques, such as interviews, literature reviews, external and internal analyses, and the application of the Analytic Hierarchy Process (AHP). The outcome of this study is a comprehensive PMS tailored to the strategic needs and operational context of PT MM. This enables the company to adapt to industry developments, particularly the growing relevance of electric vehicles (EVs), and to sustain long-term growth.

Improving The Efficiency of Ups Performance in Depok City Baskoro Lokahita; Aisyia Prasetya Effendi; Hana Syarifah Firdaus; Ni Putu Sri Wahyuningsih
Journal Research of Social Science, Economics, and Management Vol. 4 No. 11 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i11.869

The problem of waste in urban areas such as Depok City requires effective and efficient management solutions to reduce the burden on the final processing site (TPA). The Waste Management Unit (UPS) is one of the strategies of the Depok City Government in handling region-based domestic waste. This study aims to evaluate the technical performance of UPS operating in several locations in Depok City, as well as identify potential for improvement in processing efficiency. The mixed-methods approach is used through the collection of primary and secondary data. Quantitatively, load count analysis and daily mass balance were carried out to analyze the flow of material from input to compost output. Qualitatively, direct observation, semi-structural interviews, and work system studies were carried out. Case studies on three UPS (Jalan Jawa, Sukatani, and Merdeka 1) showed that the proportion of organic waste dominated (more than 94%) with a decrease in mass of up to 74% after the composting process. Nevertheless, the efficiency of the process varies depending on the sorting mechanism, available equipment, and human resource capacity. The results of the analysis show that UPS's performance has not been fully optimal in reducing the burden of waste to the landfill. This study recommends improving operational management, strengthening institutions, and integrating community roles to achieve a sustainable regional waste management system.

Proposed Decision Making in Pricing Strategy Selection for New Vaccine Packaging Study of PT Bpharmaceutical Nadia Alifya Zahra
Journal Research of Social Science, Economics, and Management Vol. 4 No. 11 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i11.870

This study is conducted to develop a structured approach for selecting the most viable pricing strategy for Vaccine T packaging transformation from ampoules to prefilled syringes (PFS), which is a tetanus-diphtheria vaccine produced by PT BPharmaceutical. The packaging innovation is intended to improve dosage accuracy, reduce contamination risks, and align with market trends. To overcome this challenge, this study uses the Analytical Hierarchy Process (AHP) to evaluate and assess the selection of the most suitable pricing strategy based on key financial considerations. The research employs both qualitative and quantitative methods and is grounded in both primary and secondary data. Internal interviews, FGD, and a questionnaire were conducted with the company’s stakeholders to identify relevant pricing criteria, SWOT analysis, and possible strategy alternatives. External and internal analyses were also performed through PESTEL, Porter’s Five Forces, STP, demand forecasting, and SWOT-TOWS matrix to identify the decision-making environment. Based on these inputs, three strategic alternatives were formulated: Skimming, Penetration, and Strategic. These alternatives were then assessed using AHP based on three main criteria: price changes, average cost per unit, and cost recovery. Price changes have two sub-criteria: average yearly price increase and average gross profit margin, while cost recovery has three sub-criteria: NPV, IRR, and PBP. The result from the AHP analysis indicated that the Strategic pricing strategy is the most viable option, with the highest score of 0.029. An implementation roadmap has also been developed to ensure the strategic execution of this pricing decision.

Proposed Business-To-Business Marketing Strategy For Indibiz Ekspedisi At Pt Telekomunikasi Indonesia Nadya Amalia
Journal Research of Social Science, Economics, and Management Vol. 4 No. 11 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i11.871

This study aims to formulate a revised B2B marketing strategy to enhance Indibiz Ekspedisi’s competitiveness and market relevance in Indonesia’s logistics SME segment. A qualitative approach was applied through in-depth interviews with logistics SME decision-makers and internal stakeholders, supported by secondary data. The analysis integrates external perspectives (PESTEL, Porter’s Five Forces, competitor analysis, and consumer analysis) and internal perspectives (STP and 7Ps marketing mix), followed by SWOT and TOWS as the strategic frameworks. This research utilizes the Business Buyer Decision Process framework to examine how each element of the 7Ps affects purchasing decisions among logistics SMEs. The findings reveal key adoption barriers, weak sub-brand visibility, and unclear value communication that hinder market penetration. Based on these insights, the study proposes a refined STP strategy and a restructured 7P marketing mix tailored to the digital logistics context, emphasizing consultative selling, solution bundling, educational promotions, and enhanced onboarding experiences. These integrated strategies aim to bridge strategic gaps and elevate Indibiz Ekspedisi’s positioning in the growing B2B digital logistics ecosystem.

Valuation Of Pt. Alamtri Resources Indonesia (“Adro”) And Financial Feasibility Study Of Mentarang Hydroelectric Power Plant Irvan Rahadian Ilham; Erman Arif Sumirat; Subiakto Soekarno
Journal Research of Social Science, Economics, and Management Vol. 4 No. 11 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i11.873

Adaro Andalan Indonesia (“AADI”) divestment, determine its company valuation, assess the financial implications of Mentarang Hydroelectric Power Plant, and to propose strategies for future value optimization. This study employed a mix of qualitative (SWOT and PESTEL) and quantitative (Financial statement analysis, financial ratio analysis, financial modelling using Discounted Cash Flow (DCF) financial feasibility study, with relying on secondary data. Post-AADI divestment, ADRO experienced a significant decline in assets. Liabilities, and equity. Despite this, ADRO maintains a strong liquidity, high profitability, and low leverage within the industry. Result shows that ADRO is still undervalued from the relative and absolute valuation. By the relative valuation using the EV/EBITDA the implied share price is Rp6.124 and using the Unlevered Cash Flow (UCF) method, the valuation of ADRO ranges from Rp 2.988 to Rp4.405. Mentarang Hydroelectric Power Plant shows a profitable project based on the optimistic scenario with a 8 cents/kWh for 30 years contract. In conclusion, ADRO is well positioned for future growth due to the development and increasing demand in global aluminium market and investments in green business. The divestment of its thermal coal energy is seen as a strategic move towards a more sustainable business in the future,

Proposed Improvement of Learning Course Development in Digital Telecommunication Company Revina Nida Nafila; Gatot Yudoko; Agnesia Candra Sulyani; Richard Alberto
Journal Research of Social Science, Economics, and Management Vol. 4 No. 11 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i11.874

PT Digital Telecommunication Company (DTC) is a telecommunication company in Indonesia that is currently facing dynamic and competitive challenges in the telecommunication industry. The Corporate University Center (CUC), a support unit of PT DTC, is dedicated to enhancing the skills and knowledge of PT DTC employees in order to help the company achieve its strategic goals. Thus, CUC has developed Rencana Jangka Panjang Perusahaan (RJPP) 2025-2027 to continuously support the company strategy in the area of people development. Therefore, it is crucial to identify potential areas of improvement to ensure that CUC can effectively contribute to the success of PT DTC’s new strategy direction. This study focuses on the Learning Team at CUC, which aims to produce learning materials that enhance employee capabilities. To analyze this process, the study uses the ADDIE and Project Management framework to identify the operational process of learning design & development. By using the frameworks, CUC is expected to deliver high-quality learning materials that align with the company strategy effectively. Data collection is conducted by semi-structured interviews with five participants from the learning team, to explore the business strategy of the company and the day-to-day learning operations. The data was analyzed using NVivo 15 software, which generated word frequency queries to identify emerging themes. These themes were further analyzed through quotation analysis understand the contextual situation in the learning process. Data analysis results revealed six areas of improvement: Resource Management, Scalability Planning for High-Impact programs, Stakeholder Communication, Learner Participation, Learning Impact Measurement, AI Technology Enhancement.

The Participatory Governance In Ecotourism Village Development: A Case Study Of Kendan Village Dafyar Eliadi Hardian; Cut Yasinta; Sarah Ayu Agnestia Pelani; Ferdinand Sahat Parulian Tobing
Journal Research of Social Science, Economics, and Management Vol. 4 No. 11 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i11.876

This study analyses the forms and strategies of participatory governance in developing Kendan Village as a thematic ecotourism village based on history, culture, and the environment. It employs a descriptive qualitative approach to examine village planning documents and the collaborative practices of local and external actors in supporting community-based tourism development. The results indicate that community participation occurs in various forms, including involvement in village meetings, hospitality training, preservation of local culture, and environmental restoration programs. Strategies for participatory governance are developed through an inter-RW potential zoning approach, enhanced capacity of local human resources, and multi-stakeholder partnerships, which include inter-village collaboration and digital promotion. Despite these promising collaborative initiatives, the management process continues to face challenges such as gaps in community capacity, a lack of established institutions, and limited supporting infrastructure. This study concludes that planned and adaptive participatory governance can be key to successful, sustainable tourism village development. The findings are expected to serve as a conceptual and practical reference for other villages aiming to develop locally-based tourism potential in an inclusive and resilient manner.

The Implementation Of Digital Attendance In Improving Civil Servant Discipline: A Case Study At Bkpsdm Bolaang Mongondow Timur Rilke Afni Johannes; Moh. Rezhah Mamonto; Yanto Modeong; Agus Kristianto Djajusman
Journal Research of Social Science, Economics, and Management Vol. 4 No. 11 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i11.877

This study aims to analyse the effectiveness of implementing a digital attendance system in improving the state civil apparatus (ASN) discipline within the Personnel and Human Resources Development Agency (BKPSDM) of East Bolaang Mongondow Regency. This study uses a descriptive qualitative approach with a case study method and data triangulation through documentation of employee attendance, results of leadership interviews, and questionnaires to ASN. The results showed that the digital attendance system based on fingerprint technology and the SIADAB application (Boltim ASN Digital Attendance System) positively impacted ASN discipline. Attendance data shows a trend of high attendance consistency, while questionnaire respondents showed an outstanding level of acceptance of this system. In addition to increasing transparency and accountability, this system supports a more efficient and data-driven personnel management process. However, some challenges remain, such as limited infrastructure and technical constraints in the early stages of implementation. This study recommends strengthening training, developing an integrated system, and continuous managerial support to ensure the sustainability of digital innovation in ASN discipline management.

Effectiveness Of Tax Reduction Policies For Restaurants Using Tapping Boxes In Depok City Carol Natasia Sarigodbless Br Simanjuntak; Prianto Budi Saptono
Journal Research of Social Science, Economics, and Management Vol. 4 No. 11 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i11.878

This study aims to analyze the effectiveness of the 3% tax reduction policy for restaurant owners using the tapping box system in Depok City, which was initiated to enhance local revenue (PAD), improve taxpayer compliance in reporting, and strengthen regional competitiveness. The research applies Campbell's theory of effectiveness using a qualitative approach through literature review and in-depth interviews. Findings reveal that policy implementation faces several challenges, highlighting a gap between planning and field execution. Key obstacles include limited device availability, dependence on third parties, unequal access for MSMEs, technical difficulties, and insufficient outreach and equitable incentives. Program satisfaction also varies, with MSMEs facing more difficulties in accessing information and using the technology compared to larger businesses. Moreover, the policy’s heavy reliance on CSR funding from Bank BJB poses sustainability risks. Despite these issues, the policy has succeeded in boosting tax revenues by 20%, although its implementation remains uneven across business segments in Depok. The study recommends: (a) improving incentive design and cross-regional coordination to engage larger restaurants; (b) adopting inclusive policies, broader outreach, fair incentives, and strengthening bureaucratic capacity; (c) expanding technological access, intensive socialization, and transparent partnerships; (d) diversifying funding sources and providing technical support; and (e) promoting educational approaches, sustainable fiscal support, and digital and institutional innovation.

Proposed Marketing Strategy to Increase Brand Awareness of Seruni Hotel, Bogor Selwin Malta Tanaga
Journal Research of Social Science, Economics, and Management Vol. 4 No. 11 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i11.879

Puncak Bogor is one of the most popular tourist destinations because it offers natural beauty and is close to the capital city of Jakarta. After the Covid pandemic, the number of tourists visiting Puncak Bogor is estimated at 10,960,348 people, an increase of 166% from 2021, but its not align with the occupancy rate of hotel rooms. This condition is exacerbated by increasing competition with many hotel competitors in Puncak Bogor. Hotel Seruni is one of the long-established lodging providers, but faces the same problem. Hotel Seruni faces challenges regarding brand awareness and marketing existing service products, resulting in a decrease in room occupancy rates because potential customers do not know the existence of the hotel. This research aims to enhance Seruni Hotel’s brand awareness, analyze key factors influencing purchase intention, and develop effective marketing strategies to increase the brand value of Seruni Hotel, also improving its room occupancy performance. This study applies quantitative analysis to assess customer behavior and test hypotheses, with data analyzed through SMART PLS, as well as qualitative methods to gather insights from internal company sources. The research findings indicate that every aspect of the marketing mix has a positive influence on brand awareness. These findings lead to recommendations such as improving products and services, enhancing human resource quality, optimizing promotional channel activities, and utilizing advertising to reach a broader audience. The proposed marketing strategies are developed based on both internal and external analyses, including SWOT and TOWS frameworks.

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Zidnal Falah

Contact Email jurnalcomserva@gmail.com

Phone +6285322218207

Journal Mail Official muhammadzidnal31@gmail.com

Editorial Address Jl. Ki Ageng Tapa (Perumahan Pondok Mutiara Gegunungan Blok F9) RT 3, RW Gegunungan, Sumber, Kab. Cirebon, Jawa Barat.

Location Kab. cirebon, Jawa barat INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Zidnal Falah

Contact Email
jurnalcomserva@gmail.com

Phone
+6285322218207

Journal Mail Official
muhammadzidnal31@gmail.com

Editorial Address
Jl. Ki Ageng Tapa (Perumahan Pondok Mutiara Gegunungan Blok F9) RT 3, RW Gegunungan, Sumber, Kab. Cirebon, Jawa Barat.

Location
Kab. cirebon,

Jawa barat

INDONESIA